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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Aspyr Media talks porting games to OS X, Mac App Store & the future of Mac gaming (+ Borderlands 2 giveaway!)

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The introduction of the Mac App Store, at least for the Mac’s biggest game publisher Aspyr Media, hasn’t been entirely smooth. Aspyr recently outlined some issues with bringing multiplayer to Mac games due to Game Center and sandboxing restrictions of the Mac App Store, and developing separate versions of games for Steam and the Mac App Store continues to be a hurdle. An example is Borderlands 2. It took Aspyr just two months to ship the Mac version, but the Game Center multiplayer won’t arrive until sometime early this year. However, executives at the company promise Apple’s enthusiasm toward gaming on Mac is stronger than ever thanks to the Mac App Store. Aspyr also said it has much planned for 2013 in Apple’s store and remains platform agnostic, despite running its own competitive GameAgent store.

9to5Mac recently had the chance to speak with Aspyr Vice President of Publishing Elizabeth Howard, with input from CEO Michael Rogers and other execs, about the process of porting games to the Mac App Store, the company’s relationship with Apple and publishers, and the possibility of bringing iOS titles to OS X.

In case you’re unfamiliar, Aspyr is one of the biggest Mac game publishers bringing PC and console titles to OS X. It regularly leads many of the top paid and grossing charts on the Mac App Store thanks to high-profile releases such as Borderlands 2, RAGE, Call of Duty: Black Ops, and much more. Go below for the full interview and a chance to win Borderlands 2 for Mac.
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The HTC M7 looks very iPhone-like in latest leaked renders

From 9to5Google:

We have heard a lot about HTC’s upcoming M7 smartphone expected to replace the company’s One X line in recent weeks. The rumored 4.7-inch device has some pretty impressive specs, including “several industry firsts,” according to recent reports. However, it certainly doesn’t have an industry-first design, if this new leaked image from UnwiredView is legit, and I think Apple might agree.

The report quoted a “trusted source” and claimed the image above is clipped from “a short animation clip instructing new owners on first-time SIM card installation” for the M7. It’s likely we’ll get our first real look at M7 next month during Mobile World Congress in Barcelona.

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Apple and Amazon ordered to enter settlement talks in ‘App Store’ trademark case

Following a court dismissal of Apple’s false advertising claims against Amazon earlier this month as part of the ongoing “App Store” trademark lawsuit, Bloomberg reported last night that a court has now ordered the two companies to hold settlement talks ahead of trial. A trial in the lawsuit is slated for August 2013, while U.S. Magistrate Judge Elizabeth Laporte yesterday requested the two sides attempt to settle the case on March 21, 2013:

U.S. Magistrate Judge Elizabeth Laporte in San Francisco directed the companies to confer on March 21 and to bring their lead attorneys and people who have full authority to negotiate and settle the case, according to a court filing today.  … Apple is seeking a court order to block Amazon from using the term Appstore in its service to sell software for devices running Google Inc. (GOOG)’s Android operating system. Apple alleges the online retailer infringes its trademark and violates unfair competition laws.

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What happens when iPad mini’s thin bezel design is applied to the 10-inch iPad (mockups)

We’re no strangers to the work of Martin uit Utrecht. His Rhinoceros 3D renderings based on leaked iPhone 5 parts were good enough to fool many, and we’re almost equally impressed with his latest mock ups of a thinner bezel iPad 5. Design inspiration in this case is of course taken from the iPad mini, which already sports a similar thin bezel, and is what many expect Apple will go for in the next iteration of the full-sized iPad. Martin also noted that the design allowed him to shave 4mm in height, 17mm in width, and 2mm in thickness compared to the current iPad 4 dimensions:

According to sources the design of the new iPad will follow the design language of the iPad mini. This 3D model was based on the accurate model which I made of the iPad mini but keeping the same display size as the large iPad.

iPad 5 vs iPad 3/4 dimensions:
height: 4mm less
width: 17mm less
thickness: 2mm less

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Report: Apple plans to open R&D center in Beijing

According to a report from Chinese news portal Tencent Tech (via MacRumors), Apple CEO Tim Cook’s recent trip to China included talks regarding a new R&D center in Beijing. The report also claimed Cook said Apple will “move a certain amount of its servers for App Store and iTunes to China in order to improve the downloading speed for users in China.”

