Apple

An increasing number of cameras these days have wifi built-in, allowing instant viewing of photos on your iPhone or iPad, and from there instant sharing on Facebook, Twitter, Flickr and so on. Which can leave those of us with less sociable cameras feeling a little left out in the cold.

Eye-Fi has offered solutions to this for some time, in the form of wifi-equipped cards that you can insert into your older or pro camera and transmit the images to a PC or Mac. This approach worked, after a fashion, but had two big problems. First, setup was far from easy, and second, transmission was via a wireless router. Fine at home, where you probably didn’t need it, not so fine when out & about, where you probably did.

This was the problem the Eye-Fi Mobi set out to solve: a $50 (8GB) or $80 (16GB) SD card that transmits photos direct to an iOS device running the free Eye-Fi app, with no router required. I decided to give it a try … 
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Cook at Palo Alto Apple Store (Getty Images)

Following our reports detailing the new service, Apple today officially kicked off its new Apple Store iPhone trade-in program that will see customers trading in old iPhones in exchange for credit towards an upgrade to a newer model. The initiative is part of Apple CEO Tim Cook’s new iPhone sales strategy and meant to be “competitive” with other trade-in services, but is it really the best option for getting the most out of your old iPhone before new devices get announced?

The new in-store program will fall under the same Reuse and Recycling marketing Apple uses for its online trade-in system, but for in-store trade-ins it has switched from partner PowerOn to Brightstar to determine the value of iPhones and handle the trade-ins. Apple employees are even encouraging customers to take advantage of the new trade-in offer when bringing in a damaged device to their local Apple Store, but we’ve found other services are currently offering much more for your used iPhone in good condition. 
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After Sonny Dickson posted credible photos of an iPad 5 front panel yesterday, he’s now got hold of the claimed rear casing (which we first showed you back in January) and put the two together. Now all he needs is a screen, a touch-panel, a few buttons, a battery, some circuit boards …

More photos below … 
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With a gold iPhone 5S and multi-colored iPhone 5C expected on September 10th, Mophie has responded by offering a choice of five different colors for the Juice Pack Helium external battery-case for the iPhone 5/5S which we reviewed back in March.

[We] today announced five distinctive new colors for the juice pack helium: blue, purple, pink, green and red. The new matte-finish, jewel-tone cases wrap serious protection and power in a burst of color, delivering 80 percent more battery life and edge-to-edge protection against the drops, bumps and scratches of everyday mobile device use.

The units are otherwise identical to the standard Juice Pack Helium, with a 1500mAh battery that we found delivered on Mophie’s claim of between 6-7 hours additional usage.

You can pick up Mophie Helium Juicepacks at Amazon starting at $68 or on Mophie.com for $79.99 retail price.
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[youtube=http://www.youtube.com/watch?v=D8s8CmmCzb4]

A news report out of Baltimore demonstrates the level of counterfeit Apple products that are being sold right under our noses in malls, some of which undoubtedly share space with an Apple Store.

Officers said they raided the Cyberion store and the ST Tech Pros kiosk last Friday and recovered hundreds of fake Apple products that were being sold as authentic factory replacements.”These organizations that make these products are using substandard materials. They are doing everything they can to make them look like the real thing,” said Greg Shipley with the Maryland State Police.

While this particular bust may have been an isolated incident, if you’ve been to a US mall in the past few years, you’ve likely seen kiosks with fake Apple products. They are everywhere.

The items recovered from the Baltimore Mall included:
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Flickr appears to be making a play for the Instagram market with the latest update to its free iOS app adding new filters with live previews and instant editing tools which include the ability to crop photos, adjust colors and add vignettes.

It’s a little late to the party, with Instagram having already expanded into video in a big way after witnessing the popularity of Vine, and of course filters and square crops are built into the revamped Camera app in iOS 7 … 
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Leading up to the unveiling of a new lower-cost plastic ‘iPhone 5C’ expected at Apple’s September 10 event next month, Apple is looking to hire an “experienced plastics material engineer” to work on iPhones and iPads. The engineer would join Apple’s iPhone/iPad Materials team and must have “extensive experience in plastic material properties, part design and fabrication.” While we know the current iPhone and iPads do use some internal plastic parts, the job listing also makes mentions of aesthetic requirements as well as experience in “plastic materials and design for manufacturing in terms of geometry and cosmetic quality.” That could be a hint the position will involve more than just the design of internal plastic parts.

