Color

• AAPL Company
• Apple News
• Steve Jobs
• Cupertino
• Color

Fancy a piece of Apple history? Apple’s original rainbow logo signs being auctioned

Apple’s rainbow logo was the symbol of the company from 1977 to 1998, and two of the signs that originally adorned the company’s Cupertino HQ are now being auctioned by Bonhams. They were given to an unnamed “longstanding Apple employee” when they were removed from the building.

The larger of the two signs measures 49×46 inches and is made from 1.5-inch thick foam with vinyl stripes. The smaller version is 36x33x6 inches, made from metal-backed fiberglass, again with vinyl colors.

Although generally thought of as the original Apple logo, the very first version was in fact an intricate drawing of Isaac Newton sitting under a tree with an Apple above his head.

The famous rainbow design was created a year later by Rob Janoff, who says on his website that it was the only logo concept shown to Steve Jobs, and was created in two weeks. The colors were designed to make Apple products look user-friendly, to make them attractive to school-children and to emphasize the Apple II’s unique color display.

Apple briefly switched to a translucent blue logo in 1998 before adopting a monochrome one later the same year, a white aqua version in 2001 and a Chrome variant in 2007.

• Apps & Updates
• Apps
• iOS
• iPad
• iPhone
• App Store

Evernote iOS apps get new customizable home screen w/ three color themes & much more

[youtube=http://www.youtube.com/watch?v=8HOROMnILMo]

Evernote pushed out a nice update to its iOS app today that brings a new customizable homescreen that will offer a few ways for users to personalize their experience. First off, the new home screen includes three color themes– Light, Dark, and Classic– but it will also now let users “add, remove, and rearrange sections” and quickly hide & reveal details for each:

The first thing you’ll notice are the redesigned New Note buttons that now sit at the top of the screen. They’re big, clear and easy to tap. Right above them, is the Settings gear. Tap it to get to the home screen customization options.

Also new in today’s update is the ability to automatically save scanned business cards to your contacts and adjust the quality of audio notes to “optimize for sound or file size.” Another new option will put the sync status bar below the Settings gear. In addition, Evernote said in a blog post that the new app is faster and more responsive:

We’ve made the app snappier and more responsive. For example, titling and retitling notes is now approximately a lot faster. Tap into the note title and the cursor pops in right away, note title suggestions appear to make things even quicker. We’ve also tweaked the note editor to make frequently used features easy to find. No more delays. In and out.

Version 7.3.0 of Evernote for iPhone and iPad is available on the App Store now.

• AAPL Company
• iPhone
• Apple News
• iPhone 5c
• Handhelds

Nokia’s new camera-phones cost the same $29 as Apple’s iPhone 5c ‘Crocs’ CASE

While everyone was expecting Apple to introduce its new colourful iPhone 5c as a “lower-cost” option, Nokia today announced a truly low-cost device with its new $29 Nokia 108.

Compare that with the $29 Apple is charging for just the case-– the one no one seems to like— for its low-cost offering. iLounge got theirs a little early and described it:

The silicone rubber case is lined with microfiber on the inside, and includes Sleep/Wake and volume button protection. It’s quite light, with the empty space left by a 5 x 7 grid of 5/16″ holes helping to keep the weight down, while also oddly exposing only portions of the iPhone 5c’s rear labeling.

Nokia’s camera phone does calls, text, video capture, and also includes an up to 32GB of memory, an MP3 player, FM radio, Snake the game, and battery life up to 31 days on standby. It also has colourful red, white, black, yellow and cyan back plates that can be removed and swapped for other colors.

As Benedict Evan’s wrote a few days ago, the disparity in what Apple and Nokia can get for their wares is quite striking.
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• AAPL Company
• iOS
• iOS Devices
• iPhone
• Apple News

Poll: Which iPhone 5S/5C color would you choose?

Rumor has it Apple is about to introduce an iPhone 5S alongside a new lower-cost iPhone 5C at an event early next month. On top of a fingerprint sensor and iOS 7, it’s also expected to introduce new color options for the device for the first time. We’ve already reported that Apple has plans to introduce a new gold color option for its next generation iPhone and, if leaks are to be believed, the lineup will also include a selection of iPod-like colors for the lower-cost iPhone 5C. A report this morning claimed that Apple could even introduce a fourth grey or ‘graphite’ color iPhone 5S pictured above, but we’re skeptical to say the least.

