Apps ▪ July 22, 2014

Hillshire-iBeacon-01

With more and more retailers, event spaces, and others deploying Apple’s Bluetooth LE iBeacon technology in order to beam iPhone and iPad users context and location aware notifications, we still haven’t seen much data on how the beacons are improving ad engagement for marketers. InMarket, a company installing iBeacons in grocery stores around the country that talk to a number of apps from its advertising partners, today shared some of the first stats from a specific consumer brand using the platform.  expand full story

Apps ▪ July 21, 2014

Facebook announced today that it’s rolling out a new feature for its mobile apps that will let users save content for easy access at a later date. A list of saved content from Facebook— including links to things like places, movies, TV, and music— will appear in the Facebook mobile apps in the “More” section and on the left side bar on the web. expand full story

Apps ▪ July 18, 2014

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