The servers could point to Apple’s new Hong Kong data center, but the report also noted Zhangjiakou, Hebei Province, or Inner Mongolia as potential locations for a new data center.

At a meeting with Beijing’s acting mayor Wang Anshun on January 8, Apple CEO Tim Cook said the company plans to set up an R&D center in Beijing, an unnamed insider source told Tencent Tech today. Cook also noted that Apple will move a certain amount of its servers for App Store and iTunes to China in order to improve the downloading speed for users in China.

Analyst: Initial iPhone 5S production to begin in March for June/July launch

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Following reports from WSJ that Apple is cutting component orders for iPhone 5 due to “weaker-than-expected-demand,” Jeffries analyst Peter Misek is out today with a note to clients claiming initial production of the iPhone 5S will begin in March for a June/July launch (via StreetInsider):

 “As word of the earlier production schedule starts to spread, we believe we could see a slight slowing of demand CQ1 in anticipation of the new product launch and Apple will likely start curtailing channel inventory. Therefore we tweak down our CQ1 iPhone shipment estimate from 48M to 44M, which is still well above widespread fears of shipments in the mid-30Ms.”

Back in December Misek also claimed the 5S is coming in June and at the time said he expects Apple to ship the device with multiple colors, improved battery life, and possibly a 4.8″ Retina/IGZO display. However, in today’s note Misek said there has been no additional evidence for the 4.8″ prototype signaling the design could be for the iPhone 6.  Today he also added his thoughts on rumors of a low-cost iPhone, claiming Apple could release a low-cost device made of polycarbonate with no LTE and a 4″ non-retina display.

As for the rumors of less than expected iPhone 5 demand contributing to cuts on component orders, which is also impacting the company’s stock price this week, Misek provided his thoughts:
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Belgian consumer group files complaint against Apple over AppleCare warranty practices

Apple agreed to comply with Italian regulators’ requests last year to alter AppleCare warranties in the country after being fined $1.2 million (and an additional $264,000) for “misleading consumers” regarding two-year warranties mandatory by European Union law. We expected to hear much more about AppleCare in other EU countries that also employ the mandatory, free, two-year warranty, and now Belgian consumer watchdog Test-Aankoop/Test-Achats has filed a complaint to escalate its case (via TechCrunch):

For many years warranty issues are at the top of the charts of complaints dealt with Test-Aankoop/Test-Achats. One of the recurring problems are the complaints about Apple. Test-Aankoop/Test-Achats found major problems fixed on the information provided by Apple and its authorized distributors regarding the legal guarantee, the commercial one year warranty, and the warranty extension through the “AppleCare Protection Plan” of 2 or 3 years.

In March 2012, consumer groups from 10 countries requested Apple make changes to its warranty policies after the case in Italy. The Belgian consumer group was one of them but filed a complaint today with local courts because “Apple remained deaf to the demands.”

During negotiations with Autorità Garante della Concorrenza e del Mercato, Apple ultimately changed its warranty policies on its website, terms and conditions, and even removed AppleCare from brick-and-mortar store shelves.

Review: Bluetooth 4.0 ‘Passport’ smart watch from Martian Watches

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http://www.youtube.com/watch?v=2BtEfpR-vGw&feature=youtu.be
There were more than a few Bluetooth-enabled smart watches on display at CES this year. We were on-hand for the official press unveiling of the Pebble e-paper watch, which is expected to start shipping to over 80,000 backers later this month. We also spotted Martian Watches, CooKoo, I’mWatch, and a small handful of other watches designed to pair and work with your iPhone or other mobile devices. Many have seen the Pebble, up until now, as the frontrunner mainly due to the 10 million in funding it raised through Kickstarter. While rumor has it Apple is interested in creating a smart watch of its own, we will hear a lot more about smart watches in 2013 if CES is any indication. Over the past week and a half, I had the chance to put one of these smart watches to the test: the Bluetooth 4.0 “Passport” from Martian Watches.

A few things to note right off the bat: First, unlike the Pebble and I’m Watch, which integrate a larger display, the focus of Martian Watches is voice command. There is some debate whether a smart watch, one that the average iPhone user might use on a daily basis, should resemble an iPod nano-like touchscreen or a more traditional timepiece design. Martian Watches is going with the latter, but it integrates a small 96-by-16 pixel OLED display capable of displaying notifications and scrolling text for incoming messages and calls.