There have been a ton of unconfirmed leaks claiming to show the plastic lower cost iPhone’s colourful back casings, but we posted the first photos of the next gen full-sized iPad back in January showing the device will borrow its design aesthetic from the iPad mini. It would be a stretch to imagine Apple might be working on a lower-cost, plastic iPad, but it is something it prototyped early on. Apple is expected to unveil the new lower-cost plastic iPhone alongside the new iPhone 5S at its event next month. There have been some conflicting reports this morning regarding the iPads, but we’re still expecting new iPads to be announced a later event.

This morning, news is circulating regarding claims of a September iPad launch, gold iPhone 5S scratch tests, Apple products being allowed to be imported into Iran, and Apple potentially disrupting the way that mobile carriers work. Let’s take a look at each of these claims…

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Tokyo skyline: vacationadvice101.com

Bloomberg is reporting that Apple is planning its first new store in Tokyo since 2005.

Apple plans to open a store in Tokyo’s upscale Omotesando shopping district as early as March, according to a person familiar with the plans.

Construction is scheduled to be completed by February, the person said, asking not to be identified because they aren’t authorized to speak for Apple.

Tokyo is noted for its high land values. Bloomberg estimating the cost of the land at around $164M with the finished store expected to be worth a staggering $256M … 
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Sonny Dickson has posted decent-sized photos of what is claimed to be the front panel of the iPad 5.

The photos are consistent with what we’re all expecting: essentially a scaled-up iPad Mini, with thinner bezels on the sides. The refresh is also expected to use the same film-based touch panel as the Mini, replacing the glass layer in previous full-size iPads, reducing both thickness and weight. We posted photos of what is believed to be the rear casing back in January and the display panel earlier this month.
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According to Rapidus.se (via TechCrunch), Apple has purchased a Swedish firm called AlgoTrim for an undisclosed price. The small company specializes in image and video, specifically JPEG, compression techniques on mobile devices which allow faster processing of images on power-constrained mobile devices.

AlgoTrim™ develops advanced solutions for mobile devices within the fields of data compression, mobile imaging and video, and computer graphics.

These solutions are designed to excel in terms of high performance and small memory requirements, making them ideal for mobile devices. Many solutions offered by AlgoTrim are codecs that are the fastest on the market, for example, the lossless codec for general data compression and the imaging codecs.

Apple could use these codecs in its camera and image viewing and manipulation apps on iOS. It is probable that the cost of picking up the company and owning the technology outweighed the cost of licensing the technology over its hundreds of millions of devices. This also could be an “aquihire”.

Apple is no stranger to the Swedish technology market. It picked up Polar Rose in 2010, a face recognition company and C3 a Swedish 3D mapping company in the run up to its Maps product launch. Cupertino has been on a bit of a startup binge lately buying such companies as Embark and Matcha.tv.

Last year, AlgoTrim reported a revenue of 3.0 million USD, with an net income before taxes of EUR -1.1 million.  Until now, AloTrim has been focused mostly on Android development.

Update: The acquisition has been confirmed to TechCrunch:

Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.

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Yesterday, we reported that Apple is gearing up to launch its iPhone trade-in program in September. The program will allow an iPhone user to exchange an older iPhone model for a new iPhone at a discounted price. Today, we’ve learned several new details about the program, including how it works, the official name, and information about the launch.

The trade-in program will be marketed as the “iPhone Reuse and Recycle Program.” It will begin rolling out in select Apple Stores this upcoming Friday, August 30th. Like we previously reported, a larger-scale rollout will occur during the month of September.

The program is applicable to both standard customers and business customers that want to purchase a new iPhone.

Here’s how it will work:

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