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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Apple seeds new OS X 10.9.4, OS X Server, and Safari betas to developers

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Apple has just released several new beta seeds to developers today, including a build of OS X 10.9.4 (build number 13E16), a new version of Safari 6.1.5, and OS X Server 3.2 (build 13S5515).

The first beta build of OS X 10.9.4 was released at the end of last month, but so far there don’t seem to be any major new changes in the update. This is the first seed of Safari 6.1.5 that has been published, and it likely contains just a few bug fixes and improvements. This is also the first seed of OS X Server 3.2, which requires Mavericks 10.9.4 to install.

Registered Mac developers can get all of this software from the Mac Developer Center. None of these updates appear to be available to AppleSeed members yet. The Mavericks seed notes are below:


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Apple responds to EU investigation into tax practices: “Apple pays every euro of every tax that we owe”

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Following a report yesterday that the European Commission was about to launch a formal investigation into Apple’s tax practices in Ireland, the EU has now officially announced the investigation at a press conference. Bloomberg reports that the investigation will include not just Apple, but also Starbucks and Fiat Finance & Trade SA and will look at “whether the tax deals in Ireland, the Netherlands and Luxembourg are illegal state aid.” 

“Special secret deals should be outlawed across the EU,” Chas Roy-Chowdhury, head of taxation at the Association of Chartered Certified Accountants, said in an e-mailed statement. “All tax breaks and reliefs should be openly available for qualifying businesses.”

“We need to fight against aggressive tax planning,” Joaquin Almunia, the EU’s competition commissioner, said at a press conference in Brussels. He said it’s “still too soon to anticipate” possible recovery if the EU finds the tax rulings to be illegal.

Apple responded with a statement to Bloomberg following the news claiming that it “pays every euro of every tax that we owe” and that it “received no selective treatment from Irish officials.” Apple’s full statement is below:

“Apple pays every euro of every tax that we owe,” the company said in an e-mailed statement. “We have received no selective treatment from Irish officials. Apple is subject to the same tax laws as scores of other international companies doing business in Ireland.”

Apple last year faced a U.S. Senate hearing on its offshore tax practices in which it denied taking advantage of any tax loopholes in Ireland. The SEC also closed its own investigation without establishing any wrong-doing in October of last year.

Apple may soon be able to repatriate its $100B+ overseas cash after Senate mulls tax holiday

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If Congress delivers on a proposed tax holiday, Apple could soon join a slew of American companies with large dollar amounts of offshore money eager to repatriate their earnings without being subject to the current corporate tax rate. News of the tax holiday being discussed comes via a report from Reuters:

Top Senate Democrats and Republicans on Tuesday said they were considering offering American companies a one-time tax break if they repatriate profits stashed abroad.

The senators anticipate the proposal would generate a windfall in revenue that would be used to fund federal transportation projects.

U.S. Senate Minority Leader Mitch McConnell told reporters in the Capitol that Republicans had discussed a corporate tax repatriation “holiday” idea and “it enjoys a good deal of support in our conference.”

In the past, Apple has made no secret that it does not favor the current corporate income tax rate. With current policy, Apple’s repatriated funds would be subject to the 35% corporate income tax meaning it could really only keep 65% of its earnings…
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PSA: You can now get a new iPad mini at Best Buy for $199.99 shipped ($100 off)

From 9to5Toys.com

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Update: Best Buy only offers in-store pickup now.

These things usually go out of stock quickly so you might want to jump all over it, especially with Father’s Day coming up.

Target began the $199 price drop over the weekend but quickly ran out of shippable inventory. They are still available at physical Target and Best Buy stores when this inventory runs out.

This of course isn’t a Retina display model but at a price below the retail price of a Nexus 7 or an Amazon Kindle Fire, who’s complaining?

