fitness ▪ September 30

AAPL: 110.30

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fitness ▪ August 5

AAPL: 115.40

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fitness ▪ August 4

AAPL: 114.64

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Jay Blahnik, one of the lead directors behind the health and fitness features in iOS 8 and Apple Watch, is this month continuing his tour around the globe discussing his thoughts on health and fitness. Tomorrow, August 5th, Blahnik will host a question and answer session at the North Michigan Avenue Apple Store in Chicago.

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fitness ▪ July 29


I asked back in May whether you thought the Apple Watch Activity app would lead to a leaner, fitter you. At that point, more than 80% of you said that it either would or already had.

A Wristly survey yesterday suggested that the reality perhaps hadn’t quite lived up to this promise, but still contained some pretty impressive numbers. More than 50% of Watch owners said that they were exercising more and were making better health choices, with around 40% reporting weight loss.

For those of us who were lucky enough to take delivery of our Apple Watches on day one, we’re now three months in. Plenty of time for the novelty to wear off – and to see whether the anticipated benefits really have shown up on the bathroom scale, in our waistlines or in the gym …  expand full story

fitness ▪ July 16

Apple Watch

Following the initial launch campaign, Apple is debuting four new Apple Watch ads showing the device in action in several different real-world scenarios. The first video called Goals demonstrates a range of features including the Apple Watch’s fitness and workout tracking apps as well as third-party apps available for the device. Another video called Closer echoes a similar theme of recent Apple ads that show people using Apple’s products to stay in communication and share experiences. expand full story

fitness ▪ June 4


Apple removed most Jawbone and Nike fitness bands from its retail stores back in March, during the run-up to the launch of the Apple Watch. It was assumed then that Apple was purging products that might be felt to compete with its own wearable.

But Jawbone Senior Product Manager Jason Donahue said that its UP2 fitness band will be available in Apple Stores shortly, reports Japanese site Macotakara. The statement was made during a product launch in Japan …  expand full story

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