Apple event ▪ August 27

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Apple has just sent out official invitations to media outlets (via CNBC) for its next special event on September 9th. The tagline this year reads “Hey Siri, give us a hint.” The event will take place at 10 am PT at Bill Graham auditorium in San Francisco, California, which was rumored to be the venue ahead of the invites. Apple’s September event is set to include the next generation iPhone 6S and iPhone 6S Plus as well as the long awaited Apple TV hardware update.

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Apple event ▪ August 26

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Earlier this week, whispers started arising that Apple was planning to hold its September 9th iPhone event at the Bill Graham Civic Center Auditorium in San Francisco. At the time, however, there was very little evidence to support the claims. Today, San Francisco news outlet Hoodline reports that a “trusty source” has confirmed that Apple is indeed hosting its event at the Bill Graham Civic Center.

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Apple event ▪ March 4

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The banners for the Spring Forward Apple event have started going up at Yerba Buena, in preparation for March 9th. As is usual, the display mirrors the logo and patterns seen on the event invite sent last week. Apple has already been setting up an outdoor structure behind the venue, which will likely become the demo area for press when the event is over.

More pics below (we’ll update as the workers fill in the banner)  …

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Episode 004 of Happy Hour is finally here and Apple’s March 9th “Spring Forward” event is right around the corner. It’s safe to say, we’re all pretty excited. What can you expect to be announced on stage at the event? Well, today we’re discussing the entire thing and getting into all of the details along with our expectations and predictions. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

Click here to subscribe on iTunes or listen to the episode embedded above.

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Apple event ▪ February 28

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We have received images of a white building under construction behind the Yerba Buena Center of the Arts, the venue for Apple’s ‘Spring Forward’ event on March 9th. The tipster said that security guards are patrolling the scene, wearing ‘Apple Security’ shirts, confirming the connection between the building and Apple.

Apple built a similar external structure for the Apple Watch’s original unveiling in September, which acted as a demo hall for the products (iPhone 6 and Apple Watch) that Apple had announced at the event prior. Given the similarities, it is likely that this is the purpose of this new building as well.

It is worth noting, however, that in the past Apple has simply used side rooms inside Yerba Buena for its demo areas. Unlike the Flint Center, previous events show that there is space for indoor demos if Apple wanted to use it.

More images after the break …

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Apple event ▪ February 26

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Okay, so you’ve heard by now that Apple is having a ‘Spring forward’ special event on March 9th (just a day after the clock springs forward in the US for DST), and Tim Cook has pinned the Apple Watch debut down to sometime in April, so it’s a no-brainer that we’ll be filling in lots of blanks about the device then.

Apple already publicly unveiled the Apple Watch last September including an hour of on-stage time, though, so aside from more demoes, pricing, and availability specifics, what do you expect from Apple’s upcoming event? expand full story

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