Steve Jobs

Among the various topics, like the new employee discount program, discussed at a recent all-hands Town Hall session with Apple employees was something seemingly very important to CEO Tim Cook: Charity. Unlike cofounder Steve Jobs who thought his company should focus on maximizing shareholders’ value so they can donate their own wealth, the new boss is adamant that Apple must do more on this front.

According to The Verge, the Town Hall meeting saw Cook shed more light on Apple’s charitable contributions that totaled $150 million (versus a cool $97.6 billion they had in the bank last quarter):

According to our sources, Cook said that Apple has donated a total of $50 million to Standford’s hospitals, split into $25 million for a new main building and $25 million for a new children’s hospital. Cook also spent quite a bit of time talking about Apple’s status as the leading contributor to Project RED, and expressed pride that Apple’s given over $50 million to the effort since it started.

According to Apple’s website, the Product Red initiative generated more than $180 million for the Global Fund since its inception. As 9to5Mac first reported back in September, one of the first important moves (anti-Jobsian, perhaps?) of then newly appointed CEO was a company-wide charity matching program for donations made by Apple employees up to $10,000 a year.

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[youtube=http://www.youtube.com/watch?v=pS9sUm5Y0sg]
last year’s 

The iPhone maker is many things to many people and it is easy to overlook Apple’s powerful marketing amidst the popularity of its gadgets. Yet, the two are inseparably intertwined. No wonder well-known names in business are (again) taking cues from Apple’s marketing cookbook, including United States specialty retailer of consumer electronics Best Buy that uncharacteristically decided to break away from the usual Super Bowl advertising featuring celebrities, which seems to be norm these days.

Instead, its new approach calls for celebrating technology innovators, a concept Apple popularized back in 1997 with the “Think Different” campaign. According to Bloomberg, the retailer opted to feature Silicon Valley inventors, such as Instagram cofounder Kevin Systrom and camera phone pioneer Philippe Kahn who will help bring home the message at Sunday’s big game. From the mouth of Best Buy’s Marketing Chief Drew Panayiotou:

Big brands like to hire celebrities. We looked at everyone from George Clooney to Stephen Colbert. We believe the inventors are more than enough. I give those 125 million viewers a lot of credit. I think they’ll appreciate the story. […] They may not be at the same level as Steve Jobs, but they created some amazing stuff.

Eagle-eyed readers could point out that the retailer last holiday season aired Apple-focused adverts promoting its store-within-a-store displays, seen below. However, Best Buy’s latest creative concept marks a departure from its past Super Bowl campaigns that tapped celebrities, such as heavy metal rocker Ozzy Osbourne and teen heartthrob Justin Bieber. Meanwhile, a Taiwanese vendor is treading the fine line between originality and a display of disrespectfulness by featuring a Steve Jobs imitator to drum up excitement for its upcoming Android slab. Check it out that commercial in a clip included right after the break.

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[youtube=http://www.youtube.com/watch?v=tOf_2HCX51w&feature=youtu.be]

Fortune’s Phillip Elmer-DeWitt pointed us to an hour long interview and Q&A session at LinkedIn headquarters with “Inside Apple” author Adam Lashinsky.

The interview is conducted by our former boss and current LinkedIn Executive Editor Dan Roth.  As PED noted, one of the more notable exchanges is with a former Apple employee who thought CEO Tim Cook is charismatic enough to be the United States President.  See the clip below (plus another interview this week at Davos).

Interestingly, the former Apple Engineer discusses how his friends at Apple were put on dummy projects until they could be trusted.

Buy the book at Amazon here or free at Audible.
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Following today’s blowout numbers, we just received word that Apple CEO Tim Cook sent a short email to Apple employees congratulating them both on a record setting holiday quarter and starting 2012 with the launch of a groundbreaking initiative for education with iBooks 2 and iPad textbooks.

