Swatch, apparently threatened by Apple’s recent forays into watchmaking, has taken another legal step seemingly aimed at tweaking Cupertino: registration of two “One More Thing” trademarks, a catch phrase famously associated with former Apple CEO Steve Jobs’ keynote speeches. expand full story
Trademark ▪ August 21
Trademark ▪ December 3, 2014
Trademark ▪ October 31, 2014
Back in June Apple faced off against a Mexican telecom over the trademarked word “iFone.” In that case, the iFone telecommunications company argued that Apple had infringed its trademark with the iPhone. A court ruled that because telecom services and telephone hardware aren’t the same product, there should be no confusion among consumers about which is which.
Unfortunately for mobile carriers in the country, because they do offer telecommunications services, they were barred from using the name “iPhone” in marketing materials.
Now an Indian mobile phone manufacturer called iVoice Enterprises Limited is taking Apple to task over a similarly named product, this time called the “iFon.”
Trademark ▪ June 5, 2014
Earlier this year, Apple (sort of) won a trademark lawsuit to Mexican telecommunications company iFone over the use of the phonetically-identical “iPhone” brand. The iFone trademark was originally filed in 2003, and in 2009 the company filed a suit against Apple. In March 2013 the case ended with the decision that Apple had in fact not infringed on the mark.
The logic behind the ruling was based on the difference in the two companies’ markets. While iFone sells telecommunications services, Apple sells smartphones (but not actual telecommunications service). Because of this, Apple would be allowed to continue using the name.
We say Apple only “sort of” won the case here, becuase unfortunately, the Cupertino company’s Mexican carrier partners were caught in the legal crossfire, as demonstrated by a ruling today that placed the burden of the infringement squarely on them [translation].
Trademark ▪ April 8, 2013
Trademark ▪ April 1, 2013