Developers Stories June 13, 2016

AAPL: 97.34

-1.49

During Apple’s State of the Union and 15th annual Apple Design Awards, Apple explained that the App Store Review Guidelines would be receiving new updates this year. Currently on Apple’s own App Store Review Guidelines page there are two different guidelines listed, pre- and post- June 13,2016. Apple has decided to take these changes one step further into a partnership with Madefire. At the end of the Apple Design Award ceremony this year, Apple announced a collaboration with Madefire to make reading the newly updated guidelines easier. By releasing it as a comic book.

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Apple has just wrapped up its exciting WWDC 2016 keynote announcing macOS Sierra, iOS 10, watchOS 3, and the latest installment of tvOS. The event was mostly focused on what Apple would be releasing at the end of this year, but Apple also likes to put the attention back on the amazing developers in the community. Every year Apple celebrates developers and the work they’ve accomplished across the various software platforms at its Apple Design Awards. This year’s 2016 Apple Design Awards showcased apps for iOS, OS X, watchOS, and tvOS. The award ceremony made sure to highlight apps that were localized in multiple languages, and had been built with accessibility in mind.

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Although it didn’t make the keynote cut, one of the bigger news items for developers today is that Apple is rolling out a new file system for storage for all its products:

The Apple File System (APFS) is the next-generation file system designed to scale from an Apple Watch to a Mac Pro. APFS is optimized for Flash/SSD storage, and engineered with encryption as a primary feature. Learn about APFS benefits versus HFS+ and how to make sure your file system code is compatible.

Details are scant but developers can access information about the new File System here, but it comes with some significant caveats/limitations which will initially limit its usage:

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Developers Stories June 10, 2016

AAPL: 98.83

-0.82

Novelists and app developers have a lot in common. An author puts a lot of work into writing a novel, but when it’s finally published it’s competing with millions of other books out there. Unless you’re a big-name writer, most people will never even get to know that yours exists.

You can try to be creative with your marketing. For example, I did a Kickstarter campaign for my first novel, 11/9, and included the opening scene of The Billion Dollar Heist at the end of it to drive sales through to that. But it’s impossible to compete with the big publishing houses.

The same is true of small-time app developers. Your app may be the greatest in the world, but it steps out into a world that already has around 1.5 million iOS apps and where nobody has ever heard of yours. And with Apple now allowing successful companies to buy even more App Store visibility through search result ads, it can only get tougher for the little guy.

Which is why I think Apple could usefully learn from a new model being used for books by Amazon …

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