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Mark Gurman

@markgurman

Mark is an award-winning journalist who worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Mark started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone SE, iPad Pro 9.7-inch, Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

You can follow him on Twitter.

Connect with Mark Gurman

Apple Stores to finally begin iPhone 5s display replacements on August 4th

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Apple will finally begin offering iPhone 5s screen replacements in its official U.S. and Canada retail stores in the coming days, according to several sources. Apple Store Genius Bars are said to have begun taking delivery of large quantities of iPhone 5s screens for the repair program. The crucial service’s debut is currently scheduled for Monday, August 4th. This upcoming rollout will mark an official launch as a few stores in the U.S. have piloted iPhone 5s screen repairs over the past several months. Apple officially rolled out iPhone 5c screen repairs in January, and it began replacing other iPhone 5c and 5s parts late in 2013. The screen replacements will cost approximately $150 per repair, and this is more affordable than the $269 price of completely replacing a broken iPhone 5s.


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Apple seeds first beta of OS X Mavericks 10.9.5 & Safari 7.0.6/6.0.6 to developers

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Apple today provided a few new seeds to developers. First on the list is the first beta build of the upcoming OS X 10.9.5. The build is labeled as 13F7, and it will likely come as the final update to OS X Mavericks, which will be succeeded by OS X Yosemite in October. The update is available for Mavericks users signed up for pre-release updates in the Software Update section in the Mac App Store.

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It also now available on the official Developer Center. Apple asks developers to focus on Safari, USB, USB Smart Cards, and Graphics for this update…


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Apple re-releases MacBook Air EFI 2.9 update after bugs discovered

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Earlier this month, Apple released a MacBook Air EFI update (version 2.9) with fixes for issues with the laptop waking from sleep. Approximately a week ago, the firmware update was removed by Apple because of bugs causing MacBook Airs to crash.

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Today, Apple has re-released the update with fixes as version 2.9.1:

This update replaces EFI Firmware Update 2.9 and is recommended for MacBook Air (Mid 2011) models.

The update can be found for mid-2011 MacBook Air owners in the Software Update section of the Mac App Store.


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Heads rolling at Beats as Apple eliminating redundant positions, Ian Rogers & Trent Reznor to stay on

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As Apple’s acquisition of Beats Electronics and Beats Music nears completion this financial quarter, the Cupertino and Culver City, California-based companies have begun work on transitioning select employees and technology resources from Beats to Apple, according to sources briefed on the transition. Apple executives have visited Beats’ Southern California headquarters this week and last week to offer groups of employees positions at Apple and to notify some members of the Beats staff that they will not be included in the transition.

Many Beats employees in development and creative roles have been offered positions at Apple. Many of these employees will be offered space in Apple’s Cupertino offices, but Apple is said to plan to retain the Los Angeles-area offices, and select engineers on the Beats Music streaming service will continue working out of Southern California. An email from Apple CEO Tim Cook detailed earlier this year that Beats hardware employees would transition to Phil Schiller’s team in Cupertino, so it seems likely that the headphone and speaker makers will make up the majority of the new Cupertino staff…


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Skype says free group video calling coming in the future to more platforms

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Earlier this month, Microsoft-owned Skype rolled out a group video calling feature to Windows tablets. The free video calling allows for calls with up to ten people, and integrates with Skype on the desktop, which has supported group video calling since April.

Today, Skype tells us that the group video calling feature will be coming to all of its mobile platforms in the future, which likely includes iOS and Android:

We’re excited about Skype group video calling and are working to bring it to more of our platforms. In the future, we’ll be enabling group video calling for all our users across more platforms – at no cost

Unfortunately, the company could not yet provide a more specific rollout timeframe. Skype has been rapidly releasing new products over the past several months, with a major redesign of the Skype iPhone app arriving a couple of months ago.


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Apple confirms acquisition of Swell as website and app shut down

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Apple’s acquisition of talk-radio service Swell appears to now be a done deal: the start-up’s App Store app and website shut down this morning. The website now provides the following message:

Thank you for using Swell over the past year. We wanted to let you know that the Swell service is no longer available. We’ve been inspired by the opportunity to create quality products that positively impact users’ lives, and we are grateful to all our listeners. Thank you everyone for your support!


