Apple’s iPhone and MacBook both made appearances in Beats’ new headphones ad celebrating the World Cup. Apple, of course, announced that it is buying Beats Electronics for $3 billion last week, a deal it expects to be approved by the end of September, and featured a Beats plug earlier this week at WWDC when Dr. Dre was phoned in to the keynote and Eddy Cue was photographed wearing Beats headphones… Read more
A few weeks before initial reports that Apple was planning to acquire Beats Electronics, I started AT&T’s three month trial of the Beats Music subscription streaming service.. Given that generous window of time, I felt more comfortable investing my time than I would with a one or two week trial. When news broke that Apple was in final talks to purchase Beats, I was caught off guard and immediately concerned that the subscription service that I was starting to really like would change under Apple’s watch. Since the deal has been made official, Apple has said that Beats Music will continue as it is (across multiple platforms even) as will the headphones line (Beats branded, not Apple branded) for now.
Because I was rather surprised by the appeal of Beats Music and Apple is now endorsing the headphones more than ever (even if only really for their massive profit margins), I got really curious Friday afternoon to try out a pair of Beats headphones first hand so I did just that. I’ve been using the Beats Studio Wireless headphones (Amazon) just about all waking hour of this weekend, and below you can read my thoughts on one of the products included in Apple’s biggest acquisition to date. Read more
We’re less than 24 hours removed from Apple announcing its acquisition of Beats and the Dr. Dre and Jimmy Iovine headphone empire has already announced a new product.
The Beats Solo2 headphones are a follow-up to the massively popular Solo model that sold nearly four units every minute last year. It seems that Beats has addressed one of the biggest criticisms of previous models. Some said they were too bass-heavy which resulted in what some critics called “poorly-mixed hip-hop sound”.
The Solo2 headphone has a more dynamic, wider range of sound, with a clarity that will bring you closer to what the artist intended, whether you’re into hip-hop, heavy metal, jazz, electronic, or country.
These new cans sport a nearly identical design, while some tweaks have been made to increase overall comfort.
…the frame of the headphone has been curved like never before, giving the Solo2 a custom-fit feeling. The earcups have been ergonomically angled to complete this natural fit, with pivots for optimal comfort and sound delivery. Finally, the earcups’ premium material helps dissipate heat and minimize sound leakage.
Apple obviously had no impact on this product release since the deal isn’t expected to be finalized until the company’s fiscal Q4 of this year, but it’s interesting to see Beats trying to shake of some its old stigmas to appeal to audiophiles as well as music listeners who put bass and fashion first.
The Solo2 headphones are now available for preorder for $199.95 in a range of colors from Best Buy, beatsbydre.com, and are expected to hit other authorized retailers late this week… Read more
MOG is a Spotify-like service that streams 14 million songs to your devices and allows you to download music for offline viewing. The free version allows you to stream music against advertising. Meanwhile, the $4.99 version allows you to not only listen to ad-free music but also download music. The $9.99/month version allows unlimited downloads on mobile devices. Today, MOG added one new big device to its list: The iPad.
The iPad version (not universal?) hit the App Store today joining the earlier iPhone version. Perhaps, if you like your music on a native iPad-sized app, it is time to move to MOG (14-day free trial here with unlimited downloads).