Perhaps most enticing, Cook told everyone to report to Town Hall tomorrow either in person or through their AppleWeb online portal at 10 a.m. PT to discuss “some exciting new things going on at Apple.” Former Apple CEO Steve Jobs typically held such meetings following major product launches like the iPad and iPhone.

Cook’s last all hands email was sent just one week ago and discussed Apple’s supplier responsibility report.

Today’s email from Cook is pasted below:

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Apple and its cofounder Steve Jobs certainly helped design and popularize storage devices throughout computing history. For example, the Mac mainstreamed Sony’s 3.5-inch floppy drive in the 1980s, but Apple was working on its own storage devices even before the Mac debuted. One of our buddies discovered this eBay listing advertising for what appears to be a prototype of a previously unknown NISHA hard drive adorned with the colorful Apple logo. It comes in a translucent case, and it could easily be the first Apple product we have seen like this, even though it never shipped. It is neither a Hard Disk 20 drive Apple introduced on Sept. 17, 1985 specifically for use with the Macintosh 512K nor is it a Hard Disk 20SC.

The latter product was the first SCSI drive Apple manufactured and deployed on the Macintosh Plus in 1986, effectively obsolescing the Hard Disk 20 unit. It is a safe bet that this unit represents an early prototype of one of Apple’s hard drives, but it could also be a new hard drive design that never saw the light of day. The seller could not tell either, as the drive did not power up. Eagle-eyed readers are aware that Apple of the past had been designing its own storage devices and the aforementioned Hard Disk 20 serves as an illustrious example of the company’s closed approach to hard drives.

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Apple pays utmost attention to the unforgettable experiences customers get from interacting with their thoughtfully designed product packaging, as evident in countless unboxing videos on the web. It is little surprise, then, that the company goes to great lengths to create lasting unboxing experiences.

With that said, of course the company has a dedicated “secret” room to test various packaging designs. It is somewhat akin to Jony Ive’s design bunker in that it is a place where many prototypes are being iterated exhaustively, per Apple’s famous penchant for perfection. Apple even has a number of patents, such as this filing outlining an active packaging for products that will allow Apple to change what is inside on the fly.

According to an excerpt from Adam Lashinsky’s upcoming book titled “Inside Apple: How America’s Most Admired – and Secretive – Company Really Works,” Apple agonizes over how its products are packaged as much as the hardware inside:

To fully grasp how seriously Apple executives sweat the small stuff, consider this: For months, a packaging designer was holed up in this room performing the most mundane of tasks – opening boxes.

According to the author, Apple once stuffed the room with hundreds of iPod box prototypes, testing each one of them until the company settled with the final design:

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Following Apple’s big education announcements yesterday with the introduction of iBooks 2.0, iBooks Author, and the iTunes U iOS app, the CEO of publisher McGraw-Hill Terry McGraw —one of Apple’s partners bringing textbooks to the iBookstore— sat down with All Things D to discuss the new partnership. When asked how long his company has been in talks with Apple, McGraw discussed meeting with Jobs:

Sitting and listening to all of this, I wish Steve Jobs was here. I was with him in June this past year, and we were talking about some of the benchmarks, and some of the things that we were trying to do together. He should be here. He probably is [gesturing up and around]. This was his vision, this was his idea, and it all had to do with the iPad.

We already learned in Walter Isaacson’s “Steve Jobs” biography that Jobs had his “sights set on textbooks as the next business he wanted to transform.” According to the book, Jobs’ “idea was to hire great textbook writers to create digital versions” for the iPad. We also knew he held meetings with major publishers, but we now know he was still working on the textbook projects until at least June.

All Things D also asked McGraw about the possibility of bringing similar content to Google’s platforms. McGraw avoided answering the question directly:

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With Apple’s entrance into the digital textbook space expected to take place tomorrow at its media event in New York City, a 1996 Steve Jobs interview from Wired gives us a glimpse into how the CEO viewed the potential for technology to transform education. Specifically, Jobs claimed the problems facing education were sociopolitical issues and unions, something he said “cannot be fixed with technology.” Jobs also discussed a new model for education in the interview, well over 10 years before his concept of free textbooks on iPads was revealed in Walter Isaacson’s Steve Jobs bio.

