Apple event ▪ March 4

The banners for the Spring Forward Apple event have started going up at Yerba Buena, in preparation for March 9th. As is usual, the display mirrors the logo and patterns seen on the event invite sent last week. Apple has already been setting up an outdoor structure behind the venue, which will likely become the demo area for press when the event is over.

More pics below (we’ll update as the workers fill in the banner)  …

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Episode 004 of Happy Hour is finally here and Apple’s March 9th “Spring Forward” event is right around the corner. It’s safe to say, we’re all pretty excited. What can you expect to be announced on stage at the event? Well, today we’re discussing the entire thing and getting into all of the details along with our expectations and predictions. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

Click here to subscribe on iTunes or listen to the episode embedded above.

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Apple event ▪ February 28

We have received images of a white building under construction behind the Yerba Buena Center of the Arts, the venue for Apple’s ‘Spring Forward’ event on March 9th. The tipster said that security guards are patrolling the scene, wearing ‘Apple Security’ shirts, confirming the connection between the building and Apple.

Apple built a similar external structure for the Apple Watch’s original unveiling in September, which acted as a demo hall for the products (iPhone 6 and Apple Watch) that Apple had announced at the event prior. Given the similarities, it is likely that this is the purpose of this new building as well.

It is worth noting, however, that in the past Apple has simply used side rooms inside Yerba Buena for its demo areas. Unlike the Flint Center, previous events show that there is space for indoor demos if Apple wanted to use it.

More images after the break …

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Apple event ▪ February 26

apple-watch

Okay, so you’ve heard by now that Apple is having a ‘Spring forward’ special event on March 9th (just a day after the clock springs forward in the US for DST), and Tim Cook has pinned the Apple Watch debut down to sometime in April, so it’s a no-brainer that we’ll be filling in lots of blanks about the device then.

Apple already publicly unveiled the Apple Watch last September including an hour of on-stage time, though, so aside from more demoes, pricing, and availability specifics, what do you expect from Apple’s upcoming event? expand full story

Apple has just invited several media outlets to a ‘Spring forward’ special event on Monday, March 9th. We’re sure to see a whole lot more of the Apple Watch at this event ahead of its April debut. The event will take place at the Yerba Buena Center in San Francisco.

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Apple event ▪ February 11

Happy Hour is back and better than ever. Join us as we kick off the first episode and discuss everything you need to know about Apple’s master plan for iOS 9, a new music streaming service in the works, Apple Watch launch details, and more. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed.

Click here to subscribe on iTunes or listen to the first episode embedded above.

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