MFi ▪ October 5

AAPL: 110.78

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After announcing an official program for accessory makers interested in making Apple Watch bands back in May, Apple has now delivered on its promise of providing Apple-made watch lugs that third-party manufacturers can use to make straps. That’s the first sign that official third-party watch bands will soon be hitting the market through Apple’s Made for iPhone program (MFi). Companies enrolled in the MFi program can now order the parts (pictured above) through Apple’s supplier (via MR). expand full story

MFi ▪ October 1

AAPL: 109.58

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MFi ▪ September 24

AAPL: 115.00

Stock Chart

MFi ▪ September 11

AAPL: 114.21

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MFi ▪ September 1

AAPL: 107.72

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MFi ▪ August 31

AAPL: 112.76

Stock Chart

New Apple TV will look similar, but thicker (image via Michael Steeber)

Although iOS devices and the App Store have transformed the handheld gaming market, the first three Apple TV generations did not attempt to challenge Microsoft’s XboxNintendo’s Wii, or Sony’s PlayStation game consoles for complete control of living room TVs. According to sources with knowledge of the product, the fourth-generation Apple TV will actively compete for TV gamers with updated hardware, software, and peripherals that will debut at Apple’s September 9 event in San Francisco.

One of the next Apple TV’s tentpole features will be near-universal Siri control, a feature hinted at in Apple’s invitation to the event. But the other will be deep support for gaming, representing Apple’s largest-ever effort to lure players from traditional consoles. In addition to the convenience of downloading games directly from the Apple TV’s built-in App Store, and controlling many of them via a new bundled remote control, Apple will also support more complex, console-style Bluetooth game controllers with the pressure-sensitive buttons and joysticks previously introduced for iPhones, iPads, and iPod touches…

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