Looking for a deal on a full-size iPad? Altatac (Top Rated Plus seller) via eBay Daily Deals has a 16GB WiFi model for $399.99 shipped (Reg. $499)

A year after being announced, you can now get a Mac Pro within 24 hours

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While you still may not be able to walk in to an Apple Store and expect to walk out with a 2013 Mac Pro, the $3,000 and $4,000 base models of Apple’s professional desktop are shipping within 24 hours of ordering for the first time since its launch in late December last year. This includes shipping to Apple Retail Store locations for pickup. Apple, of course, previewed the latest Mac Pro model at WWDC 2013, exactly one year from yesterday, but it only promised then that it would begin shipping later that year. Availability has since proven to be a challenge for the ‘assembled-in-USA’ Mac line…
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More pictures of the iPhone 6’s front and back appear online as Apple ramps production

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On Weibo, user dreamerJimmy has posted more shots of the supposed iPhone 6 design, which has shown up in photos time and time again in recent weeks. The new images are of reasonable quality, though and indicate how the larger phone would compare physically with the current iPhone 5s. The user has a good reputation for leaks, posting accurate images of the iPhone 5 and iPhone 5c months before their unveiling.

In the first image, the much thinner bezels of the supposed new device can be clearly seen, to maximise the screen space on the front side. The distance between the Home Button and the display has also been shortened.


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Synaptics reaches $475 million buyout deal with iPhone display chip manufacturer

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Synaptics Inc. has reached a deal to buy iPhone display chip maker Renesas after talks on a potential deal between Renesas and Apple fell through, Reuters reports. Synaptics is a former Apple supplier, but now provides parts for competitor Samsung’s flagship smartphones.

Analysts predict that Synaptics will integrate its own touchscreen technology with the display chips created by Renesas to cut manufacturing costs and create an all-in-one solution that is currently unrivaled in the market.


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Apple issues MacBook Air EFI update to repair power, Thunderbolt/USB-related bugs

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A day after it released an SMC update to address MacBook Air battery issues, Apple has issued an EFI update for the same mid-2013 and early-2014 models to address various other issues:

This update is recommended for MacBook Air (mid 2013 and early 2014) models.

This update improves reliability when waking from sleep and when booting while certain USB and Thunderbolt devices are connected.

This update also addresses a rare memory issue that may cause the system to randomly reboot, and an issue where the system may not properly sleep the built-in display when an external display is connected while running Windows using Boot Camp.

The update can be downloaded directly from Apple’s support website or it can be found via the Software Update tab in the Mac App Store.


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Skype removed from App Store ahead of major 5.0 update

You may have noticed Skype for iPhone/iPod touch disappear from the App Store in select markets today. Skype tells us that the reason is preparations for the upcoming 5.0 update. Here’s the statement:

We have removed the Skype for iPhone app from the Apple iTunes store in some markets, as we begin rolling out the latest version. Skype 5.0 for iPhone will soon be available worldwide for download – in the meantime, you can learn about the great new features coming with the new version here.

The new version should officially launch in the coming days. You can find all the details about the completely revamped design and improving chatting in our preview from yesterday. 


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Apple considered ditching iconic Apple Menu for Control Center in OS X Yosemite

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In addition to the comprehensive redesign, OS X Yosemite could have made a significant change to how the Mac operating system functioned since it originally shipped just over thirty years ago. The above image from a source shows a March build of OS X Yosemite that featured a Control Center panel. The panel did not end up shipping in the first beta of Yosemite and was not announced on the WWDC stage last week, but Apple definitely considered including it.

In fact, developers have located numerous code strings in the first Yosemite build that confirms Apple’s testing of an OS X variant of Control Center:


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EU launching formal investigation into Apple’s tax practices in Ireland

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According to a report from Ireland’s RTE.ie, the European Commission has decided to officially launch a formal investigation into Apple’s tax practices in the country (via The Loop). An announcement is expected by EU officials tomorrow:

The European Commission is to open a formal investigation into Apple’s tax arrangements with Ireland… An announcement is expected to be made by Competition Commissioner Joaquin Almunia tomorrow… EU state aid rules are designed to prevent unfair practices, although it is not clear that countries offering favourable tax terms to companies or industries would violate such rules.

Apple last year faced U.S. Senate hearing on its offshore tax practices in which it denied taking advantage of any tax gimmicks or loopholes in Ireland. The EU shortly after launched an investigation into tax agreements with multinational companies in Ireland and number of other EU countries, while government officials in Ireland denied claims of a special 2% tax deal with Apple.

Later, in October of last year, the SEC in the U.S. ultimately closed its own investigation without establishing any wrong-doing on Apple’s part.

