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iPad (2021)

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Apple's tablet debuted in 2010. Since the original version, it's expanded into multiple screen sizes and Pro and non-Pro options.

The iPad is Apple’s base tablet model. In its ninth generation, the iPad focuses on being the perfect tool for education and people who seek a bigger screen to read and surface the web compared to the iPhone. With Apple Pencil and Smart Keyboard support, the iPad has never been better.

History

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The iPad is a line of tablets designed and developed by Apple. It was originally announced in 2010, three years after the first iPhone was introduced. With a 9.7-inch screen and with iPhone OS 3.2 the iPad was a success, hitting 1 million tablets sold in over three months, half the time the first iPhone took to reach this mark.

Steve Jobs then unveiled the iPad 2 in March of 2011. About 33% thinner than its predecessor and 15% lighter, the second generation used the A5 chip, twice as faster as its predecessor. The iPad 2 also introduced front and back cameras that supported FaceTime video calls.

The successor of the iPad 2 wasn’t a success at all. The third generation was introduced in March of 2012 with a Retina display and the A5X processor. The problem with this tablet it was too heavy and the battery didn’t last long enough. In October of the same year, Apple announced the fourth generation with the A6X processor, HD FaceTime camera, improved LTE capabilities, and the Lightning connector.

At this October event, Apple also introduced the first iPad mini. In 2013, Apple went with the first iPad Air and the iPad mini 2. In 2015, the company introduced the first Pro model, with two different sizes.

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In March of 2017, Apple announced the fifth-generation iPad with the A9 processor. It was a budget option compared to the other tablets. It was in 2018 that the company brought expressive news to the base iPad line. The sixth-generation had the A10 Fusion processor and fully supports the first-generation Apple Pencil.

A year later, the seventh generation was announced with a larger 10.2-inch display and support for the Smart Keyboard as well. It retained most of the specs of the previous model.

In September of 2020, the eighth generation was introduced alongside the fourth-generation iPad Air model. The eighth generation received an upgraded processor, now with the A12 Bionic, while keeping the same storage options: 32GB and 128GB.

In September of 2021, the ninth generation was introduced alongside a redesigned iPad mini. This iPad now features the A13 Bionic processor, True Tone support, and new storage options: 64GB and 256GB while keeping the same price.

iPad 9 Specs

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The ninth-generation iPad launched in September of 2021. Available in two colors, Silver and Space Gray, this tablet is made of 100% recyclable aluminum, and supports the first-generation Apple Pencil and Smart Keyboard.

With thinner bezels, the product comes with a 10.2-inch Retina display with a fingerprint-resistant oleophobic coating, and True Tone support for the first time, which adjusts screen content to the color temperature of a room.

This tablet uses the A13 Bionic chip, the same available on the iPhone 11, 11 Pro, and 11 Pro Max. It has an “all-day” battery with up to 10 hours of surfing the web on Wi-Fi or watching videos.

The iPad also comes in 64GB and 256GB storage options and Wi-Fi and Wi-Fi + Cellular versions.

Revamped cameras

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For the first time, this iPad shares the same FaceTime camera as the M1 iPad Pro with the Center Stage experience. With a new 12MP Ultra Wide front camera and Neural Engine, users can enjoy even more engaging video calls.

As users move around, Center Stage automatically pans the camera to keep them in view. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. Center Stage makes video calls more natural in FaceTime as well as third-party video-calling apps.

Its main camera is the same: 8MP, f/2.4 aperture, and digital zoom up to 5x.

iPadOS 15

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The ninth-generation iPad comes with the iPadOS 15. Previewed during the WWDC21 keynote, the new operating system brings a redesigned Home Screen with widgets and App Library support.

On iPadOS 15, FaceTime group calls can finally appear in a grid, so it’s easier to see everyone. It’s also possible to share your screen, listen to Apple Music songs together, or watch Apple TV+, HBO Max, Disney+, and others while in a call.

In the productivity section, Apple, unfortunately, didn’t bring all the features pro users wanted to take full advantage of their new M1 iPad Pro, even though Apple made it easier to rely on multitasking features.

