That Apple Store in the United Arab Emirates could be the world’s largest

mall-emirates

Middle East luxury lifestyle magazine Edgar claims “insider knowledge” that the planned Apple Store in the United Arab Emirates will be the largest in the world, and will be located in a huge shopping mall in Dubai.

US-based tech giant Apple will open its biggest store in the world at Dubai’s Mall of the Emirates, EDGAR can exclusively reveal [...] Our undisclosed source said that the store – which will be the biggest Apple has ever built – was originally planned to replace the current cinema complex …

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New job listings indicate Apple’s aim to bolster retail marketing team

 

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Following the recent hire of a former Burberry and Nike social marketing executive to run Apple’s new social media arm, a few job listings on Apple’s website point to an attempt to bolster the company’s retail marketing team. A few of the positions were outlined by ifo Apple Store earlier today and seem to point toward an increased focus on building and maintaining customer loyalty to the Apple brand.

We’ve heard time and again that Apple customers, particularly iPhone users, are among the most loyal, but it seems Apple believes there’s still more to be done in that department. One of these new job listings calls for a “Program Manager — Loyalty, Global Retail Marketing,” which would focus on creating “learning and services strategies” designed to inspire loyalty among Apple’s user base.

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Microsoft wants to make a retail splash near Apple’s iconic 5th Ave. cube

 

Microsoft wants to build a new 8,700 sq. ft. retail store on New York’s Fifth Avenue, just a few blocks away from Apple’s cube, the New York Daily News reported today. The two-story building located at 677 Fifth Avenue is currently vacant, but the Redmond-based software giant wants to setup shop near one of its competitors most iconic locations.

Microsoft has been walking in the shadow of Apple’s retail success for years now. In 2009 the company poached George Blakenship from Cupertino’s retail arm to run its own (weirdly similar) stores. Since then, the Microsoft has been taking advantage of open spaces near a few Apple stores to try to get in on the action.

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Apple launches in-store iPhone trade-in program in Australia, offers A$250 toward upgrade

Late last month 9to5Mac reported that Apple would soon be launching its iPhone trade-in program in Australia. Today the Apple Store app started notifying Australian users that the offer is now available in that country. Customers who trade-in a previous-model iPhone at an official Apple Retail Store can receive up to A$250 in credit toward a new device.

Apple first debuted the “Reuse and Recycle” program in the United States last year, and has slowly been rolling it out across the world since. Earlier this year the offer was expanded to allow for iPad trade-ins as well, though that extension has yet to reach most markets.

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Court approves European trademark on Apple Store design as 38th UK store set to open

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You’d probably recognize that you’d walked into an Apple Store even if both logo and products were covered: the signature wooden tables, glass frontage and glass staircase would give it away. Apple successfully trademarked its store designs in the U.S. last year, and a European Union court has today approved a similar trademark application in Europe …  Read more

Apple Store visuals revamped with inspiration from recent TV campaigns

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IFO Apple Store reports that Apple is revamping its back-lit in-store photo panels, replacing its signature white-background product shots with visuals inspired by its recent advertising. Out are clean, sterile close-ups of the products, and in are colorful visuals showing what people are doing with the products.

The new graphics were photographed like magazine ads, showing the iPad/iPhone being used in actual situations, complete with their surrounding people and places. Their colors, tone and brightness is much richer and darker than the previous graphics …

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