UK carrier reports increased Apple Maps usage as ComScore numbers show downward trend

Apple’s Maps app, introduced as part of iOS 6 in 2012, has had its fair share of technical issues and was the source of a PR crisis and the ejection of multiple long-time Apple executives. But two years later, if data from UK carrier EE is any indication, Apple Maps usage appears to be on an upward trend. Here’s the latest usage data for Apple Maps from the network:

Read more

Google Maps left out in the cold as most iPhone users stick with Apple Maps

Photo: bgr.com

Photo: bgr.com

Apple Maps may not have had the best of starts, but data from ComScore shows that most iPhone users have stuck with the app rather than reinstalling Google Maps. Google Maps lost 23M iPhone users in the US alone in the last year, with similar numbers expected elsewhere.

The figures show that in September this year, 35M iPhone owners used Apple Maps, against just 6M for Google Maps – the latter including around 2M who were using older versions of iOS unable to run Apple Maps.

The story is essentially a simple one: while techier iOS users may choose their own apps, the majority of iPhone owners use the apps that Apple provides. And if you apply that to other services, that may not bode well for technologies like Pandora …  Read more

comScore: Apple gains on Android in the US even before iPhone 5s and 5c launch

Smartphone OEM Market Share

The latest report from comScore shows Apple continuing to shine as the top smartphone manufacturer in the United States owning 40.7% of smartphone subscribers at the end of the August quarter. This marks a 1.5 point jump from the three months leading up to the end of the May quarter when Apple owned 39.2% of the same space.

It’s worth noting this increase took place during the months without an announcement of new hardware as the iPhone 5s and iPhone 5c were both announced and made available during September, although discounted hardware with third-party retailers could have been a factor closer to August. We will likely see Apple continue to increase its dominance as the top US smartphone OEM during the quarter ending in December with the flux of new iPhones hitting the market during the fall.

As for the competition, Samsung again came in at second place wrapping up the quarter ending in August with 24.3% of the US smartphone market, a similar increase of 1.3 points from 23% during the previous quarter. HTC and Motorola experienced losses of 1.3 points and 0.9 points, respectively, while LG maintained its fifth place position unchanged. Read more

comScore: iOS gains ground on Android stealing US marketshare away from other players

2013-09-06 at 16.29

comScore has released its US smartphone subscriber study for the three month period ending July. Reflecting similar observations by Millenial Media, iOS continues its ascendancy in the US market. comScore computes its marketshare figures based on active subscribers, which is generally seen as a more reliable representation of market trends than web usage traffic, which is what Millenial uses.

comScore reports that iOS was the only platform to show positive growth, rising 1.2 points from 39.2% in April to 40.4% in June. In comparison, Android fell 0.2 percentage points with even larger decreases experienced by BlackBerry which dropped from 5.1% to 4.3%. Windows Phone’s share remained constant at 3.0%.

Read more

iPhone closes gap on Android during May, grabs 31% of T-Mobile smartphone sales

T-Mobile-iPhone-5

Following stats from comScore late last month for smartphone market share by vendor and OS, research firm Kantar Worldpanel is out today with its own numbers for the three month period ending in May. While Kantar puts Android at the same 52% of the market during May as comScore, it has Apple slightly higher at 41.9% of the market (up 3.5% from the same period last year) compared to the 39% comScore reported:

Through the 3 month period ending May 2013, Android continues to lead smartphone sales at 52%. Close behind is iOS with 41.9% of sales.

Kantar notes that Apple’s increase is thanks to T-Mobile picking up the iPhone 5, which is now the best selling smartphone at the carrier despite only being available since mid April. Thanks to iPhone, T-Mobile could soon increase its share of smartphone sales in the US, as Kantar notes all iPhone models counted for 31% of the carrier’s smartphone sales during the quarter. Currently the carrier holds just 10.1% behind Verizon (34.6%), AT&T (29%), and Sprint (12.7%).

The report notes T-Mobile has been attracting a lot of first time smartphone buyers since getting the iPhone with around 53% upgrading from feature phones: Read more

Apple continues to grow as top smartphone vendor in US during May

Research firm comScore is out today with its usual report covering U.S. smartphone subscriber market share for the three month period ending in May. Over the last three months Apple has gained in both categories including ‘top smartphone OEMs’ and ‘OS usage’, continuing its lead as the top smartphone manufacturer and growing its share of the market by platform.

The previous three month period had Apple at 38.9% of the market, making it the number #1 smartphone vendor in the US over second place Samsung. In May, Apple continues that lead by increasing its share 0.3 percentage points to 39.2% of the market. That’s significantly higher than the 23% Samsung grabbed despite growing 1.7 percentage points during the quarter. In a close race for third place is HTC with 8.7%, Motorola with 7.8%, and LG with 6.7%, all of which dropped less than a percentage point since last quarter.

When it comes to the market by OS usage, Android is still on top, growing 0.7 percentage points to 52.4% this quarter. Apple experienced slightly less growth at 0.3 percentage points to capture 39.2% of the market up from its 38.9% share last quarter. That means the majority of the growth, once again, comes at the expense of BlackBerry and Microsoft. Read more

Report: Apple continues lead as top smartphone vendor in U.S. during April

ComScore today reported its numbers for smartphone subscribers in the U.S. for the three month period ending in April with Apple experiencing the biggest gains in both categories. The main theme of the report is much the same as we heard in its January and February reports– Apple is up and gaining at the expense of Google and just about everyone else.

When it comes to market share by platform, comScore reports that Google continues its lead with 52.3% (down 0.3 percent since the January quarter), while Apple experienced a slight gain of 1.4 percentage points increasing from 37.8% to 39.2%. That’s compared to BlackBerry at just 5.1% (down from 5.9% last quarter) and 3.0% for Microsoft (down from 3.1%).

