Skip to main content

T-Mobile

The Uncarrier

See All Stories
T-Mobile outage

T-Mobile is the 3rd largest U.S. wireless carrier behind Verizon and AT&T. Owned by German parent company, Deutsche Telekom, T-Mobile has been using its “Uncarrier” marketing campaign to grow its market share since 2013.

With what seems like a good amount of success over the past few years, T-Mobile continues to announce new initiatives like discounted plans for seniors, Netflix included with service, and pushing competitors to bring back unlimited data plans.

As of April 29, 2018, T-Mobile has joined forces with Sprint and will now be re-branded to simply T-Mobile, with the Sprint brand completely going away.

Site default logo image

T-Mobile hits back at Verizon’s ‘Never settle’ ads, offers free try-out & switch deal

[youtube=https://www.youtube.com/watch?v=RvQhMIyksHQ]

T-Mobile is hitting back at Verizon’s ‘Never settle’ ad campaign, offering to lend Verizon customers a new smartphone and port their existing number to it for a 14-day trial. If customers prefer T-Mobile’s service, the company will pay off Verizon’s Early Termination Fees up to a maximum of $650.

Any outstanding payments on your phone are also paid off, within the same overall limit, when customers choose to trade in their old phone for a new one on T-Mobile’s Simple Choice plan.

T-Mobile promises you won’t lose out if you choose to stay with Verizon. You always retain your existing phone, the carrier will refund any fees incurred on its own network and will pay any costs for switching back to Verizon.

The offer opens on 13th May, running until the end of the month. Visit t-mobile.com or one of the company’s retail stores between those dates for details. The company introduced crowd-sourced coverage maps back in March, extending its LTE data rollover deal to prepaid customers in the same month. Verizon cut most of its data plan prices by $10/month back in February.

Site default logo image

T-Mobile, Sprint, TWC make calling & texting Nepal free, waive bills to aid earthquake relief efforts

Update: Sprint and Time Warner Cable too.

Many tech companies are attempting to help victims of the devastating Nepal earthquake this week and the latest is T-Mobile. The carrier announced that it’s making calling and texting Nepal free in order to aid relief efforts:

In the wake of the devastating Nepalese earthquake, many T-Mobile customers are trying to stay in touch with their family and friends in Nepal.  T-Mobile is making this easier by waiving and crediting fees for all calls and text messages to and from Nepal from Saturday, April 25 through Saturday, May 16.  Calling and texting to and from Nepal without charges applies to all postpaid and prepaid customers of T-Mobile, MetroPCS, GoSmart Mobile and Walmart Family Mobile with international calling.

T-Mobile also notes that its customers can text to various charities to make a donation that will be charged to their mobile bill:

  • Save the Children – Text NEPAL to 20222 to donate $10 to Save the Children
  • UNICEF – Text NEPAL to 864233 to donate $10 to UNICEF
  • World Vision – Text NEPAL to 777444 to donate $10 to World Vision

Google and Apple have also launched efforts to aid people in Nepal impacted by the earthquake.

Site default logo image

T-Mobile extends 10GB free LTE data to prepaid customers, includes data rollover for up to a year

T-Mobile announced Data Stash back in December, giving postpaid customers 10GB of LTE data free of charge and the ability to roll over their unused data month-to-month for up to a year. As of Sunday March 22nd, prepaid customers will now get to enjoy the same deal.

This month, we’re taking Data Stash even further.  I’m happy to announce that, starting Sunday March 22nd, Data Stash will start rolling out to Simple Choice prepaid customers. Every single one of our prepaid voice customers with a qualifying Simple Choice plan will start out with a Starter Stash with up to 10 GB of 4G LTE data. And when that’s all used up, they’ll start rolling forward their unused data for use up to a full year.  Automatically… and at no extra charge.

T-Mobile says that the ability to roll over data from month to month has been one of the most requested changes, with 27% of postpaid customers having already dipped into their data stash.

The full text of the press release can be found below.
Expand
Expanding
Close

Site default logo image

John Legere says T-Mobile passed Sprint to become third largest US carrier

T-Mobile CEO John Legere announced during the company’s Q4 earnings call today that the company has surpassed Sprint to become the number three carrier in the country.

