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Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

Apple refreshes Beats Solo 2 Wireless + urBeats with rose gold colors to match iPhones & Apple Watches

Two months after the introduction of the rose gold iPhone 6s and Apple Watch Sport, Apple has refreshed its Beats Solo 2 Wireless headphones and urBeats in-ear headphones with matching rose gold color options. If you’ve already got Solo 2 Wireless or urBeats, the only difference here is the new color option, but they do look good especially if you want to match your hardware. Apple now offers iPhone and Apple Watch color-matching versions of both headphone models with gold, rose gold, silver, and space gray.
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9to5Toys Last Call: iPod Touch (5th gen) from $149, 2-pack MFi Lightning cables $8, iPhone 6 cases from $3, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Last Call Updates:

Target previews its top Black Friday deals, launches surprise one-day sale starting now

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Apple iPod Touch 5th gen 16-64GB sizes, multiple colors: $149-$199 shipped

Aukey iPhone accessories: 3.3-ft MFi Lightning Cables 2 for $8, 50W 6-Ports USB Wall Charger $10

ULAK Cases for iPhone 6/s, iPad mini, iPod Touch and Android devices from $3 shipped (Reg. $10+)

T-Mobile is discounting iPhone 6s/Plus by $100 when bought on an installment plan or outright

Implosion – Never Lose Hope for iOS goes free for the first time as IGN’s Game of the Month ($10 value)

GameStop Black Friday ad leak: PS4/Xbox One bundles $300, new Nintendo 3DS XL $180, tons of games

Staples Black Friday Ad Revealed: iPad Air 2 from $374, mini 4 $300, Kindle $49, more

Sam’s Club Black Friday ad leak: iPad Air 2 Cellular $175 off, Google Play $100 Gift Card $80, more

Kohl’s Black Friday ad leak: more PS4/Xbox One $300 bundles, home goods, clothing, much more

Sam’s Club One-Day Sale: iPhone 6s/Plus $100 off, iPad Air 2 64GB/128GB $150 off, PlayStation 4 $300, more

Amazon’s Black Friday Deals store is now open for business

eBay calls on Black Friday shoppers to decide which products will get discounted this year

The best GoPro HERO4 action camera accessories, mounts, storage, more

MORE NEW GEAR FROM TODAY:

Beats by Dre. Powerbeats2 Wireless active collection drops to $130 after debuting less than 2 months ago for $200

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MORE DEALS STILL ALIVE:

Huge savings on pre-owned Apple Watches, deals from as low as $261 shipped

Apple Magic Mouse 2 (open-box): $68 shipped (Reg. $80)

Review: How Amazon Echo changed my life + $130 special price ($50 off) for Amazon card holder

NEW PRODUCTS & MORE:

Is Luma’s surround Wi-Fi system the router we’ve been waiting for?

Don’t Panic’s latest iPad Air 2 case is an astute all-in-one solution for every angle

These Mac, iPod, & Beats products are losing Apple repair support, moving to ‘obsolete’ status in December

As it does regularly with older products, Apple is about to move a bunch of Macs, iPods, and accessories to obsolete status, meaning the products will no longer be eligible for service or repair support through Apple retail stores or authorized third-party channels. So if you happen to have one of these products and need a hardware repair of some kind, you’ll have until early December to do so at an Apple Store or authorized service provider. 

The Macs getting the axe this time around include:
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Apple’s latest Android app is already getting trolled by 1-star reviews

Apple can’t catch a break on Android. When Apple released its first app on Google’s platform last month called Move to iOS, Android fans were quick to negatively rate the app that only existed to help people switch from Android to iPhone. To date, Move to iOS has roughly 30,000 1 star reviews to only 10,000 5 star reviews with not much happening in the middle.

Now Apple has its second Android app on the Google Play Store called Beats Pill+. It’s a companion app to Apple’s new portable Bluetooth speaker with the same name, allowing both Android and iPhone users to pair two speakers as stereo or amplified and use a DJ feature for queueing up tracks from multiple phones.

