Opinion: What is really driving Apple’s new-found fondness for ‘free’?

Photo: abc.e

Photo: abc.e

Apple surprised many yesterday by making the update to OS X 10.9 Mavericks free, rather than the $20 it cost to upgrade to the previous release, Mountain Lion. The company also surprised some (though not us) by doing the same for its previously chargeable iWork apps.

There’s been a lot of commentary today about this being an attack on Microsoft, and I do indeed think there’s likely to have been a fair amount of sweating in the corner offices at Redmond as they watched yesterday’s keynote. But Microsoft execs aren’t the only ones I’d expect to see wearing worried expressions today: I suspect the same is true across at Mountain View.

Before we get to Google, let’s start with Microsoft …  Read more

New iOS iWork & iLife icons/features appear on Apple’s website, GarageBand going free with in-app-purchases

Screen Shot 2013-10-21 at 00.29.39

On the ‘Built-in Apps’ page in the iPhone 5s and 5c section of Apple’s website, although the actual app screenshots look the same, Apple is using new (flatter) iOS icons for the iLife and iWork suites designed to match the style of iOS 7. The iPhoto and GarageBand icons are identical to the ones that were leaked last week in the iCloud Storage preferences.

However, this is the first time the new iOS 7 style iMovie, Pages, Numbers and Keynote icons have been seen. Although iMovie looks relatively similar to its skeuomorphic counterpart, the other icons look drastically different featuring bright gradients and white icon glyphs.

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Tune in Oct. 22 for new iPads, Mac Pro details, MacBook Pros, and Mavericks

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Apple’s next event is upon us, and it’s likely to be action-packed. As Apple says: it has “a lot to cover.” So besides the speculation that rings in from the word cover (new Smart Covers, anyone?), Apple has some new tablets, computers, and software to discuss. Read our full roundup of what to expect (and not expect) on Tuesday, October 22nd, from Apple:

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Apple crediting eligible iOS users who paid for iWork, iLife after September 1st

 

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During Apple’s September event, the Tim Cook announced that all new iOS devices purchased after September 1st would be given the option to get iWork and most iLife apps for free. Some users who had purchased iOS devices after the first of the month, however, had already paid for those apps prior to the announcement, or paid for them after the announcement due to confusion about how to claim the free versions.

Today Apple began sending out emails to eligible users who paid for the apps informing them that their iTunes accounts would be credited for the software they should have gotten for free. The amount listed in the tips we’ve received varies from customer to customer, so it appears the credits are only for the apps that were paid for, not the total price of all five apps.

The refund can be claimed via an iTunes Store redeem code included in the email. You can read the full message from Apple below.

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