Here’s an excerpt from the Wired interview:

I used to think that technology could help education. I’ve probably spearheaded giving away more computer equipment to schools than anybody else on the planet. But I’ve had to come to the inevitable conclusion that the problem is not one that technology can hope to solve. What’s wrong with education cannot be fixed with technology. No amount of technology will make a dent.

It’s a political problem. The problems are sociopolitical. The problems are unions. You plot the growth of the NEA [National Education Association] and the dropping of SAT scores, and they’re inversely proportional. The problems are unions in the schools. The problem is bureaucracy.

As Wired pointed out, with Apple’s forthcoming push into education, the bureaucracies of teacher’s unions Jobs spoke of will likely be replaced with political issues facing state curriculum boards and standards requirements. According to special education policy researcher Sherman Dorn, the GarageBand for eBooks rumor could face hurdles, as Apple must meet strict standards required for technology used by federal governments (via Wired):

“Section 508 [of the 1973 Rehabilitation Act] (accessibility) complicates text GarageBand utopian visions,” Dorn says. Section 508 mandates that all electronic and information technology used by the federal government be equally accessible to users with disabilities. “We’ve been told multimedia requires captioning, scripts, etc.,” to meet the standards set by section 508, says Dorn. “Very labor-intensive.”

In the Wired interview, Jobs goes on to discuss a new model for education that would be similar to startups in the tech industry. Jobs imagined a world where parents are given a $4,400 voucher per year to pay for school. The result, “People would get out of college and say, ‘Let’s start a school.’ You could have a track at Stanford within the MBA program on how to be the businessperson of a school.” Jobs explained:

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Fortune just published a long, fascinating excerpt from an upcoming book about Apple called “Inside Apple: How America’s Most Admired and Secretive Company Really Works“ by author Adam Lashinsky, Fortune’s senior editor-at-large. It reveals how far the company is willing to go to ensure its secretive culture. It also tells a tale of Apple’s organizational structure and what makes them tick. Interestingly, Lashinsky writes that Apple’s design guru Jonathan Ive is among the “untouchables,” corroborating claims laid out in the official Jobs biography book by Walter Isaacson. Apple’s late CEO told his biographer that he made sure nobody can touch his “spiritual partner” Ive at Apple. “That’s the way I set it up,” he told Isaacson. Speaking of Apple’s famous culture of secrecy and lack of corporate transparency (at Apple, everything is a secret!), Lashinsky writes it takes two basic forms —external and internal. Needles to say, many employees can hardly stomach security policies focused on preserving internal secrets:

Apple employees know something big is afoot when the carpenters appear in their office building. New walls are quickly erected. Doors are added and new security protocols put into place. Windows that once were transparent are now frosted. Other rooms have no windows at all. They are called lockdown rooms: No information goes in or out without a reason.

As you could imagine, this is “disconcerting” for employees. Organization charts are nowhere to be seen at Apple. There are no open doors as folks use badges to access areas that sometimes even their boss cannot. Only few people at Apple are allowed into Jonathan Ive’s industrial design bunker. People working on hot projects are required to sign “extra-special agreements acknowledging that you were working on a super-secret project and you wouldn’t talk about it to anyone – not your wife, not your kids.” Even former employees do not talk to press and some were reprimanded for talking too much. Apple goes to great lengths to prevent secrets from leaking and maintain discipline culminates with carefully orchestrated media events akin to a blockbuster Hollywood movie-opening weekend.

People working on launch events will be given watermarked paper copies of a booklet called Rules of the Road that details every milestone leading up to launch day. In the booklet is a legal statement whose message is clear: If this copy ends up in the wrong hands, the responsible party will be fired.

