Apple reportedly working w/ Intelligent Energy to integrate fuel cell tech in devices

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A report from the Daily Mail over the weekend claimed Apple is working with fuel cell company Intelligent Energy on a project that hopes to embed fuel cells in mobile devices “within a few years.” The Daily Mail doesn’t exactly have the best track record when it comes to accuracy, but the report claimed “senior sources in the US” have confirmed the partnership between the two companies. 

The technology could be rolled out in devices such as laptops and iPads, allowing them to run without being charged for days or even weeks…Intelligent Energy revealed upon floating that it bought a bundle of patents in tandem with a major ‘international electronics company’…It has kept the identity of its partner a closely-guarded secret. But a source, who has knowledge of the partnership, confirmed that Apple is the big name working with the Loughborough-based firm.

The report noted that Intelligent Energy already has ties to Apple with former Apple Computers product specialist Joe O’Sullivan sitting on the company’s board and a new office in San Jose not far from Apple’s headquarters in Cupertino.  Read more

Apple TV receives price drop in Europe and the UK

 

Apple TV UK

In addition to introducing a more affordable, entry-level iMac early this morning, Apple has dropped the price of the Apple TV in a few non-United States markets. Specifically, the Apple TV sold in Europe and the UK has received a price drop of €10/£20 from their respective €109/£99 price points before. Customers in Europe and the UK can now purchase the Apple TV set-top box at €99 in Europe and £79 in the United Kingdom. The price in the United States remains untouched, however, at $99. Read more

Strong iPhone 5s sales sees Apple gain market share in Japan, Australia, UK, France & Spain

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Kantar data showed that Apple saw its smartphone market share rise in five out of nine countries surveyed “primarily due to the strong performance of the iPhone 5s.”

The iPhone gained market share in Japan, Australia, UK, France and Spain, with its strongest growth in Japan, where first quarter market share grew by 8.6 percent, from 49 percent in 2013 ro 57.6 percent in 2014. Apple’s success in the country followed a deal with Japan’s largest wireless carrier, DoCoMo.

Japan’s love affair with Apple shows no sign of fading. Even though the iPhone has now been available on Japan’s largest carrier, NTT DoCoMo, for a number of months Apple still accounts for more than 40% of sales on the network. The success of the iPhone is also filtering through to the iPad, with almost a quarter of Japanese iPhone owners also owning an iPad. With smartphone penetration in Japan lagging well behind Europe and the US, Japan will remain a key growth market for Apple …

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New tax law could see UK iTunes customers paying up to 20% more next year

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Members of the UK government are seeking to close a tax loophole that currently allows online music, app, and book downloads to avoid the country’s 20% “value added tax” in favor of much lower international tax rates, reports The Guardian. If the push is successful, iTunes customers in the UK will instead be taxed at the appropriate rate for their own country.

However, the new law won’t go into effect until January 1, 2015, so there’s still time for things to change. Supporters of the change say that it will lead to more fair competition among foreign and domestic companies, since UK-based companies are currently at a major disadvantage due to the higher tax rate.

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Behind the scenes look at Apple TV app development w/ the new Bloomberg channel

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Unlike its developer program and vast ecosystem of apps on iOS and Mac, there’s not much we know about Apple’s strategy for content on the Apple TV. There’s been a lot of talk that a much rumored refreshed Apple TV set top box— or perhaps even the rumored full-fledged TV set— might also come alongside a more open developer platform with app distribution.

For now, however, Apple is slowly and quietly behind closed doors making deals with select content partners that are building apps for the platform. How is Apple working with developers to build and approve these apps? Does it have an Apple TV SDK that could in theory be released to all developers? With Bloomberg TV today becoming the latest app to launch on the platform, we’ve talked with the people that built the app to get some insight into the Apple TV development process. Read more