Mark Gurman

@markgurman

Senior Editor of 9to5Mac. 

Mark can be contacted with news tips at mark@9to5mac.com via email, AIM, or Wickr. Phone number or other contact information available by request, contact form below.

Mark is an award winning journalist who has worked at 9to5Mac for over five years. He covers Apple and other topics related to the consumer technology industry. Mark frequently appears on technology news curation website Techmeme, and he is frequently cited across the web by major publications, including newspapers like The Wall Street Journal and financial institutions such as Bloomberg News. Mark also frequently discusses Apple news live on CNBC.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

Mark is known for leading the reporting regarding many of the Apple products and initiatives introduced this decade. In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch. In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

He also works on 9to5Mac’s Product Pages and covers news on 9to5Mac sister-site 9to5Google. You can read more on his website, follow him on Twitter, and find him on Google+.

Mark Gurman's Recommended Gear

August 16

AAPL: 115.96

0.81
Stock Chart

Apple is continuing its promotion of Apple Music this weekend. After putting out a trio of television advertisements promoting Apple Music and its artist-integrated Connect platform, the company has announced a pair of statistics for the launch weekend of its employee Dr. Dre’s new Compton Album. In a statement, Apple says that Compton was streamed 25 million times over the course of its opening week as an Apple Music exclusive. The album was also downloaded half a million times via the iTunes Store.

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It appears that the expansion of Apple Pay into Australia could be farther off than some had hoped. According to a report today from The Sydney Morning Herald, Apple is in negotiations with at least four of the largest banks in Australia in order to form partnerships for Apple Pay in in the region. However, the report claims Apple is having issues in negotiations centered around the fees it collects from the currently supported Apple Pay markets of the United States and United Kingdom.

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August 15

AAPL: 115.96

0.81
Stock Chart

It appears plans for future Apple wireless accessories have (again) been spoiled by the FCC. According to a pair of filings that hit the organization’s website yesterday, Apple is preparing to soon debut new versions of its Bluetooth Magic Mouse and Wireless Keyboard. According to images indicating the FCC label location on the accessories, the new mouse will be called the “Magic Mouse 2.” As for the new wireless keyboard, there are no indications of a name change as of yet.

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Apple and Best Buy have agreed to begin selling both the standard AppleCare protection plan for Macs and the more premium AppleCare+ for iPhones, iPads, and the Apple Watch through Best Buy stores, according to sources. The plans call for Best Buy to begin offering the AppleCare plans in its stores at checkout around the week of September 14th, just ahead of the iPhone 6S launch. This will mark a notable expansion of the Apple and Best Buy relationship, and Best Buy will become one of the only retailers, aside from select U.S. carriers, to offer AppleCare outside of an Apple Store.

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August 14

AAPL: 115.96

0.81
Stock Chart

Screenshot 2015-08-14 13.17.09

While a larger iPad Pro and a thinner, more powerful iPad mini are likely in the cards for this fall, Apple’s flagship 9.7-inch tablet sounds like it will be left out of this year’s update cycle. In a new report today, hit-or-miss Taiwanese technology trade website Digitimes says that Apple is not preparing a third-generation iPad Air for this fall. This follows up on a report from earlier this year that claimed that such a tablet would not debut until 2016.

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August 12

AAPL: 115.24

1.75
Stock Chart

DM140_LaunchGIF_final

Twitter is getting serious about messaging today. The social network has begun rolling out updates to its iOS, Mac, and Android apps, in addition to TweetDeck and its website, that remove the long-existing 140 character limit from individual direct messages. This change will roll out over the course of the next few weeks, so all users may not see the change immediately. The old 140 character limit for messages will remain for Tweets sent publicly and direct messages sent via SMS.

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Screenshot 2015-08-12 09.33.17

Nearly one year after launching its first devices with NFC chips, the iPhone 6 and iPhone 6 Plus, to enable the Apple Pay mobile payments system, Apple has joined the official NFC Forum as a top-tier sponsor. Along with the sponsorship role, Apple has joined the forum’s Board of Directors, according to the forum’s official website. The site lists representation from Aon Mujtaba, a Director on Apple’s Wireless Systems Engineering team for the iPhone. Paula Hunter, the NFC Forum’s Director, made the announcement by saying that the organization is “delighted to welcome Apple to [its] board of directors as an NFC Forum sponsor member.”

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August 11

AAPL: 119.72

4.20
Stock Chart

Screenshot 2015-08-11 16.13.48

One of iOS 9’s marquee additions is support for split-screen applications on the iPad. This allows users to operate two iPad applications simultaneously, side-by-side. However, due to processor limitations of older iPad models, the full 50/50 split-view functionality is currently only present on the iPad Air 2 thanks to the device’s A8X processor. However, with the help of developer Hamza Sood, we have discovered that the feature may soon be expanding to the iPad mini…

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August 10

AAPL: 115.52

0.39
Stock Chart

While Force Touch on the Apple Watch allowed Apple to add an additional layer of buttons to a small display, the iPhone 6S and iPhone 6S Plus screens don’t lack for either real estate or buttons. So why would Force Touch be desirable on larger displays? Following up on our May report that Force Touch is coming to Apple’s next iPhones, sources who have used the iPhone 6S have provided new details on how Force Touch works and feels under iOS.

