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iPad (2021)

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Apple's tablet debuted in 2010. Since the original version, it's expanded into multiple screen sizes and Pro and non-Pro options.

The iPad is Apple’s base tablet model. In its ninth generation, the iPad focuses on being the perfect tool for education and people who seek a bigger screen to read and surface the web compared to the iPhone. With Apple Pencil and Smart Keyboard support, the iPad has never been better.

History

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The iPad is a line of tablets designed and developed by Apple. It was originally announced in 2010, three years after the first iPhone was introduced. With a 9.7-inch screen and with iPhone OS 3.2 the iPad was a success, hitting 1 million tablets sold in over three months, half the time the first iPhone took to reach this mark.

Steve Jobs then unveiled the iPad 2 in March of 2011. About 33% thinner than its predecessor and 15% lighter, the second generation used the A5 chip, twice as faster as its predecessor. The iPad 2 also introduced front and back cameras that supported FaceTime video calls.

The successor of the iPad 2 wasn’t a success at all. The third generation was introduced in March of 2012 with a Retina display and the A5X processor. The problem with this tablet it was too heavy and the battery didn’t last long enough. In October of the same year, Apple announced the fourth generation with the A6X processor, HD FaceTime camera, improved LTE capabilities, and the Lightning connector.

At this October event, Apple also introduced the first iPad mini. In 2013, Apple went with the first iPad Air and the iPad mini 2. In 2015, the company introduced the first Pro model, with two different sizes.

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In March of 2017, Apple announced the fifth-generation iPad with the A9 processor. It was a budget option compared to the other tablets. It was in 2018 that the company brought expressive news to the base iPad line. The sixth-generation had the A10 Fusion processor and fully supports the first-generation Apple Pencil.

A year later, the seventh generation was announced with a larger 10.2-inch display and support for the Smart Keyboard as well. It retained most of the specs of the previous model.

In September of 2020, the eighth generation was introduced alongside the fourth-generation iPad Air model. The eighth generation received an upgraded processor, now with the A12 Bionic, while keeping the same storage options: 32GB and 128GB.

In September of 2021, the ninth generation was introduced alongside a redesigned iPad mini. This iPad now features the A13 Bionic processor, True Tone support, and new storage options: 64GB and 256GB while keeping the same price.

iPad 9 Specs

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The ninth-generation iPad launched in September of 2021. Available in two colors, Silver and Space Gray, this tablet is made of 100% recyclable aluminum, and supports the first-generation Apple Pencil and Smart Keyboard.

With thinner bezels, the product comes with a 10.2-inch Retina display with a fingerprint-resistant oleophobic coating, and True Tone support for the first time, which adjusts screen content to the color temperature of a room.

This tablet uses the A13 Bionic chip, the same available on the iPhone 11, 11 Pro, and 11 Pro Max. It has an “all-day” battery with up to 10 hours of surfing the web on Wi-Fi or watching videos.

The iPad also comes in 64GB and 256GB storage options and Wi-Fi and Wi-Fi + Cellular versions.

Revamped cameras

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For the first time, this iPad shares the same FaceTime camera as the M1 iPad Pro with the Center Stage experience. With a new 12MP Ultra Wide front camera and Neural Engine, users can enjoy even more engaging video calls.

As users move around, Center Stage automatically pans the camera to keep them in view. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. Center Stage makes video calls more natural in FaceTime as well as third-party video-calling apps.

Its main camera is the same: 8MP, f/2.4 aperture, and digital zoom up to 5x.

iPadOS 15

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The ninth-generation iPad comes with the iPadOS 15. Previewed during the WWDC21 keynote, the new operating system brings a redesigned Home Screen with widgets and App Library support.

On iPadOS 15, FaceTime group calls can finally appear in a grid, so it’s easier to see everyone. It’s also possible to share your screen, listen to Apple Music songs together, or watch Apple TV+, HBO Max, Disney+, and others while in a call.