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Fortune Senior Editor-at-large Adam Lashinsky’s upcoming book about Apple’s inner workings titled “Inside Apple: How America’s Most Admired and Secretive Company Really Works” is bound to become controversial. Unlike Steve Jobs’ authorized biographer Walter Isaacson, Lashinsky did not have direct access to Apple’s leadership team, employees nor did he have Jobs’ cooperation. Nevertheless, the author has deep connections so his book draws from this expertise, focusing on Apple’s former CEO Steve Jobs, current CEO Tim Cook, design chief Jonathan Ive and head of iOS software Scott Forstall (pictured on the right). The young executive (43) has managed to accumulate power, and he now wields tremendous influence at Apple due to his iOS division contributing to as much as 70 percent of Apple’s total revenues. As such, Forstall is seen as Apple’s next CEO once Tim Cook steps down, which probably will not happen until 2021 if he is to vest his 1 million stock shares awarded last August. Here is how one source described Forstall in Lashinsky’s upcoming book, according to Fortune’s Philip Elmer-DeWitt:

He’s a sharp, down-to-earth, and talented engineer, and a more-than-decent presenter. He’s the total package.

Lashinsky conceded and explained:

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Photo courtesy of BBC

John Sculley, former vice-president and president of PepsiCo and CEO of Apple between 1983 and 1993, is adamant that Apple —not incumbents such as Samsung— is poised to change the first principles of the television experience. Sculley also confessed in an interview with BBC that has not read Walter Isaacson’s authorized biography of Apple’s late cofounder and CEO. Nevertheless, the executive turned investor underscored Apple’s history of past industry disruptions while opining that the television industry is about to experience Apple’s magic touch:

I think that Apple has revolutionized every other consumer industry, why not television? I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.

Sculely, 72, is a Silicon Valley investor nowadays, and dispelled some “myths” about his tense relationship with Apple’s cofounder. He said he did not fire Jobs, insisting they had “a terrific relationship when things were going well.” Heck, even Rupert Murdoch is commenting about Apple television, writing on Twitter this morning: “All talk is about coming Apple TV. Plenty of apprehension, no firm facts but eyes on their enormous cash pile”.

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When Steve Jobs told his biographer Walter Isaacson that he finally “cracked the code” to building an integrated television set that is user-friendly and seamlessly syncs with all of your devices, Samsung Australia’s Director of Audiovisual Philip Newton told the Sydney Morning Herald that Jobs’ was talking about connectivity.

He laughed off the mythical iTV and dissed Jobs’ TV brain wave as “nothing new,” saying the future is now and it is his company’s Smart TVs:

When Steve Jobs talked about he’s ‘cracked it’, he’s talking about connectivity – so we’ve had that in the market already for 12 months, it’s nothing new, it was new for them because they didn’t play in the space. It’s old news as far as the traditional players are concerned and we have broadened that with things like voice control and touch control; the remote control for these TVs has a touch pad.

Samsung is promoting Smart TVs left and right at the CES show that is underway this week in Las Vegas. The company is showing off apps and games such as Angry Birds running smoothly on Smart TVs. Feature-wise, Samsung Smart TVs are beating Google TVs to the punch with capabilities such as voice interaction, facial recognition, integrated camera controls for multi-video conferencing and multitasking.

Sony, Panasonic and LG are also pushing integrated television sets built around the Smart TV platform. While not officially an exhibitor, Apple reportedly dispatched 250 employees to attend the show and monitor what competition is doing; among them is the head of iOS product marketing Greg Joswiak. Apple has been rumored for months to launch 32- and 37-inch television sets in the summer of 2012. Does Samsung see Apple as a threat?

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Invitation image via @thepeterha

As first reported by The Loop, Apple sent out invites today for a special media event held in New York City next Thursday, Jan. 19. The invitation’s graphic shows the familiar New York skyscraper motif, adorned with the Apple logo silhouette and the tagline:

Join us for an education announcement in the Big Apple.

The invite arrives following a flurry of speculation pertaining to the nature of the event, which was first hinted by AllThingsD. The publication reported on Jan. 2 that Apple’s presser will not be huge —at least not compared to the company’s splashy theatrical announcements—nor will it cover any iPad or Apple TV hardware news.

