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Apple so rattled by ‘Next Big Thing’ ads, it almost changed ad agency, claims Samsung

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[youtube=https://www.youtube.com/watch?v=tNxDd3l0lEU]

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …


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What are the five iOS features Apple is claiming that Samsung (or Google) stole?

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With the second patent battle between Apple and Samsung now underway, we thought it would be useful to look at each of the five features Apple claims Samsung (or Google) stole from iOS.

The patents are, of course, worded in the usual dense legaleze. If you want to read them for yourself, you can find them on the US Patent and Trademark Office website in the links below. But here’s my reading of what each one is about, in plain English … 
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Apple vs Samsung patent jury selected, Phil Schiller confirmed as first witness

Image: Mobile Magazine

The jury for the second Apple vs Samsung patent case has now been selected after a number of potential jurors were dismissed for possible bias. Apple is seeking damages of up to $40 per device sold for those Samsung phones and tablets it says violate up to five Apple patents, while Samsung is counter-claiming that Apple devices violate two of its own patents.

Unlike the previous trial, in which the similarity of Samsung’s hardware to iPhones and iPads was a key issue, the patents in dispute here are all software ones, and include standard Android features, leading some to suggest that Google is the real target in this case.

Trying to find unbiased jurors in Silicon Valley was never going to be an easy exercise, and several of those with connections to the tech sector were accepted. The court also found it impractical to eliminate jurors because they owned products from one or both companies, and it’s been reported that most own at least one Apple device, with some also owning Samsung TVs.

The final jury comprises six women and four men. Occupations include a former IBM manager, county government employee, accountant, store clerk, plumber, secretary, police department community service officer and a retired teacher.

The trial opens today with a video providing an overview of patent law, before opening arguments from each side. Apple has scheduled senior VP of marketing Phil Schiller as its first witness. The trial is expected to last around a month.

In the previous patent case between the two companies, Apple was initially awarded $1B in damages before $450M was cut, with a retrial ordered to look again at the damages awarded for some of the patents. The retrial awarded Apple $290M instead for that portion of the case, giving Apple a revised total award of $930M. Apple did, however, fail in an attempt to obtain an injunction against the products found to infringe its patents.

Is Android the real target of latest Apple vs Samsung patent battle that starts today?

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Photo: Reuters

Pieces in The New York Times and The Wall Street Journal suggest that the real target of Apple’s second courtroom patent battle with Samsung may be Android.

Some features in Samsung devices that Apple objects to are part of Google’s Android operating system, by far the most popular mobile operating system worldwide, running on more than a billion devices made by many manufacturers. That means that if Apple wins, Google could have to make changes to critical Android features, and Samsung and other Android phone makers might have to modify the software on their phones …

Jury selection begins today for the second patent case between the two companies after mediation attempts failed. Apple is seeking around $2B in damages for five patents it alleges Samsung has violated, while Samsung is counter-claiming that Apple is in violation of two of its own patents.


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Russian government drops iPad in favor of Samsung tablets over spying fears

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Russian government officials have stopped using iPads in an official capacity, instead opting to use offerings from Samsung according to a new report by Business Insider. The new Samsung devices are custom, secured tablets designed to be used with the confidential information government officials often need to handle.

Russian officials have denied that the swap is an effort to stop supporting American companies following sanctions related to the Ukrainian crisis. It also doesn’t seem to relate to recent rumors that the US government had backdoor access to Apple’s iOS devices—a claim Apple has denied.


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This is the room where the iPhone was born

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Ahead of the latest Apple-Samsung trial, Apple is sharing some of the details regarding the creation of the iPhone with the WSJ. As an aside, Apple also shared a shot of the secret windowless room where the original iPhone meetings took place. The nondescript room is where most of the design decisions for the original iPhone’s software were made and is called “hallowed ground” to Greg Christie, who designs the software interface for products and one of the first members recruited to work on the device in 2004.

It doesn’t mean that the windowless room, lit by fluorescent lights hanging from the ceiling, looked like anything special. Christie recalled the walls had signs of water damage from a flood in an adjacent bathroom. A few images covered the walls including one of Apple’s “Think Different” posters of famous graphic designer Paul Rand and another of a large chicken running around without its head.

Inspiration comes in many forms.

Apple may be sharing this information to drum up public support before the trial. Or, perhaps more likely, Apple knows this information will come out in the trial and wants to “own” the story beforehand.


