Apple looks to further expand its retail presence around the globe with a new partnership according to a report out of the Times of India. The report claims that Apple has inked a deal with the consumer electronics retail chain Croma that will see Croma build new Apple-dedicated retail spaces in six of its retail locations, very similar to how Best Buy does in the United States.
retail ▪ Yesterday
retail ▪ October 2
Target operates over 1800 stores across the United States, greatly expanding the points-of-sale for Apple Watch going into the holiday quarter. Aside from the couple hundred Apple Stores in the US, Apple Watch has been sold in a few premium vendors plus Best Buy, T-Mobile, and Sprint… expand full story
retail ▪ September 14
It was announced last week that Apple CEO Tim Cook would appear on CBS’s The Late Show and now the Apple executive has arrived in New York City for the show. As seen in a variety of images shared on Twitter, Cook today made an appearance at the Fifth Avenue Apple Store. While at the store, Cook mingled and took selfies with customers, essentially causing chaos in the packed retail store. Apple executive Eddy Cue also was at the store today.
retail ▪ September 1
A planning permission meeting for a new Apple Store in Memphis has seemingly revealed more information about Apple’s plans for its retail stores. According to the Apple representative, the Memphis project represents one of the first ‘next generation’ Apple Store designs that Apple is rolling out around the world, starting in the fall. The Memphis store will be part of the first rollout of the new look stores in the US.
So what does the ‘next generation’ Apple Store look like?
retail ▪ August 25
As we reported earlier this month, Apple today has updated its online website with deeper integration with its appointment scheduling services for the Genius Bar and in-store workshops. This change comes not far after the Apple Online Store was heavily integrated throughout the entire online site, continuing Apple’s efforts to consolidate its physical retail stores, online store, and main website.
While Apple has been mostly mum on the numbers behind Apple Watch sales so far, Best Buy is standing behind the iPhone maker’s general message that the Apple Watch has been a hit with customers. The electronics retailer started selling Apple Watches this month in select stores, first in the United States and later in Canada, and today Best Buy’s CEO Hubert Joly said Apple Watch demand has been “so strong” both online and in stores as the retailer plans to carry the smartwatch at even more locations. expand full story