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Apple Stores to soon open up iPhone sales via AT&T Next, T-Mobile JUMP, & Verizon Edge

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Apple is preparing a significant expansion of its iPhone sales capabilities in its official retail stores, according to sources. Late in August, many Apple Stores in the United States will kick off a pilot program for customers to be able to purchase a new iPhone via the latest carrier upgrade programs: AT&T Next, T-Mobile JUMP, and Verizon Edge. Currently, iPhones bought at Apple Stores must either be purchased on a two-year deal, or at full-price (unlocked) with no contract…


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Amazon apparently set to launch Square-competitor in August as it develops biometric payment solutions

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Amazon could be preparing to launch its own mobile credit card reading hardware in the coming weeks, according to internal Staples documents hinting at such a launch that we’ve obtained. According to the documents, Staples stores will prepare next month to stock a new product called the “Amazon Card Reader” alongside existing card readers from Square, PayPal, and Staples’ own in-house brand. The small hardware, which will likely connect to smartphones to process payments, will cost $9.99, according to the Staples internal sales systems…


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Faster Retina MacBook Pros w/ 16GB of RAM across the board teased by unverified Apple Store photo

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An image posted on a Chinese forum, claimed to have been taken inside of Apple’s new Paradise Walk store, indicates that Apple could be preparing to release an updated line of Retina MacBook Pros in the near-future. The image appears to be from one of Apple’s iPad Smart Signs within the store, and the sign advertises 15-inch MacBook Pros with technical specifications and features not found in the current lineup.

The first possibility is that this image is faked, but the other likely possibility is a system error on Apple’s part. There’s also room for this image to indicate an actual MacBook Pro lineup update coming in the near-future. The rumored specifications indicate that Apple will be bumping the standard 15-inch Retina MacBook Pro line from two models to three, and all will include 16GB of RAM as a standard option. Here are all the purported models:

  • 2.2GHz Intel Core i7 (Turbo Boost to 3.4GHz), 16GB of RAM, 256GB of storage, and Intel Iris Pro Graphics
  • 2.5GHz Intel Core i7 (Turbo Boost to 3.7GHz), 16GB of RAM, 512GB of storage, and Intel Iris Pro Graphics & NVIDIA GeForce GT 750M w/2GB Video Memory
  • 2.8GHz Intel Core i7 (Turbo Boost to 4.0GHz), 16GB of RAM, 1TB of storage, and Intel Iris Pro Graphics NVIDIA GeForce GT 750M w/2GB Video Memory

For comparison, here is the current MacBook Pro with Retina display lineup:


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Apple Stores unify employee shirts as major customer service enhancements planned

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Apple is taking a small-step to unifying the attire of its U.S.-based Apple Store employees this upcoming week: the black shirts worn by Apple Store Business Team members for several years will be going into retirement, and all Apple Store employees will begin wearing the same, classic blue t-shirts as normally seen on the store sales floors. Is this a move from the handbook of Angela Ahrendts’ fashion background? Probably not. Sources say that the move happened in Europe a few months ago and the change-up is simply to unify the Apple Store teams as one. The business team will continue to exist in its current form (for now), so this is mostly just a visual change.

In other news, multiple sources also say that Apple is planning some significant operational changes within its stores to improve customer experience…


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NFC rumored for next iPhone for fourth year in a row, this time based on leaked circuit board

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A new iPhone is shipping in a few months, so that naturally means that there is talk of the new Apple device including NFC capabilities. This time, the claims come via website NoWhereElse.fr, which claims that the above printed circuit board is a legitimate iPhone 6 part that includes an NFC chip and an 802.11ac WiFi card among the usual other components. Why would Apple include NFC, an old technology far inferior to Bluetooth Low Energy? I’m not sure, so don’t count on it happening. You can see from the image above that the iPhone 6 part is quite similar to the current iPhone’s variant, and today’s leak does not tell us much more about what we already know is coming: a thinner, lighter device, with a larger and higher-resolution display, new sensors, and a faster processor. We’ve reported that at least the upcoming 4.7-inch model will take its bow in mid-September, while the 5.5-inch version is shipping later.


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OS X Yosemite planned for late Oct. as Apple preps 4K desktop & 12-inch Retina MacBook

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While iOS 8 for the iPhone, iPad, and iPod touch is set for a September launch, Apple is planning to bring its next-generation Mac software, OS X Yosemite, into the wild a month later, in October, according to several sources. Apple plans to continue releasing OS X Yosemite Developer Previews every two to three weeks until a final Developer Preview is seeded on September 29th, according to the people. Apple is then expected to finish up work on Yosemite in early October and release a golden master build around October 10th, the sources said. Apple is also finishing up preparations to release a version of OS X Yosemite beta tomorrow to the first one million people who signed up for the public beta.


