Opinion May 5

AAPL: 93.24

-0.95
Stock Chart

Earlier this week, we reported on an upcoming design refresh coming to Apple Music with iOS 10. Mark reported that the update would focus on “a redesigned user-interface, a few new functions, and reorganization as well as simplification of existing features.” The new interface is said to ditch the colorful translucent look of the current app in favor of a more simplistic look with a focus on album art and black & white design.

While I certainly won’t reject an interface refresh for Apple Music, I think there are a variety of things that need to change too (or even first). Read on as I breakdown what needs to be changed…

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Opinion May 3

AAPL: 95.18

1.54
Stock Chart

Tim Cook’s interview on CNBC last night highlighted the huge gulf between his optimistic view of Apple’s future prospects, and the pessimistic one being expressed in both Wall Street commentary and the share price.

The share price speaks for itself. As Business Insider notes, the stock has dropped 11% since Apple announced its first-quarter earnings, and 27% over the past year. Even billionaire investor Carl Icahn – who once couldn’t stop talking about how under-valued AAPL was – sold 7M shares back in February and has now dumped the stock altogether. Not the greatest expression of confidence in the company’s future.

Analysts have been queuing up to pronounce that Apple is doomed, the iPhone is on a slide, it’s all over. Tim Cook, meanwhile, claims that Wall Street is guilty of ‘hugely over-reacting’ to a short-term glitch …

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Opinion May 2

AAPL: 93.64

-0.10
Stock Chart

Alongside the iPad Pro last November, Apple introduced a new connectivity option for users with the Smart Connector. Originally, Apple only touted the connection as being good for easily pairing things like keyboards to the iPad. We’ve since learned a little more about the capabilities of the three-pin connection, but overarching details are still vague.

Last month, I had the chance to try out the LOGI Base dock with Smart Connector support. Prior to using it, I was totally unaware that the Smart Connector was capable of charging the iPad Pro, albeit it at a slightly slower pace. Using the LOGI Base, however, intrigued me. What are the actual capabilities of Smart Connector?

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9to5toys 

Opinion April 27

AAPL: 97.82

-6.53
Stock Chart

Earlier today, yet another report emerged claiming that Apple would launch an iPhone ‘Pro’ or iPhone 7 ‘Pro’ this fall. This report claimed that the device would be identical to the iPhone 6s Plus in terms of size, but would feature dual cameras on the back and Smart Connector support.

This isn’t the first time we’ve heard reports of Apple perhaps adding an additional model to its iPhone lineup, either. A separate report from last month claimed that the company was planning an iPhone 7 Pro with dual camera capabilities.

While all of this is obviously yet to be confirmed and could very well change before Apple announces new iPhones this September, it brings up some interesting possibilities for the iPhone’s 2016 lineup. Will Apple replace the ‘Plus’ model with the ‘Pro’ model? Will it join the lineup as an additional, more expensive option? Let’s discuss…

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Apple sent out an email blast this week marketing the Apple Watch as a Mother’s Day gift recommendation:

Help her do it all and look great, too. Whether she’s working or playing, Apple Watch is the perfect Mother’s Day gift to help her stay connected and active throughout the day.

The email was fine as far as marketing messages go. It featured the message above plus a nice photograph of a woman wearing an Apple Watch Sport with a band color-matched to her jacket. “Celebrate her with a gift she’ll love” and “Finally, something that can keep up with her” cleverly nudged you into making Apple Watch the fashionable fitness tracker gift for the May 8th holiday.

But it also reminded me of a recent experience I had in an Apple Store and a realization about Apple Watch right now. Agree or disagree, I believe the window on buying the first-gen Apple Watch has closed, and in almost every situation potential customers should wait for Apple Watch 2.

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Opinion April 25

AAPL: 105.08

-0.60
Stock Chart

I touched on my thoughts on a cellular Apple Watch 2 briefly when detailing WSJ’s report, but I want to expand a bit further and think out loud about the possibility. In short, I think an untethered Apple Watch with built-in cellular connectivity is inevitable, but in the short term there are other problems I suspect will be solved first. That’s not to say that Apple couldn’t introduce cellular and fix other issues, but having an embedded data connection is low on my list of requests this year.

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9to5google 

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