Jay Blahnik, a globally recognized fitness expert and instrumental consultant in the development of several Nike fitness products, has confirmed his new role at Apple. In July, we reported on unconfirmed whispers out of the fitness industry that Blahnik had been hired at Apple, likely to work on the iWatch. We’ve also since confirmed with additional sources that he has joined Apple, and these people say that Blahnik will be working on the iWatch team…
Apple has begun assembling a team of hardware and software engineering, medical sensor, manufacturing, and fitness experts, indicating the company is moving forward with a project to build a fitness-oriented, sensor-laden wearable computer, according to our sources.
Over the past half-decade-or-so, Apple has experimented with and shelved numerous wearable computer designs. Internal prototypes have included designs that could clip onto different pieces of clothing (like an iPod shuffle/nano) in addition to devices that could wrap around a wrist.
Based on comments from Apple CEO Tim Cook and numerous reports, the wrist is the part of the body in which top Apple executives are currently targeting…
In the future, hitting the gym along with your iPhone-toting pals could spur competitiveness in ways unlike ever before. Apple’s mobile devices run a variety of fitness apps and third parties provide useful accessories ranging from casual jogging to some serious working out. Not content with resting on its laurels, Apple is looking to ratchet it up a notch with a new patent filing titled “Interfacing Portable Media Devices And Sports Equipment” that surfaced Thursday in the United States Trademark and Patent Office database.
It outlines new fitness technology letting you share performance data with your friends in real-time, as you are working out. Mentioning that traditional sharing through a third-party website is so last century, the filing goes on to describe immediate data sync between friends exercising on a similar equipment. Moreover, unlike Apple’s fitness center app patent or this fitness freak filing, it does not even pretend to mention Nike+. This suggests Apple could be developing its own solution that might some day augment or even replace Nike’s technology with numerous bells and whistles.
Fancy yourself working out on a treadmill next to your boss and being able to brag about your lower heart rate and blood pressure all the while covering greater distances. Heck, you could be even working out at your local gym while boss is running on a treadmill at his office in Tanzania.
Speaking of competitiveness…
In September, we exclusively leaked the details for the new Jawbone Up fitness band. Fast forward to November, Jawbone, a company used to making Bluetooth headsets, announced the Jawbone Up, a stylish fitness band that tracks your steps, distance traveled, pace and calories burned throughout the day. The band can also track sleeping patterns and energy obtained from food. The Jawbone Up integrates with an iOS app, where users can sync all of their data for detailed reports.
The Jawbone Up is available for $99 on Jawbone’s website and also at Best Buy, Apple, and other retailers. Is the Jawbone Up worth the $99 price tag? What’s with the recent bricking reports? Read on for our full review: