Author

Avatar for Mark Gurman

Mark Gurman

Mark is an award-winning journalist who worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Mark started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone SE, iPad Pro 9.7-inch, Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

You can follow him on Twitter.

Apple to launch Android device trade-in program to encourage iPhone upgrades

iPhone 6 in Apple Store - Reuters

iPhone 6 in Apple Store – Reuters

In a move to boost iPhone sales, Apple will soon introduce a new recycling and trade-in program that will accept non-Apple smartphones, notably including Android and BlackBerry devices, in exchange for gift cards to be used toward the purchase of new iPhones. In continuing to court Android switchers, Apple will use a similar system to the one it uses to repurchase iPhones, whereby Apple Retail Store employees determine trade-in values for devices by considering their cosmetic and functional condition, according to multiple sources…


Expand
Expanding
Close

Apple seeds OS X 10.10.3 build 14D105 to developers and Public Beta users

Site default logo image

Screenshot 2015-03-16 12.56.54

Less than a week following the previous seed, Apple has released build 14D105 of the upcoming OS X Yosemite 10.10.3 to both developers and users of the Public Beta. Apple has not yet said when 10.10.3 will be released to all OS X Yosemite users, but the increase in seeds in recent weeks likely indicates that a wider launch is fast approaching. As we’ve previously detailed, 10.10.3 will include the all new iCloud-based Photos app for the Mac, developer APIs for the new Force Touch Trackpad on the MacBook and MacBook Pro with Retina display, and a new Emoji picker across the system.


Expand
Expanding
Close

Final Apple Watch Companion app for iPhone interface revealed [Gallery]

Site default logo image

Early this year, we posted the first screenshots and details of an early version of the Apple Watch Companion application for the iPhone. Now that the application is bundled into iOS 8.2, developer Hamza Sood has activated the Apple Watch Settings portion and has shared a view of screenshots. As can be seen in the full gallery below, the interface is dark black, like the Activity app for fitness revealed yesterday, and includes all of the functionality we detailed earlier. Some interesting new settings, however, were revealed today, such as one for assigning a left or right wrist to the Watch, Handoff support, Haptic Strength, and volume levels. The Apple Watch will be released on April 24th, with pre-orders beginning on April 10th.


Expand
Expanding
Close

Apple releases OS X 10.10.3 build 14D98 with Photos app and Force Touch APIs

Site default logo image

Screenshot 2015-03-12 13.00.17

A few weeks following the previous beta, Apple has released build 1498g of the upcoming OS X Yosemite 10.10.3 release. The next Mac software update includes support for the new iCloud-based Photos app, improved Gmail login, and new, more diverse emojis. To support the new Force Touch trackpad in the new 13-inch MacBook Pro with Retina display and the new 12-inch MacBook, this new build also adds APIs:

This beta of OS X 10.10.3 contains new developer APIs that work with the Force Touch trackpad in the new MacBook Pro (Retina, 13-inch, Early 2015) to allow a new level of interactivity and control within your apps.

Force click. Apps can have any button, control, or region on the screen respond to a press of stronger pressure. This Force click can provide a shortcut to additional functionality within the app.

Accelerators. Pressure sensitivity in the trackpad enables apps to give users greater control. For instance the fast-forward button in media playback can speed up as pressure increases.

Pressure sensitivity. Drawing and other creative apps can take advantage of the pressure-sensing capabilities of the trackpad to make lines thicker or give the brush a changing style.

Drag and Drop. Apps can add the springLoaded property to their controls so they can react to a Force click gesture while in the middle of performing a drag, for instance to immediately open a new target for the drop.

We’ll keep updating this post with new changes as they are discovered. Apple has also released a new iOS 8.3 build today.


Expand
Expanding
Close

News Hub: Apple’s ‘Spring Forward’ Apple Watch event

Site default logo image

IMG_0002

Today’s the day: Apple is holding its “Spring Forward” event at the Yerba Buena Center for the Arts in San Francisco, California. This article contains the latest updates from the event in live blog style; all of our detailed individual stories from the event are now summarized at this link. The event officially began at 10 AM Pacific/ 1PM Eastern time, and our live coverage is below.


Expand
Expanding
Close

Game developers seek Apple Watch event spotlight as major companies ready apps

Site default logo image

Screenshot 2015-03-06 16.24.33

Hundreds of iOS developers have been working with Apple in secret Cupertino-based sessions on apps for the Apple Watch, and now we’ve learned that this list includes game developers. According to two sources, multiple “mass market, casual” game developers have been in the running to show off light games on stage during Monday’s “Spring Forward” event in San Francisco. While Apple could end up not showcasing games next week, we’re still told that they are championing the idea of light weight gaming on the Apple Watch. As one source said, “the iOS gaming ecosystem will be well represented on the Apple Watch despite [the simplicity] of the Software Development Kit (SDK)…


Expand
Expanding
Close

Sources offer hands-on Apple Watch details: battery life, unannounced features, and more