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August 7

AAPL: 115.52

0.39
Stock Chart

Apple has uploaded its latest advertisement as part of its new “if it’s not an iPhone, it’s not an iPhone” marketing series. Today’s new TV ad focuses on the iPhone’s camera, photo taking capabilities, and video recording features. As it has done in past campaigns, Apple appears to be promoting pictures and videos taken by actual iPhone customers. Apple’s previous iPhone ads focused on customer satisfaction, hardware/software integration, and the App Store. Apple also recently published a new website to accompany the TV ads, which focuses on many of the same iPhone talking points.

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August 6

AAPL: 115.13

0.25
Stock Chart

TechCrunch’s lead Apple reporter Darrell Etherington quietly stopped writing for the news site at the end of June, and we’ve learned that he left to take up a job in Apple’s PR office in Toronto, Canada. Etherington’s modern journalism expertise should be beneficial for Apple as it improves its approach to press relationships, while the admiration of his former colleagues should go a long way in fostering those ties…

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August 5

AAPL: 115.40

0.76
Stock Chart

Screenshot 2015-08-05 12.04.39

In a video this week to retail store employees, AppleCare chief Tara Bunch has outlined some changes coming to the company’s AppleCare+ program for the iPhone and iPad. In the video, Bunch and an associate in charge of AppleCare+ say that the service will now become simpler to add for international customers. For example, if a Hong Kong resident travels to the United States, purchases an iPhone or iPad, and adds AppleCare+ to their purchase, their new device will become automatically registered with AppleCare+ in their home country…

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Apple’s first pair of applications for Android, Apple Music and Move to iOS, may be the start of Apple opening up even further to Google’s mobile platform. According to a new job listing on Apple’s website, the Cupertino-based company is “looking for engineers to help [Apple] bring exciting new mobile products to the Android platform.” The presence of the word “new” seems to indicate that Apple’s plans go beyond the already announced Apple Music and Move to iOS apps…

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August 4

AAPL: 114.64

-3.80
Stock Chart

Apple has already taken over its homepage, produced video advertisements, and injected promotions into iOS to digitally promote its new Apple Music service. Now, the company is expanding its billboard promotion strategy, which has been mostly reserved in recent years for new iPhones and iPads, to include Apple Music. Several 9to5Mac readers and social media users have spotted posters and billboards for Apple Music across San Francisco, subway stations in Japan, London, Canada, and Los Angeles

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July 27

Screenshot 2015-07-27 16.09.34

Less than a week following the previous beta, Apple has released OS X 10.11 El Capitan beta 5 to developers. The update is available via Software Update in the Mac App Store. The previous beta did not add any noticeable new features, but it instead focused on bug fixes. It is likely that this new beta has a similar focus, and we’ll update this post with enhancements as they are discovered.

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July 15

Apple will be rolling out a refreshed line of iPods today, according to sources. As indicated by new colors recently found in iTunes on the Mac, the new iPod touch, shuffle, and nano will come in new darker blue and pink colors. A gold color will be added as well for all three iPods.

The new Nanos and Shuffles won’t get new features, but the iOS-based iPod touch will see a considerable upgrade. Here’s what we’re hearing is coming to the touch:

  • Major camera upgrade from 5 megapixels to 8, matching the count on the iPhone 6 and iPad Air 2.
  • New 64-bit chip for faster operation and better graphics for gaming. Will also help it plow through future iOS versions beyond iOS 9.
  • “M” chip from the iPhone for fitness, steps, and elevation tracking.
  • Pre-loaded with iOS 8.4 and Apple Music following the June 30th launch.
  • New 128GB model for $399, still starting at $199 for 16GB. There will also be a $299 model with 64GB of space.

As indicated by the references last month in iTunes 12.2, the overall designs and screens of the new iPods will remain the same as their predecessors. These are the first major iPod upgrades since 2012, and with Apple’s focus on the iPhone and iPad, these will likely also be the last for some time. expand full story

July 10

Top iPhone and iPad accessory makers Otterbox and Mophie both conducted job cuts this week, according to a pair of tips we received from a source. The source said that Otterbox cut 80 jobs, while Mophie let go of 60 employees. Both Otterbox and Mophie confirmed the job cuts to us today, with Otterbox claiming that its number was less than the 80 our source mentioned.

From an Otterbox spokesperson:

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July 6

Screenshot 2015-07-06 18.03.58

Last week, we noted that Apple’s latest iOS 8.4 release with Apple Music removes support for the long-existing Music Home Sharing feature. This function allows an iOS device user to stream music from a computer running iTunes on their own WiFi network. Today, Apple Senior Vice President of Internet Software and Services noted on Twitter that Apple is “working” to restore Home Sharing functionality in iOS 9. It is likely that Home Sharing was removed in iOS 8.4 due to changes necessary with the record labels to launch the new streaming music service. Cook previously revealed details on this week’s iOS 9 beta, streaming bit rates, and more via Twitter.

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