In the productivity section, Apple, unfortunately, didn’t bring all the features pro users wanted to take full advantage of their new M1 iPad Pro, even though Apple made it easier to rely on multitasking features.

There’s a new multitasking menu on the top of the screen. When you click there, it’s possible to see what configurations you can use on Split View or just go to Slide Over with just a tap.

The experience with an external keyboard allows users to get more done with all-new keyboard shortcuts and a redesign of the menu bar.

With the Quick Note feature, users can use the Apple Pencil to add a quick note. They just need to slide the pencil through the bottom right corner to the center of the screen and start writing.

iPadOS 15 launched on September 20. Learn more about it here.

iPadOS 15.1 features

One month after releasing iPadOS 15, Apple released iPadOS 15.1 More notable, the company finally brought SharePlay support for the iPhone, iPad, and Apple TV. Unfortunately, Universal Control wasn’t one of the features added with this new version. Here’s what else is new:

Translate

  • Mandarin Chinese (Taiwan) support in the Translate app and for system-wide translation

Home

  • New automation triggers based on the current reading of a HomeKit-enabled humidity, air quality, or light level sensor

Shortcuts

  • New pre-built actions let you overlay text on images or gifs, plus a new collection of games lets you pass the time with Siri

iPadOS 15.2 features

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Five weeks after releasing iPadOS 15.1, Apple is releasing iPadOS 15.2. It brings more features that were expected to launch alongside iPadOS 15 but, unfortunately, Universal Control is still nowhere to be seen. Here are the top features of this version:

  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri
  • App Privacy Report in Settings lets you see how often apps have accessed your location, photos, camera, microphone, contacts, and more during the last seven days, as well as their network activity
  • Communication safety setting gives parents the ability to enable warnings for children when they receive or send photos that contain nudity
  • Digital Legacy allows you to designate people as Legacy Contacts so they can access your iCloud account and personal information in the event of your death
  • Apple TV app: Store tab lets you browse, buy, and rent movies and TV Shows all in one place

iPadOS 15.3 features

Six weeks after releasing iPadOS 15.2, Apple is releasing iPadOS 15.3. This update foregoes new features in favor of under-the-hood bug fixes and improvements. One of the most notable changes here is a fix for a Safari vulnerability that may have been leaking your browsing history and Google ID data to the websites you visited.

iPadOS 15.4 features

iPadOS 15.4 finally brings one of the most important features expected from iPadOS 15 and that got delayed: Universal Control. Here’s everything new with iPadOS 15.4:

  • Universal Control: This feature allows you to control your Mac and iPad using the same keyboard and mouse/trackpad. Universal Control needs iPadOS 15.4 and macOS Monterey 12.3;
  • New Siri voice: Siri has a fifth American voice. Apple says a member of the LGBTQ+ community recorded the voice and it’s non-binary;
  • More emoji: iPadOS 15.4 also brings new emojis. You can discover all of the new characters here;
  • Shortcuts automation: Adds support for running Personal Automations in the background without requiring a pesky banner notification.

You can learn everything new with this update here.

iPadOS 15.5 features

Different from other software updates, iPadOS 15.5 only improves the Podcast app experience, as Apple focused on Wallet changes for the iPhone this time:

  • Apple Podcasts includes a new setting to limit episodes stored on your iPhone and automatically delete older ones

iPadOS 15.6 features

iPadOS 15.6 is yet another small update for iPad users. Here’s what’s news:

  • TV app adds the option to restart a live sports game already in progress and pause, rewind, or fast-forward.
  • Fixes an issue where Settings may continue to display that device storage is full even if it is available.
  • Fixes an issue that may cause Braille devices to slow down or stop responding when navigating text in Mail.
  • Fixes an issue in Safari where a tab may revert to a previous page.

iPadOS 15.7 features

iPadOS 15.7 only brings bug fixes and some security improvements as the company readies the iPadOS 16 release.

