ComScore September 4

AAPL: 109.27

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Update: ComScore has issued a clarification to its original press release, giving 37M (not 44M) as the number and stating that its measurement does not distinguish between streaming and local music.

Clarification: “Apple Music,”  as it appears in comScore’s July reporting, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.

Analytics data from ComScore shows that 37M Americans used Apple Music in its first month, making it the 14th most popular smartphone app, just behind Twitter.
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ComScore June 5

comScore today has released its latest data regarding smartphone market share. The analytics firm says that 188.6 million people owned a smartphone during a three-month period ending in April. That equates to 76.9 percent of the mobile market being made up of smartphones at this point. Apple, according to the data, further strengthened its lead. The company saw a 1.8 percent increase in market share this time around, going from 41.3 percent in January to 43.1 percent in April.

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ComScore May 12

Apple has pushed out several new content channels across many countries to the Apple TV, as noted by several readers. Here’s the breakdown of the new channels across the world:

  • Viaplay has been added to the Apple TV in Scandinavia (which is comprised of Denmark, Sweden, Norway) and Finland. Viaplay is comprised of local sports content, films, and TV shows.
  • Stan has been added in Australia, and it contains localized TV shows, films, and content for kids.
  • The WWE Wrestling Network has been added to Apple TVs in the United Kingdom and Ireland. The network first launched in several countries, including the United States in Canada, for the Apple TV in February.
  • Bandai, a localized, subscription-based digital network, has been added to the Apple TV in Japan.

Last week, Apple rolled out CBS Sports and USA Now channels in the United States. Apple is expected to announce new Apple TV hardware in June at its annual Worldwide Developers Conference, complete with an App Store and redesigned Remote.

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ComScore May 8

Apple has further increased its lead as the top smartphone manufacturer in the US, the iPhone increasing its market share by one point from 41.6% in Dec 2014 to 42.6% in March 2015, according to comScore. There was no change in the rankings, with Samsung in second place at 28.3% – a fall of 1.4% – followed by LG, Motorola and HTC.

Android remained the most popular platform, with 52.4% of the market against iOS at 42.6%. Windows, Blackberry and Symbian were all also-rans, totalling just 5% between them.

comScore also reported the top 15 smartphone apps …  expand full story

ComScore November 19, 2014


If you’re a retailer, you have two options when it comes to deploying Bluetooth beacons. You can deploy the hardware yourself and build an accompanying mobile app for the experience, or you can open the experience to existing apps that users already have on their device using a beacon network. Some retailers have decided they want to own the experience and have everything go through their own mobile app, but new data suggests that might not be the way to go. expand full story

ComScore August 11, 2014

Apple’s Maps app, introduced as part of iOS 6 in 2012, has had its fair share of technical issues and was the source of a PR crisis and the ejection of multiple long-time Apple executives. But two years later, if data from UK carrier EE is any indication, Apple Maps usage appears to be on an upward trend. Here’s the latest usage data for Apple Maps from the network:

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