charity ▪ May 6

What can $200,000 get you in 2015? Lunch with the CEO of the most valuable company in the world and two tickets to be his VIP guest at a future Apple keynote. That’s how much Tim Cook and Charitybuzz raised at auction today as the weeks-long fundraiser came to a close after the starting bid began at $10,000 — the starting price of the 18k gold Apple Watch Edition — in mid-April… expand full story

charity ▪ April 27

With well over 3,000 confirmed deaths in Saturday’s devastating earthquake in Nepal, Apple is inviting iTunes users to donate to the American Red Cross. The appeal allows donations from $5 to $200, with 100% of the funds donated being passed anonymously to the Red Cross …  expand full story

charity ▪ January 22

Update 2/5: Auction just wrapped up at $3,250 just over the estimated value.

Former Beats Music CEO and current Apple employee Ian Rogers is participating in a charity fundraiser through the online auction site Charitybuzz. With the estimated value pegged at $3,000, the fundraiser has a starting bid of $600, and runs for two weeks starting today. The highest bidder will have the opportunity to meet the former Beats Music CEO in either Los Angeles (where Beats is headquartered) or Cupertino (near Apple’s campus) for a private lunch meeting. expand full story

charity ▪ November 24, 2014

Apple announced last night its campaign to support World AIDS Day 2014 with a series of App Store promotions and plans to donate a portion of Apple Store sales on Black Friday and Cyber Monday to the Global Fund to support the fight against AIDS. Specifically for November 28th, or Black Friday, Apple shared that select Apple products will include a special edition (RED) iTunes gift care with a percentage going toward the Global Fund, and now we know exactly which products will qualify for Apple’s (RED) promotion on Black Friday.

Supported products include the iPhone 6 Plus, iPhone 6, iPhone 5s, and iPhone 5c as well as each iPad mini, iPad Air, and iPad Air 2 which will include a $50 iTunes gift card (as well as the donation). Customers picking up an iMac, Retina iMac, MacBook Pro, Retina MacBook Pro, or MacBook Air will receive a $100 iTunes gift card. Finally, Apple will include a $25 iTunes gift card with the purchase of an iPod nano, iPod touch, Apple TV, or Beats headphones or speakers.

While it’s nice to see Apple use the Black Friday shopping event to promote (RED), its deals are admittedly less charitable than some other retailers if you’re trying to save some actual cash on your Apple or Beats purchases rather than picking up credit for iTunes or the App Store.

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charity ▪ November 23, 2014

Apple World AIDS Day 2014

Apple has just announced a significant campaign to support World AIDS Day 2014 as part of its long-running (RED) program. The company will donate to the Global Fund to fight AIDS based on proceeds from its new Apps for (RED) section on the App Store, as well as a portion of online and retail sales made on Black Friday and Cyber Monday. expand full story

A range of apps have been updated today with limited-time promotions, in aid of the (RED) charity. Apple has participated in the event with an update to GarageBand, offering a limited-edition In-App Purchase that makes over 300 new drum, guitar, synth and bass loops available as an In-App Purchase. All proceeds from the sale of this expansion pack go directly to the (RED) charity, which sends the money to the Global Fund to fight AIDS, Tuberculosis and Malaria. The In-App Purchase, which is priced at $0.99, will be available until December 7th.

Other notable developers are also participating, many of which including exclusive additional content. For example, Threes has been updated, with a fresh red theme and updated icon. Monument Valley has added one special (RED) level, Star Walk has added exploration of Mars, The Red Planet. The popular drawing app, Paper, has also participated with a red application theme and icon. The ‘Over’ app has made special edition font and artwork packs available for purchase. djay and Heads Up! are also taking part in the event. Like GarageBand, 100% of proceeds of app and IAP sales go to the (RED) fund.

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