That would mean the carrier has reached its goal set by Legere to move ahead of Sprint by the end of last year (via The Verge):

“…Going into this year, they have 55 million customers… T-Mobile had 33 million customers. We merged with MetroPCS and went to 42 million customers, and we’ve since added 13 million customers to get up to, guess what, 55 million customers.”

So as of right now the two appear to be neck and neck based on the numbers Legere shared, but he also hinted T-Mobile’s lead would be easier to see over “the next quarter or two.”

[youtube=http://youtu.be/n72sk4fFSw4]

Verizon reducing plan rates by $10/month & adding new data tiers in latest promotion

Site default logo image

Verizon is following its More Everything holiday promotion today with a new limited time promo for its customers, the carrier announced today. Starting tomorrow, Verizon will begin offering customers data plans at new price points from 1GB up to 20GB with most price tiers being reduced by $10/month compared to their previous rates.

With the new plans, customers can take advantage of plans with the same data amount at a cheaper rate, or pay the same price and receive a data increase. Additionally, Verizon will introduce more data tiers with 12GB, 14GB, and 16GB options.
Expand
Expanding
Close

T-Mobile’s new ‘SCORE!’ program gives you smartphone discounts & perks for $5/month

T-Mobile is seemingly continuing with its “Un-carrier” parade, as the company just announced a new program called “SCORE!” that lets customers add $5 per month to their bill to get some steep discounts on smartphone upgrades. Essentially, enrolling in this program lets you subsidize one of your own future smartphone purchases, but it looks like T-Mobile is going to try to make the investment worth your time.


Expand
Expanding
Close

Sprint targeting T-Mobile customers w/ $200 min. trade-in offer for switchers

Site default logo image

Just one day after T-Mobile unveiled its Smartphone Equality program letting loyal customers avoid credit checks, Sprint has announced a new promotion specifically targeting T-Mobile customers with an offer to make switching carriers easier. Sprint’s latest buyback and trade-in offer joins the carrier’s existing ‘Cut Your Bill in Half’ promo which encourages AT&T and Verizon customers to switch; T-Mobile was notably missing from that offer. Here’s how Sprint details the new promotion for T-Mobile customers:
Expand
Expanding
Close

T-Mobile launches Smartphone Equality, expanding base of customers qualified for financing & special deals

Site default logo image

T-Mobile often rolls out “Un-carrier” initiatives that intend to challenge its competitors (which sometimes get copied), and John Legere’s latest announcement for the company is no different. The T-Mobile CEO shared today that the carrier soon start offering the same financing options to customers with weak credit as it provides for well qualified customers. The program is called Smartphone Equality, and here’s how it works…
Expand
Expanding
Close

Site default logo image

T-Mobile USA CEO responds to ‘unsustainable’ claim in typical Uncarrier fashion

What does T-Mobile US CEO John Legere have to say about comments from parent company Deutsche Telekom this week calling his “Uncarrier” approach unsustainable?

“Its total bullshit,” according to a brief response from Legere referring to comments made by Deutsche Telekom CEO Timotheus Höttges in an interview earlier this week.

According to Re/code, Höttges “admitted that T-Mobile’s current approach is not sustainable” during the interview: “The question is always the economics in the long term … and earning appropriate money,” Hoettges said. “You have to earn your money back at one point in time.”

Höttges also noted that he was “intrigued by the idea of having a combination with Sprint and being the ‘super-maverick’ in the market,” referring to T-Mobile’s plans for a merger with the company that fell through last year.

On sustainability, Höttges claimed T-Mobile’s aggressive discounts and Uncarrier approach would not work long-term as the company invests approximately $4-$5 billion each year to keep up with the other carriers.

Despite disagreements on sustainability, Höttges did briefly attempt to praise Legere’s work during the interview: “His management style will never be adaptable to Germany,”Hoettges said, although he added that Legere’s competitive nature and desire to win are very much in line with the company’s culture. “I like people being disruptive… I like people who are brave. He is very much fitting to our DNA, how we want to be, even if he is very American in his approach.”