Just ahead of the finalized Apple Watch’s presentation at Apple’s March 9th “Spring Forward” event, sources with hands-on Apple Watch experience have revealed a collection of new details about the device’s features to 9to5Mac. Our sources have offered new information on the Watch’s real-world battery life, health and fitness features, apps, and experiences using Apple’s next-generation touchscreen hardware…


Expand
Expanding
Close

Apple asks some Apple Watch developers to hold announcements until after event

Site default logo image

Screenshot 2015-03-06 09.30.45

Apple has asked developers who attended secretive Apple Watch app development workshops in Cupertino across January and February to hold off on announcing their applications, according to multiple high-profile developers. These people say that Apple has asked developers to not provide in-depth details, revealing screenshots and videos, or launch information about their applications until after the event at the very least. In some cases, Apple has even asked developers to wait until late March or early April to announce their applications…


Expand
Expanding
Close

Site default logo image

CNN app gets a Notification Center widget, sports section on iOS

IMG_0058

CNN today pushed out an update to its iPhone, iPad, and iPod touch application with a pair of features that some users will find significant: a Today widget for iOS 8’s Notification Center and a sports section. The widget is populated with the latest top stories from CNN, while the sports section sources its content from Bleacher Report, which has a dedicated App Store app (iPhone, iPad). CNN also says this version includes various bug fixes, like every app update that has come before it.


Expand
Expanding
Close

Apple plans relaunched Beats streaming music service for WWDC, skipping March event; Apple TV still coming

Site default logo image

iPhone 6 Beats Music

Apple won’t take the wraps off of its upcoming Beats-based music streaming service at its March 9 “Spring Forward” event, according to music industry sources briefed on the launch timeline. Instead, Apple currently plans to introduce the service, at least in beta form, at its Worldwide Developers Conference (WWDC) in early June. The WWDC keynote likely takes place on Monday, June 8th, and that’s the event where the debut will occur. The new iTunes music streaming service is based on technology acquired from Beats Music, including curated playlists, cloud-based libraries, and offerings customized to the musical tastes of individual users. The service will be priced as high as $7.99 per month, which is less expensive than current $9.99 pricing for Beats Music, Spotify, and Rdio…


Expand
Expanding
Close

Apple Watch’s retail sales pitch revealed: 3 key features, switch to iPhone, focus on bands

Site default logo image

Applewatchsales-6

With next week’s Apple Watch event fast approaching, Apple has revealed its retail selling strategies to employees, including a focus on “three key features” and a plan to encourage Watch customers to upgrade or switch to new iPhones. According to selling guidelines provided by sources within Apple Retail, Apple believes that “many customers have already decided they want an Apple Watch,” and will use the Watch to “position the benefits” of purchasing a compatible iPhone model. Retail employees have been told to ask customers about their iPhone usage habits, their favorite feature in iOS 8, and if they use health and fitness software on their iPhone…


Expand
Expanding
Close

Apple Stores will now allow customers to test in-ear headphones before buying

Site default logo image
Apple has always allowed customers to test over-ear headphones

Apple has always allowed customers to test over-ear headphones (Getty)

Apple will begin allowing prospective customers to test out in-ear headphones prior to purchase within Apple Stores, according to several employees. Due to sanitation concerns, Apple has been reluctant to allowing customers to try out in-ear headphones, but a new solution called Demo Kits will solve this problem. Beginning this week, when a customer is interested in purchasing in-ear headphones, an Apple Store employee will have the ability to create a custom Demo Kit that holds up to six different models of in-ear headphones. These kits will include a fresh pair ear tips and alcohol cleaning wipes so that the try on process is sanitary…


Expand
Expanding
Close

Apple releases first OS X 10.10.3 Public Beta with new Photos app

Site default logo image

Apple today released the first Public Beta of the upcoming OS X Yosemite 10.10.3. The new release includes the iCloud-based Photos application for the Mac, new Emojis across the system, and simpler login to Google accounts for profiles with two-factor authentication enabled. This beta is labeled as build 14D87, which is the same as the second 10.10.3 beta for developers, which was released a week ago. The Public Beta is available in the Mac App Store Software Update tab for registered beta users. Apple plans to release the first Public Beta of iOS 8.3 in mid-March, according to sources. Thanks, DJ!


Expand
Expanding
Close

Cook teases ‘ton’ of Apple Watch announcements, including Panera Bread, Salesforce enterprise & fitness apps

Site default logo image

Screenshot 2015-03-02 08.00.42

In addition to discussing the international Apple Watch launch and accessibility efforts at a briefing in Germany, Apple CEO Tim Cook teased “a whole ton of announcements coming shortly about all of the apps coming” for the Apple Watch, according to employees in attendance. Cook first highlighted the use of the Apple Watch in hotels by saying that “some of the best hotels in the world” will allow Apple Watch users to use the wearable to unlock room doors.

