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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

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Apple’s Brand worth up to $183B but as little as $33B?

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The Wall Street Journal today shows that the value of Apple’s brand varies greatly depending on who is taking the survey. Apple’s brand may be worth as much as $183 billion, according to an earlier Millward Brown study. The study’s results greatly vary from a separate Interbrand study, which valued the company at less than a fifth of that value and half of the value of Microsoft’s brand.

The most valuable brand in the world, according to WPP PLC’s Millward Brown, is Apple Inc., worth $183 billion—nearly a third of the company’s market capitalization of $581 billion.

Omnicom Group Inc.’s Interbrand, however, judges Apple’s brand as worth only $33.5 billion, or eighth, behind such names as MicrosoftCorp. (ranked third at $59 billion), International Business MachinesCorp. and Coca-Cola Co. (first at $71.9 billion). Interbrand notes its estimate of Apple’s brand value has risen.

Why such a big difference?

“The value of brand is both art and science,” says Allen Adamson, a managing director of Landor Associates, a branding firm owned by WPP. “It’s simple in theory but hard to pin down in reality. It’s really about how much would a consumer pay for a caramel colored soda versus how much they would pay for a Coke.”

If you think about PCs, how much would someone pay for a similarly spec’d Microsoft PC Ultrabook vs. a MacBook Air? Usually much less. The same goes for tablets—even though Apple’s prices and margins are smaller than phones or PCs. Apple’s reputation is what allows it to grab such huge margins in its hardware.

Yet, Interbrand ranks Microsoft at double of Apple’s brand. I would re-run the numbers if I were Interbrand. Millward Brown’s numbers are below:

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Photos of purported next-generation iPhone’s smaller dock port surface

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Update: The original source, Nowherelse, posted an update with new information regarding the leaked dock connector images claiming the connector has 16 pins, eight on each side, with eight likely being reserved for future uses:

We have obtained new information about this connector. We have indeed learned that it is not equipped with 8 to 16 pins but distinct functions or 8 on each side thereof to note that one of them would have no basis of record and would be for possible future use.

There has been a ton of alleged next-gen iPhone leaks in recent weeks including images of the device’s thinner, higher capacity 1440 mAh battery, SIM card tray, and other internal components. Today, we get a look at parts related to the smaller, redesigned dock connector, as well as what French site Nowherelse.fr claimed could possibly be the first images of the connector itself. In our own image above, we see an insert component for the new iPhone on the right showing the outline of the new iPhone’s dock connector. The unconfirmed images from Nowherelse below show what appears to be an 8-pin dock connector next to the USB end for context. We recently discovered possible references to a 9-pin dock connector in iOS 6, while previous reports claimed a 19-pin or 8-pin design was in the works. While our leak of the next-gen iPhone backs in May gave us a good look at the port for the redesigned dock connector, the pin layout for the connector itself is still unconfirmed.

Update: iFixit told MacRumors that the metal frame counts as its own pin even though there are eight gold pins. This adds up to nine pins, as we reported the other day based on iOS 6 source code, and this may mean these above photos are legitimate.

Also: We cannot help but notice that these connectors seem to have similar pins and size to MicroSD cards (image via).


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Apple deemed this rare original Macintosh commercial ‘too self-congratulatory’ to air

[youtube=https://www.youtube.com/watch?v=oTtQ0l0ukvQ&feature=player_embedded]

Today, in a post on his Google+ page, Google software engineer and original Macintosh co-creator Andy Hertzfeld pointed us to a rare commercial created for the first Macintosh in the fall of 1983 by ad agency Chiat-Day. Hertzfeld noted Apple ultimately decided not to air the commercial that featured interviews with members of the Macintosh design team, because “Apple deemed it too self-congratulatory.” It did, however, make its way to dealers as a promotional video at the time. Featured in the video are snippets of interviews with Andy Hertzfeld, George Crow, Bill Atkinson, Mike Murray, and Burrell Smith.

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Apple and Samsung US phone and tablet sales revealed: Apple averaged $560/iPad and $590/iPhone in revenue

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More fun stuff surfaced today from the Apple vs. Samsung trial. Pictured above are Samsung’s sales numbers for its smartphones in the U.S. Perhaps most surprisingly is that Samsung’s best selling phone by unit number is Boost Mobile’s Samsung Prevail, which sold 2.255 million units. Finishing in second and third were the Samsung Epic 4G and the Galaxy S2 Epic Touch both on Sprint. That means Samsung’s top three devices were on Sprint’s network.