T-Mobile introduces new Simply Prepaid plans starting at $40/month

Site default logo image

T-Mobile continues to shake up the wireless industry by introducing a number of affordable plans and options as part of its ongoing Un-carrier initiative. Today, the carrier announced that it is expanding choices for prepaid customers with new Simply Prepaid plans for as little as $40 per month. The new plans will be available for new and existing customers on January 25th.
Expand
Expanding
Close

AT&T follows T-Mobile’s lead w/ new shareable rollover data feature

Site default logo image

AT&T announced today a new plan feature for its mobile share value customers: shareable rollover data. The carrier says more than 50 million subscribers will automatically gain the benefit when it kicks off at the end of the month on January 25th. If this news sounds familiar, that’s likely because competing wireless provider T-Mobile became the first of the big four national carriers to offer rollover data with its “data stash” feature announced last month alongside a free 10GB data promo. Here’s how AT&T says its version of rollover data works:


Expand
Expanding
Close

T-Mobile CEO predicts Apple Watch will take wearables mainstream in 2015

In the months leading up to the launch of the Apple Watch next year, early opinions about the smartwatch have been quite mixed. While some believe that the Apple Watch will be as successful as iconic products released ahead of it, including the iPhone, iPad, iPod and Mac, others are more skeptical about how much of an impact the device will truly have.

While the wearables market is forecasted to become over a $5 billion industry by 2018, it hasn’t reached that point just yet. But T-Mobile CEO John Legere certainly thinks it will sooner than later, predicting that the Apple Watch launch in 2015 will be the turning point in which the wearables market goes from niche to mainstream.
Expand
Expanding
Close

T-Mobile John Legere

T-Mobile CEO John Legere wishes you a NSFW Christmas (Video)

T-Mobile CEO John Legere is known for trolling his competitors, and it looks like he decided to—in the spirit of the season, of course—mock them some more as a Christmas gift. T-Mobile has spent the entire year going through several different “uncarrier” events (now totaling eight), attacking its competitors and introducing services and features that it hopes will set it apart. And as Legere touches on in the below video, plenty of people seem to have been convinced that switching is worth their time…


Expand
Expanding
Close

T-Mobile teases a new uncarrier deal livestreaming tomorrow as it claims 50% faster LTE in NY

Site default logo image

T-Mobile has announced that it will be unveiling its latest contract-free deal in a livestreamed ‘fireside chat’ tomorrow, Un-carrier 8.0.

Un-carrier 8.0 is ready to roll, and you’re invited to join us for the unveiling of one of our biggest and boldest moves yet! This one is so big we had to keep it a surprise.

Join John Legere, CEO of T-Mobile, as he unveils the news during a live fireside chat with David Pogue of Yahoo! News. David will be taking questions for John from Twitter through @JohnLegere and @Pogue and the #Uncarrier8 hashtag.

The company hasn’t hinted at any of the details, but we’ll of course let you know … 
Expand
Expanding
Close

T-Mobile announces new $100 unlimited 2-line data plan, $100 10 GB 4-line plan

AT&T, Sprint, and Verizon need to watch out. The “uncarrier” has announced yet another couple of reasons they hope will get you to ditch your current cellular provider for T-Mobile. Today, CEO John Legere and his cohorts have come out to announce that T-Mobile is now offering a 2-line family plan that comes with unlimited talk, text, and 4G data, for $100 a month.


Expand
Expanding
Close

AT&T and Verizon warn investors of higher Q4 churn as Sprint and T-Mobile increase competition

While the traditional wireless landscape in the United States has consisted of AT&T and Verizon Wireless as the heavyweights and Sprint and T-Mobile as the underdogs, the divide between the carriers appears to be quickly narrowing. Sprint and T-Mobile have both introduced highly-competitive plans and promotional offerings in the fourth quarter, leading many consumers to switch carriers at a higher-than-average pace.
Expand
Expanding
Close

Sprint announces ‘Cut Your Bill in Half’ promo for AT&T & Verizon switchers

Site default logo image

Sprint CEO Marcelo Claure teasing the new promotion

Update: Sprint’s CFO says what you probably already know: saving you 50% if probably really more like saving you 20%, and current Sprint plans might already be cheaper. Amusing to see the CFO acknowledge it.

Sprint today announced a new campaign to attract wireless customers from competitors AT&T and Verizon with seemingly aggressively priced plans and an offer to help pay switching fees. Under the new promotion, which Sprint’s recently appointed CEO Marcelo Claure previously teased, the wireless carrier will offer to match Verizon and AT&T plans at half the cost for customers switching to Sprint.