And the reviews? Just as extreme despite Beats speakers working with both iPhone and Android and only recently being bought by Apple…
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Apple’s new Lightning-equipped Beats Pill+ is now available

Apple TV 4 isn’t the only new hardware coming out of Cupertino today. Announced earlier this month, the new Beats Pill+ is now available to order for $229 in black or white finishes. The new portable Bluetooth speaker is the first new design to come out of Beats since Apple bought the headphones and speaker company last for $3 billion last year in part to use its Beats Music service as the foundation for Apple Music. The rechargeable speaker uses a Lightning port and cable, the same as iPhones, to power up for up to 12 hours of use.
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Happy Hour Podcast 036 | Thoughts on Apple’s new iMacs and Magic accessories

Apple has recently released a new lineup of Magic accessories for Mac, but are they worth the hype? Along with that, we get into some discussions on the new 21.5-inch 4K Retina iMac and how it compares to the 27-inch model. Big thanks to Jamf Now (formerly Bushel) for sponsoring this week’s episode. To find out what awesome cloud-based mobile device management can do for you, check out https://www.jamf.com/happyhour.

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Beats unveils first Lightning-equipped Pill+ Bluetooth speaker since Apple’s acquisition

[Update 10/26: Now available for pre-order with early delivers shipping tomorrow.]

Since being acquired by Apple for $3 billion just over a year ago, we haven’t seen much in terms of new hardware from the speaker company aside from new colored headphones and a wireless version of the Solo 2’s. Beats’ most expensive speaker, the Pill XL, was actually recalled and taken off the market after a fire risk when charging was discovered. But as we get in to the holiday season, Beats is finally ready to show off its first totally new piece of hardware created since joining Apple. A step up from the current Pill 2.0 but still smaller and more portable than the discontinued Pill XL, the new Beats Pill+ features a new design and comes equipped with a Lightning port for charging, a first for Beats products.
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Apple reportedly wants ‘AirPods’ trademark using shell company, suggesting Apple-branded wireless earbuds

Even in the age of the Apple Watch which only plays music over Bluetooth, Apple has yet to produce any Apple-branded wireless headphones or earbuds, instead promoting Beats-branded earbud and headphone designs created before Apple’s $3 billion acquisition of that company last year. A new report from MacRumors suggests that could soon change, however, as it’s believed Apple may have applied for “AirPods” trademark under an alias company name.
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Beats President Luke Wood talks Apple acquisition: the two companies shared the same DNA

Luke Wood, left, pictured with Jimmy Iovine and Dr. Dre (photo: Kevin Mazur/Wire)

Beats President Luke Wood, who runs the audio products side of the business, told Mashable that the acquisition was a great fit because the company shared DNA with Apple.

We’re looking at our little audio slice of the world and trying to focus on creating a stellar product experience. I think that’s also the fundamental DNA of everything Steve wanted to accomplish at Apple. By product experience, that includes ID, design, technology, innovation, simplicity. Those are always things that have been fundamental to our DNA, too.

He said that the early days of low-quality digital music resulted in a ‘lost generation’ for premium audio, but that we now live in a very different world … 
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Jimmy Iovine & Dr. Dre talk Apple Music, their USC program, & more in Wired cover story

Wired’s new cover story featuring Jimmy Iovine and Dr. Dre includes interviews with the Beats co-founders turned Apple executives and also some quotes from others on the Apple Music team. The article has a lot of backstory on the duo pre Apple’s acquisition of Beats, much of which we’ve heard in the past, but mostly discusses the Jimmy Iovine and Andre Young Academy for Arts, an undergraduate program the two Apple executives have started at the University of Southern California.

“If you tell a kid, ‘You’ve got to pick music or Instagram,’ they’re not picking music,” Iovine says. “There was a time when, for anybody between the ages of 15 and 25, music was one, two, and three. It’s not anymore.”

The school aims to create a new generation of creative executives by assembling a faculty drawn from the schools of art, business, and engineering in an ambitious new curriculum. This, Iovine says, will be his true legacy, a pipeline of professionals, equally at home in the worlds of tech and culture, who can steer the music industry through whatever displacements lie ahead. “If the school doesn’t work, to me the whole thing failed,” Iovine says. “Because then you’ve got to pray for freaks, and that’s no way to run a business.”

You can read the full Wired cover story online here.