Meanwhile, Samsung’s U.S. tablet numbers were below expectations. They totaled just over 1.4 million since the fourth quarter of 2010 (what happened to the Galaxy Tab 8.9? And I do not see the Galaxy Note phablet either above or below).

Then there were Apple’s much bigger numbers, below:


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Long reads: What it’s like to be an extra in jOBS, an interview with Steve Jobs friend/early employee Daniel Kottke, and the best iPad keyboard

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Reporting for Gizmodo, Cord Jefferson has a great account of what it is like to be an extra in the upcoming Steve Jobs biopic, “jOBS“, featuring Ashton Kutcher. While Jefferson was able to meet Kutcher, he described the experience as being long and boring. One part of the gig included listening to Kutcher give Jobs’ speech against IBM in Honolulu. Jefferson said he heard the speech 26 times:

I’ll remember those lines for the rest of my life. Not because I find them particularly profound, but because I heard Kutcher say them, by my count, 26 times over the course of about three hours. If you have any assumptions that the work of making movies is glamorous or exciting, kill them now.

As for the biopic’s success, the writer was not able to give a firm answer. He said Kutcher sounds serious about the gig (Kutcher looks close to Jobs, just saying). He talked about Sorkin’s upcoming film, too:


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It’s official: Google agrees to pay record $22.5M FTC fine in Safari bypass dispute

We reported last week that the Federal Trade Commission voted to fine Google $22.5 million for violating browser security settings in Safari, but now Google has agreed to pay the record-setting amount and finally settle its dispute.

According to the press release (via MarketWatch): 

  • Google to pay $22.5 million to settle FTC dispute
  • SAN FRANCISCO (MarketWatch) — Google Inc. GOOG +0.27% Thursday agreed to pay a $22.5 million penalty to settle a dispute with the U.S. Federal Trade Commission. The FTC said the penalty stems from charges that Google misrepresented users of Apple Inc.’sAAPL +0.13% Safari Web browser after saying it wouldn’t place tracking “cookies” or serve targeted ads to Safari users. The FTC said Google’s actions violated and earlier privacy settlement between the FTC and Google. Google shares were up less than 1% at $643.63 in early trading Thursday.

The allegations against Google began in February, when the search engine and other ad companies were caught bypassing Safari security settings to install tracking cookies on devices and computers without consent.

“The record setting penalty in this matter sends a clear message to all companies under an FTC privacy order,” said FTC Chairman Jon Leibowitz in another presser. “No matter how big or small, all companies must abide by FTC orders against them and keep their privacy promises to consumers, or they will end up paying many times what it would have cost to comply in the first place.”

It is worth noting that the hefty fine roughly equals five hours of revenue for Google based on Q2 2012 sales.

The FTC’s full press release is below.

This article is cross-posted on 9to5Google.


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Apps & updates: Things 2.0, Foursquare, Pixelmator, Pomodorable, PDF Expert, more

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[slideshow]

On top of a few great game deals, including savings on Shift 2 Unleashed for iPad and the Mass Effect Infiltrator iOS app, there are  a number of noteworthy apps and updates hitting the App Store today. We will update the list, as always, throughout the day.

Things 2.0: One of the leading iOS and Mac productivity apps was updated today to version 2.0 with a ton of new features. Included in the update is “Things Cloud”. It is a cloud service that syncs your to-dos across Macs and the iOS client. A new Daily Review feature makes important to-dos appear when you need them, and a “revolutionary scrolling Date Picker makes selecting dates more natural than ever.” The UI has also been updated along with a new engine that provides “blazingly fast Things Cloud performance.” These and other new features and improvements are included in the Things for iPad app.

Things 2.0 (Mac App Store): In addition to free updates to the iOS versions of Things, the Mac App Store client was updated today to version 2.0. The update includes the “Things Cloud” service mentioned above, allowing you to sync across platforms, while other new features include a “Daily Review” that presents important to-dos for the day, full Mountain Lion support, Retina graphics, full-screen mode, a number of other enhancements.