There’s a new multitasking menu on the top of the screen. When you click there, it’s possible to see what configurations you can use on Split View or just go to Slide Over with just a tap.

The experience with an external keyboard allows users to get more done with all-new keyboard shortcuts and a redesign of the menu bar.

With the Quick Note feature, users can use the Apple Pencil to add a quick note. They just need to slide the pencil through the bottom right corner to the center of the screen and start writing.

iPadOS 15 launched on September 20. Learn more about it here.

iPadOS 15.1 features

One month after releasing iPadOS 15, Apple released iPadOS 15.1 More notable, the company finally brought SharePlay support for the iPhone, iPad, and Apple TV. Unfortunately, Universal Control wasn’t one of the features added with this new version. Here’s what else is new:

Translate

  • Mandarin Chinese (Taiwan) support in the Translate app and for system-wide translation

Home

  • New automation triggers based on the current reading of a HomeKit-enabled humidity, air quality, or light level sensor

Shortcuts

  • New pre-built actions let you overlay text on images or gifs, plus a new collection of games lets you pass the time with Siri

iPadOS 15.2 features

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Five weeks after releasing iPadOS 15.1, Apple is releasing iPadOS 15.2. It brings more features that were expected to launch alongside iPadOS 15 but, unfortunately, Universal Control is still nowhere to be seen. Here are the top features of this version:

  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri
  • App Privacy Report in Settings lets you see how often apps have accessed your location, photos, camera, microphone, contacts, and more during the last seven days, as well as their network activity
  • Communication safety setting gives parents the ability to enable warnings for children when they receive or send photos that contain nudity
  • Digital Legacy allows you to designate people as Legacy Contacts so they can access your iCloud account and personal information in the event of your death
  • Apple TV app: Store tab lets you browse, buy, and rent movies and TV Shows all in one place

iPadOS 15.3 features

Six weeks after releasing iPadOS 15.2, Apple is releasing iPadOS 15.3. This update foregoes new features in favor of under-the-hood bug fixes and improvements. One of the most notable changes here is a fix for a Safari vulnerability that may have been leaking your browsing history and Google ID data to the websites you visited.

iPadOS 15.4 features

iPadOS 15.4 finally brings one of the most important features expected from iPadOS 15 and that got delayed: Universal Control. Here’s everything new with iPadOS 15.4:

  • Universal Control: This feature allows you to control your Mac and iPad using the same keyboard and mouse/trackpad. Universal Control needs iPadOS 15.4 and macOS Monterey 12.3;
  • New Siri voice: Siri has a fifth American voice. Apple says a member of the LGBTQ+ community recorded the voice and it’s non-binary;
  • More emoji: iPadOS 15.4 also brings new emojis. You can discover all of the new characters here;
  • Shortcuts automation: Adds support for running Personal Automations in the background without requiring a pesky banner notification.

You can learn everything new with this update here.

iPadOS 15.5 features

Different from other software updates, iPadOS 15.5 only improves the Podcast app experience, as Apple focused on Wallet changes for the iPhone this time:

  • Apple Podcasts includes a new setting to limit episodes stored on your iPhone and automatically delete older ones

iPadOS 15.6 features

iPadOS 15.6 is yet another small update for iPad users. Here’s what’s news:

  • TV app adds the option to restart a live sports game already in progress and pause, rewind, or fast-forward.
  • Fixes an issue where Settings may continue to display that device storage is full even if it is available.
  • Fixes an issue that may cause Braille devices to slow down or stop responding when navigating text in Mail.
  • Fixes an issue in Safari where a tab may revert to a previous page.

iPadOS 15.7 features

iPadOS 15.7 only brings bug fixes and some security improvements as the company readies the iPadOS 16 release.

Education

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Apple describes this iPad as the go-to tablet for education. For several years the company discounts this tablet up to 10%.

Apple is always promoting ways students can use the iPad to learn new things: using Augmented Reality, the Apple Pencil, and how to code with Playgrounds.