Education

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Apple describes this iPad as the go-to tablet for education. For several years the company discounts this tablet up to 10%.

Apple is always promoting ways students can use the iPad to learn new things: using Augmented Reality, the Apple Pencil, and how to code with Playgrounds.

The company says the “App Store is the best place to discover apps” for education purposes:

Let your curiosity run wild with iPad. The App Store is the best place to discover apps that let you get a leg up in geometry, learn a new language, and attend virtual classes. You can even use augmented reality to learn something exciting, like watching the history of spaceflight unfold in your living room or making characters from your favorite book literally leap off the page.

Release date: When Apple will launch the ninth-generation iPad?

Apple launched the iPad 9 on September 24, 2021.

Pricing

iPad (2021) pricing starts at $329 for the 32GB storage option with Wi-Fi only. The prices can go up to $559 with the 128GB storage option and WI-Fi + Cellular. Here are the full prices of the ninth-generation tablet:

  • 32GB with Wi-Fi: $329
  • 32GB with Wi-Fi + Cellular: $459
  • 128GB with Wi-Fi: $429
  • 128GB with Wi-Fi + Cellular: $559
  • Apple Pencil (1st generation): $99
  • Smart Keyboard: $159

Lower prices may be available from Apple’s official Amazon store.

iPad (2021) Review

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Soon, we’ll review the ninth-generation iPad. As for now, you can watch our video review of the eighth-generation iPad, as we described it as the “best value tablet you can buy:”

“The iPad 8 was never meant to be a huge update. But even still, I think this is easily the best value tablet you can buy. For $329, this tablet has so much to offer: The performance, the great battery life, and the Apple pencil functionality. I’d highly recommend you pick up this tablet if you simply need an inexpensive tablet today that’s going to last you for three to four years with no trouble.”

iPad Deals

Over at 9to5Toys, you can find the best deals on the iPad and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Rumors

As of now, Bloomberg‘s Mark Gurman said in his Power On newsletter by the end of 2021 that Apple plans a new entry-level iPad for 2022. In June 2022, 9to5Mac exclusively reported the details of the tenth-generation iPad model.

According to Filipe Espósito, this new entry-level tablet will pack the A14 Bionic chip, 5G compatibility, and, for the first time, USB-C connectivity, unlocking new experiences with the second-generation Apple Pencil. Its display will also increase, although it’s unclear whether it will have the same design as the M1 iPad Air.

This iPad could be released in October of 2022.

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Three years on, Apple said to be finally set to call time on the iPad 2

AI is reporting that Apple is finally planning to discontinue the iPad 2 “in the near future.” While it’s an unconfirmed report, it would be no surprise at all – the surprise being that a model launched almost three years ago remains on sale today. Also, it should be noted that the publication called for the demise of the Mac Mini, which obviously hasn’t happened just yet.

The longevity of the iPad 2 is believed to be due to its popularity in the education market, where the $100 saving over the current iPad Air adds up to a lot of cash across a whole set of tablets for a classroom or school. It also makes sense for short-sighted institutions invested in 30-pin infrastructure who may need more time to move to Lightning.

The current-generation iPad mini with Retina display sits at the same $399 starting price as the iPad 2 but over at 9to5toys.com we’ve seen discounts by $100 or more including an ongoing Walmart deal.

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$50 Parallels update bundle: 1Password, Fantastical, Kaspersky, CleanMyMac and more

From 9to5Toys.com:

Parallels again offers its $50 bundle of impressive apps at a $20 discount off the retail price of Parallels alone.  Each one of the below apps is a keeper and they are all free with the discounted purchase of the Parallels update. You even get 6 free months of use of the iPad App.