Pixelmator version 2.1: Popular image editor Pixelmator was updated on the Mac App Store today with a much needed Retina-ready UI and image-editing engine, iCloud support to keep projects up to date on multiple machines, as well as a new effects browser containing “new Vintage, Miniaturize, Black and White, Rain, and Snow effects.” Also included in the update is full OS X Mountain Lion support and alignment guides to “quickly position, align, and evenly distribute objects in your Pixelmator compositions with pinpoint accuracy.”

Tweetdeck version 1.5.3: Today’s massive update to the popular Mac Twitter client brings a slew of user-interface enhancements such as the ability to use the Columns button to quickly jump to any position. Users can also navigate the arrow buttons to scroll left and right several columns at a time, use swipe gestures on the trackpad to scroll, access key user and Tweet actions from the new actions menu, and fit more columns on screen by enabling Narrow Columns in Settings. The update also boasts improved animations for tweets and column management, performance improvements, and many bug fixes.

Pomodorable version 1.0: Released on the Mac App Store today, Pomodorable is a task management app that its developers said takes a “fresh approach to managing to do lists” by taking full advantage of Notification Center, Notes, Reminders, and other Mountain Lion features. While at first glance it might appear to compete with Things, the app actually includes support for Things and OmniFocus. It allows you to view tasks from those apps within the Pomodorable, and the app is 50 percent off for a limited time following today’s launch.

PDF Expert version 4.2: Readdle’s PDF Expert app was updated recently with a new “Presentation Mode” that allows you to connect an iPad to a projector ” and make interactive non-linear presentations” with content from PDFs, videos, and images. The update also includes live annotation tools, new annotation colours, and a number of other improvements.

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More alleged iPhone 5 parts leak out of China, shows new nano-SIM card once again

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According to a new report from French publication Nowhereelse.fe and Chinese forum iColorOS, more sixth-generation iPhone parts have surfaced from China. As you can see above, we now have a look at the alleged glass front, home button, sensors, volume control buttons, and the protection element placed on the back of the phone screen that may appear in the next iPhone. The leak also adds a bit more validity to a report earlier this week that showed a new nano-SIM card and smaller home buttons for the device.


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AppleSeed and Mac Developers to get Mac OS 10.8.1 in coming days

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We’ve received word from AppleSeed testers that the first 10.8.1 Betas are on the way.

There has been some concern over excessive battery drain in recent days as well as Apple’s curious new “Save as” behavior which also overwrites the current version which will hopefully be addressed in upcoming releases.

[tweet https://twitter.com/9to5mac/status/233282559855976448]


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T-Mobile RF engineer answers questions about iPhone traffic and LTE plans

A T-Mobile RF engineer, claiming to be “heavily involved” in the carrier’s LTE upgrades and network modernization plans, started an AMA on Reddit this morning. Not surprisingly, many of the questions were iPhone and Apple-related. The questions ranged from how much 2G/EDGE traffic the carrier’s network sees from iPhone customers as it begins to transition that spectrum to WCDMA to where T-Mobile plans to upgrade its network coverage next:

Q: Can you talk briefly about how much traffic on GERAN you see from iPhone customers? How much of a catch-22 is that situation for moving that PCS spectrum dedicated to it over to WCDMA?

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Watch Steve Jobs’ ad man Ken Segall talk for over an hour about the simplicity of Apple [video]

[youtube=http://www.youtube.com/watch?v=VvUJpvop-0w&feature=player_embedded]

Ken Segall, author of  “Insanely Simple: The Obsession that Drives Apple’s Success“, talks with Techland’s Harry McCracken at a Computer History Museum event.

From the Computer History Museum:
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iFixit posts repair guide for Retina MacBook Pro, estimates battery replacement at $500

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You might remember a couple months ago when our friends at iFixit tore down the new Retina MacBook Pro. Unfortunately, the device received its lowest repairability score with the company calling it “the least repairable laptop”. While the new MacBooks provide possibly Apple’s least accessible and upgradeable design out of the box, iFixit updated its website today with its official 2012 MacBook Pro Retina repair guide to make it as easy as possible. Fifteen separate installation guides for the AirPort Board, battery, fans, logic board, speakers, SSD, trackpad, etc., are included in the repair guide with one maintenance guide for reapplying thermal paste to the CPU and GPU.

Many components within the laptop can be removed without much fuss, provided folks use the correct tools. Pentalobe screws hold the lower case in place and Torx screws secure everything else. Spudgers and plastic opening tools are absolutely necessary, as many of the components are designed with such tight tolerances that using fingertips is simply not an option.