While Pebble and others hope to create an ecosystem of third-party apps that can run on small, touch-enabled displays, the name of the game is voice command for Martian Watches. That means, in the case of iPhone users, you’ll be able to activate and control Siri right from your wrist. It also means as Siri improves and adds more functionality, your Martian Watch does too. However, Martian packs some other non-Siri features that make it a true competitor to the other Bluetooth smart watches hitting the market…


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Sweet gig: Bruce Sewell, General Counsel of Apple, named to Vail Resorts’ board of directors

Here’s a nice gig for Apple’s senior vice president, general counsel, and lifelong skier Bruce Sewell: Announced today, he will join Vail Resorts’—”the leading mountain resort operator in the United States”—board of directors:

Vail Resorts (NYSE:MTN) today announced the appointment of Bruce Sewell, senior vice president and general counsel of Apple, to the Company’s Board of Directors effective immediately… Mr. Sewell is a lifelong skier. Between college and law school, he toured the country skiing in Colorado, Utah and Wyoming, and worked as a professional ski patroller at Windham and Hunter Mountains in New York… The Company’s subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties

Patent troll Personal Audio LLC sues iTunes’ top podcaster Adam Carolla’s Ace Broadcasting

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In July 2011, a federal jury in Texas awarded “patent licensing company” Personal Audio LLC $8 million in its patent infringement lawsuit against Apple. The jury found Apple infringed two valid patents related to downloadable playlists with its iOS devices as far back as the original iPod. One covered an “audio program player including a dynamic program selection controller,” while the other covered an “audio program distribution and playback system.” 9to5Mac has now learned Personal Audio LLC is attempting to target content creators directly, starting with a new patent infringement case in Texas against one of iTunes biggest podcasters, Adam Carolla’s Ace Broadcasting.

If the outcome of the case is anything like Personal Audio’s previous cases, it could have a major impact on podcasters and other content creators on iTunes and elsewhere. Personal Audio also sued and entered licensing agreements with Sirius XM Radio, Archos, Coby, RIM, Samsung, Amazon, and Motorola related to its downloadable playlist patents and others.

The new patent, issued just last year on Feb. 7, 2012, is quite broad and describes a “System for Disseminating Media Content Representing Episodes in a Serialized Sequence.” Personal Audio is also suing the popular Howstuffworks.com series, which like Ace Broadcasting, is a large podcasting presence on iTunes and across the web…


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Incipio and AT&T team up to launch NFC-enabled ISIS iPhone wallet

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Live from the CES show floor at the Las Vegas convention center, accessory maker Incipio just finished showing us their new product for iPhone. Known as a Cashwrap, and landing in March 2013, it is an NFC-enabled iPhone case that allows iOS users to take advantage of the ISIS Mobile Wallet service that officially launched in October on AT&T, T-Mobile, and Verizon for NFC-enabled Android devices in select regions. Incipio also informed us that it has teamed up with AT&T on the project—making Cashwrap AT&T’s ISIS solution for iPhone coming.

The product will launch for iPhone 4 and 4S initially and will be available for sale through AT&T brick-and-mortar locations for $60 to $70. Incipio’s full press release and a short video of the Cashwrap up close and personal from the CES show floor below:
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Trade-in value on broken iPhone 4S as much as mint condition Galaxy S2

Here are some interesting charts from Gazelle at CES that compare trade-in values of the iPhone versus the competition. As you can see from the images above and below, the iPhone, like many Apple products, have tendency of retaining a higher trade-in value longer than other devices. In many situations, months after the release of a device, a broken iPhone 4S with a completely shattered display is worth more or about the same as a seemingly mint condition Galaxy S2 or Galaxy Nexus. A gallery of all the stats Gazelle had on display at CES is below:

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ThinShield, the world’s lightest and thinnest iPhone 5 case

Sanho, the company behind the HyperJuice external battery products for Mac that we’ve reviewed in the past, just unveiled its latest lineup of products at CES 2013. While introducing some minor updates to its HyperJuice 2 unit (it’s now 12W instead of 10W), as well as the second generation of its iUSBport product (now with two USB ports), I was surprisingly most impressed by its new eco-friendly polypropylene iPhone 5 case…

At just 0.3mm thin, ThinShield is the world’s lightest and thinnest case, according to Sanho, and will land in Q1 for just $20. Normally, I do not use a case on my iPhone 5 (I opt for a leather sleeve instead), mainly because of the extra bulk it adds to the device. Good news for those that come from the same line of thinking: the ThinShield is barely noticeable, especially when throwing black on black or white on white (depending on your iPhone color). Thanks to ThinShield, you’ll soon be able to get scratch and dirt protection while still being able to enjoy the design Apple intended. I’ll be first in line.

