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Apple Books was originally introduced as iBooks in 2010 alongside the original iPad. It came to the iPhone and iPod touch with the release of iOS 4. It came to macOS with the release of OS X Mavericks in fall 2013. iBooks was rebranded as Apple Books with the release of iOS 12 and macOS Mojave.

Apple Books is an all-in-one ebook reader, bookstore, and audiobook player. It primarily uses ePub (with DRM) as the format, but users can also add their own PDF files and sync them over iCloud.

The primary competition for the Apple Books is the Kindle app and the Kindle store. The Kindle ecosystem also has the advantage if having a dedicated e-book reading devices as well.

The bookstore was the subject of an antitrust trial in 2013. The long-standing pricing model for both paper and electronic books was the so-called wholesale model. Publishers sold in bulk to the retailers, and the retailers decided how much to charge. Because retailers were competing with each other, that kept prices down, with Amazon leading the away on ebook pricing with $9.99 bestseller deals.

What Apple – and specifically Steve Jobs – pushed for was a switch to what’s known as an agency pricing model, where publishers decided the price of their books, and retailers took a percentage cut. This maximized profits for publishers and retailers alike, but reduced price competition as the same book would cost the same wherever you bought it. Key to the success of the initiative was to persuade major publishers to tell Amazon that it would likewise need to switch to the agency model if if wished to continue buying from them, and for those publishers not to sell to anyone else at a lower price. It’s alleged that Jobs wrote to five major publishers – HarperCollins, Penguin, Simon & Schuster, and Macmillan – and invited them to switch to the new model.

The U.S. Justice department closed the case against Apple Books in 2015. The ironic thing is that Amazon’s marketshare for ebooks is around 83% in the US, so they are the dominant company by far.

Apple seeds a pair of OS X Mavericks updates internally

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Apple has seeded two software upgrades for OS X Mavericks internally, according to a source with knowledge of the upcoming updates. This person says that the updates are labeled as OS X 10.9.1 and OS X 10.9.2. The first update is expected to be released later this month, and it will serve as an update to squash bugs that accompanied the OS X 10.9.0 release of Mavericks last month. Many users have complained about issues relating to the Mail and iBooks applications, and Apple is preparing to release individual bug-fix updates for those apps in the coming days…


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Apple readies iBooks, Safari, Remote Desktop, and Mail bug fix updates for Mavericks

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In addition to the incoming OS X Mavericks Mail Update that we reported on previously, sources say that Apple is readying a slew of performance and bug fix updates for several other OS X Mavericks applications. According to the updates seeded today to Apple employees, Apple is preparing updates for iBooks, Safari, and the Remote Desktop Client apps:


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OS X Mavericks is out, walkthrough: iBooks, Maps, and more

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Today Apple released version 10.9 of Mac OS X, codenamed “Mavericks.” The new OS includes several new features and enhancements over the previous version, “Mountain Lion.” The update is available for free for all compatible Macs from the App Store

Below you’ll find a closer look at some of the new features in 10.9.


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“Open in iBooks” button in Mountain Lion iTunes further indicates imminent launch of OS X Mavericks

Users running OS X Mountain Lion version 10.8.5 are beginning to see an “Open in iBooks” button for purchased books in the iTunes Store, replacing the previous “Download” button text. The button, while functionless on Mountain Lion, is yet another indication of the imminent launch of OS X Mavericks late this month. Clicking the button on a computer running Mavericks will indeed open the selected book in the all-new iBooks application.


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iOS 7 How-to: Redeem iTunes gift cards with your device’s camera

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iTunes gift cards are a great gift for iOS Device users. They can be used to purchase content from the iTunes Store, App Store, and iBookstore. However, entering in the string of characters to redeem the gift card balance has typically been a pain with the touch keyboards on iPads, iPhone, and iPod touches. Like iTunes 11 on the Mac, iOS 7 moves to solve this problem. You can now use your device’s camera to scan in the code.

Go to the main/featured page in whichever store you choose and to get to the redemption screen, scroll all the way down, and press on redeem:


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Apple makes iOS 7 user guides available on the iBookstore

Ahead of iOS 7’s release later today, Apple has published iOS 7 user guides on the iBookstore. At the moment, guides are only available for the iPad and iPod touch but a book targeted at the iPhone will likely follow. As is to be expected, both books are offered as a free download.

