A look at the modified Apple Watch w/ Lightning connector Apple Stores use for display units

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Apple’s in-store “magical” Apple Watch displays have brought about a variety of questions since they first appeared back on April 10th. Thanks to new documents from the Brazilian regulatory process, shared by BlogDoiPhone, we now know a bit more about how the Apple Watch display units are set up. The documents and accompanying images show how a special, proprietary band is connected to the Watch that incorporates a built-in Lightning cable and charges the device.

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Tim Cook talks Apple Pay, Xiaomi, new environmental efforts during China visit

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Tim Cook, who is in China this week to discuss Apple’s new environmental initiatives, spoke to Chinese media regarding his plans to further expand Apple services in the country. Speaking to news outlet Xinhua, Cook discussed a variety of topics, including his hope to launch Apple Pay in China and get a smartphone in the hand of every resident.

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Apple Watch will be available to buy from some boutique fashion retail locations on Friday

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Update: Confusing the situation further, HDBlog has received news from Italian Apple PR that Milan will not have Apple Watch stock to buy.

Amidst all the craziness, it now transpires that Apple Watch will in fact be available to be buy at some retail locations on Friday. The New York Times reports that select boutique locations will have stock in the brick-and-mortar locations of Apple Watch Sport and Apple Watch.

This includes Dover Street Market in Tokyo and London, Maxfield in Los Angeles, Collette in Paris, the Corner in Berlin and Corso Como in Milan.

Apple had previously announced these locations in a press release but it was unclear whether the plans had changed as Apple had since said that there would be no in-store stock until June at the earliest. although now it appears this only applies to Apple’s own retail stores.

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First Apple Watch displays go live in retail stores in Australia, other countries (Photos)

While most are still waiting for the clock to strike April 10th, Apple Stores in the eastern part of the world have started opening their doors to Apple Watch appointments and potential buyers. Images posted to Twitter and Instagram show lines of customers waiting outside of stores to get their hands on the Apple Watch.

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Angela Ahrendts to retail staff: Encourage customers to buy Apple Watch & MacBook online

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Apple may be revamping its storefronts to promote the Apple Watch, but it won’t be encouraging you to buy one there. Retail head Angela Ahrendts has sent a memo to Apple Store staff asking them to suggest customers use the online store to order both the Apple Watch and 12-inch MacBook. The memo reportedly reflects the fact that store inventory of both products will be very limited when the MacBook goes on sale on Friday and the Apple Watch follows two weeks later.

Ahrendts’ two-paragraph memo aims to put a positive spin on the fact that many customers are likely to be disappointed when trying to purchase the new products, suggesting that pointing them to online purchase will “make their day” …  Read more

Apple Watch FAQ: preorders, try-on appointments, availability – what you need to know

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With just over a week before Apple Watch previews and reservations kick off in Apple retail and online stores, there are a few things to keep in mind if you’re planning on purchasing the device in the early weeks of availability.

Apple is making big changes to its retail sales process with a completely new approach to in-store demos for what is the company’s first product to cross over into the fashion world. There has been a lot of news surrounding Apple’s reservation and in-store sales experience for Apple Watch, so we’ve put together a concise list of FAQ’s for everything you’ll want to know for launch this month. Read more

News Hub: Apple’s ‘Spring Forward’ Apple Watch event

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Today’s the day: Apple is holding its “Spring Forward” event at the Yerba Buena Center for the Arts in San Francisco, California. This article contains the latest updates from the event in live blog style; all of our detailed individual stories from the event are now summarized at this link. The event officially began at 10 AM Pacific/ 1PM Eastern time, and our live coverage is below.

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Apple threatens to ban iPhone, iPad accessory makers that design based on leaks

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Apple is working to step up the secrecy surrounding future iPhone and iPad models by targeting a frequent source of leaks: third-party accessory makers. 9to5Mac has learned that in fall 2014, just before the iPhone 6 launched, Apple demanded that a number of leading accessory makers sign agreements barring them from seeking out information about future Apple devices, according to four sources with first-hand knowledge of the matter.

On one hand, the agreement dangled the loss of “future business opportunities that Apple and/or its affiliates may present to you” as a potential consequence of violating or not signing the agreement. On the other hand, signing and following it could lead to months-long delays in making accessories like cases available, during the time of year when those cases were most needed and demanded by customers. Read more