Belkin debuts the Thunderstorm Handheld Home Theater, an iPad case with integrated front-facing speakers

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We just looked at the latest range of audio accessories from Griffin, and now well-known accessory maker Belkin is showing off a new audio product for CES 2013: The Belkin Thunderstorm Handheld Home Theater. Available starting this month on the Apple Store, the otherwise traditional-looking iPad case packs in front-facing ported speakers, thanks to a little help from Audifi, and doubles as a stand with various angles.

The case works as a dock, meaning Belkin will release two models to accommodate for both 30-pin and Lightning connectors. Belkin is also making a free companion app available that will allow users to customize sound profiles for different types of media. The Thunderstorm app isn’t available yet in the App Store, but it should début alongside the 30-pin version of the Thunderstorm Handheld Home Theater case sometime this month. A lightning-compatible version of the dock will become available in the spring. Both models will sell for $199.99 from Amazon, the Apple Store, and additional retailers.

We’ll bring you full hands-on from the CES show floor shortly.

Update: We had a chance to listen to the product on a loud crowd floor. While the sound was definitely a significant improvement over the built-in iPad capability, it was a little tinny/thin and didn’t add as much base as we would have liked.  We’ll have more when we get some hands-on time later.

Updated Gallery below:
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Hammer-wielding vigilante sets up date with iPhone thief

We have seen Apple’s Find My iPhone app come in handy in more than a few situations. It allows police to locate and retrieve stolen iOS devices, and so the app has proven to be an invaluable tool for combating iPhone thefts. However, over the weekend, a New York City man named Nadav Nirenberg took a bit more of a creative approach.

As reported by New York Post, after leaving his iPhone in a cab on New Year’s Eve, Nirenberg discovered the following morning via email alerts that someone was using his iPhone to message women with the dating app OkCupid. Rather than using one of the methods we’ve heard of in the past (Nirenberg likely didn’t have Find My iPhone set up), he decided to pose as a woman and offer the iPhone thief a date.

While not recommended, the idea was apparently effective with the thief arriving at Nirenberg’s apartment only to be greeted with a $20 bill and a hammer:

 Little did he know that on his way up the stairs I would pop out behind him, calmly give him $20 for my phone (it was in his hand) and tell him the cops were on the way (with a hammer in my hand). RETRIBUTION! The look of immediate shame on his face was priceless, homie was shook and must feel like an idiot. Dude was all dressed up, had a bottle of wine and stank of cologne. As he was walking away I was surprised I said “You smell great tho”.

Nadav detailed the entire account on his blog.

The Apple Store begins offering Retina 15″ MacBook Pro refurbs starting at $1869

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From 9to5Toys.com:

.

This evening, Apple began offering refurbished Retina MacBook Pros at the online Apple Store at significant 15% discounts, yielding savings of over $500 on high end models (below). 15-inch Retina MacBooks normally retail at $2200 but we’ve seen them as low as $2,000 (which is also the EDU discount price).

Apple refurbished products are packaged and look like new and come with the same one year of AppleCare. See all of the best prices on Apple Products on our Apple product pages.

Thanks Jason!
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Packing up for CES 2013: Here’s what we’re looking forward to

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This is what CES looked like the last time Apple attended. J/K. Via the Verge

The 2013 International Consumer Electronics Show is almost here, with official CES show floor at the Las Vegas Convention Center opening up next week on Jan. 8. To kick things off, hundreds of companies and the press will invade Las Vegas this weekend for three days of pre-show product demos, press conferences, and more from the majority of the tech industry’s biggest names. Samsung, Sony, NVIDIA, Intel, Toshiba, and LG are just a few of the companies with scheduled announcements, but there will surely be more than a few surprises with over 3,000 exhibitors setting up shop. Apple’s last official appearance at CES was in 1992 with John Sculley’s keynote introduction of the Newton, but its presence at the show remains with hundreds of new Apple-related products unveiled every year.