The company says the “App Store is the best place to discover apps” for education purposes:

Let your curiosity run wild with iPad. The App Store is the best place to discover apps that let you get a leg up in geometry, learn a new language, and attend virtual classes. You can even use augmented reality to learn something exciting, like watching the history of spaceflight unfold in your living room or making characters from your favorite book literally leap off the page.

Release date: When Apple will launch the ninth-generation iPad?

Apple launched the iPad 9 on September 24, 2021.

Pricing

iPad (2021) pricing starts at $329 for the 32GB storage option with Wi-Fi only. The prices can go up to $559 with the 128GB storage option and WI-Fi + Cellular. Here are the full prices of the ninth-generation tablet:

  • 32GB with Wi-Fi: $329
  • 32GB with Wi-Fi + Cellular: $459
  • 128GB with Wi-Fi: $429
  • 128GB with Wi-Fi + Cellular: $559
  • Apple Pencil (1st generation): $99
  • Smart Keyboard: $159

Lower prices may be available from Apple’s official Amazon store.

iPad (2021) Review

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Soon, we’ll review the ninth-generation iPad. As for now, you can watch our video review of the eighth-generation iPad, as we described it as the “best value tablet you can buy:”

“The iPad 8 was never meant to be a huge update. But even still, I think this is easily the best value tablet you can buy. For $329, this tablet has so much to offer: The performance, the great battery life, and the Apple pencil functionality. I’d highly recommend you pick up this tablet if you simply need an inexpensive tablet today that’s going to last you for three to four years with no trouble.”

iPad Deals

Over at 9to5Toys, you can find the best deals on the iPad and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Rumors

As of now, Bloomberg‘s Mark Gurman said in his Power On newsletter by the end of 2021 that Apple plans a new entry-level iPad for 2022. In June 2022, 9to5Mac exclusively reported the details of the tenth-generation iPad model.

According to Filipe Espósito, this new entry-level tablet will pack the A14 Bionic chip, 5G compatibility, and, for the first time, USB-C connectivity, unlocking new experiences with the second-generation Apple Pencil. Its display will also increase, although it’s unclear whether it will have the same design as the M1 iPad Air.

This iPad could be released in October of 2022.

Jony Ive shakes up Apple’s software design group, iPhone interface creator Greg Christie departing

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Following friction between top Apple Human Interface Vice President Greg Christie and Senior Vice President Jony Ive, Apple’s hardware and software design is being dramatically shaken up, according to sources familiar with the matter. After adding human interface design direction to his responsibilities in 2012, Ive will soon completely subsume Apple’s software design group, wresting control away from long-time human interface design chief Christie, according to sources briefed on the matter. Previous to this shakeup, all Apple software design has been led by Christie, who has reported to Craig Federighi, and Ive has been attending interface design meetings and providing instruction…


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Up to 83% off 12 top rated iOS apps: 1yr. Parallels iOS access, Printer Pro, Scanner Pro, iDownloader Pro, Day One, more

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From 9to5Toys: Stack Social is offering up to 83% off on a collection of top rated apps for your iPhone and iPad starting today. The “StackUp iOS Bundleconsists of 12 award winning apps, 5 of which are ranked among the Top 10 in their respective categories: Printer Pro, Scanner Pro, iDownloader Pro, Day One, and FX Photo Studio.

While these apps have all been bundled in one place for you, you’re not stuck with the whole collection if you don’t want it. They are priced individually at the discounted rate meaning you can choose to only purchase and download the apps you want most.

Along with the rest of the bundled apps, you’ll find One Year Of Parallels Access on iPad for just $15. A year of Parallels access is normally $50 via in-app purchases through the free Parallels iOS app, so with today’s deal you’re saving $35 (70%).