In essence, they are ebook versions of Apple’s downloadable PDF manuals, featuring setup, troubleshooting and other instructions for the device and the OS. Apple has offered user guides on the iBookstore ever since its inception in 2010, starting with the original iPad.

iBooks Textbooks category leaks out on iOS 7 iPhone App Store

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Following some adjusted wording on iBooks Textbook pages inside of iTunes that ignited speculation of iBooks Textbooks finally becoming compatible with the iPhone, a new iBooks Textbooks category has begun populating on the iOS 7 App Store for iPhone. The section is currently accessible via the Education category of the store.

As you can see in the screenshots above and below, the category is not currently populated or fully functional. However, there is promotional imagery for several categories (including Life Sciences, Humanities, and a High School Core Curriculum) that is fully optimized for the size of the iPhone’s display…


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iBooks Textbooks compatibility wording hints at imminent Mavericks arrival, iPhone support

Update: Fixed:

The compatibility requirements for iBooks Author titles in iTunes have changed, potentially hinting at both the imminent launch of Apple’s upcoming OS X Mavericks and perhaps even iBooks Textbooks for iPhone. As noted by Macworld, Instead of explicitly stating that books require an iPad to view, iTunes now uses the less-precise wording that “you must have an iOS device with iBooks 3.0 or later.” Although textbooks will currently not open on an iPhone, the implication is that the wording has been changed because support for iBooks textbooks on the iPhone is imminent…


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How-to: Make accessible iBooks with iBooks Author

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Apple takes pride making sure its products and software is made for every user, including students and teachers in the classroom. iPads are being used more and more throughout the classroom. To assist with this, Apple, last year, launched iBooks Author. iBooks Author is a free app, available in the Mac App Store that allows users to create interactive iBooks.

In this accessibility segment, I will be discussing how to make create accessible iBooks using iBooks Author


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Apple’s e-Book damages trial scheduled for May

After a US District judge found Apple guilty of fixing e-book prices, All Things D is reporting that the settlement trial will be set for May.

A report earlier this month from GigaOM estimated that Apple could have to pay up to $500 million in consumer damages based on what the five publishers have paid through state and class action cases, but there was no financial related settlements included in the DOJ’s remedy proposal published earlier this month.

The DOJ published its proposal for a remedy in the case with Apple after having reached settlements with five other publishers initially involved earlier in the year. The DOJ’s proposed settlement includes the following:

-Apple must terminate its agreements with the 5 publishers involved

-Must “refrain for five years from entering new e-book distribution contracts which would restrain Apple from competing on price.”

-Must not “serve as a conduit of information among the conspiring publishers or from retaliating against publishers for refusing to sell e-books on agency terms”

-Must not enter contracts for music, movies, TV, or games, that will increase prices for competing retailers

-Must allow other e-book retailers like Amazon and Barnes & Noble to provide links from their e-book apps to their e-bookstores for two years (on iPhone and iPad)

-Must “appoint an external monitor to ensure that Apple’s internal antitrust compliance policies are sufficient to catch anticompetitive activities before they result in harm to consumers”

For those unfamiliar with the e-book case, here’s a quick summary:

Apple is the last defendant in the case, as the five publishers initially involved– Hachette Book Group (USA), HarperCollins Publishers L.L.C., Holtzbrinck, Macmillan, Penguin Group (USA) Inc. and Simon & Schuster Inc–had settled with the courts previously. The publishers agreed to terminate agreements with Apple that would limit ebook price competition and “allow for retail price competition in renegotiated e-book distribution agreements.”

Apple responded to the DOJ’s proposed resolution by calling it a “draconian and punitive intrusion“. In addition, the book publishers also found the settlement to be unacceptable. We’ll have to wait until May for the jury to decide how Apple should pay up.

