Apple CEO Tim Cook’s full NBC Rock Center interview [Video]

NBC just posted official clips from its exclusive interview with Apple CEO Tim Cook earlier today. The interview aired at 10 p.m. ET tonight, and now the full video of the interview has already made its way to YouTube. In the interview, Cook talked about product design, Apple’s plans to bring production of some Macs back to the United States in 2013, his thoughts on Apple, being CEO post-Steve Jobs, and his “intense interest” in TV. We’ll update this post when the official high quality versions hit the web. Part 2 of the interview is continued below:
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An à la carte Apple TV concept integrates Siri, FaceTime, and cable/satellite providers (Gallery)

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A member of The Verge forums, going by the name of “Knowledge”, posted the Apple TV concept below that envisions a future Apple TV OS where users could tap into multiple content sources from cable/satellite providers, local devices, and elsewhere. It would also integrate Siri (and Facetime) for scheduling recordings, changing channels, etc., and a unified search of all content.

Unified search looks for content in library, app store, iTunes, and TV Guide. Also brings the ability to use Siri for scheduling recordings, setting reminders, changing channels, playing music, playing video from library, opening an app, finds content available for purchase in iTunes, etc etc.

The full gallery is below: Read more

Analyst interprets comments by Apple SVP Eddie Cue and doesn’t expect an Apple Television anytime soon

Update: Pacific Crest analyst Andy Hargreaves reached out to us with some clarification on his note to clients earlier today noting the “commentary in our note was our interpretation and our thoughts based on the meetings we had”:

Nobody at Apple said anything to us about future products. The commentary in our note was our interpretation and our thoughts based on the meetings we had. It’s ok if you say “Analyst does not expect a TV any time soon”, but its incorrect to attribute the commentary to Apple management, particularly in the title.

While recent reports claimed Apple is in deep negotiations with cable operators to create a new cable TV platform for Apple TV, many also tied the reports to the possibility of a full-fledged Apple HDTV. Jefferies analyst Peter Misek claimed just last week that Apple’s HDTV set is in full production, and he went as far as including 2 million units of the device at an average sale price of $1,250 in his model for early 2013.

According to a note to clients from Pacific Crest analyst Andy Hargreaves, who spoke with Apple CFO Peter Oppenheimer and Senior Vice President for Internet Services Eddy Cue on Wednesday, Apple’s entrance into the HDTV world is “extremely unlikely in the near-term.” Fortune posted an excerpt from Hargreaves’ notes today following his meeting with Oppenheimer and Cue:
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Brightcove’s App Cloud eyes dual-screen apps for Apple TV [Video]

Brightcove announced today that it is moving at full steam to help developers create dual-screen television apps for Apple TV using its HTML app platform.

Chief Executive Jeremy Allaire is quite outspoken about Apple’s elusive television set (which jibes with our take), but aside from sounding off about the rumored product not being an actual HDTV, he showcased how streaming high-definition content from an iOS device through Apple TV is an ideal range of interactivity for app developers to tackle.

Brightcove launched its cloud-based App Cloud platform for painlessly building mobile apps just over a year ago, but now the company is making available a free version equipped with an open source SDK and a toolkit for the dual-screen applications market.

According to TechCrunch:

It’s more or less a freemium model for app building. With App Cloud Core you can build and release as many apps as you want. But if you want features like real-time analytics, push notifications, and native ads, you can upgrade to App Cloud Pro for $99 a month. And for those who need an even more robust feature set, there’s an enterprise version for high-volume apps with custom pricing plans based upon usage.

In addition to open sourcing App Cloud, it’s also pushing one particular feature set, which could change the way we watch TV. Its App Cloud Dual-Screen Solution for Apple TV uses a set of APIs that will allow tablet and mobile users to have a truly integrated second screen experience. By leveraging Apple’s AirPlay technology, App Cloud users can create applications that use the mobile device as the search and navigation, while the Apple TV plays back video.

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Reflection and AirParrot apps bring Windows screen mirroring to Apple TV, iOS mirroring to PCs

We told you about Mac OS X apps AirParrot and Reflection in the past. Developed by app makers Squirrels, AirParrot allows you to mirror your Mac’s screen on an Apple TV-connected TV, while Reflection provides mirroring of iOS devices to any Mac display. The developers have since followed up with updates to both of the apps bringing many requested features such as audio and Mountain Lion support, but they released PC versions of both apps today that allow you to mirror your iOS device to a Windows machine or a PC’s screen to an Apple TV.

As for the Windows version of Reflection, it will release with all the same features as the OS X client, including: screen recording, audio support, frame colors, full screen mode, multiple device mirroring, and more. The first release of the AirParrot PC app will just provide basic screen mirroring features initially due to roadblocks during development. Head developer David Stanfill, who is also the founder of Napkin Studio, told us about the difficulties of bringing the AirPlay mirroring functionality to PCs and provided us with screenshots of the apps below:

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Often-rumored Apple partner Sharp announces production of Hi-DPI IGZO LCD displays


32-inch iMac or TV? We’ll take both!

Sharp revealed today that it began assembling high-performance LCDs last month with increased production in April to meet market demand.

Jefferies & Co.’s Peter Misek is a very outspoken analyst regarding Apple’s rumored HDTV. He first claimed in November that Sharp is preparing production lines for the “iTV,” but he later said the company plans to build roughly 5 million units beginning this spring with a product launch slated for Q4 2012.

According to Sharp, the LCDs will help the company contribute to “creating markets for attractive new products”:

Sharp will encourage the application of its new high-resolution LCD panels to high-definition notebook PCs and LCD monitors—which are both expected to grow in demand—as well as to mobile devices. Sharp will also contribute to creating markets for attractive new products.

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