9to5Mac is on its way to Vegas to bring you full coverage of the best products from the show. But, until then, here’s a wrap-up of what we already know will be there and what else you can expect to see at CES 2013:


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Facebook Messenger just turned into a phone & voice messaging app

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Facebook is updating its Messenger iOS and Android app today with a couple of really interesting new features: the ability to record short voice messages, and a free calling service that utilizes users’ existing data plans but not their call allowance. Facebook noted on the app’s iTunes page that the calling service will roll out in the next few weeks, while the other features appear to be available to users today.

The new voice message feature will allow all users to record a voice message through a new record button (pictured above), but The Next Web explained Facebook is limiting the new VoIP calling feature to Canadian users initially. The app isn’t live on the U.S. store, but it has already landed in Canada and should be available everywhere soon.

To use the service, Canadian users will be able to log into their Messenger app, open a conversation with the person they want to call, hit the ‘i’ button in the top-right corner and selecting ‘Free Call.’ To send and receive calls, users will need to have the latest version of the app that is available today.
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Qualcomm CEO discusses relationship with Apple and attempt to make a smartphone Newton ahead of CES

Qualcomm CEO Paul Jacobs went on “Charlie Rose” last night to discuss a range of topics, including Apple.

Jacobs notably told an anecdote (around 3:00) of when he tried to persuade Apple in the 1990s to put a Qualcomm radio in the Newton PDA, but his pitch failed. He also apparently took his Newton to Palm, with it taped to a Palm Pilot brochure, and pitched the idea of integrating Palm’s OS into a Qualcomm smartphone. Of course, that device eventually became the Qualcomm PDQ. As Venture Beat noted, the PDQ is quite possibly the world’s first smartphone with a mobile, app-centered OS and cellular connectivity.

Jacobs further called Apple an amazing marketing company and credited the iPhone as helping to expand the curve of mobile. He also admitted the success of Qualcomm is directly tied to Apple’s mobile endeavors in recent years (around 13:00): “We were putting Internet protocols into the phone in the early 90s, but it wasn’t really breaking through to the mainstream.”

Check it out:


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comScore: iOS and Android continue move toward duopoly with 90 percent of US market in November

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According to the latest numbers from comScore MobiLens for the United States mobile phone market, Apple and Samsung both continue to gain marketshare as the leading OEMs as Android and iOS move closer toward a duopoly with a combined almost 90 percent of the market. ComScore’s latest numbers track the three-month period ending in November, which saw Apple jump from 17.1-percent in August to 18.5-percent of the U.S. mobile phone market. Samsung continued its lead jumping up 1.2-percent to 26.9-percent, while gains for both companies come at the expense of decreases in market share for LG, Motorola, and HTC.

As for the U.S. market by platform, iOS and Android both experience slight gains over August numbers. With a joint 88.7-percent of the market for Apple and Google, RIM is the closest competitor dropping from 8.3-percent of the market in August to just 7.3-percent in November. Microsoft dropped from 3.6-percent to 3 percent:

In November, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.2 percent of subscribers (up 0.8 percentage points), while browsers were used by 52.1 percent (up 0.1 percentage points). Accessing of social networking sites or blogs increased 0.9 percentage points to 39.2 percent of mobile subscribers. Game-playing was done by 33.7 percent of the mobile audience, while 28.7 percent listened to music on their phones (up 0.4 percentage points).

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Upper West Side NY Apple Store closes due to adjacent building fire (Gallery)

As noted by several New Yorkers on Twitter, a fire in a building next to the Upper West Side NY Apple Store has caused the retail store to close temporarily. There was some confusion on Twitter from people who first reported that the fire was actually at the Apple retail location, but several have since reported the smoke is coming from an adjacent building. An Apple employee at the location confirmed to us that the fire is in a neighboring building, but he also said the Apple Store has been evacuated with all appointments cancelled for the time being.