More on Apple’s in-house ad efforts, plans to grow team to 1,000 employees

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Apple’s latest TV ad for iPhone 5s

Following a report earlier this month that claimed Apple is in the process of moving its TV advertising in-house as it loosens ties with long-time partner TBWA. Today, AdAge adds more to the story noting Apple has been aggressively hiring from other ad agencies as well as “pitting TBWA/MAL against this internal agency with “jump balls” to mine the best creative ideas.” 
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Apple’s HomeKit partner Honeywell launches Lyric smart thermostat Nest competitor

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With Apple stepping into the home automation arena by way of offering closer device integration through its new HomeKit API announced alongside iOS 8, just about every appliance in the home is potential for being refreshed and gaining deeper connectivity with our iPhones and iPads. Honeywell, a launch partner for Apple’s new home automation development tools, is today announcing its new Lyric smart thermostat to compete against similar offerings from competitors like the now Google-owned Nest.
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iOS 8 code shows iPad split-screen, Maps transit in the works; Health interface changed late in development

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In the several months leading up to Apple’s 2014 Worldwide Developers Conference, we reported on several features on tap for iOS 8, the new iPhone, iPad, and iPod touch operating system, and OS X Yosemite. Many of the features we reported on were announced last week: improved messaging, revamped notifications, various user-interface enhancements, indoor mappingiCloud improvements for end-users and developers, Shazam in Siri, Voice Memos improvements, the redesigned Mac interface, multi-resolution mode for Xcode app testing, and of course, health-tracking integration. But some of the reporting did not become official last week. Namely, the Healthbook name, various improvements to Apple’s controversial mapping software, and a split-screen iPad multitasking mode.

Let’s go through each feature one-by-one.


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Apple releases SMC update for mid-2013 MacBook Airs to address battery issues

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Apple has issued SMC update 2.0 for all mid-2013 MacBook Airs, citing a fix for battery problems while the computer’s screen is closed.

This update addresses an issue which may cause the battery to drain faster than expected when the lid is closed.

You can download the update here or in the Mac App Store.


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FDA details high-level meeting with Apple: “Moral obligation to do more” with health, innovative sensors

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iWatch-Concept-future-05Following Apple employees’ meeting with the FDA to discuss “mobile medical applications” earlier this year, AppleToolbox has published a response from the FDA to a Freedom of Information Act Request asking for more information about what was discussed.

A response to the request took three months to complete, and arrived just after Apple introduced its new HealthKit platform and Health app for iOS 8 last week. While much the FDA’s answer sounds like Apple was discussing HealthKit, the response also gives some interesting clues that Apple is working on health products that go beyond the sensors currently in the iPhone and iPad:

With the potential for more sensors on mobile devices, Apple believes there is the opportunity to do more with devices, and that there may be a moral obligation to do more… Sensors already exist on medical devices. For instance, Apple’s devices have cameras and accelerometers. There is still an opportunity to innovate, but Apple wants to make sure they are on the side of the FDA.

So we can assume Apple was likely meeting with the FDA for HealthKit, which takes advantage of the iPhone’s sensors and data collected by third-party apps through already available accessories, but it was also discussing implications of possibly tapping into additional sensors and doing more in the way of measuring health data. It won’t be any surprise to those that have followed our reports on iWatch as far back as last year, and we’ve continued following as Apple builds a team of medical, fitness, and sensor experts to work on the project.
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Impressive new Omotesando Apple Store Tokyo set to open on June 13th

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Last month we showed you the new Apple Store in Portland as well as to soon-to-open location in Madrid, and now photos of a new, multi-level glass Apple Store are starting to surface from Japan. The gigantic retail location is located on the Omotesando avenue alongside several other flagship retailers and is set to open to the public on Friday, June 13th, as invitations to attend the day one experience have already been sent out. More photos below…
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Apple looking to externally hire ‘friendlier, more approachable’ PR chief after Katie Cotton’s retirement

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(Tim Cook in China with Katie Cotton)

Now that Apple’s PR chief and VP of Corporate Communications Katie Cotton has officially joined the growing group of retiring Apple leadership, Tim Cook is searching for the company’s next VP of Communications. Re/code reports that Apple is looking outside the company, however, rather than promoting someone internally to permanently fill the role.

