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Instagram is a social media service owned by Facebook for sharing photos and videos. Instagram launched in 2010 exclusively as an iOS app and didn’t come to Android and the web until 2012.

Facebook acquired Instagram in April of 2012 for $1 billion. Facebook also offered to buy Instagram’s closest competitor Snapchat back in 2013 for $3 billion.

In June of 2017 Instagram shared that it reached 250M daily users, surpassing its rival Snapchat by almost 100M. It also has over 700M total users.

Instagram has been criticized for taking popular features from Snapchat such as face filters, stories, and stickers. The company also has plans moving forward to introduce more business focused features.

Instagram users are spending more time in the app after it copied Snapchat Stories

It’s been a whole year since Instagram rolled out its Snapchat-cloned Stories feature that lets users share ephemeral photos and videos on the service, and today Instagram has shared new data on Stories changing user engagement.

Earlier this summer Instagram shared that its Stories feature has 250 million users. Now Instagram says Stories has also helped increase the amount of time users spend in the app.


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Instagram Stories now at 250M users & adds Live Video replays, will expand to other services

After deciding to clone Snapchat’s Stories feature and roll it out to Instagram last August, today the company offered an update on progress, confirming the feature now has 250 million daily active users. That’s up from the 200 million it announced back in April when it officially surpassed Snapchat. In comparison, Snapchat was at around 166 million daily active users as of its last announced numbers in May.

The company is also announcing a new video replay feature that allows users to share clips of videos that were previously available as live video on Stories:


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Instagram updates Explore with new location and hashtag stories

Instagram’s Explore tab already features search and discovery for finding new photos and videos on the service, and now the social network is introducing new location and hashtag stories.

The new location stories will appear when you’re near that current location and other Instagram users are posting with the format and tagging location. Hashtag stories will appear from search results and include stories that use specific hashtag stickers.


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Instagram rolling out new ‘archive’ option for temporarily hiding posts

Instagram has started rolling out a new feature called “archive” that offers users an alternative when deciding whether or not to delete a post. Users delete their posts for a variety of reasons, such as if they don’t receive enough likes in a certain amount of time, and Instagram views this new archive capability as an alternative to that…


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Instagram now lets you post photos from its mobile site including iPad

Instagram has updated its mobile site with the ability to post photos without using the app, TechCrunch reports. While the move is intended to make sharing to Instagram easier in markets with slow network speeds by eliminating the need to download the Instagram app, the new feature also extends to the web version of Instagram on the iPad…


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Instagram now combines disappearing photos & video w/ Direct messages to streamline conversations

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An update to Instagram coming today aims to improve the service’s Direct messaging feature by combining disappearing photos and videos with text conversations into a single thread. Previously the features were separated, with disappearing photos and videos in their own conversation separate from text chats, meaning that you could have multiple threads going with the same person(s) within Direct.

Today’s update hopes to streamline your inbox within Direct by making the disappearing photos and videos appear inline within text conversations when it’s the same contact(s):


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Instagram hits 1 million monthly active advertisers, planning booking feature for businesses

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Instagram has steadily been introducing new features to its photo and video sharing service, and that appears to be paying off. TechCrunch reports that Instagram has shared it now has 1 million monthly active advertisers, up from half that in September and just 200,000 a year ago.

Instagram’s user base includes 400 million daily active users with 80 percent of all users following a business, the report adds, and Instagram plans to leverage that with new features.


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Instagram updates Stories feature with support for Snapchat-like geostickers

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As it continues to play catch up to Snapchat, Instagram today updated its Stories feature with support for geostickers, a capability that Snapchat has supported for a while now and is arguably one of its most unique features.

At this point, Instagram’s geofilters aren’t nearly as widespread as Snapchat’s, but presumably that will change as time progresses…


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