Fair warning: working on the laptop is no easy task. Some repairs are simply infeasible. For example, there is no way to replace the trackpad without removing the battery. And while it’s possible to remove the battery, chances are high that it will be punctured in the process. Puncturing Lithium-polymer batteries releases noxious fumes and can cause fires. Additionally, removing the LCD glass from the aluminum frame will almost certainly break the glass. So components residing under the LCD — such as the FaceTime camera — will have to be replaced with the entire assembly… Finding replacements for the machine’s proprietary components is currently difficult. We’re working to source parts, but it may take some time.

iFixit also estimated that third-party battery replacements —if done correctly— could cost over $500:


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3rd Generation iPad hits the Apple Store refurbished section offering $50 off, same 1 year warranty

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From 9to5Toys.com:

It appears that Apple is offering $50 off across the board yielding savings of 6-10% depending on the original price.  This is the first time Apple has offered the 3rd generation iPad refurbished at the Apple Store.

Apple’s refurbished iPads get a new battery and encasement and come with the same 1 year warranty as new iPads.
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Facebook releases SDK 3.0 for iOS, will maintain beta version with iOS 6 integration

We told you a few weeks ago that Facebook was rolling out the beta of its SDK 3.0 for iOS that included iOS 6 integration for native Facebook login, modern Objective-C language features support, pre-built UI components, and a new iOS Dev Center. Version 3.0 of the Facebook iOS SDK is coming out of beta today, and it is ready for developers to download and use in their apps. However, Facebook will continue to maintain a beta version that includes iOS 6 FB integration features. It will ultimately merge the two versions when iOS is released to the public. We already went through much of what you can find in the Facebook SDK for iOS, but a blog post on the Facebook Developers blog announcing its release explained some of the new improvements and updates since the beta release:

This release enables several new features: ready-to-use native UI controls, better session management, improved support for calling Facebook APIs and support for modern Objective-C language features…The SDK also includes a variety of pre-built user interface (UI) components for common functions, such as Login, Friend Picker and Place Picker. Simply drop them into your apps for a fast, native and consistent way to build common features.

Updates since the beta release, according to Facebook:

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iOS 6 points to new 9-pin connector: is this the new, smaller dock port?

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At this point, it seems highly likely that the next-generation of Apple’s iOS devices will carry smaller dock connectors. That new hardware feature has been reported by multiple sources. However, the exact size and amount of pins has been up in the air. TechCrunch said that they confirmed the new connector to be 19 pins, while iLounge recently reported that the connector will be only 8 pins.

However, today, we discovered a possible reference to a 9-pin dock connector in the iOS 6 beta. The reference comes as a new iOS hardware feature called “9Pin,” so we’re assuming this has to do with the dock connector. Obviously, there is no way to be 100% about this.

In fact, it appears that the reference has been present since beta 1. This reference comes in a part of the operating system that details general hardware features in iOS devices. That mean this new 9-pin connector may not only be implemented into the iPhone. This lines up with iMore‘s report that Apple will update all of its iOS devices in September to support the new connector.

The new connector will make an impact on the cases and accessory industry, but it will allow Apple to squeeze in new technologies into its future devices. Of course, this is only a single iOS-based reference, and Apple’s plans for pin-formations could change at any time. Thanks, Hamza!


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Apple granted patent for app to assist shoppers in finding best prices

Patently Apple covered an Apple Inc. patent today published by the U.S. Patent and Trademark Office that appears to be related to an app designed to assist shoppers by providing product and retailer information for scanned items. The invention would provide similar functionality to various third-party apps currently in the App Store that use barcode scanning and image recognition to search the web for product information and price comparisons. Patently Apple explained:

Apple has received their first Granted Patent relating to methods for conducting shopping-related transactions with a handheld electronic device. In some embodiments a mobile electronic device may be used to identify a product and obtain pricing information relevant to retailers of the product within a specified geographical location. In another embodiment, a mobile electronic device may be used to acquire pricing information for a shopping list of products. Embodiments may also include a variety of features that make the shopping experience quick and efficient while allowing the consumer to hunt for a better bargain. Furthermore, several embodiments also allow the product manufacturers and/or retailers to distribute relevant product information to targeted consumers who are known to be, or who may be, interested in buying a particular product.

