The iPhone 16’s biggest selling point may not be the phone itself, but AI features in iOS 18
Days out from WWDC and the AI rumor mill is active as ever.
Yesterday Mark Gurman reported that many of iOS 18’s AI features will require using an iPhone 15 Pro or later. It’s rare for many major software features to be exclusive to the latest iPhone, especially the latest Pro phone. But that’s exactly what iOS 18 seems set to deliver.
Which got me thinking: Apple’s marketing pitch for this fall’s iPhone 16 may center primarily on software, not hardware.
AI features in iOS 18 may be the biggest selling point for the iPhone 16.
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