Hillshire increases sales w/ iBeacon, 20x increase in purchase intent, 500x increase over average mobile ads

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With more and more retailers, event spaces, and others deploying Apple’s Bluetooth LE iBeacon technology in order to beam iPhone and iPad users context and location aware notifications, we still haven’t seen much data on how the beacons are improving ad engagement for marketers. InMarket, a company installing iBeacons in grocery stores around the country that talk to a number of apps from its advertising partners, today shared some of the first stats from a specific consumer brand using the platform.  Read more

Apple’s updated environmental report card by the numbers

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Ahead of Earth Day celebrations planned for tomorrow, Apple today has completely revamped its environmental site with new stats alongside announcements for initiatives planned for the year to come. It also gave an interview with its new head of environmental issues Lisa Jackson. If you don’t want to dig through and read the multiple pages in Apple’s updated report, below we’ve put together a roundup of all the numbers and initiatives Apple announced today: Read more

Tim Cook at iPad event: 64% of iOS devices on iOS 7, 20 million iTunes Radio listeners, 1 billion songs played, 1 million apps

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Keeping with tradition, Tim Cook kicked off Apple’s iPad event today by giving us an update on some of the company’s core businesses and accomplishments since last checking in. Below is a roundup of the numbers and stats that Cook shared on stage today during the event including updates on the new iPhones, iOS 7 adoption, iTunes Radio, and the App Store:

iPhone & iOS 7:

- 9 million iPhones launch weekend, biggest iPhone launch ever

- iOS 7 200 million devices in five days-

-64% of devices currently running iOS 7

iTunes Radio:

- iTunes radio, 20 million listeners, 1 billion songs

App Store:

-1 million apps on App Store

-60 app billion downloads

-$13B earned by developers (up from 11 billion in July)

iPad:

-170 million iPads sold

-475k iPad apps (up from 375k in July)

Tim Cook talks numbers at Apple’s WWDC 2013 keynote: 407 retail stores, 575M accounts, 10B paid to devs, 900k apps, more

Live on stage at Apple’s WWDC keynote presentation this morning, CEO Tim Cook has opened things up with the usual updates on some of the company’s core businesses and accomplishments over the past year. Sharing numbers on how its products have been selling and outpacing the competition has become somewhat of a tradition for Apple keynote addresses. Below you’ll find a roundup of the stats that Cook shared today including info on retail stores, iPhones and more:

-6 Million registered developers, 1.5M in last year

-WWDC sold out in 71 seconds

-1m daily visitors at Apple retail

-Millions of customers come for personal training

-407 stores in 14 countries

-50 billion apps

-900,000 apps (93% downloaded each month)

-375k iPad apps

-575,000,000 store accounts (more accounts with credit cards than any store online)

-paid developers 10 billion (3 times more than all other mobile platforms combined) Read more

Apple moves up to the #2 spot in Brand Value

Top U.S. Brands via Brand Finance

According to Brand Finance, a London-based research firm, Apple is now second to Google in brand value after a 33% increase to overtake IBM, Microsoft, Wal-Mart, and GE for the first time. The firm attributes Apple’s success to “innovative design, loyal consumer base and well-executed marketing activities.”

Google, sitting in the top spot with a brand value of almost $48.3 billion was up 9% among the top 30 U.S. brands analyzed by the Brand Finance. Other top companies other than Apple and Google all seen a significant drop including Microsoft down 9% to $39 billion, and IBM and AT&T both experiencing decreases from the year previous.

Read more