Will Apple’s new iPhone colors be a hit with consumers? Or will you be sticking with the classic white or black iPhone when it comes time to upgrade? Let us know in the polls below:

iPhone 5S:

iPhone 5C:

Remember what the iPhone 5 looked like in all the pre-announcement leaks?

Let me remind you; http://t.co/vWv9ZAUUx2 http://t.co/AxR3F51DHn

— 𝑵𝒆𝒘𝒂𝒓 (@sentry) August 26, 2013

• Tech Industry
• Google
• Motorola
• pricing
• Color

Motorola announces its new Moto X smartphone, arrives next month for $199

Motorola today launched its new flagship “Moto X” smartphone, the first device Google has launched under the brand after acquiring the company and taking it in a new direction. We already knew a lot about the device leading up to today’s event, but now we have all the details on specs and the many customization options that Motorola is hoping will help differentiate the device. With all the rumors of a next-gen iPhone possibly landing in multiple colors, it will be interesting to see if Google has any success with the Moto X customization strategy– Motorola is providing up to 32 color combinations (2 on the front, and 16 on the back) and around 2000 total customization options through a new online tool called “Moto Maker.” Moto X also includes some pretty respectable hardware for the $199 price point, but that of course puts it in direct competition with the iPhone. Get all the details on the device over on our sister site 9to5Google.com:

Motorola officially announces the Moto X, coming late August/early September

Moto X coming to AT&T for $199/$249 with exclusive colors & customization options

New ads show off Moto X ‘Quick Capture’ & always-on voice command features

http://www.youtube.com/watch?v=xXyCbrdQEyA

http://www.youtube.com/watch?v=vpU1mW0Mjm8

• AAPL Company
• iPhone
• Ming-Chi Kuo
• launch
• supplier responsibility

More reports claim next iPhone to include fingerprint tech, could lead to launch delays

Brian White, Topeka Capital’s Apple analyst that previously gave some quite out there predictions for an Apple TV with “iRing”, today is saying that his recent checks with suppliers in Asia indicate Apple will include fingerprint sensor tech in the next iPhone. For what it’s worth, White says it could be the flagship feature of the 5S like Siri was with iPhone 4S. That’s something we predicted earlier in our “S” iPhone piece (via BusinessInsider):

White says, “we believe fingerprint identification technology will be part of the iPhone 5S and this is likely to be the major new feature used to market the iPhone 5S, similar to what Siri was to the iPhone 4S.”

I know… It’s a rumor that we’ve heard many times before, but now another analyst that often has accurate information is saying that same fingerprint tech could be the source of delays for the next-gen iPhone.

KGI Securities analyst Ming-Chi Kuo has changed his previous predictions regarding product launches for iPhone, iPad, iPod citing a number of challenges with suppliers and the development of new features including the implementation of fingerprint technology in iPhone (via MacRumors):

Earlier we estimated that shipments of the new iPhone would begin in July (FDD version) and September (TDD version), while iPad mini 2 would hit the market in August. Currently, market consensus for shipments of iPhone 5S, low-cost iPhone and iPad mini 2 is July, July, and August, respectively. But in light of publicly available information and our knowledge of technological trends, we now think all three products will begin shipments later than our previous expectation and market consensus.

While Kuo, who previously laid out his roadmap for 2013, doesn’t provide new estimates for when the devices might ship, he does say that apple is facing challenges with finding the right color coatings that work with the fingerprint sensor rumored to be included in the next iPhone, and “technical challenges” related to the manufacturing of a Retina display for a second generation iPad mini. Needlessly to say we’ll be checking back in this summer to see how accurate these analysts reports have been.

• iOS Devices
• Revenue
• Color
• HTML
• Font

iPhone hacker Chpwn (Grant Paul) now interning at Facebook

[tweet https://twitter.com/chpwn/status/209857741949382656]

In what now seems like a rite of passage, iPhone hacker Chpwn (Grant Paul) has taken a job at Facebook following Geohot’s brief tenure at the Social Network.

It almost seems like Facebook is trying to hack together a Facebook phone with Apple people over there or something.

Related articles

• Leaked next-generation iPhone parts match up with internally tested iPhones with larger screens (9to5mac.com)
• Lengthy profile on famed jailbreaker Geohot from The New Yorker (9to5mac.com)