Death of Steve Jobs prompted Samsung’s U-turn on Apple attack ads

next_big_thing_720

We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers.

An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run the campaign, as consumers might be worried about Apple’s future product innovations following the death of its famous co-founder.

Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone …

Read more

Apple so rattled by ‘Next Big Thing’ ads, it almost changed ad agency, claims Samsung

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …

Read more

Is Android the real target of latest Apple vs Samsung patent battle that starts today?

Photo: Reuters

Photo: Reuters

Pieces in The New York Times and The Wall Street Journal suggest that the real target of Apple’s second courtroom patent battle with Samsung may be Android.

Some features in Samsung devices that Apple objects to are part of Google’s Android operating system, by far the most popular mobile operating system worldwide, running on more than a billion devices made by many manufacturers. That means that if Apple wins, Google could have to make changes to critical Android features, and Samsung and other Android phone makers might have to modify the software on their phones …

Jury selection begins today for the second patent case between the two companies after mediation attempts failed. Apple is seeking around $2B in damages for five patents it alleges Samsung has violated, while Samsung is counter-claiming that Apple is in violation of two of its own patents.

Read more

Top Apple execs each awarded 35,000 shares, worth up to $19M at today’s price

apple

An SEC filing reveals that six of Apple’s top execs were each awarded 35,000 Restricted Stock Units (shares that cannot be immediately traded), with a current value of more than $19M. Of this, $12M is awarded outright, subject only to remaining with the company until at least April 2018, with a further $7M dependent on Apple’s stock performance.

The bonuses were awarded to Senior VPs Eddy Cue, Craig Federighi, Dan Riccio, Phil Schiller, Bruce Sewell and Jeffrey Williams. It’s likely that Jony Ive will receive the same, though his stock awards do not have to be reported to the SEC …  Read more

Apple execs say iOS and OS X won’t merge, and 10.10 will prove that

mac-os-x-mountain-lion-messages-ipad-iphone-macbook-air

Among the hoopla surrounding the 30th anniversary of the Mac last week, Macworld‘s Jason Snell had an excellent interview with Apple’s Phil Schiller, Craig Federighi, and Bud Tribble about both the past and the future for the Mac. While the entire interview is well worth a read, the talk from Apple executives about iOS and OS X convergence being a “waste of energy” stood out to me the most.

“It’s obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience?” Federighi said. “We believe, no.”

“We don’t waste time thinking, ‘But it should be one [interface]!’ How do you make these [operating systems] merge together?’ What a waste of energy that would be,” Schiller said. But he added that the company definitely tries to smooth out bumps in the road that make it difficult for its customers to switch between a Mac and an iOS device—for example, making sure its messaging and calendaring apps have the same name on both OS X and iOS.

Of course, it appears that the Apple executives are taking shots at Microsoft, Windows 8, the Surface line of products, and Google’s new Touch-enabled Chromebooks. Microsoft is well known to believe that computer operating systems should be the same regardless of devices. On the other hand, Apple has two complete different operating systems: one for the iPad and iPhone, and the other for the Mac. Federighi explains why:

Read more

Phil Schiller tweets links to iPhone 5s photos in National Geographic

5s-main

Apple’s Senior VP of worldwide marketing Phil Schiller tweeted a link to a National Geographic feature in which photographer Jim Richardson used his iPhone 5s for a photo feature on Scotland in the definitive landscape photography magazine.

iPhoneography http://t.co/1MYjDgV2sj

— Philip Schiller (@pschiller) October 8, 2013

Richardson said that the transition from his usual Nikon kit wasn’t an easy one.

I’d be lying if I said I wasn’t struggling to make pictures. Walking down the Royal Mile surrounded by all things Scottish nothing seemed worth a picture. Out of desperation I took a few glib shots. Awful! Surrounded by great subjects I could see nothing. Made me feel worse.

But that using it over four days, he came to be impressed …  Read more