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Samsung again disses iPad in Galaxy Pro ad, takes shots at Surface and Kindle too [Video]

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[youtube=https://www.youtube.com/watch?v=6nFe_SWcq4Q]

Just as it did last month, Samsung again takes shots at the iPad in a new ad for its Galaxy Pro series tablets. The ad opens with a video call in which the boss calls for a revised presentation deck to be emailed, and the Samsung user is able to send it during the call … 
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Despite courtroom battles, Apple picks Samsung to make iPad mini displays, claims report

While there seems no end in sight to the courtroom patent battles between Apple and Samsung, that doesn’t seem to be interfering with the business relationship between the two. Korean site ETnews (via G4Games) reports that Apple is bringing Samsung into its manufacturing mix for display panels for the iPad mini.

Apple currently uses a mix of three manufacturers for its iPad mini displays: AUO for the non-Retina model, and LG and Sharp for the Retina displays. The report claims that Apple is dropping AUO altogether, and cutting back its orders with Sharp, giving the resulting business to Samsung.

While media sources in manufacturers’ home markets are not always reliable where supply chain rumors are concerned, this one has enough specifics to seem credible at least – and the quality of the Retina iPad mini screen has been criticized in both reviews and benchtests.

Sunday Times interviews Jonathan Ive on everything design, Apple, and much more

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The UK’s Sunday Timespublished a massive, five-page interview (paywall) with Apple SVP of Design Jonathan Ive today that takes a look at the history and future of Apple from the perspective of the man who designed some of the most iconic devices of the past decade.

In the interview, Ive discusses (among other things) his approach to designing new products, which allows a device’s function to dictate its form:

Ive starts a new project by imagining what a new kind of product should be and what it should do. Only once he’s answered those questions does he work out what it should look like. He seeks advice in unlikely places. He worked with confectionery manufacturers to perfect the translucent jelly-bean shades of his first big hit, the original iMac. He travelled to Niigata in northern Japan to see how metalworkers there beat metal so thin, to help him create the Titanium PowerBook, the first lightweight aluminum laptop in a world of hefty black plastic slabs.

With regard to manufacturers like Samsung “referencing” Apple’s design in their products, Ive called the practice “theft” of “thousands of hours of struggle.” 
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Digitimes likely way off the mark with sapphire production estimates

An aftermarket sapphire screen cover.

A report by Digitimes is circulating today which says that Apple partner GT Advanced Technologies can only supply around 9-16% of sapphire supply for Apple’s next generation iPhone due for later in the year. The implication being that Apple would have to rely on external suppliers to make up the difference.

However, this estimate is based off GT’s apparent forecast of between $188 and $348 million from sapphire sales. As $GTAT investor and analyst Matt Margolis notes on his blog, the company has never broken down their revenue figures for sapphire so it’s unclear where Digitimes has sourced this number from.


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Doomed? Apple is #1 and growing in latest comScore smartphone numbers

These are the kind of numbers you will likely hear Tim Cook and company quote during a keynote or quarterly earnings call with investors. Digital analytics tracker comScore is out with a new report today showing a steady lead and continuous gains by Apple among U.S. smartphone users in the three months leading up to the end of January 2014.

59.8 million people in the U.S. owned smartphones (66.8 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 41.6 percent of U.S. smartphone subscribers (up 1 percentage point from October).

On the platform side, Apple picked up a point (from Android and BlackBerry) during the three month period while Android held its lead but dropped half a point. The current difference between iOS and Android in platform rankings differs by about 10 points.

Compare these numbers to the year ago figures for extra fun.

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Judge denies Apple injunction for patent infringements by Samsung, sets worrying precedent

I know, your eyes are probably glazing over by now at yet another Apple v. Samsung patent story. It seems scarcely a week goes by without one of the two companies winning a point, losing a point, filing an appeal, winning an appeal, losing an appeal or applying for some kind of court order. And if you were losing count, the latest news reported by FOSS Patents that a California court has rejected Apple’s application for an injunction against Samsung still relates to the original patent battle between the two companies which began back in 2011.

Apple was originally awarded almost a billion dollars in damages for patent infringements by Samsung. Apple had argued that monetary damages were insufficient, and that the court should also have ordered that the infringing products be withdrawn from sale … 
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Oops! Apple revealed confidential deal with Nokia while seeking damages from Samsung for the same thing

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Photo: REUTERS/Dado Ruvic

FOSS Patents discovered that while Apple was asking a court to sanction Samsung for using confidential information about a patent deal between the Cupertino company and Nokia, Apple inadvertently made the very same information public.