Dr. Dre’s Compton streamed 25 million times on Apple Music in opening week

Apple is continuing its promotion of Apple Music this weekend. After putting out a trio of television advertisements promoting Apple Music and its artist-integrated Connect platform, the company has announced a pair of statistics for the launch weekend of its employee Dr. Dre’s new Compton Album. In a statement, Apple says that Compton was streamed 25 million times over the course of its opening week as an Apple Music exclusive. The album was also downloaded half a million times via the iTunes Store.


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Apple expands 2015 Back to School deal of free Beats Solo2 headphones to online purchases, additional countries

Apple last month kicked off its annual Back to School promotion, announcing that it is giving away a free pair of Beats Solo 2 headphones with the purchase of any eligible Mac. At the time, however, the promo was limited to Apple retail stores, with the promise of the deal coming later on to Apple’s online store. Starting today, however, Apple’s Back to School promotion is now available via Apple’s online store.


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Dr Dre announces first new album in fifteen years on his Beats 1 show, now available for preorder on iTunes

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Dr. Dre joined Apple as part of the Beats acquisition last year. Dre’s contribution to (aside from branding) is questioned by critics but fans of his work will be pleased to know he announced his first new album in fifteen years, entitled Compton A Soundtrack. The album can be preordered on iTunes now ready for release on August 7th.

Dre announced his long-awaited new release on his Beats 1 radio show yesterday with rapper and former colleague, Ice Cube. The album will be exclusive to Apple, available to buy on iTunes or stream on Apple Music.


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Apple ‘Back to School’ promo expected to go international on August 6/7

Apple recently kicked off its ‘Back to School’ promo in the US and Canada, offering customers a free pair of Beats headphones for buying a Mac. The same deal will be rolling out internationally in various countries on either August 6th or 7th (exact date depends on country). Like those in the US and Canada, European customers will be able snag a free pair of Beats Solo2 headphones with a qualifying Mac purchase, or get €200 discount on the Beats Wireless Solo2.

According to French Mac blog Consomac, Angela Ahrendts, the company’s retail chief told employees of its wider rollout plans in a short video:

“In the US and in Canada, in our stores and online, it is the season for Back to School. Kids go back to school in these countries earlier than a lot of other countries. It Will Be launching August 6 and August 7 in additional countries, again aligned to When Your kids and your students Actually go back to school.”

It’s expected that European customers will be subject to the same purchase rules as in the States and Canada. They’ll need to buy an iMac, MacBook, MacBook Pro, MacBook Air or Mac Pro with education pricing to get the free Beats. Build-to-order configurations are eligible, but Mac Mini is excluded from the deal.

This is first year Apple has given away Beats products with its Macs for ‘Back to School’ students. Last year, a Mac purchase got you a $100 gift card, and an iPhone or iPad purchase got you a $50 gift card.

Once the deal goes live in Europe, we’ll be sure to update you. As things stand, we’re expecting the roll out to begin in just under two weeks’ time.

Review: Apple Music offers great discovery & radio features, but has room for improvement

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Apple Music was a service that I was incredibly excited about when Apple announced it last month at WWDC. I’ve written a lot about music here at 9to5Mac and every time I explain how big of a music fan I am. When I’m in my office, I always have music playing, whether it be radio or a specific artist or album. For the past two years, I’ve been using Spotify for all of my streaming music needs. I never had a problem with the service, especially recently as it has upped the quality of both its iOS and Mac apps to be both more stable and feature-rich. A combination that is hard to come by nowadays.

Being the Apple fanboy that I am, however, I obviously had to give Apple Music a try. For the past week, I’ve been using the service as my exclusive source for music. How does it compare to Spotify? Is it enough to make me permanently switch? Read on…


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Happy Hour Podcast 021 | Apple Music first impressions

Apple Music is finally here. The iOS 8.4 update hit yesterday and we’ve been exploring Apple’s new music streaming service to see if it lives up to the hype. Listen to our first impressions, problems, and our opinions about Apple Music. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed.

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Taylor Swift says ‘1989’ is not on Apple Music because she is disappointed by 3 month free trial terms for artists

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Update: Apple has responded to Swift’s blog post.

Earlier this week, it was confirmed that Taylor Swift’s latest album ‘1989’ will not be available on Apple Music, Apple’s streaming music service launching on June 30th with iOS 8.4. She has written a blog post on Tumblr explaining her position.

We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.

