Philip Schiller ▪ May 19

mbp-15

Yesterday’s report of a new 15-inch MacBook Pro with Force Touch trackpad, together with a new 27-inch iMac, have been confirmed via an official announcement by Apple.

Apple today updated the 15-inch MacBook Pro with Retina display with the new Force Touch trackpad, faster flash storage, longer battery life and faster discrete graphics, delivering even more performance and capabilities to the MacBook Pro line. Apple also today introduced a new $1,999 configuration of the 27-inch iMac with Retina 5K display featuring a breathtaking 14.7 million pixel display, quad-core processors and AMD graphics, and lowered the price of the top-end iMac with Retina 5K display to $2,299.

While the upgrade to the latest Broadwell Haswell processor doesn’t show a speed-bump, Apple says that the flash storage is 2.5 times faster and greater power efficiency provides an extra hour of battery-life …  expand full story

Philip Schiller ▪ April 17

aircharge-4

As a founding member of the Wires Are Evil club, I’ve been waiting impatiently for wide-area wireless charging, where any device on a desk or within a certain area of a room is wirelessly charged. That still seems a way off yet.

A good halfway house would be inductive charging powerful enough to work through the thickness of a desk, so your charging pads sit out of sight on the underside of the desk and your devices charge as soon as you put them down on the right place on the desk. Sadly today’s wireless charging standards are too weedy to work through even the thinnest of desks.

If you want wireless charging today, then, you’re going to have to have a visible wire to a charging pad, and place your device on that. Apple has so far limited wireless charging to the Apple Watch, but if you want it for your iPhone, you can buy a wireless charging case that allows you to use any compatible wireless charging pad. We’ve reviewed a number of these over the years, and I thought it was about time to try one for the iPhone 6

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Philip Schiller ▪ December 5, 2014

2nd-gen-ipod-touch-nano

Just as it looked like the iPod-related class action suit against Apple was getting interesting, Eddy Cue arguing that competing music stores had effectively hacked the iPod, it now seems the case is in danger of collapsing.

Apple’s lawyers have written to the judge to say there is no evidence that either of the two plaintiffs owned iPods during the time affected by Apple’s action to remove non-iTunes songs from iPods …  expand full story

Philip Schiller ▪ April 16, 2014

next_big_thing_720

We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers.

An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run the campaign, as consumers might be worried about Apple’s future product innovations following the death of its famous co-founder.

Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone …

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Philip Schiller ▪ April 7, 2014

Philip Schiller ▪ April 2, 2014

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …

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