Instead, it will focus on iBooks, another report said. With education the focus, this leaves iBooks and perhaps textbooks, another market Jobs wanted to disrupt, as the main attraction. The presser is said to involve Apple’s Senior Vice President of Internet Software and Services Eddy Cue, whose recently expanded responsibilities now include the App Store, iTunes Store, iAd, iCloud and iBooks.

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We reported yesterday that Apple was requesting Chinese manufacturer In Icon to cease production of what is probably the most realistic Steve Jobs figurine to date. While we already knew CEO Tandy Cheung’s stance on Apple having the copyright to Steve’s likeness, a new report from Paid Content claimed the doll is in fact legal in most states and “Apple’s legal claim is largely bogus.”

The report explained that people do own the rights to their likeness, but most American states do not recognize these rights after death. In fact, according to Paid Content, only a dozen states currently recognize “personality rights” after death.

What this means is that Apple’s warning about the doll is an empty threat in most places. It may not even be able to stop others from using the name Steve Jobs as, surprisingly, the term does not appear on the company’s long list of registered trademarks.

In light of that news, several of the figurines appear to have made their way to different eBay stores globally. One —on the United States eBay store— is listed with a ‘Buy It Now’ price of US $138.88 and ships straight from Hong Kong. The figurines have also landed on the Australian eBay here. You can still preorder from In Icons’ official website for $109.99 with shipping expected to start in February. However, the website noted it is a ‘first-come, first-served’ policy with refunds being issued when initial limited stock runs out.

Paid Content cited the following list of states where the doll could potentially run into an issue, according to a recent paper on Dignitarian Posthumous Personality Rights:

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Speed increases are an expected part of Apple’s iOS device hardware upgrades, but what Apple has up their sleeves for speed enhancements is typically up for debate. The first-generation iPad clocked around 1GHz with the single core A4 processor, and —a year later—Apple bumped the iPad’s chip to dual-core-speed with the A5 processor. While not quite confirming that a quad-core processor will power Apple’s third-generation iPad, we have obtained evidence that suggests Apple is currently working on quad-core iOS devices.

Hidden deep inside the latest iOS 5.1 beta is updated processing-core management software that not only supports the dual-core processing enabled by the A5 iPhone and iPad chip, but also quad-core processing. The references to quad-core iPhone and iPad chips come by way of a hidden panel that describes cores that are supported by iOS device hardware. The updated core management software includes an option of “/cores/core.3,” and this represents a fourth available processing core… more details after the break:

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[youtube=http://www.youtube.com/watch?v=2ZsHsH1EouA]

ADR Studio’s Antonio De Rosa, the designer behind many unofficial Apple concept products in the past, just published his latest design— the iPhone SJ. According to ADR, the concept would include a “Totally glass capacitive screen on a polycarbonate lightweight body” and a moniker inspired by Steve Jobs.

Other specifications imagined by De Rosa as part of the concept include a new 10-megapixel camera and an A6 dual core processor; although, those specifications are obviously just a wish list at this point. As you can see from the mockups, the concept has a much slimmer design and a slightly rounded edge from the back and front panels to the bezel. Otherwise, the concept borrows much of its design from the current iPhone 4 and 4S.

[slideshow]

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We had a feeling it would not be long before Apple stepped in and shut down Chinese manufacturer In Icon’s plans to create an extremely realistic Steve Jobs figurine, and today The Telegraph reports the 12-inch doll originally slated for release in February is now facing legal threats from Apple if the company doesn’t cease production plans.

According to the report, Apple claimed it owns the rights to Steve Jobs’ likeness and in a letter to the company claims toys using the Apple logo, a person’s name, or likeness of Jobs is considered a criminal offense.

The 12-inch figurine, which comes complete with Jobs’s trademark blue jeans, sneakers and black turtleneck sweater, was created by Chinese company In Icons and was set for release in February. But ‘their efforts have reportedly met with’ a legal challenge with Apple allegedly threatening to sue the toy maker unless they cease trading.

