Sony expands camera operations to likely supply Apple with front-facing iPhone cameras

iphone-5s-hero-xl-201311

Sony is positioned to dramatically increase its sales of CMOS cameras to Apple for use in an unreleased iPhone, Nikkei Asian Review reports. Sony already supplies most of the rear-facing iSight cameras shipping on iPhones today, and as the report suggests, negotiations between Sony and Apple to double the amount of CMOS sensors supplied points to Sony also providing the sensor for the front-facing iPhone camera… Read more

Report suggests iPhone 6 could once again retain 8 MP camera, focus on improved optics

When Steve Jobs introduced the iPhone 4 in 2010, Apple began focusing heavily on the device’s camera as an area for continuous improvement and promotion. That device featured a 5 MP backside camera, and the next three models (iPhone 4s, iPhone 5, iPhone 5s) featured an 8 MP iSight camera with various improvements along the way.

That pixel count may not change according to a report from The China Post (via MacRumors) which cites financial group Nomura Securities and falling shares of Largen Precision Company.

According to Nomura Securities (野村證券), Largan’s recently lagging performance in the market is caused by rumors that Apple may adopt an 8 mega-pixel (MP) camera with improved optical image stabilization on its upcoming handset, instead of the 16 MP upgrade anticipated by industry observers.

While the report leaves room to speculate a minor bump in pixel count could see the light of day, it’s not too farfetched to believe Apple’s successor to the iPhone 5s could resist increasing pixel count in favor of further improving optical performance with low light and high dynamic range capturing… Read more

Report claims iPad 5 & Retina iPad mini will sport 8MP rear cameras w/ larger aperture

iPad-camera

With Apple’s rumored next-generation iPads expected to be launching as early as this month, often reliable KGI analyst Ming-Chi Kuo is sharing some new details on the expected iPad 5 and second generation iPad mini. Kuo is still expecting both products to launch later this year sometime in 4Q13, but in his latest report claims that Apple is prepping a camera upgrade for the new iPads that would include a bump up from the current 5 megapixel iSight camera to 8 megapixels along with other improvements:

Apple could upgrade the camera as a selling point for the new iPad in a bid to increase competitiveness.

We expect the upgrade will include 8MP rear camera, up from 5MP, and larger aperture. Lens module ASP will rise 10-20% on this optics spec upgrade.

As a reminder, the new iPhone 5s includes a new five-element lens designed by Apple that also includes a larger a F2.2 aperture with an 8 megapixel sensor. The device also brings a sensor with a 15 percent larger active area, auto stabilization, and bigger 1.5 micron pixels.

That would indeed be a nice camera to put on iPads. Read more

Watch the full Burberry London fashion show shot entirely with an iPhone 5s (Video)

Apple announced last week that Burberry would be capturing its London fashion show that took place yesterday entirely with its new iPhone 5s, and today Burberry has posted the full video of the event. There’s no mention whether or not the full 15 minute long video above has been retouched after being shot on the iPhone, but Apple and Burberry say the entire show, including photos and video, was “shot exclusively on iPhone 5s.”

We’ve seen a few shots leak throughout the week already, but Pocket-Lint has an inside look at how Burberry’s photographers shot the show using 14 different iPhones and an interview with Burberry’s creative director Christopher Bailey: Read more