Super Mario Run for iPhone and iPad Overview Updated July 2, 2018

Super Mario Run for iPhone and iPad

Nintendo's first mobile game to feature Mario, exclusively on the App Store

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15 'Super Mario Run' stories

September 2016 - July 2018


Super Mario Run is a new mobile game, published by Nintendo, for iPhone and iPad devices coming December 15. The game is a simplified version of a classic Nintendo platformer where the user can play the game one-handed.

Mario runs across the screen automatically and the user taps the screen to jump at the appropriate times to navigate between platforms, avoid obstacles, bounce on enemies and collect coins.

The game can be downloaded for free with a one-time $9.99 In-App Purchase to unlock all levels. Download Super Mario now from the App Store; available for iPhone, iPad and iPod touch.

Super Mario Run Stories July 2

App developers have long found iOS to be a more lucrative market than Android, and new data from Sensor Tower further adds to that narrative. The app analytic website today reports that Nintendo’s Super Mario Run has hit $60 million in revenue worldwide, with the overwhelming majority coming from iOS…

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Super Mario Run Stories September 24, 2017

Super Mario Run came to iOS earlier this year to great fanfare, but since then interest in the game has waned. Nintendo is hoping to change that next week, however, with a major update to Super Mario Run, as well as a steep price cut…

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Super Mario Run Stories March 22, 2017

Following its release on Android today, Nintendo has also updated Super Mario Run on iOS. The update adds a host of new features and bug fixes and brings the app to version 2.0. The update comes  months after the app’s initial release.

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Super Mario Run Stories January 3, 2017

Around 3% of downloaders of Super Mario Run paid the $10 to gain full access, says research company

When Nintendo chose to release its first Super Mario title for iOS as a ‘free to play, one-time fee to gain full access’ game, the big question was how many players would hand over the $10 to unlock the app. Research firm Newzoo thinks it has the answer, estimating conversion at 3%, reports the WSJ.

Super Mario Run Stories December 21, 2016

Super Mario Run launched last week with much anticipation, as Nintendo’s first real entrance into the iOS gaming market. Today, Apple and Nintendo have announced that the game has set a new App Store record with more than 40 million downloads in four days. The game continues to rank #1 for Top Free and Top Grossing in the App Store.

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Super Mario Run Stories December 19, 2016

We learned last week that Nintendo’s Super Mario Run became the highest grossing app within hours of release, and analytics company App Annie has now put some numbers on this. The company reports that it notched up over 10M downloads and generated more than $4M revenue on its first day.

Given its visibility, it should come as no surprise that it became the top ranked game by downloads across 60 countries immediately after launch. Based on preliminary estimates, this includes over 10 million downloads and over $4 million in consumer spend worldwide on December 15.

The firm says that it will be particularly interesting to compare the performance of the game against Pokémon Go, given the two different revenue models …

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