Google’s keynote today was knocked by some observers for having a similar style to Apple keynotes: a funny video to start things off, an intro from the CEO to set the stage, and product leaders announcing new products that they work on. I don’t really buy into that as a critique. Apple usually does an impressive keynote; they use a format that other companies should copy.
Something else that stood out is Google’s habit of using subtle references to Apple critiques to pitch its products. That’s just not very Apple. There was a reference to ‘bumping phones’ a few years ago when Apple introduced AirDrop, but Apple tastefully avoided any combustion jokes when it introduced the iPhone 7 last month. Google, on the other hand, just couldn’t leave Apple out of its keynote.