Mark Gurman

@markgurman

Senior Editor of 9to5Mac. 

Mark can be contacted with news tips at mark@9to5mac.com via email, AIM, or Wickr. Phone number or other contact information available by request, contact form below.

Mark is an award winning journalist who has worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry. Mark frequently appears on technology news curation website Techmeme, and he is frequently cited across the web by major publications, including newspapers like The Wall Street Journal and financial institutions such as Bloomberg News. Mark also frequently discusses Apple news live on CNBC and Bloomberg TV.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

Mark is known for leading the reporting regarding many of the Apple products and initiatives introduced this decade.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Apple started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone 5se, iPad Air 3Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

He also covers news on 9to5Mac sister-site 9to5Google. You can read more on his website and follow him on Twitter.

Mark Gurman's Recommended Gear

February 2

AAPL: 96.43

-0.91
Stock Chart

Apple is currently aiming to unveil the new 4-inch the iPhone 5se, the iPad Air 3, and new Apple Watch band options at an event on Tuesday, March 15th, according to sources. We previously reported that Apple was on track to launch the new products during the week of March 14th. As the scheduled event is still a month-and-a-half away, the date could conceivably still shift or turn into an online announcement. The media event would be Apple’s first since September, and much like the fall event, is planned to touch on three major product categories for the company.

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January 27

AAPL: 93.42

-6.57
Stock Chart

Apple is planning to introduce new iPad hardware at an event in mid-March, according to sources, with the most likely device being a new iPad Air. This new iPad with a 9.7-inch screen, presumably to be called the “iPad Air 3,” will be launched alongside the a new 4-inch iPhone known as the “iPhone 5se” and a series of new Apple Watch models. Apple is currently planning to hold its keynote during the week of March 14th, but the final date is still in flux, according to sources.

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January 25

AAPL: 99.44

-1.98
Stock Chart

Last week we reported that Apple is preparing to announce a new 4-inch iPhone dubbed the “iPhone 5se” as soon as mid-March. Our report noted that the new iPhone is essentially an upgraded iPhone 5s with a faster processor, Apple Pay, new camera features, and curved glass edges instead of sharp chamfers. Now, we have a few additional details about this new iPhone model. First, we are told that there are different prototypes of the device floating around Apple’s campus: some with the A8 and M8 chips that we discussed in our previous report, and some with the iPhone 6s’s A9 and M9 processors. We’ve now learned that the iPhone 5se is more likely to include variants of the A9 and M9 chips instead of the A8 and M8 lines…

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9to5toys 

January 22

AAPL: 101.42

5.12
Stock Chart

Jeff Williams announcing September Apple Watch updates – AFP

In addition to launching a new 4-inch iPhone likely called the “iPhone 5se,” Apple plans to announce new Apple Watch models in March. The new lineup will be similar to the September 2015 Apple Watch revision, bringing a series of new band color options to the Apple Watch lineup. We are also told that entirely new bands made out of new materials are in development in addition to partnerships with firms beyond Hermes. Last year, Apple had discussed partnering up with popular third-party accessory makers, such as Incase, in some official fashion, but it is unclear if those are ready for this March revision.

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That purported 4-inch “iPhone 6c” floating around the web yesterday? It’s fake, according to sources who have used the upcoming iPhone with a 4-inch display. Instead of releasing a smaller version of the iPhone 6s in order to appease potential customers seeking an iPhone with a screen smaller than 4.7 or 5.5-inches, Apple is upgrading the existing iPhone 5s that was first released in fall 2013. Also contrary to rumors, the device is not a preview of the iPhone 7 as it will mostly retain the 5s’s design and still include a headphone jack…

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January 17

AAPL: 97.13

-2.39
Stock Chart

For nearly half a decade, teams of hackers and programmers have worked tirelessly to crack Apple’s iOS software code in order to inject new features, themes, and applications. Now, a team led by noted former jailbreak developers Will Strafach, otherwise known as “Chronic”, and Joshua Hill, known as P0sixninja, is working to secure Apple’s mobile platform. The duo, along with a list of unnamed former jailbreak developers, has been working on a new comprehensive platform to secure iOS devices for both enterprises and consumers. Strafach provided us with a preview of the platform known as “Apollo,” the first security product from his new company Sudo Security Group.

