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Parker Ortolani

parkerortolani

Parker Ortolani is a marketing strategist and product designer based in New York. In addition to contributing to 9to5mac, he is the Associate Director of Product Development at Penske Media. Previously, Parker worked on The Verge and Polygon at Vox Media and spent many years cultivating a consumer products program at BuzzFeed. A longtime reader, Parker is excited to share his product concepts and thoughts with the 9to5mac audience.

Follow him on X @parkerortolani or on Bluesky @parkerortolani.com

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Apple @ 50: How Apple transformed a cheap commodity into its signature luxury

top of a MacBook lid showing the Apple logo

This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.

Aluminum was once a cheap metal to consumers, primarily used in soda cans, kitchen foil, cookware, and window frames. It also lived a double life as an industrial material used in aerospace. It was simultaneously a disposable commodity in everyday products and an engineering marvel that helped get humans to the moon.

That is of course until Apple decided to make aluminum their signature material, in the blink of an eye aluminum became a consumer luxury the second Steve Jobs revealed the 12” and 17″ PowerBook G4s in 2003. What followed was 23 years of ultra premium aluminum devices that completely changed the way we live.

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Revisiting Steve Jobs’s most important lesson on Apple’s 50th anniversary

In memory of Steve Jobs

This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.

In 1994 Steve Jobs sat down with the Santa Clara Valley Historical Association for what I imagined they expected to be a simple interview. It was anything but. In a matter of a few minutes the Apple co-founder shared some of the most profound advice I have ever heard anyone in a position of power give.

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The Steves that built me: A heartfelt thank you on Apple’s 50th birthday

This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.

It’s hard to put into words what Apple means to me. I know it’s odd to hear anyone say that a corporation “means” anything to them. But Apple’s not just a company, it’s an idea cooked up by two crazy ones in a garage 50 years ago.

It’s been a driving force in my life since I was conscious enough to know what a computer was. Apple taught me from a very young age to be curious not just about technology, but about everything.

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Apple at 50: Celebrate 50 years of the company that changed everything with 9to5Mac

This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.

Fifty years ago today, Steve Jobs, Steve Wozniak, and Ronald Wayne incorporated Apple Computer. From a garage in Los Altos to the world’s most valuable brand, the company these three men founded has gone on to change the very fabric of our society. We wanted to celebrate this milestone with a series of stories about what makes Apple, Apple. We want to talk about the ethos, the idea that is Apple and the cultural impact it has had beyond the products themselves.

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Get ready to celebrate Apple’s 50th with the perfect playlist

iPod Ad Silhouette

This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.

It’s certainly not news that Apple has made tremendous contributions to the music industry. But what’s often overlooked is its role as a tastemaker in the music space, not just changing the way songs are bought and sold but what people are actually listening to.

I’ve compiled a comprehensive, but curated playlist of some of the best songs that Apple has used in commercials, product introductions, events, and more. You can stream it or add it to your library on Apple Music. But I also wanted to acknowledge a few songs that were made particularly iconic thanks to their inclusion in Apple marketing materials over the years.

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How to make your large iPhone more comfortable to use one handed

I was originally very frustrated with my iPhone Pro Max. It had been a while since I used a phone this size, but when the new phones were released in September, I figured I’d just go all out. I loved it at first, but carrying around a phone this big has started to irk me. The flat sides are uncomfortable to hold in one hand, and reaching things up top requires two hands most of the time. I wavered over the idea of switching to a smaller iPhone, but I don’t want to give up the real estate or ProMotion. So I found a ton of ways to make using an iPhone this size much easier.

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Concept: Could HomePod mini see a colorful update at Apple’s March event?

In November Apple refreshed the HomePod mini with three new fall colors. They’ve been particularly difficult to get recently – nearly unavailable in many retail stores and suffering from longer-than-usual shipping times. Despite this, the white and space gray models are widely available. With Apple’s March event now revealed, might we see a spring color refresh for the HomePod mini?

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Opinion: Apple should poach Peloton’s talent for Fitness+ without the bike business baggage

On Thursday, CNBC reported that fitness unicorn Peloton was in dire straits. The company saw its value plummet on the news that they were “temporarily halting production of its connected fitness products as consumer demand wanes.” As the pandemic starts to move to the back of many minds, there’s been a significant drop in the number of people looking to buy expensive home workout equipment. Because of this, the idea of Apple purchasing Peloton has come back up. It has lingered for awhile, but now the idea is gaining more traction in the press. I think everyone needs to cool their jets.

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Concept: How Apple could turn HomePod mini into a delightful and adorable smart display

Apple’s home strategy has been all over the place, but the company appears to finally have a hit with the HomePod mini. Rumors have been floated about Apple making a HomePod with a display, but word on the street is that the product being tested looks a lot like an iPad mounted to a speaker. Instead of making a Frankenstein product very similar to Google and Amazon’s products, Apple should take the blueprint it’s laid out with HomePod mini and use it as a basis for a unique ambient smart display.