Note this is a Parallels update so you’ll need an older copy laying around, The full Parallels 9 bundle is $79.99

Save $319.99 – Buy Parallels Desktop for Mac and Parallels Access bundle

Filmmaker Ken Burns launches interactive American history iPad app

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Award-winning documentary filmmaker Ken Burns and company have introduced an American history-centric app exclusive to iPad users. The app features a timeline dating back to 1776 and a number of themes with specific information and videos for each period and subject. Overall, the app is very fluid and sleek and worth checking out for iPad users interested in history and culture. 
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Apple loses key iPad, Mac operations VP Rita Lane to retirement

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Rita Lane, Apple’s vice president of operations for the iPad, Mac desktops, and Mac accessories, has retired from the company, according to her public LinkedIn profile. As vice president of operations, Lane was in charge of the supply chain and manufacturing for iPads, computers like the iMac, and Apple’s Mac accessories.

Due to her position, Lane was likely instrumental in the iPad’s rapid growth as a product and emergence in society over the past few years, making the departure a significant loss for Apple. However, the company likely has other experienced operations managers who could fill Lane’s role. Her exact successor is unknown…


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Apple’s iTunes Radio launches internationally, starting with Australia

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Apple has finally taken its iTunes Radio streaming music service internationally: starting with Australia. The service, which launched in the United States late last year, works on iPads, iPhones, iPods running iOS 7, the Apple TV, and on iTunes 11 on the Mac or PC.

Apple® today announced iTunes Radio™ is now available to music fans in Australia. iTunes Radio is a free Internet radio service featuring over 100 stations and an incredible catalog of music from the iTunes Store®, combined with features only iTunes® can deliver. When you tune into iTunes Radio on your iPhone®, iPad®, iPod touch®, Mac®, PC or Apple TV®, you’ll have access to stations inspired by the music you already listen to, Featured Stations curated by Apple and genre-focused stations that are personalized just for you. iTunes Radio evolves based on the music you play and download. The more you use iTunes Radio and iTunes, the more it knows what you like to listen to and the more personalized your experience becomes. iTunes Radio also gives you access to exclusive “First Play” premieres from top selling artists, plus the ability to tag or buy anything you hear with just one click.

Like in the United States, iTunes Radio in Australia is supported by advertisements. However, iTunes Match subscribers can listen to iTunes Radio without ads. Apple is yet to announce any other international iTunes Radio countries, but evidence and reports suggest that Canada, New Zealand, and some European countries will be gaining the feature soon.


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Tim Cook discusses Google selling Motorola, says iPhone hasn’t hit a ceiling, and more from full WSJ interview

After posting excerpts last night, in which Tim Cook announced Apple’s share buyback of $14 billion in the last two weeks, The Wall Street Journal has now published the full interview with Apple’s CEO.

The interview repeats many of the comments Cook has made to investors in the past, reaffirming that new product categories under development, but does contain some new, interesting tidbits. For instance, Wakabayashi asked Cook about Google’s disposal of Motorola. Cook says he “wasn’t surprised” that Google sold it off, saying that software and hardware integration is what makes Apple unique as a company.


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How to watch live streams of the Sochi 2014 Winter Olympics on your iPhone & iPad

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With the Sochi 2014 Winter Olympics officially kicking off with opening ceremonies today at 11 AM EST/ 2 PM PST, you’re probably wondering how to watch live streams and keep up to date with events from your iPhone, iPad, and Mac. NBC will be delaying the TV broadcast of the opening ceremonies until 7:30pm tonight in the US, but you can still catch everything live on your Mac or mobile device using the apps below:
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Post-PC era in full swing, as Sony exits PC business and Apple leads in combined devices

Sony has confirmed earlier rumors that it is exiting the PC business, selling both its computer division and the VAIO brand to a Japanese investment fund which plans to use the brand only within Japan, at least initially.

Once the coolest laptop brand around, VAIO notebooks were admired even by Steve Jobs for their slim form factors and sleek designs, and it was to Sony that Apple turned for help in designing its early PowerBook models. Sony, however, failed to maintain its design momentum, and found itself increasingly overtaken by smaller companies.

We described yesterday how Sony in 2001 turned down an offer from Steve Jobs to run Mac OS on Vaio laptops.