And though there are at least two well-qualified internal candidates for the job — comms veterans Steve Dowling and Nat Kerris — Apple is also looking outside the company for Cotton’s replacement. Sources in position to know tell Code/red that CEO Tim Cook is overseeing the search, aiming to find some high-profile external candidates for consideration. And he’s paying particular attention to those he believes could put a friendlier, more approachable face on Apple’s public relations efforts.


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Skype for iPhone gets ground-up redesign; top designer talks future iPad & iOS 8 updates

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A few years ago, Skype was the rockstar of the messaging world, but now with smartphones and mobile messaging apps like WhatsApp, Facebook Messenger, and iMessage, Skype’s iPhone feature-set and application have begun to stagnate. However, the Skype development team has not been standing still. The Microsoft-owned company is revealing today that it is nearing the launch of a completely revamped Skype application for the iPhone and iPod touch. I met with lead Skype designer Guilherme Schneider last week for an exclusive preview and an interview regarding the new software, and the application certainly seems impressive…


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SteelSeries announces full-sized Made-for-iPhone/iPad bluetooth game controller

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We previously reviewed the first Made-for-iPhone/iPad “Stratus” controller launched by SteelSeries and today the company announced a full-sized version with the introduction of Stratus XL:

Steel-Series-XL-controller-01The Stratus XL Wireless Gaming Controller features a console-style layout with a pressure-sensitive directional pad (D-pad), 4 pressure-sensitive action buttons along with a total of 4 shoulder buttons – 2 pressure-sensitive top shoulder buttons and 2 analog trigger bottom shoulder buttons. In addition to dual analog sticks, Stratus XL includes a dedicated pairing button to connect to iOS devices via Bluetooth and a convenient on/off switch to save on power. The Stratus XL will deliver an estimated 40 hours of gameplay with two standard AA batteries; a battery life indicator is located on the underside of the device.

The controller also includes red LED indicator lights that show up to 4 controllers connected to a single device for multiplayer.

The Stratus XL controller is coming later this year but there is no word on pricing yet. Here’s to hoping the larger size improves on some of the issues we had with the last controller. You can see a size comparison of the two controllers to the right.

More on why public transit directions got lost in iOS 8 Apple Maps

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TechCrunch is out with a story today with details on why some of the mapping features originally scheduled for iOS 8 didn’t make the cut at Apple’s WWDC keynote last week. The report quotes a few sources close to the mapping teams that say most of the improvements originally planned for iOS 8 weren’t finished on time due to talent departures and internal politics:

Why didn’t they appear? One tipster says it was a personnel issue: “Many developers left the company, no map improvements planned for iOS 8 release were finished in time. Mostly it was failure of project managers and engineering project managers, tasks were very badly planned, developers had to switch multiple times from project to project.”… It’s a take that is both contested and corroborated by our other source. “I would say that planning, project management and internal politics issues were a much more significant contributor to the failure to complete projects than developers leaving the group,” the source said.

We reported leading up to WWDC that the transit directions in iOS 8 might be pushed back to instead focus on other priorities.

While the TechCrunch report doesn’t mention any names, we do know that the mapping team has lost a few key people recently. Back in March, reports popped up that Cathy Edwards, who happened to be in charge of Maps Quality after joining Apple through the company’s acquisition of Chomp, was leaving the company. The reason behind Cathy’s departure was unknown at the time, but we’ve learned from sources that disagreements with employees on the Maps team working under Edwards and an opposition to her management style lead to problems on the Maps team and ultimately her leaving in April. Apple also lost key Maps team member Jared Waldman from Placebase who worked as Head of Geo at Apple Maps until late last year. In addition, we’ve heard from former employees of the mapping team that recently left the company due to issues with Edwards and management of the Maps team. 
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Reminder: 7-1 AAPL stock split takes effect today

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Apple’s first stock split since 2005 takes effect today, but the computers that track the stock price often forget to take that into consideration (above).

Why the 7-1 split? The lower buying price may open the door to more investments from smaller investors, and the ~$100 price would let it major indices list AAPL, opening the door to more investment. 
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New high-res shots of likely iPhone 6 ultra-thin metal frame surface

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Some new shots of a purported iPhone 6 metal chassis have appeared on the web today. The images line up with previously leaked iPhone 6 design schematics, a blurry picture of a frame, dummy models, cases, and manufacturing components. Shots of the sides below:


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