Today At Apple

As part of the “She Creates” collection of over 5,000 Today at Apple sessions being hosted in Apple Stores around the world this March, Apple is extending its popular Music Lab: Remix series with a new collaboration by artist Alicia Keys. Apple Stores will also offer a new Art Lab highlighting illustrated portraits.

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March 8 marks International Women’s Day 2020, and Apple is supporting the visibility and achievements of women with special Today at Apple sessions held in select Apple Stores throughout the world. From March 1–31, you can join inspiring female creators in the “She Creates” series to learn a new skill and gain a new perspective.

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It’s no secret that iPhones have become incredibly powerful mobile filmmaking tools. Countless stunning videos have been produced with little more than an iPhone and a spark of creativity. But you’ve probably never seen a shot on iPhone film quite like Glacier from Vallée Duhamel studio.

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Photo: Black Girl Festival

At Apple Regent Street in London, groups of young women are gathering together to equip themselves with creativity and confidence. These women are part of Black Girl Fest Academy, a new program developed in association with Today at Apple and supported by mayor of London Sadiq Khan. The academy kicked off in late January and runs for seven months.

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Today at Apple’s collaboration with top Apple Music artists is returning with new creative music events at Apple Stores across the world. The first for 2020 is a Music Lab: Remix session featuring Khalid.

Beginning January 29, Apple Store visitors can register to get hands-on with Khalid X Disclosure’s upcoming single “Know Your Worth,” and learn how to create their own remix using GarageBand on iPhone. Like all Today at Apple events, Music Lab: Remix Khalid is free to attend.

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Starting February 1, select Apple Stores across the US will celebrate Black History Month with a special lineup of more than 40 Today at Apple sessions. This year’s lineup highlights creators shaping new cultural narratives through visual arts, photography, poetry, dance, film, and other mediums.

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Apple is offering new opportunities for illustrators through Today at Apple that combine the creative potential of iPads with popular Apple TV+ shows. A run of exclusive sessions at top Apple Stores will celebrate the craft of poster design.

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2019 was a flourishing year for Today at Apple, the program of creative sessions held every day at every Apple Store. New and upgraded stores brought the best Today at Apple experience to more customers than ever before. Artist collaborations and immersive new sessions drove awareness of Apple’s best free resource. And at the heart of it all was a team of Creative Pros inspiring a global community of creators.

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New Today at Apple sessions celebrating the holiday season aim to offer activities the whole family can enjoy. From December 9 through January 2, Apple Stores around the world are featuring a collection called “Family Fun for the Holidays.”

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“We have these crystals that we had photographed a bunch of times in a bunch of different ways. And then this girl picks it up and she shoots down the barrel of the crystal and creates this beautiful kaleidoscope image, and I’m just like, ‘That’s gorgeous. I never saw it that way.’”

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Apple is promoting the importance of coding and app development in its retail stores around the world with a collection of free Today at Apple sessions held from December 1-15. The lineup will include exclusive labs with designers and developers at flagship stores, and a new Coding Lab for Kids based on the Apple TV+ Original Helpsters.

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Since opening in 2006, Apple Fifth Avenue in New York City has held the title of world’s only 24-hour Apple Store. When the cube returned this past September after years of renovations, the new store earned another distinction: the world’s only 24-hour Forum for Today at Apple creative sessions. Apple says the store is “Always Open to Open Minds.” With a bright new space and a renewed focus on connecting people, it’s time for Apple to tap the energy of the city that never sleeps and keep creativity flowing all day and all night.

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One of Today at Apple‘s most significant cultural contributions this year was Made in LDN, a special extension of the free creative sessions already offered at Apple Stores around the world. To celebrate the achievements of young Londoners who took part in sessions this summer, Apple will host a Made in LDN Showcase from November 8-10.

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Apple’s collaboration with major cultural centers around the world continues this fall in Spain through a partnership with CaixaForum Madrid. The museum will host Today at Apple sessions teaching creative skills amplified by the center’s architecture and exhibitions.

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Peanuts fans will soon be able to shape the stories of their favorite characters. Apple is adding a new Design Lab to its series of Today at Apple sessions inspired by the upcoming Apple TV+ exclusive Snoopy in Space.

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Apple Michigan Avenue is offering a new perspective on the built world with a series of Today at Apple sessions celebrating the Chicago Architecture Biennial. Local photographers, architects, urban planners and Apple’s Creatives at the flagship store will host Walks and Labs from November 3-24.

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Apple’s grandest store in the Netherlands is returning with a renewed purpose on October 24 after months of extensive upgrades and restoration. The redesigned Apple Amsterdam will feature a Forum and video wall for Today at Apple, and a special creative collaboration to celebrate.

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Apple’s only retail store in Maine reopened today in a significantly larger and more modern space at The Maine Mall. South Portland customers lined up this morning to explore the location’s first redesign since opening more than 11 years ago.

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Adobe’s new painting and drawing app, Fresco, launches today on iPad. The next-generation tool promises an illustration experience with an unprecedented level of fidelity to traditional oil and watercolor paints. Alongside Fresco’s launch, Adobe is teaming up with Apple and The Big Draw for an entire month of Today at Apple sessions at every Apple Store in the world.

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Apple is leveraging its popular series of in-store creative sessions to highlight Apple TV+ original content. Upcoming Today at Apple sessions supplement Apple Original Films and offer more insight from their creators.

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Apple’s program of creative events held in its retail stores around the world offers Skills, Walks, and Labs sessions highlighting the capabilities of your Apple products and offering creative inspiration. Starting September 20, Today at Apple is expanding with a new type of express session — Quick Tips.

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