Apple offering rare iTunes movie collection sale (starting $10): Die Hard, LOTR, Godfather, Matrix, X-Men, Harry Potter, more

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From 9to5Toys.com: Apple is offering a rare sale on iTunes movie bundles yielding the lowest prices we’ve seen on digital downloads of 25 popular movie collections. Save even more by snagging a 20% off $60 iTunes gift card at ebay: $48. Bundles are available in SD/HD and start at $9.99 making a lot of these “buy one get two free” pricing (US Only). (Update: We’re hearing Apple is changing prices on many of these) Here’s the full list via:

SERIES MOVIES PRICE NOTES
Arthur 2 $9.99 Yes, you’re stuck with Russell Brand
Hangover 2 $9.99 Does not include 3
Mean Girls/Clueless 2 $9.99  
Sherlock Holmes 2 $9.99  
Titans 2 $9.99 No Denzel in these
Charlie’s Angels 2 $12.99  
Night at the Museum 2 $12.99  
Scarface/Casino 2 $12.99  
Taken 2 $12.99  
Alvin & The Chipmunks 3 $17.99  
Austin Powers 3 $17.99  
Blade 3 $17.99  
A Cinderella Story 3 $17.99  
Ice Age 3 $17.99  
Lord of the Rings 3 $17.99 Not extended editions
The Matrix 3 $17.99  
Teenage Mutant Ninja Turtles 3 $17.99 The ones from the ’90s
Back to the Future 3 $19.99  
The Godfather 3 $19.99* Coppola restoration
Jurassic Park 3 $19.99  
Lethal Weapon 4 $19.99  
Spider-Man 3 $19.99  
X-Men 4 $24.99 Trilogy + Wolverine Origins
Bourne Collection 4 $29.99  
Underworld 4 $29.99  
Die Hard 5 $39.99  
Star Trek 10 $49.99 Includes I to X
Harry Potter 8 $59.99  



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Apple Store app now offering free book amid iBooks retail push

The iPhone Apple Store app has been updated over-the-air today to offer a free iBook download to customers. The book is Away in My Airplane by Margaret Wise Brown. According to a note sent to Apple retail employees today, the free book download is meant for employees to have context when discussing and pushing the iBooks app and iBookstore to customers.

As we reported last month, Apple will be pushing free content to the Apple Store app in order to entice customers to download the app. Apple Store employees are also instructed to ask new iOS Device customers to install the app. In turn, if more people have the Apple Store app on their devices, Apple could sell them more products.

The new book offer expires on August 28th, and it is exclusive to the United States, United Kingdom, Italy, France, and Sweden, according to an Apple employee.

As part of a general iBooks push, Apple started providing its retail employees with free book titles in order to boost familiarity of the service.

The Apple Store app received its first free piece of content in the form of the Color Zen iPhone app earlier this month.


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Latest OS X Mavericks Preview showcases iBooks for Mac [Gallery]

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Apple’s latest OS X Mavericks Developer Preview includes iBooks for Mac, according to tips from developers who have installed the new beta. The new iBooks app looks in line with what Apple showcased at WWDC earlier this year.

When you launch the app, your iBooks content from iTunes will be migrated over. Users are also given the option to login to their Apple ID to sync their iBooks collection from/with iCloud.

iBooks for Mac includes the same Collections, PDF reading, and other books functionality from the iOS version (except for the wooden bookshelf design). More screenshots and a video below:


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Does ebook trial signal time for RealPolitik in AAPL’s relationship to Washington and the courts?

Photo: appadvice.com

A piece on political news site Politico suggests that Apple’s position of trying to remain aloof from political lobbying and defending lawsuits on principle rather than pragmatism may now be proving a luxury it can no longer afford.

The company marches to its own iTunes, spending little on lobbying, rarely joining trade associations and, in a pattern that’s become more pronounced this summer, refusing to negotiate or settle in many lawsuits.

Experts say Apple’s tried-and-true approach is starting to backfire, as the company has already taken at least one big hit in a high-profile e-books trial …

Apple was the only one of the six defendants in the ebook price-fixing case not to settle – and the result looks likely to be a costly one. Both Apple and Samsung have refused to settle many of their extensive patent battles, despite courts urging them to do so. Only days ago, Apple’s continued U.S. sales of iPhone 4s and 3G iPad 2s were saved only by a Presidential veto … 
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Eleven “Steve Jobs schools” to open w/ iPad-based curriculum next month in the Netherlands

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Back in March, educators in the Netherlands were proposing “Steve Jobs schools” that would augment the traditional classroom environment by moving to an iPad-based education system. Today Speigel.de provides us with a little bit more information noting that eleven schools are scheduled to open next month with over 1,000 children aged 4 to 12.