Forstall on inertial scrolling: Steve told Samsung ‘here’s something we invented. Don’t copy it. Don’t steal it’

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[youtube=http://www.youtube.com/watch?v=jdbvAdINPPA]
We have brought you updates on the Apple vs. Samsung trial all week with yesterday’s highlight being a testimony from Apple’s expert design witness, former President of the Industrial Designers Society of America Peter Bressler. Last week, we told you Apple Senior Vice President of iOS Software Scott Forstall testified in the case, but Network World discovered some interesting bits today from Forstall’s deposition from a few months ago. While noting the three key multi-touch patents involved in the case (381′ related to “rubber banding,” ‘915 related to determining one-finger scroll vs. multi-touch gestures, and ‘163 related to double tap to zoom), Network World posted excerpts from Forstall’s highly redacted deposition. The SVP appears to have claimed the now-late CEO Steve Jobs once told Samsung not to copy or steal the inertial scrolling, rubber band invention:

Returning to the Forstall’s deposition, Apple’s iOS guru is asked about discussions Steve Jobs seemingly had with Samsung over the rubber banding patent…Forstall responded:

I don’t remember specifics. I think it was just one of the things that Steve said, here’s something we invented. Don’t – don’t copy it. Don’t steal it….Rubber banding is one of the sort of key things for the fluidity of the iPhone and – and all of iOS, and so I know it was one of the ones that Steve really cared about… I actually think that Android had not done rubber banding at some point and it was actually added later. So they actually went form sort of, you know, not yet copying and infringing to – to choosing to copy, which is sad and distasteful…

Regarding whether the feature was discussed in subsequent meetings with Samsung:

But I can’t give you a specific recollection of – of Steve, you know, going over rubber banding with – with them in those meetings or not… I expect it came up, because it’s one of the key things we talked – you know, he and I talked about, but I don’t know if it came up there.

It is unclear which meetings Forstall is referring to due to the large amount of redactions in the documents, but Network World noted that court documents revealed previously that Apple offered to license Samsung patent ‘381 in November 2010. Forstall also described meetings Jobs had with Samsung when questioned about iOS icon designs:


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Apple comments on Gizmodo/Wired writer’s account hacking, here’s how it went down…

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We reported over the weekend on the hacking of the digital life of Wired’s Mat Honan.

Mat Honan wrote up his whole story over at Wired. The scariest part is that they were able to reproduce the hack using two pieces of publicly available information and a phone call.

We talked to Apple directly about its security policy, and company spokesperson Natalie Kerris told Wired, “Apple takes customer privacy seriously and requires multiple forms of verification before resetting an Apple ID password. In this particular case, the customer’s data was compromised by a person who had acquired personal information about the customer. In addition, we found that our own internal policies were not followed completely. We are reviewing all of our processes for resetting account passwords to ensure our customers’ data is protected.”

On Monday, Wired tried to verify the hackers’ access technique by performing it on a different account. We were successful. This means, ultimately, all you need in addition to someone’s email address are those two easily acquired pieces of information: a billing address and the last four digits of a credit card on file. Here’s the story of how the hackers got them.

Scary. Scary. Scary.
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Apple vs Samsung: Apple’s expert design witness hits the stand

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We brought you an update on the third day of the Apple vs. Samsung trial earlier today, with Happy Mac logo creator Susan Kare and former President of the Industrial Designers Society of America Peter Bressler set to take the stand as Apple presented evidence that Samsung copied its trademarked iOS icons. During his testimony today, Bressler claimed there are “a number of Samsung phones and two Samsung tablets that are substantially the same” as Apple devices, just as Samsung’s chief strategy officer, Justin Denison, testified its devices are “distinctly different.”

CNET provided an update on Bressler’s testimony:

Bressler suggested that consumers could confuse one of Samsung’s devices with Apple’s…To back that point up, Bressler, the inventor or co-inventor on about 70 patents, went through how nearly a dozen Samsung devices were similar to Apple’s. That includes Samsung’s first– and second-generation Galaxy S devices, as well as the company’s Galaxy tablets.

Bressler also attempted to gut Samsung’s prior art defense, which cites a Japanese design patent issued to rival electronics firm Sharp in 2005. That device, which Samsung suggests looks like the iPhone, is unlike the ones depicted in Apple’s patents since it has a curved, non-flat front, Bressler argued.