Expand
Expanding
Close

Site default logo image

FCC pressures T-Mobile into showing actual speed test results for users w/ throttled plans

The U.S. Federal Communications Commission this week reached an agreement with T-Mobile to ensure that customers receive proper information about the speed of their wireless internet connection, even if the user has a capped data plan. The carrier has 60 days to implement the changes outlined in the agreement.
Expand
Expanding
Close

Site default logo image

T-Mobile kicks off sales of new iPads, but no 128GB iPad Air 2 yet

Following opening up preorders for Apple’s new iPads last week, T-Mobile announced today that the iPad Air 2 and iPad mini 3 are now available to purchase from both its online and brick and mortar retail stores. T-Mobile’s website, however, notes that the 128GB iPad Air 2 is not yet available and currently only offers the 16GB and 64GB variants.

Sales at T-Mobile follows preorders through Apple, AT&T, Sprint and others kicking off earlier this month with first shipments of the device arriving last week. Apple, Sprint, and other carriers started sales of the device in stores last week.

Why exactly T-Mobile doesn’t have the 128GB model is unclear, but availability of certain models through carrier and retail partners has varied greatly from company to company since the launch last week. Through Apple’s website in the US, most versions of the 128GB iPad Air 2, apart from the Space Gray color option, have the same 1-3 day shipping estimate as the 16GB and 64GB models.

Through T-Mobile the iPads will be available through T-Mobile’s financing options for Simple Choice plan customers starting at $0 down for both tablets. $0 down with monthly payments (approx. $26 for iPad Air 2 and $22 for iPad mini 3) is for the 16GB entry level models, while the 64GB model will be available for $99 down and the 128GB models for $199 down.

The iPad Air 2 and iPad mini 3 are available from T-Mobile’s website and in-stores now.

T-Mobile CEO John Legere Tweetstorms some clarity into the Apple SIM debate

Site default logo image

[tweet https://twitter.com/JohnLegere/status/526089456898809856]

There’s been some confusion about the new Apple SIM that is included in many of the new iPad Air 2 and Mini 3s. On Friday it was revealed that AT&T would lock the Apple SIM effectively making the Apple SIM an AT&T SIM and rendering the whole excercise pointless.  T-Mobile and Sprint, on the other hand, will let you trade back and forth between their networks at will and we found out this morning that makes buying roaming data less expensive when travelling.

But there is a lot of confusion to the “why’s and how’s” of the Apple that T-Mobile’s CEO breaks down below. Note that Legere just pulled off a coup becoming the only US wireless carrier to allow Apple’s iPhone to use Wifi calling and clearly Apple and T-Mobile like what each other are doing.

The whole “tweetstorm” is below.  
Expand
Expanding
Close

Apple includes its own SIM card with cellular iPad Air 2, will allow switching carriers on a whim

Site default logo image

Since the cellular model of the iPad isn’t subject to typically two-year contracts, users have always been free to start or end pre-paid cellular data plans at will from the device’s settings. In the past, however, this meant buying your iPad from one carrier and being locked into that carrier’s plans.

With tomorrow’s launch of the iPad Air 2, however, Apple is changing that by including its own SIM card with each unit. This SIM card will work with multiple US carriers—AT&T, Sprint, and T-Mobile—and allow users to not only enable or disable a cellular plan as they see fit, but also switch back and forth between carriers to find the plan that works best for them at the moment.


Expand
Expanding
Close

AT&T now offering double data on 15 GB and higher Mobile Share Value plans through October 31st

Site default logo image

Today AT&T launched a new limited-time offer to new and existing subscribers featuring double data on Mobile Share Value plans 15 GB and up. The offer is good through October 31st, at which point the data buckets will revert to their regular sizes. Subscribers who sign up for the a new line on these plans before October 31st will be able to keep their double data for as long as they want it, even after the offer has expired.

At the new prices, a 30 GB shared data bucket will cost $130 per month, where the same amount of data would normally run for $225, coming out to a total savings of $95 per moth. While the usual offers only go up to 50 GB, there are now three larger buckets at 60, 80, or 100 GB, with most costing only a fraction of the price of the regular $50.


Expand
Expanding
Close

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications