‘Parenthood’ iPhone ad airs with focus on families and HomeKit devices

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Apple has begun airing a new TV ad to promote the iPhone 5s that focuses on uses by parents within both “Smart Homes” and in everyday family life. The ad, aptly named “Parenthood,” shows how the iPhone can be used to record home video, find a lost dog, monitor the children, and turn off the lights in the living room. The ad comes ahead of HomeKit Smart Home appliance integration with iOS 8 this fall. Sources have also indicated that Apple is developing its own line of connected hardware for the home. Apple’s previous iPhone ad, part of the same “more powerful than you think series” demonstrated various uses for the iPhone in the health and fitness space. You can watch the latest ad below:

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Apple said to be working on ‘mainstream’ Smart Home hardware

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With iPhones in pockets, Macs on desks, iPads in bags, and iWatches soon coming to the wrist, Apple is said to be eyeing another category for continued growth: Smart Home hardware. The Cupertino-company is said to have assembled a team to work on various hardware products for the home that deeply integrate with the existing array of Apple devices on the market…

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Apple said to team up with pro athletes to test iWatch fitness capabilities

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Apple has teamed up with some of the sports world’s most notable professional athletes in order to test the upcoming “iWatch’s” fitness capabilities in intense training environments, according to a source with knowledge of the testing. This source says that Apple has invited athletes from the MLB, NHL, and NBA to its Cupertino-based campus on multiple occasions over the past several weeks to brief the players on the upcoming wearable device and provide an opportunity for testing to be conducted in professional conditioning environments.

Apple is said to be working with Los Angeles Lakers basketball player Kobe Bryant, Los Angeles Kings right winger Dustin Brown, and a few other star athletes, including a player from the Boston Red Sox, on the testing project. The athletes are said to have signed non-disclosure-agreements regarding the existence of the upcoming Apple wearable device. Nonetheless, Bryant was spotted at Apple’s campus last month meeting with Apple design chief Jony Ive. Indeed, the meeting between the pair is said to have been in regards to “iWatch” testing…

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WSJ: Apple planning multiple iWatch models with as many as 10 health-related sensors

iWatch concept: Espen Oxholm

iWatch concept: Espen Oxholm

The Wall Street Journal has published a new report claiming that Apple’s upcoming entry to the smartwatch market will sport ten or more sensors for collecting health data. The report also claims that the company is working on multiple versions for the wearable device, which is expected to be released later this year.

The iWatch is expected to be a health-focused device and will likely work with Apple’s new Health application, which it debuted earlier this month at its Worldwide Developer Conference. The application and its associated framework, called HealthKit, already have built-in support for certain types of devices without the need for a third-party application.

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Reuters: iWatch to hit in October with wireless charging, 2.5-inch screen, pulse sensor

One of many iWatch concepts.

Reuters is out with a report today that claims the iWatch is going into production this month for a launch in October. The device is reportedly expecting to hit 50 million units produced in its first year.

The source said Apple expects to ship 50 million units within the first year of the product’s release, although these types of initial estimates can be subject to change. The watch is currently in trial production at Quanta, which will be the main manufacturer, accounting for at least 70 percent of final assembly, the source said.

Seeing that Apple sold 71 million iPads in the entirety of 2013, 50 million units sounds aggressive. The site also shares some features that it has learned about the device:

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iPhone 6 likely to sport barometer/air pressure sensors to measure altitude, weather

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Besides a larger display and redesigned metal body, details regarding which features the next-generation iPhone models will pack have been light. However, it appears that the new models could include a new sensor: a barometer.

A barometer is a sensor commonly used for measuring altitude and the sensor is already commonly found in Android devices such as the Galaxy Nexus. A barometer sensor could be used by hikers, mountain climbers, bike riders, and enthusiasts who want accurate knowledge into their current altitude. Barometers, via air pressure data, also measure temperature and weather information.

The information regarding the next-generation iPhone likely including this sensor comes via Xcode 6 and iOS 8, the latest iPhone software development kit and operating system. The software includes updated CoreMotion APIs that clearly reference the new altitude measuring capabilities:

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