Sony is also restructuring its TV business, announcing that it will be focusing much more on high-end models. Sony is the current market leader in 4K TVs, a market Apple is expected to enter.

The news coincides with a report by Canalys that if you measure PC and tablet sales as a single category, considering both to amount to personal computers, then Apple is the leading computer manufacturer, with a 19.5 percent market share – more than HP and Dell combined.

Combining Macs and iPads, Apple sold just over 87 million personal computing devices last year (excluding iPhones).

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Apple subsidiary FileMaker passes 1 million downloads of iOS app on App Store

Apple subsidiary FileMaker announced today that it has reached over 1,000,000 downloads on the App Store of its FileMaker Go database management app. The news follows the release of FileMaker 13 in December, which came alongside a streamlined iOS companion app for iPhone and iPad with new features including barcode scanning, native iOS behaviors, gesture-based navigation and much more.

“Businesses are using the FileMaker Platform to create solutions that manage everything from sales contacts and inventory to medical data on iPad and iPhone,” said Ryan Rosenberg, vice president, marketing and services, FileMaker, Inc. “With the recent launch of FileMaker 13, customers will find it easier than ever to design innovative mobile solutions.”

The FileMaker Go for iPad and iPhone App is part of FileMaker’s comprehensive lineup of desktop, server and iOS software for creating custom business solutions that run on iPad, iPhone, Windows, Mac, and web browsers. The FileMaker 13 Platform includes expanded support for native iOS behaviors  (such as popovers and slide controls) and new features (such as bar code scanning) that speed data capture on iPad and iPhone. FileMaker Go is now a single app for both iPad and iPhone.

The latest version of FileMaker Pro 13 is available through Apple for $329 (on Amazon as low as $280) and the FileMaker Go app for iPhone and iPad is on the App Store for free.

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President Obama uses iPad to take class videos during school visit [Videos]

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President Obama, who has been seen on several occasions carrying an iPad, used one to take class videos during a visit to an Adelphi school to promote the ConnectED program.

The program, designed to bring high-speed Internet to 99 percent of schools within five years, is being supported by Apple, which is donating $100M worth of iPads and other equipment.

Obama has also been seen using a Mac (with a Presidential seal covering the logo), but says he is not allowed to use an iPhone for security reasons.

Apple releases iOS 7.1 beta 5 to developers with higher-quality international Siri, altered keyboard

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Approximately two weeks following the previous seed, Apple has released iOS 7.1 beta 5 to developers. The new beta is currently available for those running earlier versions of 7.1 via Software Update in Settings.

Previous betas revealed some minor user-interface changes in the Phone application. Release notes for this new beta indicate some Siri improvements for international users. “This seed adds new natural-sounding Siri voices for English (Australia), English (United Kingdom), Japanese, and Chinese (Mandarin – China),” according to the release notes provided by a developer.

We’ll update this post as more details about the new beta come to light:


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Apple pledges $100 million in iPads, computers and other tools toward Obama’s ConnectED education program

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While it was announced briefly during the President’s State of the Union address last week, Associated Press reports today that Apple along with other tech companies are pledging around $750 million in an initiative to bring high-speed internet to schools. Called ConnectED, the program was officially announced by the White House today with the goal of connecting “99 percent of America’s students to the internet through high-speed broadband and high-speed wireless within 5 years.” For its part, Apple is reportedly providing around $100 million in iPads and other equipment:
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First Apple Store in Turkey to open in Istanbul in April, government requests R&D and Siri improvements

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A Turkish government website reporting on Tim Cook’s meeting with President Abdullah Gül says that the country’s first Apple Store will open in Istanbul in April. Istanbul, which uniquely straddles Europe and Asia, is one of the largest cities in the world by population with over 14 million residents.

