Mark Gurman

@markgurman

Senior Editor of 9to5Mac. 

Mark can be contacted with news tips at mark@9to5mac.com via email, AIM, or Wickr. Phone number or other contact information available by request, contact form below.

Mark is an award winning journalist who has worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry. Mark frequently appears on technology news curation website Techmeme, and he is frequently cited across the web by major publications, including newspapers like The Wall Street Journal and financial institutions such as Bloomberg News. Mark also frequently discusses Apple news live on CNBC and Bloomberg TV.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

Mark is known for leading the reporting regarding many of the Apple products and initiatives introduced this decade.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Apple started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone 5se, iPad Air 3Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

He also covers news on 9to5Mac sister-site 9to5Google. You can read more on his website and follow him on Twitter.

Mark Gurman's Recommended Gear

August 24, 2015

AAPL: 103.12

-2.64
Stock Chart

Last week, we reported that Apple is preparing to launch a couple of significant changes for Apple Retail stores this upcoming Wednesday. Besides demoting iPods to the accessory shelves on the sides of Apple Stores, Apple will be removing the long-existing iPad-based Smart Signs. These are the iPads that sit alongside iPhones, iPads, and Macs in the stores explaining pricing and other pertinent information. Now, we’ve gathered a few more details. First, sources say that this will be a change across all Apple Stores across the globe, not just stores in the United States. More significantly, we now know what will replace the Smart Sign functionality: new dedicated pricing apps on both in-store Macs and iOS devices…

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Last week, Europe-based news website letemsvetemapplem.eu reported that Apple is preparing “Smart Bands” to add additional health tracking sensors to the current-generation Apple Watch. The article went on to say that Apple would release the bands starting next year instead of refreshing the Apple Watch’s core hardware, with speculation that Apple does not believe people will upgrade their Watches annually like iPhones. Based on discussions with our sources, we do not believe this report to be entirely true.

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August 22, 2015

AAPL: 105.76

-6.89
Stock Chart

Apple is continuing to transition its three main retail outlets, its physical retail stores, online store, and main website, into a single experience. Following the deep integration of the Apple Online Store throughout Apple.com, Apple is set to integrate its appointment scheduling services for the Genius Bar and in-store workshops deeply into the main website, according to sources briefed on the plans. The latest indications are that Apple will roll out these significant retail changes as soon as Tuesday, August 25th.

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9to5toys 

August 18, 2015

AAPL: 116.50

-0.66
Stock Chart

Apple is preparing to make significant changes to its stores to simplify the experience by relocating iPod stock to accessory shelves and removing iPad-based Smart Signs, according to several Apple Retail managers briefed today on the plans. Apple will begin rolling out these notable changes overnight on Tuesday of next week to stores in the United States so that customers who begin coming in on Wednesday see the refreshed look.

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Another day, another series of iPhone rumors. Yesterday’s roundup included the latest information about a September 18th next-generation iPhone launch date, faked benchmarks, and new system-on-a-chip schematics, and today our roundup covers a likely fake rose gold iPhone 6S image, reservations for the new phone from carriers, and Germany, and a pair of claims out of China about future iPhone models. Let’s start with the rose gold image:

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Nuance, the voice recognition and productivity software company behind the iOS keyboard’s Dictation feature, today has revealed a series of updates to its applications and a new cloud-based synchronization service at the core. Nuance provided us with a demonstration last week of the new iOS and Mac apps, and we came away impressed with the accuracy, speed, and capabilities of the upgraded platform.

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9to5google 

August 17, 2015

AAPL: 117.16

1.20
Stock Chart

Apple today announced that it will be holding its annual music festival across 10 days during the month of September in London. Previously known as the iTunes Festival, this year’s show is known as the “Apple Music Festival” in reference the recently launched Apple Music service. It is also notably shorter than the typical 30 days of concerts. Pharrell Williams, One Direction, Florence + The Machine and Disclosure will be the headlining acts at this year’s festival, which takes place from September 19th to September 28th.

Apple’s Eddy Cue in addition to the main artists have commented on the announcement:

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Earlier this month, the United States Patent Office made a non-final ruling that one of Apple’s design patents for the original iPhone is invalid within Apple’s long-running lawsuit against Samsung, according to a report from FOSS Patents. This particular patent, as seen in the drawings above, references the overall design of the original iPhone launched in 2007. It is known as the “D’677” patent in court proceedings and legal documents. FOSS explains the reasoning behind the invalidation:

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Just over four months since the Apple Watch began its Apple Retail Store debut for try-ons, Apple has started to tweak the process this week, according to Apple Retail employees. Until this week, a customer who walked into an Apple Store seeking to try on Apple Watch was required to make an appointment and provide details such as their name and Apple ID to an Apple Store employees.

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electrek 

Apple plans to hold one of its annual fall media events on Wednesday, September 9th to introduce the new iPhone 6S and iPhone 6S Plus with Force Touch, and after many fits and starts, it appears that the long-awaited next-generation Apple TV will also be unveiled. We’ve been reporting on this upcoming model since 2014, as Apple has been planning to update its set-top-box with support for an App Store for quite some time.