Apple also captured the biggest gain for smartphone subscribers by OEM, positioning itself as the No.1 smartphone vendor in the U.S. with 39.2% of the market compared to Samsung’s 22% during the three month period. Filling out the final three positions is HTC, Motorola, and LG: Read more

comScore: Apple increases lead as top smartphone vendor in US, iOS steals market share from Android

comScore-Feb-2013-Apple-OEMs

Research firm comScore is out with its usual monthly report that ranks the top smartphone OEMs and platforms for the three-month period ending in February. Apple continues to grow its lead this month as top OEM in the U.S., jumping 3.9-percent from November to 38.9-percent of the market and increasing its lead on the second biggest OEM by subscribers, Samsung:

Samsung ranked second with 21.3 percent market share (up 1 percentage point), followed by HTC with 9.3 percent share, Motorola with 8.4 percent and LG with 6.8 percent.

Feb-Comscore-Apple-PlatformsIt’s important to point out that the shipped vs. sold argument doesn’t apply to comScore’s results, as its data comes from surveys tracking smartphone subscribers and usage and not sales or units shipped. Google grabs the spot as top smartphone platform at the end of February, but Apple continues to close the gap capturing 38.9-percent of the market (up from 35 percent) compared to Google’s 51.7-percent (down from 53.7-percent): Read more

Apple maintains lead as top smartphone vendor in US, hits 20 percent of worldwide PC market

Following a report from Strategy Analytics earlier this month that had Apple as the No.1 mobile phone vendor in the United States for the first time, research firm comScore is out today with its stats for the three-month period ending in December 2012. ComScore looked at the top smartphone subscribers by OEM and the top smartphone platforms, which doesn’t include mobile phones other than smartphones like Strategy Analytics’ report.

According to the report, Apple was able to increase its share from 34.4-percent in the September quarter to 36.3-percent last quarter. Samsung also increased its share—although was significantly behind Apple but still up from 18.7-percent in the quarter before—to 21 percent of the market. HTC, Motorola, and LG rounded out the last three spots in the category with 10.2-percent, 9.1-percent, and 7.1-percent of the U.S. market in December. While Apple was able to grab the top smartphone vendor position, Android maintained its lead over iOS as the top smartphone platform during the quarter.

Google captured 53.4-percent of smartphone subscribers with Android in Q4, up from 52.5-percent in September. In comparison, Apple came in at 36.3-percent and posted a slightly larger increase than Android with two points from 34.3-percent the quarter before. Growth for iOS and Android, like in previous months, comes at the expense of declines for BlackBerry and Microsoft.

Canalys also released a report today that tracked worldwide PC shipments in the fourth quarter—a category that also includes iPads. According to the report, Apple continued its lead in the PC market by hitting over 20 percent for the first time with over 27 million units shipped. Macs accounted for 4 million of those units, while the report estimated iPad mini made up about half of the remaining 23 million iPads:

Read more

comScore: iOS and Android continue move toward duopoly with 90 percent of US market in November

ComScore Nov 2012 platform

According to the latest numbers from comScore MobiLens for the United States mobile phone market, Apple and Samsung both continue to gain marketshare as the leading OEMs as Android and iOS move closer toward a duopoly with a combined almost 90 percent of the market. ComScore’s latest numbers track the three-month period ending in November, which saw Apple jump from 17.1-percent in August to 18.5-percent of the U.S. mobile phone market. Samsung continued its lead jumping up 1.2-percent to 26.9-percent, while gains for both companies come at the expense of decreases in market share for LG, Motorola, and HTC.

ComScore Nov 2012 OEMsAs for the U.S. market by platform, iOS and Android both experience slight gains over August numbers. With a joint 88.7-percent of the market for Apple and Google, RIM is the closest competitor dropping from 8.3-percent of the market in August to just 7.3-percent in November. Microsoft dropped from 3.6-percent to 3 percent:

In November, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.2 percent of subscribers (up 0.8 percentage points), while browsers were used by 52.1 percent (up 0.1 percentage points). Accessing of social networking sites or blogs increased 0.9 percentage points to 39.2 percent of mobile subscribers. Game-playing was done by 33.7 percent of the mobile audience, while 28.7 percent listened to music on their phones (up 0.4 percentage points).

Apple posts growth among OEMs in March, as iOS and Android capture 80 percent of US market

Following IDC’s report this morning that highlighted Apple’s continued growth among mobile phone marketshare worldwide, while coming second to Samsung in global smartphone marketshare, research firm comScore just released its numbers for United States mobile subscribers for the three-month period ending March 2012.

According to comScore, Apple posted impressive growth during the quarter with 30.7-percent marketshare among smartphone platforms in the U.S (up from 29.6-percent). Increasing from 47.3-percent in December 2011 to 51 percent in March 2012, Android was able to grab the top position for platforms during the quarter. Growth for Android and iOS continues to come at the expense of RIM. The company grabbed just 12.3-percent of the platform market in March, which is down from 16 percent in December 2011. Microsoft also lost marketshare with 3.9-percent, which is down from 4.7-percent…
Read more

High school kids are three times more likely to have iPhones than adults?

Piper Jaffray’s Gene Munster has surveyed kids for a many years on their electronics usage. This spring, he polled 5,600 students, and half the group was male, while the other half was female. A surprising 34 percent of high school respondents said they owned an iPhone and 40 percent said they planned to get one in the next six months:

.

This is surprising, because comScore released its own Mobile phone breakdown today that claimed only 13.5-percent of ages 13 and up owned Apple phones:

Included in that 13.5-percent are supposedly those 34 percent of high school kids, meaning the adult population would have to be even lower than 13.5-percent, which also means high school kids are three times as likely to own an iPhone as their parents if the numbers are right. Read more