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Instagram testing paid subscriptions feature for creators using in-app purchases

Instagram is launching a new paid subscription feature for creators today within its iOS and Android apps. With this new functionality, Facebook is targeting potential competitors like OnlyFans that continue to see growth. Despite Facebook’s dissatisfaction with the App Store, they are using Apple’s in-app purchases system for these subscriptions. With that, Apple will gather 30% of all subscription fees. Facebook says that they are developing a way for creators to see “how much they pay to Apple.”

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Concept: It’s beyond time to supercharge the iPhone’s lock screen

The iPhone’s lock screen has gone through a small handful of design changes over the years, but it’s never truly been supercharged. With iOS 5, Apple improved the way multiple notifications appear. In iOS 6, they introduced the persistent camera shortcut. In iOS 8, notifications gained quick reply. iOS 10 brought widgets with a quick swipe to the left. The last major change was with iOS 11, when Apple added two haptic shortcuts and merged the lock screen with the Notification Center giving way to the “cover sheet.” But here we are in 2022 and the Lock Screen still isn’t truly customizable. It’s also nowhere near as proactive as other areas of the operating system that have been upgraded over the years.

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The nightmare is over: the Apple Polishing Cloth is back in-stock and ready to ship

The Apple polishing cloth has become a legendary meme in the technology world, both because of its price tag and because it’s been virtually impossible to obtain – the $19 polishing cloth was previously backordered several months but now delivers within two days. If you’ve been waiting to get your hands on Apple’s polishing cloth, now is the time to jump on it.

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Uber parks its Apple Watch app in the ever-growing junk yard

We can officially add Uber to the long list of major brands that have abandoned their Apple Watch apps. The ride-sharing company has quietly discontinued its watchOS app, displaying a brief message to users who try to launch it. Uber joins Twitter, Instagram, Target, Trello, Slack, Hulu, Evernote, and many other companies that have sunset their Apple Watch apps.

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The iPod shuffle is making a comeback… as a TikTok fashion trend

Apple’s first fashion-forward gadget is making a comeback. The second generation iPod shuffle introduced a little over 15 years ago is seeing a resurgence in popularity on none other than TikTok. The second, third, and fourth generation iPod shuffles all had built-in clips and came in a wide variety of color options making them easily wearable. TikTok is known for being a launchpad for trends just like this so it doesn’t necessarily come as a surprise. As noted by The Information, the iPod shuffle isn’t alone in seeing such an uplift in popularity. Other retro gadgets are also making a comeback led by millennials.

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Comment: Why have some of Apple’s brightest inventors left to work with Android at Humane?

I’ve been waiting anxiously for years to get a glimpse at what the folks over at Humane have been working on. The company, founded by Apple inventors Bethany Bongiorno and Imran Chaudhri, launched in 2019 and has kept its work completely under wraps. Humane’s website has said that the mission behind the company is to build “innovative technology that feels familiar, natural, and human.” They want to build “the best human experience, ever.” That’s a tall order, and it’s been unclear what that actually meant, until now.

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Customize your iPhone Home Screen with this gorgeous new icon pack

We’re holding out hope that this will finally be the year when Apple decides to let users natively customize their Home Screen icons. While we wait for a sound solution, you can still use the Shortcuts app to create your own alternate app icons. We’ve been working on a new set of icons with lots of detail, depth, and vitality that you can use to make your iPhone more fun.

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Comment: Apple, please don’t overthink your next external display

Apple hasn’t made an affordable high quality external display since 2016 when they retired the final iteration of the Thunderbolt Display. The company has a long history of offering the best possible mass market monitors for notebooks and desktops, dating back to the late 90s or the early days of the Studio Display. Apple’s made a lot of weird decisions over the past decade and this certainly falls under that category. Now that the company has started to reboot the Mac and meet the needs of clamoring customers, it’s time for them to step up and make the display we actually need.

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Apple launches special edition Tiger AirPods Pro for Chinese New Year

Like they did to celebrate the Year of the Ox in 2021, Apple has released a new special edition pair of AirPods Pro exclusively available in select markets. 2022 is the Year of the Tiger and Apple has created an adorable tiger emoji that’s engraved on these AirPods Pro. The company has also debuted a special Apple logo to celebrate the new year, just as they did last year.

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PSA: Flighty Pro is free for all users of the iOS app tomorrow, the busiest travel day of the year

Our favorite flight tracking app, Flighty, is a must-have app for this time of the year and tomorrow the pro tier will be unlocked free-of-charge for all users. December 23rd is the busiest travel day of the year and all pro features will be available throughout the day for everyone, even users who don’t currently pay for the pro tier.

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Concept: AirPods Max just turned one; here’s what we’d like to see in the next version

AirPods Max are officially one year old. That means we’re probably getting close to the first revision, assuming Apple is planning to keep them around. There are lots of ways Apple could improve upon these excellent over-the-ear headphones. But, we wanted to think realistically. What might Apple actually do to upgrade AirPods Max?

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New renders show off the design of Apple’s rumored mixed reality headset

Intrepid concept creator Ian Zelbo is back with a fantastically detailed rendering of Apple’s long-rumored mixed reality headset. The renderings are based on illustrations created with credible information published by The Information earlier this year. Zelbo calls the concept “Apple View”, but the real name is still completely unknown.

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