Tim Cook insists iPad prospects still rosy despite 18% drop in sales, 22% fall in revenue

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Apple’s press release yesterday noted “all-time record revenue from iPhone and Mac sales as well as record performance of the App Store,” while remaining silent on iPad sales. The reason? The slide continued last quarter, with year-on-year sales down 18%, and a reduction in average selling price meaning revenue was down 22%.

Tim Cook acknowledges that the switch to larger-screened iPhones mean the iPad is being squeezed from both sides.

There’s probably some level of cannibalization that’s going on, with the Mac on one side and the phone on the other.

It’s also undeniable that people upgrade their iPads less frequently than their iPhones–Cook putting the number at “somewhere between” the 2-year cycle of the iPhone and 5-year cycle of Mac–meaning that Apple needs to find a continual stream of customers buying an iPad for the first time …  Read more

Apple hires Burberry’s VP of Digital Retail initiatives ahead of Watch launch

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Apple has made yet another key hire from the fashion industry: Chester Chipperfield, the Vice President of Digital and Interactive Design at Burberry. Chipperfield was “responsible for User Experience and Digital Design for all channels” and was “highly involved in digital retail initiatives” at Burberry, according to his LinkedIn profile. He confirmed the move to Apple on his profile as well as on Twitter

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Apple targets for Apple Watch battery life revealed, A5-caliber CPU inside

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Although Apple has said that the Apple Watch will need to be charged nightly, the company has not disclosed any details on how long the wearable’s battery will last. For the first time, people with knowledge of the Apple Watch’s development have provided us with the specific performance targets Apple wants to achieve for the Apple Watch battery, but the actual numbers may fall short of those targets.

According to our sources, Apple opted to use a relatively powerful processor and high-quality screen for the Apple Watch, both of which contribute to significant power drain. Running a stripped-down version of iOS codenamed SkiHill, the Apple S1 chip inside the Apple Watch is surprisingly close in performance to the version of Apple’s A5 processor found inside the current-generation iPod touch, while the Retina-class color display is capable of updating at a fluid 60 frames per second.

Apple initially wanted the Apple Watch battery to provide roughly one full day of usage, mixing a comparatively small amount of active use with a larger amount of passive use. As of 2014, Apple wanted the Watch to provide roughly 2.5 to 4 hours of active application use versus 19 hours of combined active/passive use, 3 days of pure standby time, or 4 days if left in a sleeping mode. Sources, however, say that Apple will only likely achieve approximately 2-3 days in either the standby or low-power modes…

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iOS developers share their earnings, and the lessons they’ve learned along the way

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If you write iOS apps and wonder how your earnings compare against those of other developers – or you have an idea for an app, and are wondering whether it’s worth pursuing – it can be tough to find any hard information. We hear occasional stories about hugely successful apps like Flappy Bird making hundreds of thousands of dollars per day, and we know there are some apps with literally zero downloads to their name, but what about the middle ground?

Jared Sinclair, developer of the RSS reader Unread, decided last year to share both his earnings from the app, and the lessons he’d learned along the way. It’s taken six months, but several other developers started the new year by following his example, with numbers and lessons shared for podcast player Overcast, graphical game Monument Valley and developer aid Dash …  Read more

IDC: Q4 2014 PC growth better than expected, all-time high for Macs predicted

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Analysis firm IDC today put out its projected numbers for PC growth in Q4 of 2014, and these results are better than projected. IDC initially predicted that unit sales for PCs would fall 4.8% year-over-year in Q4, but, instead, the market only fell 2.4%. While the decrease in growth is not as weak as expected, IDC still notes that 2014 is the third consecutive year of slow-down in the PC market. Many analysts have attributed the lack of recent growth to the uptake in purchases and usage of both tablets and large-screen smartphones…

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French app to show support for Je Suis Charlie campaign approved in one hour after contacting Tim Cook

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As iOS developers will know, it can take a while to get a new iPhone app approved, with one online tracker showing that the average time is currently around ten days. The developers of a free app enabling people to express support for the Je Suis Charlie campaign following the terrorist attack in France didn’t want to wait. French news agency Nice-Matin emailed Tim Cook to request an expedited review, an assistant replied ten minutes later promising a review within the hour, and the app is now online.

Literally translated as “I am Charlie,” the phrase voices support for freedom of speech and a refusal to be silenced by terrorists …

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Higher European app store pricing takes effect in line with earlier email to developers

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Update: It appears subscriptions through iTunes (like magazines) that saw price increases have seen the auto-renew function disabled, a 9to5Mac reader reports, likely to avoid a higher subscription rate being charged, although users have not yet been notified of the change.

Apple has increased the prices of apps in all countries in the European Union in line with the email sent to developers a couple of days ago. Apple has made the move in response to shifts in currency exchange rates and varying tax rules.

Prices are also being increased in Norway and Russia, though Icelandic residents will see a price cut …  Read more

Google Hangouts iOS app updated with intelligent location sharing, status messages and more

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Google has updated its text, video and voice messaging app Hangouts, adding all the new features added to the Android version last month – including intelligent, one-tap location sharing.

Google promised that it would be building more intelligence into the app, and the new location-sharing feature is the first step along that path. The app automatically detects when a contact in a text chat asks where you are, and allows you to share your location with a single tap …  Read more

Apple’s new ‘Change is in the Air’ ads show novel uses for the iPad Air 2

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Apple released a new iPad Air 2 campaign during Sunday football today showcasing various unique physical and software applications for the iPad Air 2.

Featuring the song “Who Needs You” by The Orwells [iTunes Store, YouTube], the ad is a departure from last year’s iPad Air which were focused on a single user.

iPad Air 2 isn’t just the thinnest and lightest iPad we’ve ever created. It’s the most powerful. From the studio to the classroom, the field to the garage, it’s helping people discover new and better ways to do the things they love. Imagine what you’ll do with it.

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Review: Harman Kardon Esquire Mini is the best iPhone speakerphone you can fit in your pocket

Harman Kardon Esquire Mini - Lifestyle (2)not me

I reviewed two portable Bluetooth speakerphone options earlier this year: The Philips WeCall ($145) vs. Logitech P710e ($125) . Both are square and have internal batteries and make conference calling easy. But for their ~$150 price tag, I wondered if you could get more portability and style without sacrificing sound quality.

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The answer to those questions is the Harman Kardon Esquire line of portable speakerphones. Below, I take a look at the Esquire Mini which retails for $149.99 and can be found as low as $145 at Amazon or $135 at World Wide StereoRead more

Best iPhone 6/Plus wallet cases: Pad and Quill Little Pocket Book and SurfacePad from TwelveSouth

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For all of its greatness, Apple Pay hasn’t nearly killed the need to take your wallet with you wherever you go. But if you are like me, it has lightened your load a little bit. Instead of carrying around 5 credit cards, I now carry around one each of debit and credit. Combine that with some other de-Costanzifications (scan insurance cards and health club cards for instance) I’ve made recently, I can now consolidate my wallet into a few card slots.

What I’m getting at here is that I can follow the lead of my wife and now consolidate my iPhone and my wallet finally. I’ve chosen two amazing iPhone 6 and iPhone 6 Plus cases from my favorite iPhone case manufacturers to get me there: Pad and Quill’s Little Pocket Book ($60 -$10 off for Black Friday) and Twelve South’s $50 SurfacepadRead more