[tweet http://twitter.com/Josh/status/232590715681640449]

While testifying earlier today that Samsung’s Galaxy devices look “distinctly different” at the request of carriers, Denison was questioned by Apple’s lawyers over an internal Samsung document referencing the iPhone’s user-experience as the new standard. According to CNET:

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Wiley Announces Seven New Books on OS X Mountain Lion

Press Release  8/6/2012 9:03 AM EDT


INDIANAPOLIS, Aug. 6, 2012 /PRNewswire/ — To support Apple’s announcement of the release of their latest operating system, OS X Mountain Lion, John Wiley and Sons, Inc. is bringing to market a series of new instructional books covering the topic for every level of user. Seven titles are publishing from Wiley on the topic of OS X Mountain Lion including:

  1. OS X Mountain Lion For Dummies (ISBN: 978-1-1183-9418-2, August 2012) by Bob LeVitus
  2. Teach Yourself VISUALLY OS X Mountain Lion ISBN: 978-1-1184-0140-8, August 2012) by Paul McFedries
  3. OS X Mountain Lion Bible (ISBN: 978-1-1184-0143-9, September 2012) by Galen Gruman
  4. OS X Mountain Lion Portable Genius (ISBN: 978-1-1184-0142-2,September 2012) by Dwight Spivey
  5. OS X Mountain Lion All-in-One For Dummies (ISBN: 978-1-1183-9416-8,September 2012) by Mark L. Chambers
  6. OS X Mountain Lion Server For Dummies (ISBN: 978-1-1184-0829-2,September 2012) by John Rizzo
  7. OS X Mountain Lion Simplified (ISBN: 978-1-1184-0141-5, October 2012) by Paul McFedries

“With over 200 new features in OS X Mountain Lion, users will be able to quickly gain knowledge on everything the new operating software has to offer through Wiley’s latest books,” said Bob “Dr. Mac” LeVitus, author of OS X Mountain Lion For Dummies, “From For Dummies guides to the OS X Mountain Lion Bible, Wiley is one of the first publishers to market with their extensive list of books on Mountain Lion, offering something for every level of end user.”

Wiley’s new OS X Mountain Lion books will be available for purchase online and at retailers nationwide in both print and all e-book formats. For additional information, visit http://lp.wileypub.com/osxmountainlion/.
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This is what the new iPhone’s Nano SIM tray looks like

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According to a translated report from Nowhereelse.fr, images of the tray for Apple’s new nano-SIM design started surfacing from China. In June, the ESTI was thought to have selected Apple’s new SIM card design for its 4FF standard, and reports from just last month claimed European carriers are stockpiling the new SIMs in anticipation of a next-gen iPhone launch. A smaller home button appears to also be present in some of the images, which of course lines up with previous leaks.

Presented as being designed to slip into the SIM card slot of the iPhone 5, this element seems in turn confirm that the next iPhone indeed adopt this new standard imposed by Apple. I take this article to drag other photos with us in passing a Home button which should equip the iPhone 5 and which is also slightly smaller than previous generations, details of which we heard last Friday.


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MacTech Conference 2012: Sessions, Speakers and Details

PRESS RELEASE

Aug. 6, 2012, 8:41 a.m. EDT

MacTech Conference 2012: Sessions, Speakers and Details

World-class speakers, amazing sessions; pre-registration ends August 31st

WESTLAKE VILLAGE, Calif., Aug. 6, 2012 /PRNewswire via COMTEX/ — MacTech Conference for Apple Developers and IT Pros, October 17-19, 2012 in Los Angeles, has released its main speaker and session list, as well as many details of the conference. The event: a three-day, information-packed event that will have sessions and activities throughout the day and evening. This immersive conference is hotel-based, giving attendees the opportunity to not only learn from the best, but also to meet new people and spend time with their peers as well. Information about the conference is at http://www.mactech.com/conference

“Our speaker page contains a list of some of the amazing people that will present and be in attendance at MacTech Conference 2012 (but expect a surprise guest or two). Some of the incredible topics that will be covered are now listed at http://www.mactech.com/conference/sessions ,” said Ed Marczak, Sessions Chair and Executive Editor, MacTech Magazine.

MacTech Conference is a multi-track event with a focus on both programming/development, as well as IT/Enterprise. Sessions will focus on both desktop and mobile with appropriate levels of attention paid to the Mac and iOS. Check out the speaker and topic list ( http://www.mactech.com/conference/sessions ) for specific sessions and speaker list.