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9to5google 

January 11

AAPL: 98.53

1.57
Stock Chart

Earlier today, Apple announced iOS 9.3, a fairly significant point update to iOS 9. The new operating system adds new features for the Health, Wallet, Notes, and Settings apps, in addition to a Night Mode and new 3D Touch shortcuts. This gallery below shows off all of the new features, and here’s a bulleted list of everything new in the first beta:

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Besides a new suite of enhancements for educational uses, Apple’s upcoming iOS 9.3 release, which went into beta this morning, adds several consumer-facing features. Apple highlights these on a website previewing the update. Notably, the update adds a system-wide Night Mode that uses the device’s time and location to present certain colors around the software optimized for darker environments:

Many studies have shown that exposure to bright blue light in the evening can affect your circadian rhythms and make it harder to fall asleep. Night Shift uses your iOS device’s clock and geolocation to determine when it’s sunset in your location. Then it automatically shifts the colors in your display to the warmer end of the spectrum, making it easier on your eyes. In the morning, it returns the display to its regular settings. Pleasant dreams.

The software also includes upgraded Notes, News, and Health apps. The updated Notes application now uses the Touch ID feature for logging into apps and has improved sorting options:

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January 8

AAPL: 96.96

0.51
Stock Chart

With its resources from the 2014 acquisition of headphone maker Beats Electronics, Apple is prototyping a completely new set of Bluetooth earphones with the potential of launching the accessory alongside the iPhone 7 this fall. The new earphones are said to be completely wireless, which is to say that they do not even have a cable connecting the left and right ear pieces. Sources say that the headphones are similar in concept to the Motorola Hint headset (pictured above) and Bragi’s new Dash headphones that were shown at CES this week.

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electrek 

December 17, 2015

AAPL: 108.98

-2.36
Stock Chart

Earlier today, Apple announced some of the most wide-ranging changes it has made at the senior executive level since iOS chief Scott Forstall was ousted and replaced in late 2012. Senior VP of Operations Jeff Williams was promoted to COO (Chief Operating Officer), Johnny Srouji was elevated from VP to Senior VP of Hardware Technologies, Senior VP of Marketing Phil Schiller added App Store responsibilities, and Tor Myhren is leaving the Grey Group to be VP of Marketing Communications at Apple, replacing Hiroki Asai. Let’s take a look at what each of these changes is likely to mean…

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December 8, 2015

AAPL: 118.28

-0.75
Stock Chart

Apple is currently planning a March 2016 event to unveil the second-generation Apple Watch, according to sources with knowledge of the plans. The second version of the Apple Watch would then ship by April, nearly a year after the original model first went on sale. Apple has also been working on a new “iPhone 6c” with a 4-inch display, which also could appear at this event, according to the sources…

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December 3, 2015

AAPL: 115.20

-1.08
Stock Chart

November 24, 2015

AAPL: 118.88

1.13
Stock Chart
9to5toys 

November 18, 2015

AAPL: 117.29

3.60
Stock Chart

As expected, the Apple Pay mobile payments service for the latest iPhone and Apple Watch models has gone live in Australia, where it is already Thursday. Apple Pay for apps is also available for devices without NFC, such as recent iPad models.

The service debuted earlier this week in Canada, following the late 2014 launch in the United States. Currently, the service is limited solely to American Express card users in both Australia and Canada. Apple is in talks to expand the service to more banks and cardholders in the future.

Apple’s website for Australia also notes that support for store cards and loyalty reward card for individual retailers is coming soon to the Australian version of Apple Pay. In addition to this week’s Canada and Australia launches, Apple has expanded support in the United Kingdom. Apple has said that, in partnership with American Express, Apple Pay will expand to Asia and more European regions in 2016.

