iBeacons ▪ March 3

 

South by Southwest (SXSW) just launched its official mobile app ahead of the festival and alongside it announced plans for the world’s largest deployment of iBeacons to offer mobile app features triggered by the Bluetooth beacons. In total, more than 1000+ beacons will be deployed to pull it all off. SXSW thinks the features will “fundamentally change attendee’s experiences” by letting mobile app users network and navigate the event. expand full story

iBeacons ▪ December 18, 2014

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McDonald’s is testing Bluetooth beacon-based offers in at least some of its locations as it pilots beacon platform Piper that works with both iOS devices using Apple’s iBeacon framework and other mobile devices. expand full story

iBeacons ▪ November 25, 2014

The latest stats from Swirl Networks, the company behind a number of beacon deployments at high-profile retailers, shows that shoppers in the US are embracing Bluetooth beacons and along with it Apple’s iBeacon framework for app developers sending location sensitive notifications to users. More specifically, data collected from the company’s beacon deployments in recent months shows that beacons are influencing the way we shop with more than half engaging with the feature and many redeeming beacon offers when making purchases.  expand full story

iBeacons ▪ November 19, 2014

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If you’re a retailer, you have two options when it comes to deploying Bluetooth beacons. You can deploy the hardware yourself and build an accompanying mobile app for the experience, or you can open the experience to existing apps that users already have on their device using a beacon network. Some retailers have decided they want to own the experience and have everything go through their own mobile app, but new data suggests that might not be the way to go. expand full story

iBeacons ▪ October 21, 2014

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Apple has launched a new web service called Maps Connect that allows small business owners to manage their listings on Apple Maps along with a tool for setting up indoor positioning in select areas. Companies can enter their own listings and verify via a phone call or email address.

The iBeacon-powered indoor mapping tool allows businesses to setup interior views of their businesses on Apple Maps to help guide users through their venues. This tool is currently limited only to locations that meet specific criteria, such as Wi-Fi throughout the building and at least 1 million visitors per year.

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iBeacons ▪ July 28, 2014

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