With more and more retailers, event spaces, and others deploying Apple’s Bluetooth LE iBeacon technology in order to beam iPhone and iPad users context and location aware notifications, we still haven’t seen much data on how the beacons are improving ad engagement for marketers. InMarket, a company installing iBeacons in grocery stores around the country that talk to a number of apps from its advertising partners, today shared some of the first stats from a specific consumer brand using the platform. expand full story
New York July 22, 2014
New York July 14, 2014
New York May 15, 2014
This week the 9/11 Memorial Museum in New York City recognized its completion ahead of its public opening on May 21st, and today an official 9/11 Memorial Museum app for iPhone and iPod touch has been made available.
The app’s purpose is to aid museum attendees and enhance the tour experience by turning your smartphone into a personal tour guide. The primary tour, Witnessing History, is narrated by actor Robert De Niro, who has supported the Museum’s effort alongside former New York City Mayor Michael Bloomberg. The tour consists of thirteen sections total, each accompanied with a 1-3 minute narration and transcript. expand full story
New York April 2, 2014
inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers, today announced an interesting new twist for the platform: the first consumer packaged goods brand to take advantage of iBeacons in a retail environment. That means that rather than the retailer controlling the entire iBeacon experience and the location-based notifications that get beamed to shoppers, inMarket’s Mobile to Mortar (M2M) platform is giving that same opportunity to the individual brands on the store’s shelves. We’ve also learned it’s about to expand and continue its rollout of iBeacons in retail locations across New York, Boston, and Miami. expand full story
New York March 31, 2014
We’ve been seeing more and more interesting implementations of iBeacons, Apple’s Bluetooth LE standard that opens up a ton of opportunities for location-based experiences as iOS devices communicate with the beacons around them. This, however, might be the most unique use of iBeacons we’ve seen yet: For the UN’s International Day for Mine Awareness and Assistance in Mine Action taking place on April 4, New Museum in New York City will host an exhibit that uses iBeacons to simulate a virtual minefield and let anyone experience the danger of land mines.
New York January 2, 2014