Apple has also said that Apple Pay will soon expand to apps such as Kickstarter and The Fancy, while also coming to retail shops like Dominos and Cinnabon next year.

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November 10, 2015

AAPL: 116.77

-3.80
Stock Chart

A few months following the launches of both iOS 9 and OS X 10.11 El Capitan, Apple has shifted a large portion of its software engineering resources over to development of the upcoming iOS 10 and OS X 10.12. While iOS 9.2 and OS X 10.11.2 remain under development, 2016’s mobile and desktop Apple operating systems are now moving forward at full speed, sources indicate.

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November 6, 2015

AAPL: 121.06

0.14
Stock Chart

Last week, Apple seeded the first beta of the upcoming iOS 9.2 release to developers, and we’ve discovered that the new update will add support for Arabic in Siri. Apple previously built in the fundamental elements of understanding Arabic to iOS by adding Arabic support to the Keyboard Dictation and QuickType features in iOS 8 last year. Apple adding Arabic support to Siri follows up on Apple expanding its retail presence to the United Arab Emirates by opening up a pair of flagship stores in Abu Dhabi and Dubai.

A local YouTube video shows off examples of Siri in Arabic:

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9to5google 

November 3, 2015

AAPL: 121.18

1.68
Stock Chart

Just a few days after the retail launch of the fourth-generation Apple TV set-top-box, Apple has seeded the first beta of the device’s first software update to developers. The new version, labeled tvOS 9.1, is available for download via the developer center, much like iOS and OS X betas have been seeded. The release notes for tvOS 9.1 indicate improvements coming to WiFi network compatibility, in-app-purchases for App Store apps, and improved scrolling. This update needs to be downloaded to a computer and then installed to the set-top-box via a USB Type-C cable. Apple today also seeded the second betas of iOS 9.2 and OS X 10.11.2 to developers.

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October 30, 2015

AAPL: 119.50

-1.03
Stock Chart

Apple plans to start selling the 12.9-inch iPad Pro on Wednesday, November 11th via both its physical retail and online stores, according to multiple sources. Apple previously only said that the large tablet would become available during the month of November, a couple of months after the introduction in early September. The iPad Pro’s marquee accessories, the Apple Pencil and Smart Keyboard, will also become available for purchase on November 11th. The iPad Pro starts at $799 and comes in both 32GB and 128GB configurations with WiFi only. An LTE-compatible version comes exclusively in the 128GB configuration and costs upwards of $1000. We reported earlier this week that Apple’s support staff is scheduled to complete iPad Pro training by November 6th, less than a week prior to the launch.

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October 29, 2015

AAPL: 120.53

1.26
Stock Chart

Ahead of the iPad Pro’s launch in November, sources have shared a couple of tidbits regarding launch plans for the device. We are told that Apple this week has started training its AppleCare support staff to become familiar with troubleshooting the larger tablet. Apple typically prepares its support network on major new products in the couple of weeks prior to the device’s launch. Apple is asking its support centers to complete their training by Friday, November 6th, which indicates that the iPad Pro is likely still on track for the early November launch we previously discussed.

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electrek 

October 28, 2015

AAPL: 119.27

4.72
Stock Chart

The new Apple TV went on pre-order via Apple’s online store earlier this week, and priority deliveries will begin this Friday while standard shipments will begin arriving after this upcoming weekend. Now, we’ve learned that Apple is planning to begin selling the new set-top-box at its retail stores this Friday. Apple retail employees say that stores are beginning to receive shipments to sell at the end of this week, while stores will be re-organized overnight on Thursday to promote the new Apple TV in stores on Friday. The new Apple TV costs $149 and $199, depending on either a 32GB or 64GB configuration, and includes a new user-interface, Siri, upgraded remote control, and an App Store.

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