As part of a patent dispute between Apple and Samsung, Apple was required to share the terms of the patent licensing deal with Samsung’s lawyers, Quinn Emanuel. The agreement was that the documents – marked Highly Confidential – Attorneys’ Eyes Only – would only be viewed by the lawyers. Instead, Quinn Emanuel passed them onto Samsung execs, who allegedly used the information as ammunition in the company’s own patent negotiations with Apple … 
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Despite falling market share, iPads outsold next 4+ tablet makers combined in 2013

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Figures released today by Gartner show that the iPad remained the best-selling tablet of 2013, selling more than the combined sales of the four runners-up.

Apple’s strong fourth quarter helped it to maintain the top position in the market in 2013 […]

Apple’s tablets remain strong in the higher end of the market and, Apple’s approach will continue to force vendors to compete with full ecosystem offerings, even in the smaller-screen market as the iPad mini sees a greater share … 
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Should Apple open the iPhone’s fingerprint sensor to devs in iOS 8? [Poll]

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With Touch ID in the iPhone 5s, Apple wasn’t the first to integrate a fingerprint sensor in a smartphone, but it certainly popularized the feature as other manufacturers race to build similar technology into their next-gen iPhone competitors. HTC is packing in fingerprint sensors in its latest flagship devices and Samsung announced its new Galaxy S5 earlier this week with finger scanning as one of the standout upgrades. The verdict is still out on how Samsung’s tech compares to Touch ID, but it is interesting to see how others are using fingerprint sensors while Apple keeps it closed to developers and offers very limited applications. With Samsung letting app developers access the new S5’s fingerprint scanner for mobile payments and more right out of the gate, should Apple open the fingerprint sensor to devs in iOS 8?
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Jealous of S5 heart rate monitor? Your iPhone can already measure your heart rate with these apps

When Samsung unveiled its new flagship Galaxy S5 yesterday, the big news was the inclusion of a fingerprint scanner and heart rate sensor. The fingerprint scanning of course brings it up to par with Apple’s TouchID functionality, the standout feature and big selling point for the iPhone 5s. The heart rate sensor, however, is something not included in the current iPhone lineup and something Samsung will spend a lot of time marketing as fitness and health wearables like its new smartwatch lineup become big business in 2014. But did you know you can already measure your heart rate on iPhone using the device’s built-in camera?

A number of apps on the App Store, such the “Heart Rate Monitor” app just launched by PlusSports, allow you to accurately measure your heart rate by simply placing your face or fingertip in front of the camera lens. Another app available on the App Store that we’ve tested and works well is Instant Heart Rate. Popular fitness app maker Runtastic also has its own heart rate monitor and pulse tracker app.

The experience of using these apps is almost identical to the S5, which also forces the user to place a finger over a sensor on the back of the device and wait several seconds for a reading.

It’s possible Samsung would tell you that its built-in heart rate sensor is more accurate or feature-filled, but from our tests and reviews from others, the iPhone apps are remarkably accurate.

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As Apple continues development of iWatch, Samsung releases two new second-gen Gear smartwatches

Over the past year, many signs have emerged that Apple is working an iWatch centered around health and fitness features. The company has made a plethora of hires in the health field recently, and our sources have said that the device is already well into development. Samsung, on the other hand, albeit to incredibly poor reviews, released its Galaxy Gear smartwatch just five months ago. This evening, the Korean company has taken the wraps off of not one, but two new smartwatches: the Gear 2 and the Gear 2 Neo.  The difference between the two models is the lack of a camera on the Gear Neo. As rumored earlier this month, both of the models have ditched Android in favor of Samsung’s Tizen operating system.

According to Samsung, the switch to Tizen will offer many improvements to the end-user. First off, Tizen is much less power intensive, which means battery life has improved to 2-3 days, according to Samsung—much better than the one day life given by the original Gear. Tizen will also offer an “enriched application ecosystem” to the user.


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Samsung mocks iPad Air & iPhone’s screen size in new Galaxy Tab Pro & Note 3 ads (Video)

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[youtube=http://www.youtube.com/watch?v=fThtsb-Yj0w]

Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size.

In the ad, Samsung mentions that Galaxy Tab Pro 10.1 has an even thinner body than the iPad Air and also demos multitasking features that aren’t available on iOS. While Samsung doesn’t get into specifics in the video, we know the new Galaxy Tab Pro 10.1 measures in at 7.3mm thick. That’ less than a millimeter thinner than the iPad Air at 7.5 mm. The ad also makes references to the Galaxy Tab’s  10.1-inch HD display, which comes in at a resolution of 2560-by-1600 at 299 ppi compared to the iPad Air’s 2048-by-1536 resolution at 264 ppi.
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Apple’s market share in China started climbing even before China Mobile deal; Russian sales double

Photo: readwrite.com

While smartphone growth is slowing in China, Apple managed to increase its market share from 6 to 7 percent in the final quarter of 2013, even before the China Mobile deal was struck. IDC figures reported by the WSJ show that Apple is now the fifth largest smartphone seller in the country, behind Samsung, Lenovo, Coolpad and Huawei. Xiaomi sits just behind Apple at 6 percent.