The StackUp iOS Bundle: Up to 83% offPrinter Pro, Scanner Pro, iDownloader Pro, Day One, FX Photo Studio, Parallels Access and more…

You can see a complete list of the apps available along with a brief description and the regular price information below:


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Samsung continues mocking iPad’s lack of features in new Galaxy Pro ads

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[youtube=https://www.youtube.com/watch?v=L0bwRRxfuIk]

Samsung today posted a series of ads for its new Galaxy Pro tablets and with them continues the theme of directly mocking Apple. This time the target is the iPad Air. In one ad called “Multi User” (above), Samsung highlights the ability to have multiple user accounts on the Galaxy Pro tablet, a highly requested feature among iOS users that Samsung notes is still not available on the iPad.

Another ad, titled “Pixel Density” (below) takes on the iPad’s Retina display, claiming that the Galaxy Pro tablet has a better looking display due to a higher pixel density. Samsung’s Tab Pro 10.1 2014 tablet includes a resolution of 2560 x 1600 with a pixel density of 299 compared to the iPad’s 2048 x 1536, 264 ppi display. 
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NBC iOS app finally lets you AirPlay its free full-length episodes to Apple TV

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NBC updated its mobile app for iPhone and iPad today with one big update for iOS and Apple TV users: the ability to AirPlay content from the mobile app to your TV via Apple TV.

The update is a big deal for a couple of reasons. The most notable being the fact that NBC offers full TV episodes for free through its mobile app, without the requirement of signing into your existing cable subscription like many other popular network apps. NBC has always been one of the go to apps for cord cutters, and now they’ll be able to beam that content onto the big screen using an Apple TV and AirPlay. Getting a lot of this content on the Apple TV previously required a subscription to Hulu or signing into a cable subscription. 
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Everything to know about iOS 8 and OS X 10.10 (Roundup + New Details)

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While Apple only officially announced its 2014 Worldwide Developers Conference (WWDC) last week, we have been reporting all of the known information about what Apple plans to unveil at the event over the course of the past few months. Now that WWDC is official, we have compiled a roundup of everything we know about Apple’s next-generation iOS device and Mac operating systems below, and we’ve also included some new tidbits not found in our earlier reporting. You can find out what there is to know so far about iOS 8 and OS X 10.10 below:


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Amazon updates Instant Video iOS app with iOS 7 inspired redesign

Amazon has just updated its Amazon Instant Video app, which provides access to its catalogue of over 40k movies and TV shows, with a redesign of the entire UI inspired by iOS 7.

Amazon isn’t listing any new features in the iTunes release notes other than bug fixes and stability improvements, but you’ll also find a new icon and some UI tweaks that come as part of the new redesign. The overall navigation of the app remains the same but buttons and icons within have been flattened along with streamlining of other UI elements to make the app fit in with Apple’s iOS 7 redesign.

The redesign isn’t just for iPhone users, as the iPad version has been given a similar facelift:

The updated Amazon Instant Video app version 2.4 is available now on the App Store for iPhone and iPad.

30-second smartphone charge demonstrated using biological semiconductors

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[youtube=https://www.youtube.com/watch?v=9DhJZAhjbcI]

I’d find this video hard to believe were it not for its credentials. The WSJ reports that StoreDot, the start-up behind the technology, has its background in the Nanotechnology department of Tel Aviv University, and it’s been demonstrated at Microsoft’s Think Next conference.

Ultra-fast battery charging has been seen before, but using special (and not very portable) battery technology. This system charges batteries compact enough for smartphones. It’s demonstrated here with a Samsung Galaxy S3, but the company says that it plans to make versions for other phones, which will could certainly include the iPhone … 
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Apple VP Greg Joswiak talks 70% Japan iPhone market share with Tokyo TV, deflects questions about iPhone 6

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[youtube=https://www.youtube.com/watch?v=4tSbPukGpVY]

TV Tokyo got a quick interview with Apple VP of iPad, iPhone and iPod Marketing Greg Joswiak. In the snippit, cropped above from a longer segment, Joswiak boasts that Apple is approaching 70% iPhone marketshare in Japan – something he attributes to Apple’s  relentless focus on quality and the Japanese consumer’s desire to put quality above cost.

