It’ll come as no surprise that Nokia and its friends at Microsoft love to take cheap shots at the iPad and Apple products in general. This time around, a gentleman who just picked up a new tablet for working on the go visits friends at the coffee shop and shows off his new purchase…
Apple is pushing its business-focused Apple Retail salespeople to sell Macs to businesses currently running in Windows environments, according to Apple retail employees briefed on the new initiative. Apple Retail Stores, in their business/professional sections, will now have a 27-inch iMac prepared with the Parallels Virtualization Software and Microsoft’s Windows 8 operating system.
Select Apple Retail employees will also be trained on the Parallels and Windows software, and special Parallels demos have been created for Apple Stores. The goal of this new initiative is to push employees to be able to show businesses that currently work on Windows that all purposes of Windows could either be replaced or used (with Parallels) on a Mac computer.
For a number of years, Apple has pushed reasons how a Mac could replace a PC. This was heralded mainly via Apple’s Mac vs. PC ads. This new retail campaign, instead, focuses on the Mac operating system and Windows working together. Apple wants to leave no room for business customers to not know that they could switch to a Mac computer…
Following its string of ads pinning up Windows 8 tablets against the full-sized iPad, Microsoft has just posted a new ad that pits the 8.1-inch Acer Iconia W3 against Apple’s 7.9-inch iPad mini. The point of this ad is to demonstrate that Windows 8 can even handle Microsoft Word documents and powerful gaming even at the small screen…
Gartner is today out with a report detailing its estimates for Q2 2013 global and U.S. PC shipments. Globally, the industry average for shipments is down 10.9%. This is the fifth consecutive decline for this specific metric.
“We are seeing the PC market reduction directly tied to the shrinking installed base of PCs, as inexpensive tablets displace the low-end machines used primarily for consumption in mature and developed markets,” said Mikako Kitagawa, principal analyst at Gartner. “In emerging markets, inexpensive tablets have become the first computing device for many people, who at best are deferring the purchase of a PC. This is also accounting for the collapse of the mini notebook market.”
Microsoft is continuing its Windows 8 vs iPad TV commercial series by airing a new ad squarely focused on the multitasking capabilities in Windows 8 (via Tom Warren). On Windows 8 tablet devices, users can work in two apps side-by-side. Microsoft demonstrates this comparison in terms of work: agents communicating about baseball player prospects to their offices. Interestingly, MLB.com digital head said this earlier this year: “There’s no other [mobile platform]. It’s Apple and it’s Android.”
Confirming our earlier suspicions, Apple today showed off some new features for its iWork suite of apps, which includes both Mac and iOS versions of the Pages, Numbers, and Keynote apps. While Apple confirmed that new versions of the apps for Mac and iOS would be coming later in the year, it spent its presentation today showing off brand new web versions of the apps designed to run right in the browser through iCloud.com. The new web apps, available initially only to developers starting today, will be dubbed ‘iWork for iCloud’ and bring web apps to iCloud that will compete directly with Google Docs and Google’s other suite of web apps.
Apple execs spent much of the time on stage showing off the new Pages for iCloud app, demoing how users can drag and drop Microsoft Word files and other documents directly into the iCloud.com UI in their browser to begin editing a document. Apple also briefly demoed presentations and spreadsheets running in web versions of the Numbers and Keynote apps.
During the demo of the new iWork for iCloud apps, Apple also made a point of noting that the new apps run in any browser by showing off the apps running on Windows 8.
The new apps are available as developer beta starting today. A public beta of the new iWork for iCloud apps will be arriving later this year. Apple didn’t mention any details regarding pricing, or whether or not the web apps will be a separate purchase from the apps currently available on Mac and iOS.