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Apple ‘tentatively’ plans mid-September iPhone event as iOS 8 nears completion

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Apple is gearing up for its first major hardware and software launches of 2014. The Cupertino-based company is “tentatively” planning a keynote address in mid-September to announce the iPhone 6 and provide final details on iOS 8, according to sources briefed on the plans.

These people say that the second and third weeks of September are the mostly likely weeks for the event to be held, but they add that manufacturing uncertainties could alter the event’s timeframe. A decision has not been finalized, and sources made it clear that the plans are in flux.

The event will showcase at least the new iPhone 6 with a 4.7-inch screen, the sources say, but a final decision on debuting the larger, 5.5-inch “phablet” model at the event has not been made. The 4.7-inch variant of the new phone is farther along in both internal testing and manufacturing preparation, the sources added.


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First look at Fleksy’s upcoming keyboard launching alongside iOS 8

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In addition to launching a redesigned version on Android, Fleksy today has given us a first look at its upcoming keyboard offering for Apple’s iOS 8. iOS 8 launches this fall with several new iPad, iPhone, and iPod touch features, including the ability for developers to launch custom system-wide keyboards. Fleksy previously announced that it is working on a keyboard for iOS 8 and has opened up signups for a beta, but today the company provided us with the first images and some new details…


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iOS 8 & OS X Yosemite said to launch separately despite tight integration

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Even though Apple will begin integrating iOS and OS X in new, mutually beneficial ways with iOS 8 and OS X Yosemite, Apple currently plans to stagger the releases of the two operating systems, according to people briefed on the plans. iOS 8 will launch in September alongside the iPhone 6, and OS X Yosemite will launch approximately a month later, in October, according to the sources…


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Apple & AT&T begin sending $40 checks to original 3G iPad buyers

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Apple and U.S.-based wireless carrier AT&T have begun sending out $40 checks to buyers of the original iPad WiFi + 3G in the United States over a “bait-and-switch” regarding the device’s data plan. The backstory is that when Steve Jobs announced the 3G iPad in January 2010, he announced a deal with AT&T for a $30/month unlimited iPad data plan.

When the 3G iPad launched in late April 2010, this plan was available, but AT&T eliminated the plan just about one month later in early June 2010. Lawsuits followed in the months and years following the shift in data plan strategy claimed that customers overpaid for the 3G iPad believing that they would be able to use the device to access unlimited amounts of data.

In September 2013, Apple and AT&T settled and agreed to pay $40 to each affected iPad buyer. For iPad buyers who had not yet purchased an unlimited data plan, a discount on the replacing 5GB plan was offered. The two companies began sending the checks out late last week, and they began arriving today. You can view the entire check stub and letter from the payout fund below:


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Apple announces Q3 2014 revenue of $37.4b: 35.2m iPhones, 13.2m iPads, 4.4m Macs

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Apple Q3 Live blog earnings call

Apple today announced its Q3 2014 earnings results, revealing that the company pulled in $37.4 billion in revenue and $7.7 billion in profit during the quarter.

Apple® today announced financial results for its fiscal 2014 third quarter ended June 28, 2014. The Company posted quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, or $1.28 per diluted share. These results compare to revenue of $35.3 billion and net profit of $6.9 billion, or $1.07 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 36.9 percent in the year-ago quarter. International sales accounted for 59 percent of the quarter’s revenue.

Apple, as always, has also disclosed sales numbers for its main revenue generators. The company sold:

  • 35.2 million iPhones
  • 13.2 million iPads
  • 4.4 million Macs
  • 2.9 million iPods

Apple’s guidance for the quarter indicated revenue results between $36 and $38 billion, which Apple met.

Here’s Apple CEO Tim Cook on the results:

“Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem, driving our highest EPS growth rate in seven quarters,” said Tim Cook, Apple’s CEO. “We are incredibly excited about the upcoming releases of iOS 8 and OS X Yosemite, as well as other new products and services that we can’t wait to introduce.”

Here’s newly instated CFO Luca Maestri with his thoughts:

“We generated $10.3 billion in cash flow from operations and returned over $8 billion in cash to shareholders through dividends and share repurchases during the June quarter,” said Luca Maestri, Apple’s CFO. “We have now taken action on over $74 billion of our $130 billion capital return program with six quarters remaining to its completion.”

Apple’s Q3 has been relatively quiet in terms of new product announcements, but the Cupertino-company did announce major moves such as the impending acquisition of Beats Electronics and Beats Music along with an expansive future partnership with IBM for enterprise-related initiatives.