As you’d expect, Joswiak deflects questions about the iPhone 6 to the chagrin of the reporter.

Apple this year landed the biggest Japanese carrier NTT DoCoMo which also spurred renewed pricing competition among its competitors allowing Apple’s Japanese marketshare to explode to near 70%.

(via Macotakara)
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Microsoft says Office iPad apps hit 12 million downloads a week after release

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After announcing the release of the Office for iPad apps late last month, Microsoft announced today that the separate Word, Excel and PowerPoint apps for iPad have collectively reached 12 million downloads a week after release. The number also included downloads of the OneNote app for iPad, which has been available for a couple of years leading up to the release of the Office apps, but Microsoft didn’t provide a breakdown of sales by app.
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IFTTT app update brings support for push notifications, new iPad version

If This Then That (IFTTT), the popular web service that allows users to automate tasks from a long list of other mobile apps and web services, is today announcing an update to its iOS app that also introduces full support for iPad and new features for the iPhone version (via TNW).

The most notable new feature is push notification support, allowing any IFTTT “recipe” to result in a push notification to your iPhone or iPad. While you could already get push notifications to show up in a recipe from many apps that send out their own, this will bring universal support for the feature allowing a push notification for any recipe you can think of.

IFTTT allows users to setup “If this then that” recipes that act as rules for when a certain app or web service should begin automating a task. For example, users could setup a recipe that automatically uploads photos posted to Instagram by a certain user directly to Dropbox. With today’s update, users can now setup recipes that end in a push notification being sent to their iPhone or iPad.

The iPad app introduces a new take on the IFTTT mobile UI and the updated app also brings a new Recipe Collections feature that highlights a curated selection of recipes grouped by category. 

The updated IFTTT app is available now in the App Store as a free universal download for iPhone and iPad.

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Expect faster MacBooks with longer battery-life thanks to DDR4 RAM

Matt Margolis is predicting that Apple will be switching from DDR3 to DDR4 RAM for future MacBooks this year, suggesting faster performance and improved battery-life.

One of Apple’s RAM manufacturer. Micron, says that DDR3 bandwidth tops out at around 17GB/s, while DDR4 aims to double this by 2015:

Since the introduction of the iPhone, the industry has responded with an evolutionary transition from 2.6 GB/s LPDDR1, to 8.5 GB/s LPDDR2, to 17 GB/s LPDDR3, the technology currently is powering today’s high-end devices in volume production. DRAM bandwidth has roughly doubled with each generation to keep pace with demand.

The next generation of low-power DRAM (LPDRAM)—also known as LPDDR4—addresses these constraints by doubling the bandwidth of LPDDR3 while maintaining power neutrality. For example, LPDDR4 targets 34 GB/s of total bandwidth for a x64 memory subsystem, doubling the bandwidth target from LPDDR3

The company has not given specific targets for improved battery-life, but says that it aims to reduce power consumption in both active and standby modes.

Margolis suggests that DDR4 RAM may also make it into future iPhones and iPads.

Review roundup: Is Office for iPad worth ninety-nine bucks a year?

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Image: smallbiztrends.com

The iPad edition of Microsoft Office has been a long-time coming. This was, it now seems clear, no accident: Microsoft wanted to attempt to boost sales of its ill-fated Surface tablet by pointing to the lack of Office software on the iPad.

Now that the company has accepted the inevitable, that most people would rather have Office on their iPad than buy a Surface, the question is: was it worth the wait … ? 
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Cameron Diaz’s ‘Sex Tape’ comedy mixes iPads, iCloud and debauchery showing how ‘nobody understands the cloud’ [NSFW – Video]

https://www.youtube.com/watch?v=JF6IXw86iSQ

Cameron Diaz and Jason Segel star in an upcoming comedy ‘Sex Tape’ (showing in cinemas on the 25th of July), which combines iPads, iCloud and sex to mock a real-world issue about cloud services. It is very true that most people have little grasp of how iCloud operates, what data is available where and who can see it.