Earlier this year, Apple had locked in a June WWDC debut for both the new Apple TV hardware and software upgrades, but the company ultimately decided to delay the introduction until the fall. While some had speculated that the announcement was pushed back due to a lack of content deals, we are told that the delay was internally attributed to a concern over compromising iOS 9 engineering resources, as the latest OS release is focused at least as much on polish as on new features.

Why would the new Apple TV potentially take away resources from iOS 9? According to sources, this new Apple TV model, codenamed J34, will be the first model to run a full-blown iOS core. Specifically, the new Apple TV operating system will be a TV-optimized version of iOS 9. In addition to the new hardware inside, running iOS 9 will give the new Apple TV a series of benefits over the current model. Below, we explore what users can expect from Apple’s next-generation living room product.

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August 16, 2015

AAPL: 115.96

0.81
Stock Chart

Apple is continuing its promotion of Apple Music this weekend. After putting out a trio of television advertisements promoting Apple Music and its artist-integrated Connect platform, the company has announced a pair of statistics for the launch weekend of its employee Dr. Dre’s new Compton Album. In a statement, Apple says that Compton was streamed 25 million times over the course of its opening week as an Apple Music exclusive. The album was also downloaded half a million times via the iTunes Store.

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It appears that the expansion of Apple Pay into Australia could be farther off than some had hoped. According to a report today from The Sydney Morning Herald, Apple is in negotiations with at least four of the largest banks in Australia in order to form partnerships for Apple Pay in in the region. However, the report claims Apple is having issues in negotiations centered around the fees it collects from the currently supported Apple Pay markets of the United States and United Kingdom.

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9to5toys 

August 15, 2015

AAPL: 115.96

0.81
Stock Chart

It appears plans for future Apple wireless accessories have (again) been spoiled by the FCC. According to a pair of filings that hit the organization’s website yesterday, Apple is preparing to soon debut new versions of its Bluetooth Magic Mouse and Wireless Keyboard. According to images indicating the FCC label location on the accessories, the new mouse will be called the “Magic Mouse 2.” As for the new wireless keyboard, there are no indications of a name change as of yet.

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Apple and Best Buy have agreed to begin selling both the standard AppleCare protection plan for Macs and the more premium AppleCare+ for iPhones, iPads, and the Apple Watch through Best Buy stores, according to sources. The plans call for Best Buy to begin offering the AppleCare plans in its stores at checkout around the week of September 14th, just ahead of the iPhone 6S launch. This will mark a notable expansion of the Apple and Best Buy relationship, and Best Buy will become one of the only retailers, aside from select U.S. carriers, to offer AppleCare outside of an Apple Store.

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August 14, 2015

AAPL: 115.96

0.81
Stock Chart

While a larger iPad Pro and a thinner, more powerful iPad mini are likely in the cards for this fall, Apple’s flagship 9.7-inch tablet sounds like it will be left out of this year’s update cycle. In a new report today, hit-or-miss Taiwanese technology trade website Digitimes says that Apple is not preparing a third-generation iPad Air for this fall. This follows up on a report from earlier this year that claimed that such a tablet would not debut until 2016.

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9to5google 

August 12, 2015

AAPL: 115.24

1.75
Stock Chart

Twitter is getting serious about messaging today. The social network has begun rolling out updates to its iOS, Mac, and Android apps, in addition to TweetDeck and its website, that remove the long-existing 140 character limit from individual direct messages. This change will roll out over the course of the next few weeks, so all users may not see the change immediately. The old 140 character limit for messages will remain for Tweets sent publicly and direct messages sent via SMS.

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Nearly one year after launching its first devices with NFC chips, the iPhone 6 and iPhone 6 Plus, to enable the Apple Pay mobile payments system, Apple has joined the official NFC Forum as a top-tier sponsor. Along with the sponsorship role, Apple has joined the forum’s Board of Directors, according to the forum’s official website. The site lists representation from Aon Mujtaba, a Director on Apple’s Wireless Systems Engineering team for the iPhone. Paula Hunter, the NFC Forum’s Director, made the announcement by saying that the organization is “delighted to welcome Apple to [its] board of directors as an NFC Forum sponsor member.”

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August 11, 2015

AAPL: 119.72

4.20
Stock Chart

One of iOS 9’s marquee additions is support for split-screen applications on the iPad. This allows users to operate two iPad applications simultaneously, side-by-side. However, due to processor limitations of older iPad models, the full 50/50 split-view functionality is currently only present on the iPad Air 2 thanks to the device’s A8X processor. However, with the help of developer Hamza Sood, we have discovered that the feature may soon be expanding to the iPad mini…

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electrek 

August 10, 2015

AAPL: 115.52

0.39
Stock Chart

While Force Touch on the Apple Watch allowed Apple to add an additional layer of buttons to a small display, the iPhone 6S and iPhone 6S Plus screens don’t lack for either real estate or buttons. So why would Force Touch be desirable on larger displays? Following up on our May report that Force Touch is coming to Apple’s next iPhones, sources who have used the iPhone 6S have provided new details on how Force Touch works and feels under iOS.

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