[youtube=http://www.youtube.com/watch?v=L2Qnx60Ghrk]

In addition to a rumored $4 billion plan to put iPads into Turkish schools, it was said that the two discussed the amount of sales taxes levied on iPhones and iPads and when Apple might include Turkish in the languages supported by Siri with at least some suggesting that the two issues might be linked …
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iWatch could be worth as much as iPhone & iPad first-year sales combined, says Morgan Stanley

iWatch concept: Espen Oxholm

Estimating the revenue value of a product whose price is unknown and whose existence hasn’t even been confirmed is probably about as tenuous as it gets, but Morgan Stanley analyst Katy Huberty reckons that the iWatch could generate $17.5 billion in the first twelve months.

To put that into perspective, the iPhone generated $2.5B and the iPad $12B in their respective first 12 months of sales … 
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Analyst says iPad tops other tablets in Q4, accounting for a third of all tablets sold in 2013

Strategy Analytics reported its tablet figures for 2013 and unsurprisingly, iPad remains in first place with 33.9% marketshare. Marketshare growth has dipped slightly, however, year-on-year as iPad accounted for 35.7% of tablet sales in Q4 2012.

In terms of unit growth, Apple rose 14% compared with the year-ago quarter. The second-place position goes to Samsung, with 17.7% marketshare (although this means annual growth was more than 80%). Apple sold just under double Samsung’s shipments for the period, so even though Apple’s growth has slowed, there is still a significant gap between first and second place.


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Turkish government confirms meeting between Tim Cook, President Abdullah Gül ahead of nation’s first Apple Store opening

Shortly after Apple opened its online store in Turkey late last year, it was rumored that Tim Cook would meet with that country’s president. The meeting would precede the opening of the first Apple Retail Store in Turkey which was originally said to be on track for January.

Toady, the Turkish government has confirmed this meeting through a presidental schedule published on the government’s website. The meeting will take place at 11:00 AM local time on Feburary 4th (that’s about 4 AM the same day on the U.S. east coast). The two will reportedly discuss a $4 billion plan to bring iPads to Turkey’s schools—a deal Apple outbid several other companies to secure.

How to live stream NFL Super Bowl XLVIII on your iPhone or iPad

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Was Apple’s long time advertising partner Lee Clow— the guy behind Apple’s 1984 Super Bowl ad, PC vs Mac, and many others— really hinting at an Apple Super Bowl ad for this Sunday? Would you like to see a commercial from Apple at the game this weekend?

NFL Super Bowl XLVIII between the Denver Broncos and the Seattle Seahawks officially kicks off this Sunday at 6:30pm ET in chilly New Jersey, and this year there are a few options for live streaming the game from your iPhone or iPad. It’s going to be tough to get an official stream on your iPhone if you’re not a Verizon and NFL subscriber, but all iPad (and Mac) users will be able to get an official stream of pre-game coverage and the actual game for free through FOX in the US. Head below for all the info on what apps will have live streams and the best places to find Super Bowl ads, replays, and more.
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Evernote iOS apps get new customizable home screen w/ three color themes & much more

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Evernote pushed out a nice update to its iOS app today that brings a new customizable homescreen that will offer a few ways for users to personalize their experience. First off, the new home screen includes three color themes– Light, Dark, and Classic– but it will also now let users “add, remove, and rearrange sections” and quickly hide & reveal details for each:

The first thing you’ll notice are the redesigned New Note buttons that now sit at the top of the screen. They’re big, clear and easy to tap. Right above them, is the Settings gear. Tap it to get to the home screen customization options.

Also new in today’s update is the ability to automatically save scanned business cards to your contacts and adjust the quality of audio notes to “optimize for sound or file size.” Another new option will put the sync status bar below the Settings gear. In addition, Evernote said in a blog post that the new app is faster and more responsive:

We’ve made the app snappier and more responsive. For example, titling and retitling notes is now approximately a lot faster. Tap into the note title and the cursor pops in right away, note title suggestions appear to make things even quicker. We’ve also tweaked the note editor to make frequently used features easy to find. No more delays. In and out.