Swift explains that she respects Apple for their innovation but says the terms associated with the Apple Music free trial are ‘unlike this historically progressive and generous company’. Swift says that under the 3 month free trial period, artists and rights holders are not paid at all for the duration and notes Apple has plenty of money to reimburse the artists for their work. Swift says that she is holding back 1989 not because she cannot support herself but as a retaliation for ‘the new artist or band that has just released their first single’.


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Beats 1 puts in its first appearance (and sound) for iOS 8.4/9.0 beta users in the run-up to launch

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The Beats 1 radio station that forms part of Apple Music has put in its first appearance for iPhone and iPad users running the beta version of iOS 8.4 and iOS 9. Users are seeing the station logo and hearing pre-roll audio from Zane Lowe when it is clicked.

It’s just a demo at this stage, with pre-recorded audio, but is one step closer to the launch of the streaming music service which launches on June 30 via an all-new Music app … 
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Apple takes $20 off its new wireless Beats Powerbeats2 in Apple Watch colors

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Earlier this week we noted that Apple has refreshed the Beats by Dre wireless Beats Powerbeats 2 earbuds with new colors aimed at Apple Watch Sport users. Today, Apple has updated its Beats headphones website to promote the new line of headphones along with a new price: $179, which is $20 less than the previous price at $199.

With its onboard storage for music and Bluetooth connection, Apple is promoting these headphones as a way to tap into listening to music with the Apple Watch without the need of a connected iPhone. Even with the ties to Apple and the new Apple Watch-centric marketing campaign, the new earphones will still work with other Bluetooth media players.

We noted earlier today on 9to5Toys that some retailers are offering as much as $50 off of the wireless headphones, and Amazon is selling the accessory at various discounted prices ranging from $169 to $189.


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Apple strips MFi licensing from Monster following Beats lawsuit

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Justin Bieber <a href="https://www.youtube.com/watch?v=N3oStEyoXT8" target="_blank">wearing Monster-branded Spider-Man Beats headphones</a> in 2010

Years before Apple bought Beats Electronics, the Beats by Dr. Dre-branded headphones were produced in part by audio and video equipment maker Monster. After Beats decided to let its contract with Monster expire in 2012, however, the cable maker saw Apple’s $3 billion purchase of the company as reason to sue. Now Monster claims, after filing its lawsuit in January, that Apple is pushing it out of the MFi program that allows manufacturers to advertise compatibility with and use the iPhone maker’s licensed technology when producing and selling accessories…
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Apple releases new PowerBeats2 Wireless headphone colors aimed at Apple Watch Sport users

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image credit: Ben Thomas

Apple quietly updated its Powerbeats2 headphones to match Apple Watch Sport colors this week signalling a new move to focus audio accessories to the Apple Watch ecosystem. The new colors, which match the Apple Watch Sport Band colors of Blue, Black, Green, Pink and (updated) White, are available in Apple Stores but haven’t arrived at other retail locations yet.

The Apple Watch can store and play 2GB of music without a tethered iPhone wirelessly via Bluetooth 4 and with watchOS 2 will get access to many more audio applications. It wouldn’t be out of character for Apple to release over the ear Beats headphones in matching colors or even PowerBeats Wireless to match the more expensive stainless steel Apple Watch.

The new Powerbeats2 headphones will of course work with all Apple and other Bluetooth 4 devices even though they appear to be focused on the growing Apple Watch market.

Apple Powerbeats2 Wireless earphones still come in their original, dare I say, dated colors for $199 ($189 Amazon, $169 Best Buy or $160 Ebay) but the original White version has been moved from the old lineup the the new lineup. Original urBeats wired headphones can be found for as little as $45 via 9to5Toys.com

(Via Benjamin Thomas)
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Beats almost had a Sonos killer built before Apple bought them and killed it

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According to a new report from Variety, Beats was developing a line of Sonos-like speakers before it was acquired by Apple. When the Apple acquisition occurred, development of the connected speakers was stopped, according to the report. Some of the engineers that were working on the project were moved to other teams, while others have since left the company.

The line of speakers that Beats had planned was originally slated to launch before the 2014 holiday season. While the company already offers several Bluetooth-based speakers, the company wanted to develop a new line that combined Bluetooth, WiFi, and NFC technologies to allow for more seamless playback. Beats was planning a large, living room speaker that was reportedly going to be priced at around $750, as well as several smaller, more affordable options.


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