FuelBand and other hardware discontinued, development team fired as Nike seeks to exit wearable tech market

Nike + FuelBand

Nike has decided to get out of the wearable technology market entirely, according to a brand-new report from CNET. The company is said to have come to the conclusion that fitness software has a more stable future at the company, leading to the discontinuation of the FuelBand and other wearable fitness products and the firing of most of the 70 employees currently working in that division.

The move is interesting timing. Just a week ago, Nike launched Nike+Fuel Lab in San Francisco, a “new program to develop partnerships and products with NikeFuel” hundreds of miles south of its current location at its Oregon HQ.

Screenshot 2014-04-19 06.47.08

This announcement comes only weeks before Apple’s Worldwide Developers Conference, where the company is expected to show off its upcoming Healthbook application as part of the next generation of iPhone software in anticipation of iWatch hardware coming later this year. Nike’s new strategy will put it more in line to compete with Healthbook as an application rather than the actual iWatch device.

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Digitimes: iWatch circuit board samples being delivered to Apple in preparation for September reveal

Concept: jivaldi.com

Concept: jivaldi.com

On Tuesday we reported that Apple was planning to reveal its entry into the wearable market in August or September. Now a new Digitimes report corroborates that timeframe. According to the new report, three different firms have supplied Apple with samples of flexible circuit boards that will be integrated into the iWatch for a fall release.

The companies involved are Flexium Interconnect, Career Technology, and Zhen Ding Technology Holding, according to Digitimes. Zhen Ding Technology Holding is currently Apple’s largest supplier of such parts and is reportedly planning to increase production in order to meet increased demand for iPhone and iPad circuitry.

As with all Digitimes reports, it’s probably best to take this with a grain of salt given their less-than-stellar track record. Read more

This is Healthbook, Apple’s major first step into health & fitness tracking

Seven years out from the original iPhone’s introduction, and four years past the iPad’s launch, Apple has found its next market ripe for reinvention: the mobile healthcare and fitness-tracking industry. Apple’s interest in healthcare and fitness tracking will be displayed in an iOS application codenamed Healthbook. I first wrote about Apple’s plans for Healthbook in January, and multiple sources working directly on the initiative’s development have since provided new details and images of Healthbook that provide a clearer view of Apple’s plans for dramatically transforming the mobile healthcare and fitness-tracking space…

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iPhone case will measure heart-rate, blood pressure, temperature, oxygen saturation & lung function

wello

A prototype iPhone case tested by Engadget aims to provide a comprehensive array of vital signs, encompassing heart-rate, blood pressure, temperature, oxygen saturation & lung function.

Readings are done with your hands in a comfortable position, and the health tracker was able to return our vital signs as well as a fancy ECG graph of our heart in just a few seconds. Out of the box, you’ll be able to pair it with your Wi-Fi scale and fitness tracker, so you can keep an overall picture of your health in the same place …  Read more

Opinion & poll: Will the iWatch be the key to a healthier, fitter you?

fitness

The gadgetization of fitness has been a significant trend over the course of the past year. The wrists of anyone even vaguely into sports or exercise were suddenly adorned with the Nike Fuel Band, and our Facebook feeds full of RunKeeper and Strava reports of just how far our friends had jogged and cycled.

It seems pretty clear by this point that the iWatch will, when it appears, have a major focus on health and fitness. We don’t yet know exactly what it will measure, but I argued in an earlier opinion piece that it’s likely to measure more than any one of the devices currently available.

Will the old adage of ‘What gets measured gets managed’ apply, with all this data leading us to exercise more, eat more healthily and generally up our game fitness-wise? Or will it be a novelty that quickly wears off, with owners reverting to life as usual within a few weeks … ?  Read more

From fashion to fitness: the experts behind Apple’s wearable future

Wearables

Apple has been developing a sensor-laden, fitness- and medical-focused wearable computer as indicated by several notable recent hires and information we have received from sources.

New Apple hires on both the senior executive and standard engineering levels have expertise in fashion, wearable product industrial design, retail, blood-reading sensors, medical device product management, hardware engineering, software vision, and fitness.

As the rumored launch of the “iWatch” approaches, we have compiled an up-to-date list (into categories of leadership, fashion, fitness, and health) of all known and pertinent recent Apple hires to provide a clearer picture of what Apple’s future wearable technologies could offer to consumers…

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