Version 7.3.0 of Evernote for iPhone and iPad is available on the App Store now.

SwiftKey keyboard arrives on iOS as Evernote-infused app, third-party integration possible

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SwiftKey, a popular Android keyboard option, has arrived on iOS. No, not as a keyboard that you can install to replace Apple’s iOS touchscreen keyboard, but in the form of a free App Store application. The name of the application is SwiftKey Note and it is available on the iPhone, iPad, and iPod touch. More details below:


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Apple aggressively pushing to take Arizona sapphire plant live in February for ‘critical’ product component

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In November of last year, Apple announced that it would be opening up a new manufacturing plant in Mesa, Arizona. Since that time, little information has come out about the plant except that it would be utilized to manufacture sapphire crystal for future Apple devices. The plant will be operated by Apple in tandem with GT Advanced Technologies. Earlier this year, we learned via (now removed) Apple job listings that the plant would involve components for future iPhone and iPod product lines.

Now, we have tracked down documents (with the help of analyst Matt Margolis) showing correspondence between U.S. Foreign Trade Zone officials and Apple’s Deputy Director of Global Trade Compliance. The documents were made public today by the Foreign Trade Zones Board. The papers indicate the materials Apple will utilize to manufacture sapphire, share details about Apple’s “aggressive” plan to take the facility live, and provide a description of how the sapphire will be used in future Apple products…


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Apple’s success in enterprise market “unbelieveable,” with more to come, promises Cook

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Business Insider highlighted Cook’s celebration of Apple’s success in the enterprise market in the analyst call following its quarterly earnings report.

It’s up to unbelievable numbers. The iPhone is used in 97% of the Fortune 500, and 91% of the Global 500, and iPad is used in 98% of the Fortune 500 and 93% of the Global 500 […] 90% of tablet activations in corporations are iPads. And 95% of total app activations were on iOS … 
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Apple TV graduates from hobby/accessory to product line ahead of major changes

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Apple appears to be putting its ducks in a row ahead of major Apple TV changes. Alongside last night’s changes to the Apple Online Store to promote Valentine’s Day specials, Apple added an entire Apple TV section.

The Apple TV is now promoted as a full product line alongside Macs, iPads, iPods, and iPhones. Previously, the Apple TV did not have its own section, and it was simply tucked away as an accessory in the dwindling iPod department.

Not only does the Apple TV now have its own section, but it now has promoted and dedicated accessory, AppleCare, refurbished, and community question/answer sections.

Of course, the timing of the Apple TV’s “graduation” is interesting. Last week, we reported that Apple is working on a new version of the Apple TV set-top-box that will integrate new content (such as apps).

If Apple were to launch such a product in the near-future, it would make sense for it to have a dedicated, unhidden spot on Apple’s online store. And, based on what we’re hearing, the new Apple TV will certainly deserve to be called more than a “hobby.”

And we have some more information on why…


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AAPL stock drops 8 percent on iPhone numbers and flat guidance

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Despite Apple returning to growth for the first time in a year, AAPL stock opened almost 8 percent down, as iPhone sales fell below analyst predictions and Apple’s mid-point guidance on Q2 earnings forecast was for zero growth.

Analysts had predicted 55.3M iPhone sales, while Apple reported sales of 51M. Analysts were also disappointed in Apple’s guidance for Q2 of $42-44B, as the mid-point of $43B would not show any growth over the same quarter last year … 
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Love is in the (iPad) Air, suggests Apple, in Valentine’s Day promotion

I never can resist a bad pun, and it appears Apple can’t either: the online Apple Store homepage today leads with a Valentine’s Day promotion with a photo of the iPad Air and the headline ‘Love is in the Air.’

The iPad Air isn’t featured on the actual gifts page, where the top valentine’s gifts are apparently Product RED cases for iPad Air and iPhone 5s, Nike+ FuelBands, Anki DRIVE cars and JayBird BlueBuds earphones.

Prices for the suggested gifts range from $30 to $400.