Apple’s share is likely to increase significantly in the current quarter, thanks to finally being sold through China’s largest carrier, China Mobile. The carrier has more than 760M subscribers, and analysts have estimated that the deal will generate between 15M and 30M additional iPhone sales in the course of 2014.

iPhone sales in Russia, meantime, doubled to 1.57M units with a total value of $1B, reports Bloomberg. Apple had struggled to persuade Russian carriers to sell the iPhone due to its high price and laws that forbid carriers from discounting up-front prices in return for signing up to lengthy contracts. After selling through electronics stores, however, three Russian carriers resumed selling iPhones within the past few months.

The so-called BRIC markets – Brazil, Russia, India and China – are of huge importance to Apple now that the U.S. and Europe have reached saturation point. While Apple will never compete in market share with the low-end Android handsets available in these markets, there is still significant growth potential at the high end. In an earlier WSJ interview, Tim Cook said:

I look at the mobile phone market as having three kinds of phones: feature phones, smartphones that function as or are used as feature phones, and real smartphones. I do care about the market share of the last category and you want to be relevant.

The importance of the BRIC markets was illustrated when it was revealed that Apple’s Asian sales had outstripped those of Europe even by Q1 of last year. Next quarter’s China numbers are going to make very interesting reading.

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Samsung’s Galaxy S5 said to have fingerprint home button, though less sophisticated than Touch ID

The fingerprint sensor is said to be embedded in the home button
The fingerprint sensor is said to be embedded in the home button

If a report by SamMobile is correct, Samsung’s forthcoming Galaxy S5 won’t just have a similar name to the iPhone 5s, it will also have a fingerprint sensor embedded in the home button. The S5 is expected to be officially announced at Mobile World Congress in Barcelona on 24th February, replacing the Galaxy S4, though it may not go on sale until March or April.

It had earlier been rumored that the S5 would have iris recognition, but a KGI Research document pointed instead to a fingerprint sensor, which SamMobile claims to be able to confirm via sources inside Samsung.

We are finally confirming that Samsung’s upcoming flagship device, the Galaxy S5, will be equipped with a fingerprint sensor […]

Samsung hasn’t opted for on-screen buttons and is still using physical buttons, like it has been using in the past on all of its flagship devices. The sensor itself works in a swipe manner, which means that you would need to swipe the entire pad of your finger, from base to tip, across the home key to register your fingerprint properly … 

From SamMobile‘s description, the fingerprint technology appears to be less sophisticated than Touch ID, requiring users to pull their finger across the button rather than the one-touch system offered by the iPhone 5s. The ‘swipe across’ type of fingerprint scanner dates back many years.

Reports: A8 won’t feature integrated LTE yet, low yield rates pushing Samsung out of the process?

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Image via iFixit

Two new reports out today are offering a bit of early insight into what to expect from Apple’s next A-series SoC, or system on a chip, that powers its iPhone and iPad devices.

The first tidbit from Fudzilla says Apple will once again rely on Qualcomm for LTE chips in the next round of iOS devices rather than an A8 chip with LTE integrated. So what does this mean? It’s probably safe to assume Apple will save a SoC which includes the LTE modem in a future iteration.

Generally, the fewer chips required in a mobile device, the better optimized for battery life the device is. Apple, of course, must strive to engineer battery life parity, if not improvements, as our devices get more powerful each generation.


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Apple’s Phil Schiller to testify once again in Samsung patent lawsuit, Forstall also a possibility

Update: Zdnet Korea reports that Apple CEO Tim Cook and Samsung’s JK Shin met in the US last week ahead of the companies returning to court in San Jose next month. The unconfirmed, translated report appears to claims the executives were asked by the courts to reach an agreement by Feb. 19, but the case looks set to go ahead after settlement talks reportedly failed.

Apple’s head of marketing will be called to the stands by Samsung in the latest patent dispute between the rival companies. Schiller will testify on topics surrounding the creation and marketing of many of Apple’s iconic products, including the iPhone and iPad, according to a statement released by Samsung. The South Korean company has also said there’s a chance it could call Greg Joswiak, vice president of iPhone marketing, to testify as well.

Apple is also planning to put several of its own executives on the stand, possibly including Scott Forstall, who oversaw the development of iOS until he resigned his position in 2012. This would be Forstall’s first public appearance since he left Apple. Both Forstall and Schiller testified against Samsung in an August, 2012 hearing.