Opinion: Will the iPad be left behind in the shift to larger iPhones?

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With Apple reporting lower-than-expected iPad sales for the second quarter in a row, it’s likely that Tim Cook will be once again be called on to reassure investors that the decline in year-on-year sales won’t continue indefinitely.

Cook has been very bullish on the iPad, despite the numbers, pointing especially to growing sales in the education sector and the opportunity for tablet growth in enterprise.

The penetration in business is low, it’s only 20 percent. If you looked at the penetration of notebooks in business it would be over 60 percent. We think there is a substantial upside in business.”

I think he’s right, especially with the IBM partnership. I mentioned in my opinion piece then that increasing penetration in enterprise could also help drive consumer migration from Android, as it gives people exposure to iOS devices. But the impact this has could well be offset by the iPhone 6 …  Read more

Tim Cook and Eddy Cue once again appear at Sun Valley media conference (Photos)

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As expected due to their appearances on the guest list, Apple CEO Tim Cook and Senior VP of Internet Software and Services Eddy Cue are in attendance at this week’s Sun Valley media conference in Idaho. The WSJ’s Doug MacMillan shared the above photo of Cook walking around the Sun Valley resort. The Information’s Jessica Lessin spotted Cue, and the executive provided a witty response to Lessin’s question about TV deals:

Cue and Cook both attended the conference last year, and Cook attended as the sole Apple representative the previous year. Several Apple partners, including board member and Disney CEO Bob Iger, are also attending the event. Cook and Cue’s attendance comes in the months following the Cupertino-company’s blockbuster deal to acquire Beats, and perhaps the duo have plans to create new deals at this conference.

More photos of Cook at the conference below:

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Tim Cook ‘actively’ seeking to add new directors to Board

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The Wall Street Journal today published a brief profile on Apple CEO Tim Cook as the Cupertino-based company continues to be shaped in the image of Cook rather than co-founder Steve Jobs. The profile has some interested tidbits, but it is otherwise light on new information aside from information regarding Cook’s plan for the Apple Board of Directors. According to the report, Cook is “actively” looking to add fresh faces to the Board:

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Tim Cook & Eddy Cue once again invited to Sun Valley media conference

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Apple CEO Tim Cook and Senior VP of Internet Software and Services Eddy Cue could once again be attending the Sun Valley media and financial conference in Idaho. Re/Code‘s Kara Swisher obtained the invited guest list for the conference, which also includes Facebook’s Mark Zuckerberg and various executives from Yahoo, Amazon, LinkedIn, and several other major companies. While the Apple executives were invited, there is no confirmation (as of yet) of their attendance…

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OS X 10.10 emphasis planned for WWDC, iOS 8 features pushed to iOS 8.1, new Apple TV still in the works

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Apple may be planning to give the next version of the Mac OS X operating system, 10.10, a larger presence than iOS 8 at this year’s Worldwide Developers Conference, according to sources with knowledge of the plans. Because OS X 10.10 will feature an end-to-end redesign, not dissimilar from the scope of the changes to the iPhone and iPad operating system with iOS 7 last year, Apple wants to heavily promote the new system to developers. Apple has also been allocating iOS user interface resources to OS X teams in order to finish up the new OS X design in time for WWDC, and 10.10 development is said to be “steaming forward…”

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Tim Cook addresses iPad sales slowdown, says Microsoft should have released Office sooner

On Apple’s earnings call, Tim Cook directly addresses concerns surrounding iPad. Notably, he calls out Office as helping iPad sales somewhat but ‘frankly’ admits that Microsoft should have released Office for iPad sooner. He says that in the time that Microsoft waited, other companies including Apple have released very-competitive productivity alternates to Office, likely referencing iWork.

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