Imaginative use of iBeacon gives bar patrons free access to Newsstand magazines

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A London-based digital publishing company is trialling use of Apple’s iBeacon technology to provide bar patrons with free access to digital versions of two magazines in Newsstand, reports TechCrunch.

The way it works is that the bar buys a subscription, and one or more iBeacons (each little larger than a quarter) unlock the content for customers within range. On iOS devices, the whole process is completely automatic. Once the customer leaves the location, the content is locked again and becomes available for purchase as normal …  Read more

Apple to hold London satellite stream of Oct. 22 event, private stream for employees

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Earlier today, Apple announced that it will be holding its fall event on October 22nd. The event will take place at the Yerba Buena Center for the Arts in San Francisco, California. However, like in some past years, Apple will hold a simultaneous event to cater to media not located in the United States.

For its September 10 iPhone event, Apple held simultaneous satellite streams in Berlin, Tokyo, and Beijing. For the upcoming event, the stream will be held in London, according to members of international media invited to the stream. The London-based event will begin at 6PM local time and it will be held at the Kings Place Hall. This hall fits a few hundred people.

It is likely that the London stream will also offer an opportunity for local journalists to try out the new devices. We’re expecting an iPad mini with Retina display, redesigned full-sized iPad, new Macs, and talk of OS X Mavericks, so there will be plenty in store for the demo area…

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Apple announces Tech Talks for 2013, focus on iOS 7

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In April 2013, when WWDC sold out in a matter of minutes, Apple said that they would hold tech talks later in the year. Apple has now sent out the details for these events, with a clear focus on getting developers up to speed with iOS 7.

The talks are going to be held in San Francisco, New York, Tokyo, Shanghai, Berlin and London. Unusually, Apple is holding two events in each city this year, one for app development and one dedicated to game development. Topics revolve around the new API’s in iOS 7, to further encourage developer adoption of the new technologies. The talks are being held across October, November and December.

Registered developers must apply by September 27th 2013, if they want to attend. Developers can attend either the app developer day or the game developer day, not both.

Watch the full Burberry London fashion show shot entirely with an iPhone 5s (Video)

Apple announced last week that Burberry would be capturing its London fashion show that took place yesterday entirely with its new iPhone 5s, and today Burberry has posted the full video of the event. There’s no mention whether or not the full 15 minute long video above has been retouched after being shot on the iPhone, but Apple and Burberry say the entire show, including photos and video, was “shot exclusively on iPhone 5s.”

We’ve seen a few shots leak throughout the week already, but Pocket-Lint has an inside look at how Burberry’s photographers shot the show using 14 different iPhones and an interview with Burberry’s creative director Christopher Bailey: Read more

Apple announces September iTunes Festival in London starring Justin Timberlake, Thirty Seconds to Mars, others

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Apple has announced that it will hold its annual iTunes Festival in London during the month of September. The event will occur nightly during that month at the Roadhouse in London. Apple says that popular artists Justin Timberlake, Thirty Seconds to Mars, Jack Johnson and Jessie J will headline the event. The event will be streamed nightly to iOS devices, iTunes on computers, and the Apple TV:

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Internal Apple video documents Apple Store philosophy

Washington Square Films (NYC) gave us a rare look at one of the internal videos that Apple has shown its retail store employees. This one is obviously over a year old, with Ron Johnson at the helm (the date says 7/7/2011).

The video is a pretty impressive piece of work from director Peter Sillen for something that never aired publicly. Among other interesting tidbits, the video shows a store mock-up inside Covent Garden (London) in 2008 before construction with Apple execs examining design elements.

The video seems to be the type you might see on TV. And, with the departure of Ron Johnson (just guessing here), it might have been scrapped without stable store leadership to fill in. Bob Bridger, Apple’s vice president of Retail Development, gets significant ‘face time’, as well.

Update: The video was taken down by Apple. We’ve found another mirror in China embedded above. Here’s a mirror. Here’s another.

Thanks, Gary! Read more