In Icon’s Tandy Cheung originally told ABC News the company would not stop production in lieu of Apple’s requests, and said the technology company cannot copyright Jobs’ appearance:

“Apple can do anything they like. I will not stop, we already started production…Steve Jobs is not an actor, he’s just a celebrity… There is no copyright protection for a normal person… Steve Jobs is not a product… so I don’t think Apple has the copyright of him.”

This is not the first time Apple has put a stop to Steve Jobs figurines. MICGadget was forced to stop selling their toy in November 2010 after Apple sent the following email (excerpt below):

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Following multiple reports claiming that Apple is holding an event later this month to discuss new media-related services, Clayton Morris shared some tidbits that he has heard from sources. First, Morris claims he heard about the event in September 2011 and the event was originally scheduled for late 2011. Morris said the event has been long in the making and the announcements were close to Apple Co-founder Steve Jobs. Morris again affirmed that we will not be seeing hardware at the event and he expects two “large projects” relating to education to be announced.

We have independently heard that the iTunes team is on “lockdown mode” ahead of the announcements, which have been delayed before as also reported by Morris. This affirms that whatever Apple announces will be connected to iTunes in some fashion. Keep in mind the iTunes team runs the actual iTunes Store, the App Store, and the iBookstore.

Update: MacRumors reported that Apple has filmed promotional interviews with executives from the textbook publishing industry, possibly affirming that this upcoming event will focus on digital textbooks. They noted that while these interviews have indeed been worked on, there is no confirmation that they relate to this upcoming event.

Update 2: Goodereader claimed that Apple will be launching an iTunes self-publishing service with the EPUB format…
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Fortune Sr. Editor-at-Large Adam Lashinsky spent the last few years digging deep inside Apple looking for what makes Apple, Inc., tick. Fortune ran a bit earlier this year in a cover story called “How Apple works: Inside the world’s biggest startup,” and it holds up as a fascinating read. The full version of the book, “Inside Apple,” is tabulated at 240-to-272 pages and hits stores Jan. 25. It is currently available for pre-order at $16.92 for the hardcover or $12.99 for the Kindle version and $17.92 for the Audio version.

Lashinsky also interviewed Walter Isaacson Dec 14th (posted last week) which turned into an interesting conversation. The two authors, who were both deep diving into Apple, shared notes —so to speak.

One subject we are looking forward to learning more about is Apple University. Lashinsky originally laid it out like this:

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Apple’s Senior Vice President of Design Jonathan Ive can add a new title to his resume: Sir Jonathan Ive. According to BBC, Ive was granted knighthood in the United Kingdom in the New Year Honours List. The report said that Ive’s official title is a Knight Commander of the British Empire. Ive, who was born and raised in the United Kingdom before moving to the United States to pursue design work, said that the honor is “absolutely thrilling.”

Ive credits his home country for some of his incredible design work: “I am keenly aware that I benefit from a wonderful tradition in the U.K. of designing and making.” While Ive has had an extremely successful career in Cupertino, California as Apple’s design chief, recent rumors said the designer of the iPod, iMac, iPhone, and most recently the iPad, was considering a move back to the United Kingdom. Soon after those rumors, a reliable report claimed Ive would not be leaving…

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The Recording Academy announced today the recipients of its 2012 Special Merit Awards. Among the Lifetime Achievement Award recipients were the Allman Brothers Band and Diana Ross. Steve Jobs was honored with this year’s Trustees Award for “outstanding contributions to the industry in a nonperforming capacity.”

The ceremony will be held on Feb. 11 during Grammy Week, and the recipients will be acknowledged at this year’s “54th Annual Grammy Awards” telecast on Feb. 12 at 8 p.m. ET on CBS.

Apple also won a technical Grammy in 2002 for “contributions of outstanding technical significance to the recording field.”  In October, following the passing of Steve Jobs, The Recording Academy released this statement highlighting Steve’s significant contributions to the industry:

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