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Covers removed from first Apple Store in Turkey, showing a mostly-glass design

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Turkish websites DonanimHaber and iPhoneTurka provide our first look at Apple’s first Turkish store now the covers have been removed, revealing a mostly-glass design. Like the iconic 5th Avenue store in NYC, what is visible above ground is simply an empty glass space, though in this case it’s a lower and more subtle skylight than the famous glass cube.

More photos below … 
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Mac sales success “defies the laws of economics,” says analyst

Noting that the Mac’s share of the PC market has risen almost continuously over the past decade (with just a brief dip in 2012) despite costing an average of $700 more than competitor machines, Needham’s Charlie Wolf is quoted by Fortune as saying that it “seems to defy the laws of economics.”

The only explanation that we see is the now-mythical halo effect. Beginning with the iPod in the middle of the past decade and then extending to the iPhone and iPad, a meaningful number of Windows users who bought these products seem to have switched from a PC to a Mac […]

What should be underscored is how unique the Mac phenomenon is […] we view the Mac’s success as the rare instance where sales increased in the face of rising prices.

The halo effect of the brand undoubtedly plays a part, but he seems to have missed the rather obvious point that OS X is a rather better operating system than Windows, and the slickness of the ecosystem makes a Mac an obvious choice for anyone who already owns an iOS device …

What are the five iOS features Apple is claiming that Samsung (or Google) stole?

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With the second patent battle between Apple and Samsung now underway, we thought it would be useful to look at each of the five features Apple claims Samsung (or Google) stole from iOS.

The patents are, of course, worded in the usual dense legaleze. If you want to read them for yourself, you can find them on the US Patent and Trademark Office website in the links below. But here’s my reading of what each one is about, in plain English … 
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Apple vs Samsung patent jury selected, Phil Schiller confirmed as first witness

Image: Mobile Magazine

The jury for the second Apple vs Samsung patent case has now been selected after a number of potential jurors were dismissed for possible bias. Apple is seeking damages of up to $40 per device sold for those Samsung phones and tablets it says violate up to five Apple patents, while Samsung is counter-claiming that Apple devices violate two of its own patents.

Unlike the previous trial, in which the similarity of Samsung’s hardware to iPhones and iPads was a key issue, the patents in dispute here are all software ones, and include standard Android features, leading some to suggest that Google is the real target in this case.

Trying to find unbiased jurors in Silicon Valley was never going to be an easy exercise, and several of those with connections to the tech sector were accepted. The court also found it impractical to eliminate jurors because they owned products from one or both companies, and it’s been reported that most own at least one Apple device, with some also owning Samsung TVs.

The final jury comprises six women and four men. Occupations include a former IBM manager, county government employee, accountant, store clerk, plumber, secretary, police department community service officer and a retired teacher.

The trial opens today with a video providing an overview of patent law, before opening arguments from each side. Apple has scheduled senior VP of marketing Phil Schiller as its first witness. The trial is expected to last around a month.

In the previous patent case between the two companies, Apple was initially awarded $1B in damages before $450M was cut, with a retrial ordered to look again at the damages awarded for some of the patents. The retrial awarded Apple $290M instead for that portion of the case, giving Apple a revised total award of $930M. Apple did, however, fail in an attempt to obtain an injunction against the products found to infringe its patents.

Pad & Quill announce new iPhone 5/s Traveller soft leather case, inspired by old coin pouch

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[youtube=https://www.youtube.com/watch?v=wbquGkxWuyE]

We’re huge fans of Pad & Quill so we’re excited to let you know that today the St. Paul, MN-based company announced some new wallets/cases for iPhone 5/s. Most notable is the $70 Traveller case [WANT] which will hold your iPhone and multiple cards in a pouch around back with a slider that helps eject your wares. We’ve noted before how much we like Pad and Quill’s rugged construction and genuine materials.

My dad had an old coin pouch that he carried everywhere with him and I have very good memories of that. We made this case inspired by his old coin pouch. It’s a tribute to my Dad and to the Craftsman. This is a VERY intricately hand assembled iPhone cover that includes a generous hidden back pocket for multiple Credit cards and ID. This is soft full grain luxury and rugged protection.

