Market share October 9

AAPL: 112.12

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While research firms IDC and Gartner disagree on whether Mac sales are falling or rising, they do agree on two things: Q3 Mac sales were at their most sluggish for two years, but still well ahead of the rest of the PC industry.

Ahead of new retina 4K iMac and likley accessories launch next week, IDC estimated that Apple sold 5.3M Macs in Q3 2015, a year-on-year fall of 3.4%. Gartner instead estimated 5.6M sales, representing a 1.5% increase. Both firms did, however, agree on two pieces of good news for Apple …  expand full story

Market share August 20

AAPL: 112.65

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New data from Gartner suggests that iPhone sales grew 36% year-on-year, while Samsung’s sales fell 5.3% in the same period. Apple’s market share climbed from 12.2% in Q2 2014 to 14.6% in the same quarter this year. Other winners were Chinese brands Huawei and Xiaomi.

Gartner said that while overall smartphone growth was sluggish, Apple continued to dominate the premium end of the market, with other vendors struggling to compete.

Apple’s double-digit growth in the high-end segment continued to negatively impact its rivals’ premium phone sales and profit margins. Many vendors had to realign their portfolios to remain competitive in the midrange and low-end smartphone segments. This realignment resulted in price wars and discounting to clear up inventory for new devices planned for the second half of 2015 … 

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Market share August 5

AAPL: 115.40

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Kantar data suggests that the iPhone increased its market share during Q2 in all of the countries it surveyed bar the USA. Apple’s share of the smartphone market grew in China, Australia and all five of Europe’s largest markets, defying the usual lull in sales seen during the run-up to a new model in September.

Apple iOS returned to growth across all of Europe’s ‘big five’ markets [of] Great Britain, Germany, France, Italy, and Spain,” reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech.

Kantar surveyed buyers to determine the reasons they selected the iPhone over Android rivals, with owners listing four main factors …  expand full story


Market share August 3

AAPL: 118.44

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Apple has lost its top position in smartphone shipments in China, reports Canalys, falling from the #1 slot it achieved in Q4 of 2014 to #3 in Q2 of this year.

Canalys did not reveal Apple’s market share (a number it would like its clients to pay for), stating only that Xiaomi took the top slot with a 15.9% share, with Huawei close behind at 15.7%. A separate market size estimate from Counterpoint, with similar numbers, suggests that Apple’s market share in the country may have fallen to around 12.2% …  expand full story

Market share July 30

AAPL: 122.37

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Strategy Analytics has issued its latest estimates of global mobile phone shipments, and reports that Apple’s market share climbed from 8.2% in Q2 2014 to 10.9% in the same quarter this year. Apple revealed in its latest quarterly earnings that it saw iPhone sales climb 35% year-on-year to 47M units.

The research firm said that Apple’s dramatic growth in iPhone shipments contrasted strongly with an overall industry growth rate of just 2% …  expand full story

Market share July 23

IDC has just released its smartphone market share data for Q2 2015, and at least one thing is clear: Samsung is still struggling, and Apple is still doing really well. The Korean company’s smartphone market share dropped from 24.8% to 21.7% year-over-year, a 3.1 percentage point drop. Conveniently, while other manufacturers made gains as well, Apple’s numbers are up about the same number — 2.4 percentage points year-over-year to 14.1%… expand full story


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