The event will be held Wednesday through Friday, October 17-19. The conference kicks off at 10am on Wednesday and is packed with sessions using MacTech’s well-established running order format. The evenings are filled with special activities and events designed specifically to have fun and give attendees an opportunity to form bonds with their peers and meet new people.

“At past MacTech Conferences, between 98-100% of attendees said that they would recommend the Conference. We’ve been working hard to once again live up to expectations with a great environment, world-class speakers, incredible sessions, and fun activities. Edward R. Marczak (Conference Sessions Chair and IT Track Sessions Chair) and Steven Troughton-Smith (Developer Track Sessions Chair) have created a world-class line-up of world-class talent,” Neil Ticktin, Editor-in-Chief/Publisher of MacTech Magazine, said.

MacTech Conference is priced economically at $999 (pre-registration pricing) including all meals, a MacTech Magazine subscription, a schedule packed full of sessions, exclusive entertainment, and more. Registration is far ahead of last year — and guest rooms at the hotel are almost sold out. Pre-registration ends on August 31st, and attendees can still save $300 off the on-site registration price. Register at http://www.mactech.com/conference/register

A limited number of partial and full student scholarships are available. See http://www.mactech.com/conference/student for more information.

Available on a first-come, first-served basis, MacTech Conference attendees get a special rate of just $184 per night, which includes Internet access. The Sheraton is a quality venue with rooms that typically run $229.00 or more per night, plus tax, and with Internet access available for an additional fee. Available on a first-come, first-served basis, MacTech Conference attendees get a special rate.

Those interested in one of the many sponsorship offerings, see the details at http://www.mactech.com/conference/sponsorship

Remember, Pre-Registration pricing ends in just a couple of weeks: August 31st. http://www.mactech.com/conference/register

About MacTech Magazine

Established in 1984, MacTech Magazine is the only monthly magazine focused on Apple at the technical level. Each month, MacTech and MacTech.com is read by 150,000 technical Macintosh users in over 175 countries, from network administrators to programmers, from solution providers to Enterprise, and in general anyone that’s interested in the Macintosh beyond the user level.

If you’re interested in getting under the hood of your Mac, if you want to know how to make things happen inside the box, you should be reading MacTech Magazine. Contact the magazine. Toll-free: 877-MACTECH, International: 805-494-9797, custservice@mactech.com, http://www.mactech.com

Contact:

Neil TicktinMacTech Magazinemarketing@mactech.com805-494-9797

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com .

SOURCE MacTech Magazine

Copyright (C) 2012 PR Newswire. All rights reserved

 

 

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iPhone TV ad for Canada spotlights iCloud…and pulled book

[youtube=http://www.youtube.com/watch?v=DGqqrrvctHo&feature=youtu.be]

A Canadian TV advertisement for iCloud on the iPhone, titled “Melody,” surfaced recently. The 30-second video starts with a shot of Jonah Lehrer’s “Imagine: How Creativity Works” front cover (Whoops!). Lehrer acknowledged last month that he fabricated quotes attributed to Bob Dylan, and publisher Houghton Mifflin immediately recalled and stopped sales of the popular book’s electronic and physical versions. The remainder of Apple’s ad highlights iCloud in conjunction with iTunes, iTunes U, Camera, SMS, and more.

Check it out: Melody

It is worth noting that readers have spotted the ad airing internationally over the past few weeks:


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Senator Al Franken doesn’t believe AT&T should be able to charge extra for FaceTime

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Last month, we broke the news that there were clear signs AT&T was at least laying the groundwork for charging an additional fee for FaceTime over its network. You really do not need any more evidence than the screenshot above, but AT&T’s CEO went on record refusing to deny the plans.

That might not be such a smart move, however. Already, U.S. Senators, like Al Franken, do not seem to cool with the idea, with the former comedian from Minnesota saying in an interview with Nilay Patel of The Verge:

“That’s wrong,” he quickly replied when told of rumors that claim Ma Bell may place a premium on Apple’s video chat technology when iOS 6 launches this fall. “Because that’s not the architecture we’ve had.”

Video with wider network neutrality context follows:

[youtube=http://www.youtube.com/watch?v=k8kuhj4SKCE&start=445]

Rewind the entire thing for the whole conversation.

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