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iPhone 16 ‘It’s Glowtime’ event hints at major Apple Intelligence focus

Apple ‘It’s Glowtime’ event logo

Apple has officially confirmed its iPhone 16 event for Monday, September 9. The ‘It’s Glowtime’ event also came with a revealing press invite and animation. While some invites carry minimal secret meaning, this latest release is giving strong Apple Intelligence vibes. Here’s why.

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Apple officially announces iPhone 16 event for September 9: ‘It’s Glowtime’

Apple has officially announced its highly-anticipated iPhone 16 event for September 9. The event, which includes an in-person component at Apple Park, will take place on September 9 at 10 a.m. PT/1 p.m. ET. The Apple event invite teases: “It’s Glowtime.”

Here’s everything you need to know about next month’s Apple event, including expectations for the iPhone 16 and iPhone 16 Pro.

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iPhone 16 release date: When to expect Apple’s flagship new iPhones

iPhone 16

Apple’s new iPhone 16 lineup is almost here. The company is widely expected to unveil four new iPhone models at a September 9 event: the iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max. But when will the new iPhone become available for pre-order? And how soon will it arrive in users’ hands? Here’s what to expect from the iPhone 16’s release date.

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Apple Intelligence rumored to be key part of iPhone 16 sales pitch

iPhone 16 AI features | Conceptual image

According to some new tweets from Mark Gurman, Apple has scheduled a mandatory meeting for all Apple Store employees shortly after the iPhone 16 event, which is expected to take place on September 10th. The meetings are happening on either the evening of September 12th and the morning of September 13th, depending on the store.

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Alleged iPhone 16 Pro box label corroborates production in India

Alleged iPhone 16 Pro box label corroborates production in India

We’re only a few weeks away from the official announcement of the iPhone 16, and the rumors never stop. As some sources have previously reported, Apple is expected to produce the Pro models of this year’s iPhones for the first time in India, in an attempt to reduce the company’s reliance on China. And a leaked label seems to corroborate this.

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Why are the iPhone 16 Pro and Pro Max getting bigger?

iPhone 16 Pro rumors

New iPhones are a little over one month away. The iPhone 16 lineup will fully support Apple Intelligence and feature camera upgrades, a dedicated Capture button, and more. But there’s one key design change coming to the Pro models only: larger displays.

Both the iPhone 16 Pro and Pro Max will be bigger than any previous Pro phones. Thanks to a variety of corroborating reports, we know that larger displays are happening. What we don’t yet know is why. Here’s my best guess.

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iPhone 16 is coming, and these five features will be worth the wait

iPhone 16

The iPhone 16 and iPhone 16 Pro are coming in two months, which means it’s not the best time to buy a new iPhone 15. Unless you’re in absolute need of a new iPhone right now, it’s wise to wait until September for either the iPhone 16 or for other iPhones to get cheaper.

Here are five new iPhone 16 features that will be worth the wait…

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