It’s not clear if the “Steve Jobs school” moniker will stick as the official name of the facilities, but the report explains a little bit more about exactly how the program will work:
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Apple & DOJ submit closing arguments as e-book price fixing trial comes to a close

After a three week debate between Apple and the U.S. Department of Justice, the controversial e-book price-fixing case concluded today with final summations at the U.S. District Court in Manhattan. As part of its last remarks, Apple presented a 136-slide deck describing its case against the DOJ in full detail underscoring its argument that they did not conspire with publishers to illegally fix e-book prices.

On the other side of the argument, the DOJ argues that Apple was the “ringmaster” of a plot to raise mainstream e-book pricing above Amazon’s pre-established $9.99 price point by moving the industry from a wholesale model to an agency model. In the proposed model, Apple granted retailers the ability to set prices much like Apple’s App Store. Like Apple, the DOJ provided a deck explaining their point of view. Both decks can be viewed below.

U.S. District Judge Denise Cote is expected to rule on the case in the coming weeks.


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Eddy Cue discusses Steve Jobs’ fascination with page curls, Winnie-the-Pooh, and Ted Kennedy at ebooks hearing

While the litigious quests of Apple seem to never go away (or accomplish much in the process), AllThingsD has collected a few notable tidbits revealed by Eddy Cue, who is fresh off of his WWDC presentation, during the ‘ebooks price fixing’ hearings. Remember folks, Cue was under oath, so this is completely on the books now.

Peter Kafka, for AllThingsD:

For instance:

The “page curls” in the iBook app, which show up when you flip an iBook’s page? That’s Steve Jobs’ idea.

It was Jobs’ idea to pick ““Winnie-the-Pooh” as the freebie book that came with every iBook app. Not just because Jobs liked the book, Cue said, but because it showed off iBook’s capabilities: “It had beautiful color drawings, that had never been seen before in a digital book.”

Jobs was also specific about the book he used to show off the iBook during his initial iPad demo in January 2010. He picked Ted Kennedy’s “True Compass” memoir, because the Kennedy family “meant a lot to him”, Cue said.
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Steve Jobs turned down iBooks idea when first proposed by Eddy Cue

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Steve Jobs originally rejected the idea of an ebook store when Eddy Cue suggested it, changing his mind only when Cue re-pitched it to him after development of the iPad, reports AllThingsD from the ebook trial.

Testifying in the DOJ’s e-book price-fixing case Thursday, Eddy Cue, Apple’s senior vice president of Internet software and services, said that when he first approached Jobs with the idea of a bookstore in the fall of 2009, the Apple co-founder dismissed it.

“He wasn’t interested,” Cue said. “Steve never felt that the Mac or the iPhone were ideal reading devices. In the case of the phone, the screen was smaller, and in the case of the Mac, you had this keyboard and device, and it didn’t feel like a book.” … 
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Another Steve Jobs (unsent) email puts Apple back on the defensive in ebook trial

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Further updateAn interesting snippit to come out of the trial is that Apple doubled its iBooks business in 2012, yet its market-share remained unchanged at 20 percent. This means the rest of the market (predominantly Amazon, of course) also doubled its ebook sales last year. eBooks have clearly re-popularised reading.

Update: Apple has now entered into evidence the email that was sent, and that one talks only about the pricing Apple wants, making no mention of moving Amazon to the agent model. The DOJ may still try to argue that the draft shows intent, but as Apple’s legal team has argued, it’s unfair to draw conclusions of the intent of someone unable to put his side of the story.

Just when Apple seemed to be getting the upper hand in the ebooks trial, the DOJ produced a second email from Steve Jobs which casts doubt on Apple’s claims that it was “indifferent” to the pricing models adopted by competitors such as Amazon, reports Fortune.

The DOJ case against Apple is predicated on the claim that Apple put pressure on publishers to sell to Amazon on the same terms as Apple, the so-called ‘agency model’ in which publishers set the price of each book and retailers take a percentage, instead of the wholesale model, where retailers buy in bulk and set their own prices.