The Traveller comes in both Whiskey Brown and Onyx Black.

To accompany this new case, P&Q also just launched 3 new Pad & Quill Wallets made of the same luxury materials…
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Foxconn gives a shoutout to Apple products after profits climb 13 percent

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Apple’s lead manufacturer Foxconn reported a 13 percent rise in net profit to 106.7B new Taiwan dollars (US$3.5B) following record iPhone and iPad sales, reports the WSJ. More than 40 percent of the company’s revenue comes from Apple.

The news comes a few days after Apple supplier Pegatron reported a 22 percent rise in earnings.

Hon Hai’s results were underpinned by demand from Cupertino, Calif.-based Apple, which sold 51 million iPhones in its fiscal first quarter ended Dec. 28, 2013—up 7% from the same period the previous year […]

Apple also said it sold a record 26 million iPads in the quarter, compared with 22.9 million in the year-ago period …


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Macworld/iWorld conference panel kickoff condensed into 2 minutes

[youtube=https://www.youtube.com/watch?v=xhnRfthbarE]

IDG’s senior VP Jason Snell tried to provoke comment with the view that “Apple must release a smart watch in 60 days or it’s all over,” but if the rest of the clips are any guide, there wasn’t too much controversy in the rest of the discussion …

The show opened yesterday in San Francisco, and ends tomorrow.

Roku CEO says Apple TV ‘loses money’, calls it an iPad accessory

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CNET is reporting that Roku CEO Anthony Wood described Apple TV as an ‘iPad accessory’ at Re/code’s Code/Media conference. Until recently, even Apple characterised the product as a ‘hobby’. The Apple TV box has not changed much since its major revamp in 2010. More controversially, Wood followed up by claiming that the Apple TV actually loses money for Apple – which would immediately seem strange since Rokus have similar hardware and cost less.

“Apple TV is essentially an accessory for the iPad. They lose money, which is unusual for Apple,” he said Thursday, speaking at the Recode conference here. “If you’re losing money, why would you want to sell more?”


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Microsoft to hand out free Office 365 subscriptions to iPad owners in retail stores tomorrow

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Microsoft finally took the wraps off of its long-awaited Office for iPad suite this morning, only to reveal that most of its functions require a $99 subscription to the Office 365 service. Even though you can get a discounted subscription through Amazon, $70 may seem pretty steep. Rest assured, Microsoft is planning to offer free one-year subscriptions to the service tomorrow.

All you have to do to get your free subscription is show up at one of Microsoft’s retail stores with your iPad in hand. The first 50 people to do so will get the sub completely free of charge. Microsoft announced the promotion in a tweet earlier today:
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Yes, Apple is taking 30% of every Office 365 subscription purchased through Office for iPad

When Microsoft announced its Office for iPad apps earlier today, it confirmed that the software will require a subscription to Microsoft’s $99/year Office 365 service for most functions. If you don’t have one already, you can get a subscription directly through the Office apps for the regular price of $99.

As you may recall, Apple and Microsoft went toe-to-toe last April on the issue of whether or not Apple should get a 30% cut for SkyDrive storage space purchased through the SkyDrive app. Apple has always maintained the position that any goods or services sold through iOS apps should use the in-app purchase system created by Apple—allowing the Cupertino company to take its regular 30% cut of the price.

In the case of the SkyDrive dispute, Apple’s decision remained unchanged, which prompted Microsoft to simply remove the option to purchase additional storage space through the SkyDrive app altogether. In the case of today’s Office launch, however, the two companies seem to be on much better terms.

Apple has confirmed to Re/code that the company is taking its full 30% share of all Office 365 purchases made through the iPad software. This apparent agreement, along with friendly tweets between the CEOs of both companies, could be the first signs of a much less combative Microsoft under the leadership of new CEO Satya Nadella, who replaced Steve Ballmer in the role this year.

Perhaps in the future we’ll see even more collaboration between the two companies.

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