Additionally, Cook said that the Apple Watch hotel applications will even be able to replace the check-in processes for some hotels. “So people are beginning to think about doing not only cool things with their apps, but how it changes their whole business,” Cook said. As highlighted at the first Apple Watch event in September 2014, Starwood Hotels has already announced that it is working with Apple on an app for the Apple Watch…


Expand
Expanding
Close

Apple puts Environment VP Lisa Jackson in charge of boosting accessibility efforts

Site default logo image
Screenshot 2015-03-02 07.25.30

Apple Watch Accessibility Settings

Apple told employees during a week at the flagship Berlin Apple Store in Germany that the company will increase its focus on product accessibility by putting executive Lisa Jackson in charge of the efforts, according to people in attendance. Asked by an Apple Store employee if the Apple Watch will include accessibility features, Cook reportedly replied:


Expand
Expanding
Close

Tim Cook says Apple Watch will be available outside U.S. in April

Site default logo image

tim-cook-apple-watch

Speaking at the Berlin flagship Apple Store last week, Apple CEO Tim Cook told employees that the Apple Watch will not be exclusive to the United States in April, according to employees in attendance. Specifically, Cook said that the Apple Watch will launch in Germany during the month of April. It’s possible that the Apple Watch will launch first in the United States in early April, with Germany and other countries following later in the month, but it definitely appears that the Watch’s rollout will be more aggressive than the first iPhone and iPad launches…


Expand
Expanding
Close

Site default logo image

Apple Store opening in Chongqing, China’s MixC mall on March 7th

Screenshot 2015-03-01 17.07.42

Apple is continuing to aggressively expand across China with several stores, and the latest location is opening up in Chongqing on March 7th. This marks the third store in the region, and this one’s address is 55 Xiejiawan Street in the Jiulongpo District. While the first pair of stores in this region were located on busy streets with magnificent exteriors, this third store is placed inside of the area’s MixC shopping mall, which opened up in fall 2014. Apple executives Tim Cook and Angela Ahrendts frequently note how critical China is to Apple’s success, and the pair have said that dozens of stores are opening in China over the next couple of years. Over the past year, China has become the vast majority of where Apple’s revenue is sourced from across the globe. (Via @iFostore)


Expand
Expanding
Close

Apple takes over homepage to promote photos taken by iPhone 6 around the world

Site default logo image

Screenshot 2015-03-01 10.54.09

Apple has taken over the front of its homepage to highlight a new section on its website rounding up photos taken around the world by the iPhone 6/6 Plus’s camera. The website highlights several photographs taken across the globe, from places like Halong Bay (Vietnam), Pamplona (Spain), and The Cairngorms (Scotland). Alongside each piece of media, Apple includes a brief blurb describing the photo as well as the name of the application in which the photo or video was taken. Most of the photos were taken in the iPhone’s bundled Camera application, but the website notes some edits made in Instagram, Snapped, and Adobe Photoshop Express. The entire gallery is well worth a visit. Apple has also published a new page in the App Store to highlight photography apps. Of course, this new iPhone 6 promotion has coincidentally launched on the same day as the Galaxy S6.


Expand
Expanding
Close

Apple to overhaul Genius Bar, changing appointments and using phones as pagers

Site default logo image

14675559331_08fb49a7da_k

Apple will soon make a significant change to retail store Genius Bar appointments to improve the customer experience, according to several sources briefed on the upcoming shift. During the week of March 9th, Apple’s United States stores will launch a new initiative called “The new Concierge” that replaces traditional walk-in Genius Bar appointments. Currently, a customer seeking Genius Bar assistance can walk into an Apple Retail Store, explain the issue to a check-in assistant, and get a specific time to return for an appointment…


Expand
Expanding
Close

Siri learns Russian, Danish, Dutch, Portuguese, Swedish, Thai and Turkish for iOS 8.3 beta 2

Site default logo image

In addition to Wireless CarPlay, more diverse Emojis, and improved logging in for Google services, iOS 8.3 adds a major new feature: several new languages for Siri. Over three years following the initial Siri beta in 2011, iOS 8.3 adds support for the following languages in Siri: Russian, Danish, Dutch, Portuguese, Swedish, Thai, Turkish, and English for India…


Expand
Expanding
Close

Apple releases iOS 8.3 beta 2 for iPhone, iPad with new Emojis, new Apple TV beta OS

Site default logo image

Screenshot 2015-02-23 13.04.27Two weeks following the first beta, Apple has released iOS 8.3 beta 2 to developers for the iPhone, iPad, and iPod touch. As we reported upon the first beta, the upcoming release includes a Wireless CarPlay feature, a new Emoji picker, improved login for Google services, an updated voice for Siri, and support for Apple Pay in China. iOS 8.3 is coming later this year, and sources say that Apple will release a public beta of iOS 8.3 alongside the third beta in mid-March. Apple is also working on iOS 8.4 with a new streaming music service and iOS 9.0 with bug fixes and performance enhancements as a tentpole feature. iOS 8.2, which currently stands at beta 5, will be released in March. There won’t be additional developer betas, sources say. Apple today also released a second beta of OS X 10.10.3 with the new Photos app. We’ll keep updating this post as new features are found in the latest beta. Apple has also released a new beta OS for the Apple TV.


Expand
Expanding
Close