Apple has denied this, stating that while it wanted the agency model for its own store, it was “indifferent” – a word it has used on the stand twice – to the arrangements publishers had with other retailers. The DOJ has now entered into evidence Exhibit 55, an email from Steve Jobs to Eddy Cue which appears to directly contradict this claim … 
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Apple’s ebook defense: Had to ‘fight’ publishers, and knew nothing of their discussions

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Photo: appleheadlines.com

Shortly after the Department of Justice publicized its case against Apple, and many of us were left wondering what Apple’s tactics would be in defending itself against a case that, on the face of it, appeared pretty clear-cut, we now have some answers.

GigaOM reports that Apple’s attorney Orin Snyder argued that far from being a conspirator with publishers, Apple was on the opposite site of the negotiating table, fighting hard against them and completely unaware of whatever discussions they were having between themselves … 
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DOJ publicizes its case against Apple on first day of ‘ebook pricing fix’ trial

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(via <a href="http://www.ap.org" target="_blank">AP</a>)

The U.S. Department of Justice has released its case against Apple in the alleged ‘ebooks pricing fix’ case (via CNET) that claims Apple made deals with book publishers to manipulate the price of ebooks.

The Justice Department believes Apple moved to raise ebook prices before Apple launched the iPad and the iBookstore so the company could benefit at the cost of the consumer.

Notably, everyone mentioned in the complaint has settled out of court ahead of this week’s trial, but Tim Cook has remained adamant that Apple is innocent of any wrongdoing.

Apple’s iBookstore has established deals with all of the major book publishers and sells ebooks on its proprietary store for viewing on Apple’s iOS devices including the iPhone, iPad, and iPod touch.

As we noted this morning, Tim Cook echoed this message at last week’s D11 conference:

The e-book case to me is bizarre. We’ve done nothing wrong there, and so we’re taking a very principled position. … We’re not going to sign something that says we did something we didn’t do. … So we’re going to fight.

The Justice Department released all 81 slides outlining its case against Apple, which you can view in its entirety below.
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Apple maintains innocence claims in ‘bizarre’ ebook cartel trial starting today

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Apple will today defend itself in a Manhattan court against a Department of Justice case accusing it of leading a cartel designed to force up prices of ebooks, Tim Cook having recently told the AllThingsD D11 conference that the case against it was “bizarre.”

The e-book case to me is bizarre. We’ve done nothing wrong there, and so we’re taking a very principled position. … We’re not going to sign something that says we did something we didn’t do. … So we’re going to fight.

At first blush, it does seem bizarre that Apple could be accused of leading a cartel in a market largely controlled by Amazon, but the claim here is that five leading publishers used their dominant position to force up prices – and that Apple put them up to it.

We tend to agree with AllThingsD that it’s tough to see how Apple can win the case when all five of its alleged ‘fellow cartel members’ have already held up their hands and settled with the DOJ, and where there is a clear paper-trail showing that Steve Jobs was instrumental in leading the changes that led to the price-fixing allegations … 
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Apple’s to DOJ: Publishers already decided to fix prices before iBookstore came along

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In the ongoing e-book price fixing case with the Department of Justice, in which Apple is accused of conspiring with publishers to fix eBook pricing and cut out Amazon, Apple has again responded to the DOJ’s claims detailing the “tough negotiations” it went through with publishers. To further prove its point that it was not colluding with publishers to fix e-book pricing, Apple said it “one-on-one” and “contentious negotiations” at a time when publishers were already considering methods of getting Amazon to increase pricing:
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Apple fined for breach of copyright over three user-uploaded Chinese books

Image: Engadget

China Daily (via ZDNet) reports that Apple has been ordered by a court to pay 730,000 Yuan ($118,000) to three Chinese authors as their books were apparently uploaded to the iTunes Store without permission.

The uploads appear to have been made by third-parties rather than by Apple directly, and it’s unclear who did upload them, but the court ruled that Apple has a duty to ensure that uploads don’t breach copyright.

The fine is of course small-beer to Apple, but does form further bad PR in the country after previous warranty controversies.

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