Zac Hall is a Senior Editor, covering Apple, AI, and the modern technology landscape.
He joined 9to5Mac in April 2013, originally as a writer and copy editor.
He later served as Lead Editor from May 2016 through December 2020, before shifting focus to creating the Space Explored website.
In 2015, Zac began co-hosting 9to5Mac Happy Hour, establishing the format of the site’s premier podcast, which he hosted for eight years.
In 2018, he created 9to5Mac Daily, providing audio recaps of Apple and technology news each weekday. He also created and hosted multiple seasons of the 9to5Mac Watch Time podcast, a health and fitness-focused interview series.
Zac currently focuses on writing for 9to5Mac. He is based in the lovely Gulf Coast town of Ocean Springs, MS, where he lives with his brilliant kids and Nova, his adventurous Cavachon rescue pup.
Contact: zac@9to5mac.com
Apple CEO Tim Cook continues the company’s 50th anniversary celebration with a press stop at Good Morning America on ABC News. The latest interview with Michael Strahan touches on a wide range of topics, including Apple’s greatest contribution, potential tariff refunds, Cook’s future as CEO, and more.
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Apple unveiled and launched seven new products in the first half of March, including iPhones, iPads, Macs, and more. Two weeks after the first product news, Apple returned with one more surprise announcement.
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Apple has been announced as an official partner of this year’s TCS London Marathon ahead of race day next month.
Running and Apple already have a strong association after a decade of developing the Apple Watch to be the best run tracking smartwatch on the market.
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Update 3/13: The event appears to be for a special performance. Alicia Keys is the rumor. There’s a pink piano and Apple’s 50th anniversary signage.
9to5Mac’s Michael Burkhardt is in attendance and has spotted Apple CEO Tim Cook. Michael also spotted a set list that contains several Alicia Keys songs.
Apple Grand Central in New York City is closed today and tomorrow due to some sort of mysterious special activity.
Customers visiting Apple’s retail location in Grand Central Terminal will be turned away until normal hours resume on Saturday, March 14, at 10 am.
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Spotify was early to the algorithmically recommended music game. Now the company is testing a feature that lets listeners have more direct input over what Spotify recommends. The feature is called Taste Profile, and it’s currently in beta.
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This week, both Anthropic’s Claude and OpenAI’s ChatGPT were updated to embrace learning through interactive visualizations. Both moves show how AI is evolving from the initial chatbot phase to something more mature and helpful.
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Apple TV just landed its first F1 victory over ESPN. Eddy Cue says that last weekend’s Australian Grand Prix race saw more viewership on Apple TV than the same race received on ESPN a year ago.
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macOS includes device-specific accent color options for iMac and MacBook Neo. Any Mac can unlock these special color options, it turns out, with an app.
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Sports Central isn’t just a part of DIRECTV on TVs anymore. This week, DIRECTV updated its iPhone and iPad app with an overhaul that brings the live sports hub feature to iOS.
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Last week, Parallels cautioned that its Parallels Desktop for Mac software was not yet tested for MacBook Neo. Following the release of Apple’s $599 laptop, Parallels is back with an update on virtual machine compatibility.
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Apple’s first foldable iPhone is coming this fall, and Mark Gurman at Bloomberg has new information about how the interface will work. Notably, it sounds like the iPhone Fold (or whatever Apple calls the new phone) will allow you to run two apps side-by-side.
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Apple’s Mac mini is back in the AI headlines. Last month, Perplexity released its own version of the OpenClaw “personal AI assistant” idea with a feature called Perplexity Computer.
Now the company is taking the concept a step further with an implementation it calls Personal Computer. This version “works with a Mac mini that runs continuously, merging your local applications with Perplexity Computer.”
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Update: Anthropic now reports both issues as resolved.
Claude may have climbed up 40+ spots in the App Store this year, but the Anthropic’s AI chatbot is currently down.
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How does AltStore compete with the App Store on discovery? It turns out embracing the Fediverse may be the answer. The first big AltStore PAL update since May brings new social web features and Liquid Glass design.
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Apple has released a new version of its Invites app, adding a smart and useful improvement to the iPhone app’s widget.
Starting with today’s version 1.7 update, Apple Invites includes the option to let the countdown widget work with any upcoming event.
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Yesterday we learned that the “world’s most advanced flight simulator” will soon work with Apple Vision Pro. Now we have a first look at how the experience will look, including how ARKit intelligently handles physical controls.
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TikTok and Apple Music are teaming up to bring two new features to iPhone users. Play Full Song allows Apple Music subscribers to “listen to full music playback without leaving TikTok” thanks to an exclusive partnership. Listening Party, TikTok says, aims to bring artists and fans together on the platform.
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EV maker Lucid is bringing Apple CarPlay support to its Gravity SUV starting tomorrow. While Tesla is rumored to be working on Apple CarPlay support, Lucid Gravity makes one more EV model with the iPhone feature first.
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MacBook Neo launch day has arrived, and supply chain analyst Ming-Chi Kuo has some interesting insights around Apple’s first $599 laptop. Kuo also puts a timeline on the arrival of Apple’s first OLED MacBook Air.
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Update: The issue with Apple’s verification server is now resolved.
If you’re an Apple developer unable to install test builds on your device, you’re not alone. While Apple’s system status page for developer services doesn’t list any issues, there have been widespread reports over the last few hours about the issue.
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Apple has released a new software update for Mac. macOS 26.3.2 is now available as an over-the-air update, but only for the new MacBook Neo.
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When Apple releases visionOS 26.4, Apple Vision Pro will be able to display the “world’s most advanced flight simulator” for the first time. That’s because the upcoming software update introduces support for a key technology that will enable this new immersive flying experience.
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In addition to launching new products, Sonos has publicly acknowledged its defunct hardware project that would have competed with the Apple TV 4K set-top box.
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Apple’s new MacBook Neo comes out tomorrow, and you can read our hands-on review now. While the official release will instantly prompt teardown efforts, we’re already learning more about the internal layout today.
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