These numbers compare to last quarter’s results of $45.6 billion in revenue and sales of 43.7 million iPhones, 16.3 million iPads, and 4.1 million Macs. You can also compare today’s numbers to analyst expectations from before the announcement. Apple is also holding a conference call today at 2 PM Pacific/5 PM Eastern time, which we will be covering live. Cook and Maestri will likely share prepared remarks and then take a series of questions at the end from financial analysts.

For Q4 2014, Apple is providing guidance between $37 billion and $40 billion. The full Q3 earnings results release is below:


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Video: Kobe Bryant talks meeting with Apple’s Ive, compares product design to basketball

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In May, we broke the news that Los Angeles Lakers superstar Kobe Bryant spent the day in Cupertino, California with Apple Senior Vice President of Design Jony Ive. Today, in an interview with Bloomberg’s Jon Erlichman, Bryant confirmed the meeting with Ive and shared some details behind the discussions. Kobe said that he has been calling up leaders across industries to learn more about their processes. He says he asked Ive what goes into the product creation process as Bryant moves to develop his own products as his basketball career winds down.

Bryant says that Ive also asked him how he prepares for basketball games, and Bryant compares his own work to the process of developing gadgets. Just like Ive has an end goal for a product and works to piece all the components together to reach that goal, Bryant says he has a goal for each basketball game that he takes many steps to work toward. We previously reported that Apple is partnering with Bryant and other athletes to test the company’s upcoming fitness and health wearable, but Bryant did not address those reports in this interview.

You can watch the interview with Bryant regarding Apple below:


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Apple airing cool new MacBook Air TV ad: ‘the notebook people love’

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Apple has begun airing a new television advertisement for the MacBook Air that promotes the computer as “the notebook people love.” The ad demonstrates various personal connections to the MacBook Air via various stickers for the computer’s lid. Some stickers range from one of Homer Simpson holding the Apple logo, one with Snow White, and various cool black and white graphics. Apple last updated the MacBook Air earlier this year with improved processors and lower pricing, and significant updates to the line are expected this fall. Apple has also posted a new webpage to promote the ad and the stickers shown within the ad.

You can watch the ad below:


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Netflix on Apple TV now lets you more quickly access the next episode in a series

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The Netflix player on Apple TV has been updated with a new feature that allows watchers to more quickly jump between episodes in a single series of a show. When one episode is complete, the Apple TV will offer up the next episode. You must physically select the next episode as it will not automatically play, according to our testing (Update: the auto-play feature seems to be working on some shows, but not all at the moment). Previously, to access the next episode, users would have to revert back to the main episode list panel within the Netflix app.


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Apple to again wipe all CloudKit data tomorrow, July 22nd

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Apple’s release notes for OS X Yosemite Developer Preview 4 reveal that the company will be wiping CloudKit data tomorrow.

This data has to do with the new iCloud storage APIs in iOS 8 and Yosemite as well as with the upcoming iCloud Drive online storage feature. It’s best to safely store anything of importance before tomorrow’s wipe:

CloudKit Note: All public CloudKit databases are scheduled to be emptied on Tuesday, July 22nd.

Apple previously wiped CloudKit data ahead of iOS 8 beta 3 and OS X Yosemite Developer Preview 3. Thanks, Genady!

Update: Apple has emailed developers about the wipe, noting that iCloud Drive, Photos, and other iCloud-related products besides CloudKit storage will not be wiped:


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Steve Jobs’ favorite analytics company acquired by Yahoo

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If you’re a long-time Apple watcher, you may be familiar with Flurry Analytics as Steve Jobs’ favorite analytics firm. The video above sums up his opinion well on the topic. Today, Re/code breaks the news that Yahoo’s prolific Mergers and Acquisition department will be acquiring Flurry for “hundreds of millions of dollars” later today. TechCrunch pegs the price at roughly $300 million. As for Apple, the Cupertino-based company will be launching its own iOS analytics software this fall alongside iOS 8.

Update: The purchase is now official:


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iOS 8 beta 4 includes new Tips app with quick feature tutorials (Gallery)

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iOS 8 beta 4 brings a new app to the iPhone, iPad, and iPod touch called Tips. The application, as the name implies, provides quick tips and tutorials about iOS features. The app will be updated on a regular basis with new ways to use iOS device features. Apple has also launched a Tips website (in beta) so these tutorials can be accessed from a Mac web browser. You can find a full gallery of the current implementation of Tips, below:


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