Remember Google Wave, the search giant’s ill-fated attempt at re-imagining good ol’ email communication? The service was famously pulled due to lack of interest, but that didn’t stop others from figuring out better ways to handle email. This right here could be the solution we’ve been yearning for. Marco Triverio, an interaction designer at the Copenhagen Institute of Interaction Design, teamed up with his colleagues Ali Seçkin Karayol and Harsha Vardhan on a project dubbed Persona.
In a nutshell, Persona is their take on reinventing an email client that is “both Personal and has personality”, as the tagline says. Be that as it may, Persona has definitely gotten us excited with its focus on simplicity and on the human touch. Per description on their Vimeo page:
Persona is an email client that was designed to change the perception and experience of sending and receiving emails by focusing on People, the Conversations between them and the Knowledge shared in emails today. This is a reaction to the paradigm of emails presented in spread-sheets seen with most email clients, where a focus on presenting data prevails over the need for a personal touch.