[tweet https://twitter.com/TVMarci/status/286851827381698560/photo/1]

https://twitter.com/gregcmartin/status/286847786144653312

[tweet https://twitter.com/EtienneDMartel/status/286847511325446145]

[tweet https://twitter.com/MusicMumbler/status/286853102122962945]

What needs to happen for Apple to turn its watch prototypes into a product

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Rumor has it Apple is working on a Bluetooth 4.0-enabled smart watch and could even launch the device as early as the first half of this year. This is according to the latest rumor originating from supply chain sources in China. There isn’t much to back up the report’s claim that Intel is collaborating with Apple on the device (perhaps Intel has competitive mobile chips on the way? Or the whole thing might be B.S.), but there is a lot going for the prospect of an Apple smart watch in 2013.

This isn’t the first time we’ve heard the rumors. In December 2011, The New York Times published an article that noted a “very small group of Apple employees had been conceptualizing and even prototyping some wearable devices.” One of those ideas was apparently a “curved-glass iPod” that users would wear on their wristand control with Siri.

Evidence from patents exists as well, such as this liquid metal patent, another for a cellular antenna, and many more that mention integrating features into an iPod nano-like wristwatch form factor. Apple also recently refreshed the iPod nano lineup back to the longer, rectangle shape of previous iPods, giving it a 2.5-inch display and moving away from the small, 1.5-inch square design introduced with the sixth gen. The ability to purchase watch straps for the square, sixth-gen nano was a major feature for many customers, so the move back to a rectangle, 2.5-inch nano could indicate Apple is making room for a full-fledged nano watch in the near future.

Apple is clearly experimenting with the form factor, the question is what will it have to do to make a captivating iWatch experience and create a new product market? And is that early 2013 launch realistic?…
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Apple to report Q1 2013 earnings on Jan. 23

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Apple just announced on its Investor Page that it would report its Q1 2013 earnings Jan. 23. As it does once a quarter, Apple will issue a press release at 4:30 p.m. EST with the numbers and follow with a conference call at 5 p.m. EST to discuss the results with CEO Tim Cook, CFO Peter Oppenheimer, and more. The report will give us a close look into how Apple fared during the holiday shopping season and its outlook for 2013. As of the last earnings report in October, Oppenheimer said he expected revenue of about $52 billion and diluted earnings per share of about $11.75 for Q1 2013. Past numbers, questions from investors on the conference call typically bring out new, interesting pieces of information from Apple, and you bet 9to5mac will provide full coverage. [Apple]


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Why it makes sense for Apple to acquire mapping solution Waze

[tweet https://twitter.com/MikeIsaac/status/286909977736663040]

Update #2, Jan. 03: TechCrunch’s MG Siegler just posted a report claiming the rumor of Apple acquiring Waze for up to $750m was little more than a rumor. While citing “multiple sources close to the situation,” Siegler claimed “There is no deal is happening. At least not now or anytime soon.” A little birdie told Cnet the same thing.

That’s huge news for a few reasons: Apple rarely makes startup acquisitions — Waze is a hot startup with good buzz — the Apple Maps fiasco — the list goes on. But there’s just one little problem: the deal isn’t actually happening.

That information comes from multiple sources close to the situation. And while Mike Butcher also claimed multiple sources in his original post, you’ll note that he was quick to qualify the information as a “rumor”

Update: Butcher later updated the post to add that another source confirmed Apple is in advanced negotiations with Waze to purchase the company for a figure ranging from $400M to $750M:

Another source confirms that negotiations are advanced, but Waze wants $750M and Apple is willing to do $400M plus $100m in incentives. Waze had less than $1M in revenues last year (primarily from ads). Negotiations may take awhile.

Following rumors that Apple may partner with Foursquare to better its mapping experience, Mike Butcher of TechCrunch offers a great case as to why Apple may purchase social sat-nav smartphone app Waze. For those unfamiliar, Waze is a popular mapping solution in the United Kingdom, Asia, and Middle East (areas where Apple is having trouble with its in-house Maps). Here’s how Apple could benefit:

Because Waze maps are built on the location of moving cars, it’s far more accurate than check-in apps. Outside of Google’s project to map cities with Streetview cars – something which has taken years to complete – and the real-world mapping undertaken by volunteers on the Open Streetmaps open source project, there has been little to match Waze’s approach. 

It would also cost Apple northwards of $500M+ to buy Foursquare (which has raised $71 million is known to be raising another round), and gain, what? The location of restaurants, bars and airports? Given Waze has raised $67 million, Apple could acquire far better mapping data and a real driving app.

[TechCrunch]


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